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We’ve all heard of User Experience and Customer Experience, two terms that helped industries focus on what really counts. Today I want to […]. The post How much do you value the Attendee Experience? appeared first on Oveit.com.
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective. Imagine this scenario: you walk into the opening reception of a large conference, and quickly realize you don’t know a soul.
Gamification has been a hot topic in events for some time now. And for as long as attendees get a kick out of a leaderboard or thrills from a scavenger hunt, it will continue to be that way. In fact, gamification was worth $5.5 billion in 2018 and that figure is expected to grow by more than 30 percent in the next five years. Using event gamification helps make events more personalized, immersive, and memorable.
I’ve always been skeptical of people who claim to be able to predict the future. That said, I’m a marketer, meaning I make a living by iterating on what past data has taught me, and how that’ll effect how people act going forward. And, as such, I might be a bit of a walking contradiction. When it comes to conferences, one type of soothsaying that our industry indulges in every year is predicting what trends are going to be big at our peer’s events.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is a guest post by Bobby Lin, the founder of Valoso, a global video production and digital marketing platform for event organizers. Valoso has partnered with events such as conferences, tradeshows, showcases and internal training events. Whether you are holding a lavish corporate party or an intimate meeting, the location of your event can […].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
This is a guest post by Bobby Lin, the founder of Valoso, a global video production and digital marketing platform for event organizers. Valoso has partnered with events such as conferences, tradeshows, showcases and internal training events. Whether you are holding a lavish corporate party or an intimate meeting, the location of your event can […].
Your budget is the biggest indicator as to where your event is heading and ultimately how successful your event is going to be. This is why effectively allocating your budget can make or break any event. Now the big question is, how do you go about achieving this?
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. A collaborative campaign to get users to download and use the app before the event has proven to help boost the number of visitors and the general hype and anticipation surroun
You like your job. It’s fine. Really! But sometimes, you suspect that your true skills are being underutilized. Have you ever considered becoming an event planner? If the following list of twelve signs feels familiar, it might be your calling. 1. You’re the de facto cruise director for your tribe It’s Thursday morning, and the […].
The Symes has quickly become one of Toronto’s most versatile and exciting event spaces! To help ring in the holiday season, the venue team invited Industry folk – and their families – down to a warm and welcoming celebration sure to get any humbug into the holiday spirit! We hope you enjoy these highlights from this hit party captured by Carlos Bolivar.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Verizon announced with great pomp the first augmented reality (AR) 5G live concert in collaboration with The Chainsmokers. Here is what you need to know about it and what it means for your event. I was checking my Twitter feed a few days ago when I stumbled into this tweet from Verizon. Very excited. […]. The post The First 5G Augmented Reality Event Just Happened.
At the age of 67, after returning from a meditation retreat , I started running daily for the first time in my life. And I soon learned that the first hill is the hardest. Beginnings. It was summer, and I had no idea what I could do. So I began by exploring without expectations. I dressed in my regular sneakers, some shorts, and a tee shirt. I live in a rural town with 60 miles of dirt roads, so I ran out of my home and down the 600′ driveway.
The moment an attendee becomes part of your event community is priceless. Their support is what makes growing your event possible. And the better you can facilitate that relationship, the more successful your event will be. So how can you tap into your attendee networksto build a thriving, self-sustainable event community? To find out, we […].
The Symes has quickly become one of Toronto’s most versatile and exciting event spaces! To help ring in the holiday season, the venue team invited Industry folk – and their families – down to a warm and welcoming celebration sure to get any humbug into the holiday spirit! We hope you enjoy these highlights from this hit party captured by Carlos Bolivar.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We sat down for a long interview with Dan Berger, founder of Social Tables, recently sold to Cvent for a reported 100mm. We asked him why he decided to leave Cvent and what’s next. I had the pleasure of seeing Dan Berger at Cvent Connect in Las Vegas back in July. We chatted about […]. The post Dan Berger on his future after the Cvent Exit by Julius Solaris appeared first on [link].
As an event planner, you are probably in one of two situations right now. Either you have a Christmas-themed or seasonal event on the horizon and you are knee-deep in tinsel and fairy lights, or you are so busy with other events that you haven’t noticed the Coca-Cola trucks (or Kevin the Carrot!) back on […]. The post Christmas Wish List for Event Planners appeared first on Eventbrite UK.
Today on the Event Tech Podcast we are talking all about how to choose event technology and why cost should not be the sole deciding factor. Recently, 65% of planners cited cost as the deciding factor. Cost is always a factor when planning events but if it shouldn’t be the deciding factor when choosing event tech then what should be? Ths topic orginated when Will and Brandt came across the article from G2 Planet , Why Cost Should NOT be the Deciding Factor in Choosing Event Technology (And What
Planning your wedding without a planner, in theory, seems fun and cost efficient – especially if you are on a tight budget. But don’t be fooled! Planning a wedding is hard work – some might even compare it to a second full time job. If you choose to take on this task all by your lonesome, here are a few signs that it might be time to hire some help.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Zenus facilitates a faster event check-in with its in-house facial recognition technology while protecting users’ privacy. Here is our review. Zenus Face Recognition: What Is It? Zenus develops proprietary facial recognition technology, which they make available to speed up and secure the check-in process. The tool uses a web-based interface and integrates with several […].
People don’t come to your festival because they’re excited about the short lines and clean bathrooms. But these details shape your attendees’ experience — and ultimately determine the success of your event. And when it comes to planning a festival, every tiny logistical decision you make counts. Don’t lose attendees to a bad on-site experience […].
Being a great leader in the business event industry is not for the faint of heart! Location, logistics, diplomacy, technology, trouble-shooting, nutrition choices, environmental impacts, balancing on a high-wire—so much comes into play. But you have embraced this role, and you wouldn’t have it any other way. That is why we’re here to talk about the characteristics of leadership in this industry we love and tips and conversations that will be helpful to you in your SuperHero role.
Planning your wedding without a planner, in theory, seems fun and cost efficient – especially if you are on a tight budget. But don’t be fooled! Planning a wedding is hard work – some might even compare it to a second full time job. If you choose to take on this task all by your lonesome, here are a few signs that it might be time to hire some help.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
An evening event at the Pure conference in Marrakesh. This Is Beyond Skift Take: The recent development of high-end niche travel marketplaces demonstrates that luxury travel is expanding in depth, breadth, and focus. — Laura Powell Read the Complete Story On Skift.
Are you ready to enter the age of experience? A new study from the global agency George P. Johnson Experience Marketing singled out the effective emerging practices smart planners used in the last year to produce transformational messaging. David Rich, senior vice president of client services for the company, drilled down on the trends that are motivating employees and consumers.
Catherine and Cristian’s autumn wedding was as sophisticated as could be! The couple tied the knot with their nearest and dearest at the gorgeous Palais Royale , a place that was sentimental to the couple’s love story. Their special day perfectly blended organic simplicity with luxe vibes and, thankfully, the talented lens of Oak & Myrrh Photography was there to capture it all for us.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Time for another exciting episode of Whiteboard Wednesdays – and this time, we’re talking production schedule and show flow. More precisely, we’ll be breaking down the differences between the two. Because you’re an event planner, there is paperwork flying towards you from every direction. And sometimes, it’s easy to get confused!
Planning an event takes super powers! At least, that’s how it feels sometimes. When you’re juggling a lot at once, bad habits can form before you realize it. Whether you’re just kicking off your career and looking to put your best foot forward, or you’re a seasoned planner who knows there is always room for growth — these are the five habits event planners need to break (or avoid).
Both the lanyard and badge from pc/nametag that will be used at PCMA Convening Leaders 2020 are made with recycled material and will be branded for the event. (Chuck Cotterman/PCMA). As part of PCMA’s sustainability initiatives, attendee badges and lanyards at Convening Leaders in San Francisco will be environmentally friendly — a first for PCMA. PCMA has teamed with pc/nametag for a sustainable alternative to the traditional plastic sleeve and plastic lanyard.
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