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Every event planner or organizer knows that event reminders can cut down on no -shows and increase attendance. Whether the event requires an RSVP or not, event reminders can be a great way to keep attendees engaged and informed beforehand. Event reminders work: however, not all event reminders are effective. One way to increase the usefulness of your event reminders is to personalize them: makes recipients more likely to pay attention.
When you think of yoga, you probably think of a well-lit studio, soft music, and stretch-pants wearing acolytes quietly stretching or meditating before class. While that is certainly the cliche, it’s not the only way to enjoy a yoga class. Just ask the founder of Trap Yoga Bae, Britteny Floyd Mayo, AKA Yoga Bae. It […].
As the first in a series we’ve been working on over some months for conference organisers, we thought a lot about what first step in their promotion process was. After much debate, we’re happy to announce that we decided on this compendium of ways to reach your target audience for events. At Tito, one of the best bonuses of working on our event software is the opportunity to see a community of creative and dedicated people bring their visions of delightful experiences to life.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event sponsorship is on the cusp of a new era. The tired old model of logos on banners has no place in the dynamic, digital new world we’ve embarked upon. After all, events themselves have gotten more eclectic. Today’s sponsors have much higher expectations than simply trading cash for brand recognition. They want to be […].
Conferences, both corporate and otherwise, are an important component in promoting the cause of an organization. In fact, according to a survey , about 98% of US Federal employees agree that conferences are an effective way to communicate their respective agency's missions. To organize a successful conference, you must have a knack for planning things to the minutest details.
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Conferences, both corporate and otherwise, are an important component in promoting the cause of an organization. In fact, according to a survey , about 98% of US Federal employees agree that conferences are an effective way to communicate their respective agency's missions. To organize a successful conference, you must have a knack for planning things to the minutest details.
As you may have heard, LinkedIn just announced the relaunch of their Events platform. Here is a breakdown of the platform for you, including opportunities and concerns. Event planners rejoice. LinkedIn is launching Events, again. Inasmuch as something related to social media can age you, you kind of need to be a social media […]. The post LinkedIn Events: What You Need to Know by EventMB Studio Team appeared first on [link].
Want to get a taste of my new book Event Crowdsourcing: Creating Meetings People Actually Want and Need ? (It will be out in November — next month!) Here are some Event Crowdsourcing free chapters for your enjoyment. Read Event Crowdsourcing free chapters. Table of Contents, About the Author, Acknowledgements, How to use, Introduction [pdf]. Chapter 2 – Why you need to crowdsource meeting content [pdf].
Have you considered using Pay-Per-Click (PPC) to drive attendance at your events? The digital advertising tool allows event professionals to target specific demographics and track effectiveness in real time. Smart Meetings talked to Laura Davidson, director of event paid media company Tag Digital , for tips on how to incorporate this powerful lead generation trick in your magic kit.
One of the most exciting things about Toronto’s food scene stems from our tremendous pool of culinary talent, resulting in an industry of culinary indulgences that is second to none! With this in mind, the team at EventSource.ca created the Toronto Catering Showcase – a premium, once-a-year opportunity for guests to come experience taste creations from 12 of Toronto’s top caterers!
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Having a deep understanding of your target audience is the first step to successfully achieve your organization’s goals. Whether your event is targeting consumers from a specific demographic or professionals from specific fields, having the right data at your disposal can be crucial to the success of your event. Here are three ways you could use attendee data and how you can gather it.
Knowing how to best use and keep up with social media to amplify the reach of your event can be daunting for even the most experienced social media managers or event marketers. However, the right social media tools, can simplify content distribution and shine light on what actually works, so you can focus your efforts on a social media strategy that has the most impact for your event, conference or tradeshow.
This is a sponsored post from Socio. More information about Event Manager Blog’s sponsored posts. Lead retrieval is a major focus of exhibitors and marketers when attending trade shows and conventions. In fact, 68% of B2B marketers find that events are the most valuable source of top-of-the-funnel leads. However, you may be surprised to learn […].
Hooray, you’re engaged! Now what?! Great question. Now it’s the fun part– getting your engagement photos taken! Engagement sessions are a great way to get to know your photographer and their style before the big day. This is a great time to get comfortable being in front of camera and better yet, showing some PDA for the camera as well. The last thing you want is to look awkward or stiff on your wedding day with a photographer you barely know.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Taking an active part in growing the MICE industry in the APAC region, we continue to cover the critical event industry events across the region. Today we have a story about Be @ Penang event. Malaysia’s most prominent business events conference returns for the fourth edition this December at the Setia SPICE Convention Centre. Themed BE Of The Future Now, BE @ Penang 2019 urges the industry, the businesses, the players and professionals be ready for the future now, and brings together industry l
Virtual and augmented reality continues to make big waves in marketing, thanks to its positive effect on consumer engagement. Expos and trade fairs offer brands the perfect opportunity to get their name out there and pull in new customers. The catch? There are often hundreds of exhibitors competing for attention, meaning standing out is imperative. […].
This is a sponsored post from Cvent. More information about Event Manager Blog’s sponsored posts. It’s easy to find yourself overwhelmed with the task of selecting the perfect space for your event. It’s one in a long list of thankless event planning duties fraught with pitfalls. Will your attendees like your choice of destination? Will […]. The post Your Guide to the Perfect Event Space by Cvent appeared first on [link].
Picture this: a romantic wedding that beautifully blends modern and timeless styles together and perfectly fits both in a garden setting and one in the city. Sarah and Gideon’s wedding at La Maquette Restaurant does exactly that, and it could not have been more elegant and charming! The couple currently live in the UK, and flew across the pond to celebrate with family and friends for their Toronto wedding, and from these gorgeous photos (and their endless smiles), you can tell that it was
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
By Lawrence Coburn. This article is reposted with permission. The original is available here. It’s been about 8 weeks now since I have transitioned out of Cvent, the company that acquired DoubleDutch in June. I’ve had some time to sleep, to camp, to read scifi (hit me up for recommendations), to ride bikes and play hoops, and to spend amazing quality time with my wife and daughter.
Event marketing, and by extension marketing itself, is all about attention. It’s a game of appealing to what people want to look at, listen to, feel, taste, do, or share. And just as important as what people are paying attention to is where their attention is directed. In 2019, we spend a lot of time looking at our phones. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s.
As an event planner, you’re juggling a dozen or more balls. You’re dealing with vendors, speakers, performers, caterers, marketers, the media, you name it. And your trusty notebook is filled to the brim with scribbled notes. There must be an easier way, right? Good news: There is. These collaboration tools are based in the cloud and help you stay organized and in touch even if you’re running around.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
As another year draws to a close, it’s time to reflect on events past. We explore some of the promises you might want to make as you prepare to plan for 2020. 1. Grow your social media following Social media plays a hugely important role in raising awareness of your event and encouraging followers to […]. The post New Year’s Resolutions for event planners appeared first on Eventbrite UK.
Want the lowdown on all things event tech? In your inbox, every week. Sign up here. In this month’s highlights of top event tech stories, we take a look at LinkedIn’s newly announced networking tool and what kind of impact it will have on our industry. We also have a cool new wearable device that promises to accurately predict an attendee’s attention and emotional engagement around an event.
Prepare to have your mind blown by this week’s discussion of tablets and events! Just recently, we launched an episode about hardware in the world of events. The Event Tech Podcast strives to make your life as an event planner easier, so we’re back at it! And this time around, we’re getting down and dirty with the topic of tablets and events.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
A fleet of Uber's SUVs. The rideshare company has a service for event planners looking to coordinate transportation. Uber Skift Take: Uber knows that it is one of the primary modes of transportation at events — and has designed a service around that. Still, the company doesn't really advertise this service very well, and it means that lots of planners are unaware of it. — Isaac Carey Read the Complete Story On Skift.
Drawing attention to your fundraising activities can be tricky, especially when you’re working with a limited budget. Here’s how to focus your efforts by promoting a cause on social media and using digital platforms to raise awareness and encourage people to support your charity. How to raise awareness for a charity People can’t donate to […].
That’s according to an interactive map from Insure4Music, which illustrates the UK’s open and closed small music venues. The map reveals that 20% of the UK’s small music venues have closed in the last 15 years, with 54 closing since 2014 and 26 venues closing in the last two years. This is despite extensive lobbying from various politicians and organisations to safeguard the UK’s grassroots music scene.
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