Showclix
DECEMBER 9, 2019
Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. That means that this high-engagement social media platform is a ripe resource for event marketers!
Maritz Global Events
DECEMBER 11, 2019
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn. A little is expected. A lot raises eyebrows in the executive offices, which is something no one wants to experience.
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Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
Caterease
DECEMBER 11, 2019
*Ka-ching!* That’s usually the sound many of us hear when we think about event planning during the holiday season. It. The post How to Stay Below Budget During the Holidays appeared first on Caterease.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
DECEMBER 9, 2019
Trade shows have the biggest opportunity in the event industry right now. They are the perfect recipient for all that extra budget coming from marketing companies. Still, they get a bad rap. Are they just dying or are we just witnessing a powerful transition? Last week, I had a chance to attend Expo! Expo!, […]. The post Why Trade Shows Still and Will Matter by Julius Solaris appeared first on [link].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Picatic by Eventbrite
DECEMBER 9, 2019
From #metoo to white supremacy, the lens on diversity issues is bright these days. It’s a good time to be an advocate for equality and fairness for all people. Within the world of events, you can take a stand and cultivate a culture of inclusivity. You might already claim to host an event that welcomes […].
GEVME
DECEMBER 11, 2019
According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. We are staying true to our principal responsibility to be ahead of the trends and provide event technology services and solutions to event professionals which will help them to embed responsible business practices into meetings, conferences, exhibitions, and trade shows.
Attendify
DECEMBER 8, 2019
Swag bags need a serious glow up! Don’t get me wrong; I love a t-shirt sporting a snappy saying or a new vinyl sticker for my Hydro Flask. But let’s get real, most of these “goodies” end up in the hotel garbage can instead of stuffed into my already overweight suitcase for the return flight. And the stuff that does make it home ends up being given away to my coworkers or lands on the office bookshelf, destined to collect dust for eternity.
InitLive
DECEMBER 12, 2019
A major contributing factor to the success of any event is its volunteers. In fact, according to research , volunteers are the most fundamental aspect of big events like the Commonwealth Games and World Cups. It is thus safe to say that having the right set of people volunteering for your event is crucial for it to be fruitful. However, the effectiveness of the process does not end with just recruiting volunteers for your event.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
All Seated
DECEMBER 9, 2019
While we know that now is a crazy busy season for many event and wedding planners, it is also a perfect time to cozy up on the couch with a comfy blanket or recline your airplane seat to de-stress and re-energize for the week ahead with a good movie. To curate the perfect event planning-inspired watchlist, we reached out to the planning community for their fave flicks.
Attendease
DECEMBER 9, 2019
A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example. Juggling a portfolio of these dissimilar events can be a challenging experience; it’s easy to get lost in the tasks, mix up goals and approaches, and lose sight of brand consisten
Picatic by Eventbrite
DECEMBER 10, 2019
You want to create an event that no one will feel excluded from, so you actively market your event to all types of people. Your lineup is carefully curated to feature a diverse set of talents. And your venue is entirely ADA compliant. But there might be a fatal flaw in your diversity efforts: your […].
EventSource
DECEMBER 10, 2019
It doesn’t get more glam or romantic than Ashley and Keaton’s stunning wedding at the The Broadview Hotel. With the help of the creative minds at Bisous Events , the couple definitely created a “wow” factor for their special day that blended traditional elements with a modern twist set against a dreamy urban backdrop. The result?
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Conferences that Work
DECEMBER 9, 2019
What’s the best way to facilitate a community discussion? Recently, I had to answer that question at short notice. My task: design and facilitate a two-hour community discussion in response to a bombshell announcement made by the largest employer in my tiny rural hometown of Marlboro, Vermont. The community was in shock. Consequently, I felt it was important to use a discussion format that: Supported respectful dialog from a variety of constituencies; Created an environment that was as saf
EventMB
DECEMBER 12, 2019
Younger generations love to use social networks at events. Social networks are in denial with subpar event products that do not gauge the power of live experiences. Are events and live interactions the future of social networks? Marketers are investing more than events in live experiences. This push that started two years ago is […]. The post Why Tech Giants Don’t Understand Events and How it Will Hurt them Deep by EventMB Studio Team appeared first on [link].
Picatic by Eventbrite
DECEMBER 9, 2019
Organizing a community event takes tenacity and resourcefulness, especially when it comes time to promote it. But while a few random social media posts might sell you some tickets, this haphazard approach won’t do your community event any favors over time. So how should you approach promoting your event when your budget is small (or […].
EventSource
DECEMBER 10, 2019
It doesn’t get more glam or romantic than Ashley and Keaton’s stunning wedding at the The Broadview Hotel. With the help of the creative minds at Bisous Events , the couple definitely created a “wow” factor for their special day that blended traditional elements with a modern twist set against a dreamy urban backdrop. The result?
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Velvet Chainsaw
DECEMBER 12, 2019
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
EventMB
DECEMBER 9, 2019
This is a sponsored post from Cvent. More information about Event Manager Blog’s sponsored posts. Internal events or meetings are organized at all companies in one form or another. These can be as small as a weekly team meeting or as big and complex as an annual field meeting. Internal events reflect a company's culture and […]. The post 3 Ways Internal Events Reinforce Company Culture by Cvent appeared first on [link].
Picatic by Eventbrite
DECEMBER 12, 2019
The day of your event is always stressful — and that’s totally normal! But worrying about what could go wrong and actually being prepared are two very different things. That’s why having a plan for anything that could derail your community event is a must for your team. You’ve worked hard to create an engaging […].
EventSource
DECEMBER 9, 2019
When you start planning a wedding, you soon realize that everyone thinks they are a professional wedding planner. Everyone will be happy to tell you what you can and can’t do on your wedding day and why you should absolutely listen to them. They will cite tradition, trends, personal preferences and a million other sources to try and get you to bend to their whim – and while they might mean well… let’s be honest, it’s annoying.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventinterface
DECEMBER 10, 2019
Looking at venues for your next event is one of the main tasks for your role - you do it day in, day out. So, you probably have an idea of what you need to keep a look-out for when selecting sites, visiting them and deciding which would be the best option for the event you’re planning. Have you been doing it correctly, though? We all make mistakes, but to make sure you make as few errors as possible when managing events, you should always be thinking about certain items.
EventMB
DECEMBER 11, 2019
Event professionals agree: engagement is the most crucial element of planning experiences. The way we engage attendees has changed over the past few years. New tech and new formats are raising expectations. Is your event ready to engage attendees in 2020? Let us help you with: It’s ready for you to download. Download the […]. The post The New Rules of Attendee Engagement [Free Report] by EventMB Studio Team appeared first on [link].
Picatic by Eventbrite
DECEMBER 13, 2019
For more information about the survey, please contact Eventbrite’s press team at press@eventbrite.com. Was this article helpful? yes no.
EventSource
DECEMBER 9, 2019
When you start planning a wedding, you soon realize that everyone thinks they are a professional wedding planner. Everyone will be happy to tell you what you can and can’t do on your wedding day and why you should absolutely listen to them. They will cite tradition, trends, personal preferences and a million other sources to try and get you to bend to their whim – and while they might mean well… let’s be honest, it’s annoying.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Eventinterface
DECEMBER 10, 2019
Looking at venues for your next event is one of the main tasks for your role - you do it day in, day out. So, you probably have an idea of what you need to keep a look-out for when selecting sites, visiting them and deciding which would be the best option for the event you’re planning. Have you been doing it correctly, though? We all make mistakes, but to make sure you make as few errors as possible when managing events, you should always be thinking about certain items.
EventMB
DECEMBER 12, 2019
idloom-events is a cloud-based event management and registration software. Here is our review. idloom-events: What Is It? idloom was founded in Brussels, Belgium, in 2015 to offer international associations an affordable event management tool that automates most processes, from the creation of the event website to processing analytics. They have since expanded in the […].
Picatic by Eventbrite
DECEMBER 13, 2019
Collections group similar events together, allowing you to promote multiple shows at once. Here’s how it works: Venues, festivals and promoters can create Collections – for example, grouping venue events into a genre-focused collection like Upcoming R&B Concerts or December Comedy Shows, or grouping festival events into a collection like Festival 2019 After Parties.
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