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The essential characteristics of meeting professionals. If there is a heaven on earth in the event industry, there are four essential characteristics of successful meeting professionals you’ll meet there. These four characteristics are essential because event professionals who possess and embrace them have what’s needed to thrive in our industry.
Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. An emcee ensures that an event flows seamlessly with all of its threads – content, speakers, audience and suppliers – woven together into a cohesive narrative.
Trade shows used to be the primary way to introduce your product on the marketplace. These industry-specific fairs brought together lots of companies in one space, allowing them to showcase their products to customers while generating buzz and boosting sales. But today, getting your products out there and building hype doesn’t necessarily call for a […].
When you sit down to start planning your wedding you soon realize that there are a lot of ways to do pretty much everything. From cakes, to dinner styles and even the ceremony. It’s true! While the gist of the ceremony remains the same – to get married – no two ceremonies are alike. Even for couples who chose the same vows or the same religious ceremony, every pair has a unique mix of the officiant, music, rings and remarks.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The event world is changing, (once again)! Venues are reopening, the virtual world is blending with the in-person world, and hybrid events are definitely the future. But with so many questions about how hybrid really works, this seemed like a good time to sit down with four event professionals who are creating amazing hybrid events right this minute!
At Guidebook, we don’t think it should be difficult or expensive to engage your audience. This is especially true today, as we work to connect organizers with their audiences, whether you’re planning to bring to your audience together in-person, virtually, or with a hybrid event. Created with attendees in mind, Guidebook event solutions equip your audience with engaging features to help individuals get the most out of your event.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
At Guidebook, we don’t think it should be difficult or expensive to engage your audience. This is especially true today, as we work to connect organizers with their audiences, whether you’re planning to bring to your audience together in-person, virtually, or with a hybrid event. Created with attendees in mind, Guidebook event solutions equip your audience with engaging features to help individuals get the most out of your event.
Not everyone goes to sporting events to watch the game. So why do people get off the couch and into stadiums — and how can you use the insights to improve your events?
Stephanie and Shaki’s wedding proves that tropical and industrial styles don’t just go together — they complement each other impeccably. The creative team at Love by Lynzie Events + Design helped the couple create the celebration of their dreams which was partly inspired by Shaki’s proposal in Bermuda. With bright florals, lots of textures, and delicate details, the stunning Evergreen Brick Works was transformed into an exotic oasis.
A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events. Our hosts Will and Brandt are event industry experts, so believe them when they say that the next big industry standard is hybrid events. One of the greatest challenges the future poses is hybrid event interactions.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Looking to create an event floor plan that’s aesthetically pleasing and makes it easier for people to collaborate with each other during a presentation? Then the U-shaped seating arrangement may be the best bet. Here’s everything you need to know about this seating arrangement type and how to get the most out of it. What is U-shaped seating? Yup, you guessed it: U-shaped seating, also commonly referred to as horseshoe seating, is seating that’s arranged in the shape of the letter
The quaint municipality of Prince Edward County is known for it’s wineries, restaurants, festivals, Sandbanks, and one of the nicest beaches in Canada! With the county being a short hop, skip and a jump away from the GTA, it’s no wonder it’s becoming an increasingly popular wedding hub. If you’re looking to have more of a “destination” wedding but would like to avoid the hassle of having to hop on a plane, Prince Edward County may be exactly what you’re
We want to help bring in-person events back safely – hence why we’ve been initiating conversations with experts, bringing ideas and recommendations to the events community, and exploring technology’s role in helping planners host safer events. In February, Part I of our virtual event series on Pandemic Compliance and Safety at Live Events — hosted by our co-founder, Ryan Costello — looked at safety considerations for in-person events from two perspectives: the event planner’s and the publi
Remembering people's names is one of the best ways to get ahead in business. Discover 6 proven ways to remember names and faces. The post 6 Scientifically Proven Ways to Remember People’s Names and Faces appeared first on Eventbrite UK.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A rundown of what to expect during wedding season this year, including a focus on diversity, the "pintimate" wedding, and incorporating technology into the big day.
If you’re looking for a simply chic lakeview wedding with a romantic mix of modern and classic elements, look no further than Mindy and Damian’s special day. The couple’s vision for their wedding was warm, casual, intimate, and to be surrounded by loved ones enjoying themselves. With the help of brilliant planner Rainbow Chan Weddings and Events , they were able to bring their wedding dreams to life — and then some.
Well, hello! It’s always a pleasure to have you with us so we can better help you navigate the world of events. If you’re here, chances are you came from our recent hybrid webinar , featuring Will Curran and Kyle Kocinski. Or maybe you just can’t wait to start planning for your first hybrid event of 2021 and beyond. Whatever the reason is, we’re glad to see that you’re taking action and learning about one of the most important aspects of the experience.
Event designers are finding creative ways to transport their digital participants out of their houses and into the world. (Joohee Yoon illustration). After a year of virtual events, surely we’ve learned a thing or two about how to help transport participants glued to their screens to actual physical places and spaces and how to engage their senses. In other words, how to connect digital attendees to the physical world.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
You and your bestie may have spent hours on end dreaming up your weddings, and when you’re at that age where everyone is getting hitched, being engaged at the same time as your bridesmaid is actually more likely than you may think! On the bright side, having a close friend that actually wants to talk all the nitty-gritty details of wedding planning (think florals, vendor contracts etc) can definitely come in handy when you need to vent to someone who gets it.
At the start of 2020, there weren’t many of us around. By us, I mean all-in-one virtual and hybrid event platforms, but even we didn’t start out like that.
Nowadays the term “live streaming” has become ubiquitous. It’s everywhere, from social media feeds to now-necessary virtual events. Event planners know the importance of keeping up with current trends and advancing technology, but live video for event marketing has been fast-tracked from a neat tactic to an essential tool. And not only is it essential, but it is expected.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Digital events have eliminated the fear of missing out from attendees’ minds, according to MeetingPlay CEO Joe Schwinger. But hybrid events are a way to reintroduce FOMO. As the vaccine rollout continues, hybrid meetings are being seen as the way forward for the industry, but there is no one-size-fits-all solution. And they bring their own share of challenges, as the results of the latest Convene COVID-19 Recovery Dashboard demonstrate.
[…]. The post Mobile Marketing Campaigns: Reclaiming Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.
Because you can never be too prepared. As if planning wasn’t complex enough, you’re well aware Covid-19 has further amped up need for prep and safety checks. CDC now offers a tool for just that. View the CDC Readiness and Planning tool here. Divided into stages of the event-planning process, the toolkit provides readiness checks on policies and procedures, facilities and supplies, education and training, communication and messaging, and action planning.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Michelle Russell. In March, an artist who goes by the name Beeple sold a piece of art for $69.3 million at an auction. It wasn’t an original painting that you can hang on your wall or a sculpture that would nicely set off your foyer. It exists as a non-fungible token-based (NFT) artwork, a one-of-a-kind digital piece that lives on a blockchain, which means that its ownership can be verified.
When pursuing an event planning career, one thing you’ll NEED to become a master of is working with budgets. Luckily, Nicole Thielmann is here to give you a crash course! Nicole is a QC Event School Student Ambassador and the owner of Willow North Events. Connect with her directly in the Virtual Classroom on Facebook ! The Importance of Budgets in Your Event Planning Career.
The Event Technology Awards 2021 (ETA21) opens for submissions from April 1 and the first wave of judges has been announced, more than 75 per cent of them new to the process. Eric Kingstad, founder/principal consultant at Kingstad Event Technologists, Canada-based event strategist Mahoganey Jones, Mariska Kesteloo, who is part visionary, part entrepreneur and complete founder of Word of MICE, and Rachel Wimberly, vice president of Business Development at Tarsus Group, a B2B trade show company wi
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