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When you’re hosting an in-person event, adding virtual delivery effectively doubles your sponsorship opportunities — so it’s certainly a smart decision for easy value-add. If your in-person event has been cancelled, and hosting online is now the only option, don’t fret — online delivery provides countless opportunities for online event sponsorship packages.
Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. When you remove the physical venue from the mix, your event experience design will require a rethink —but it may actually make it easier for you to create the perfect flow with the right mix of content and interactivity.
So things are tough. The event industry is struggling to keep business afloat with the current COVID-19 travel restrictions, bans on group gathering and its consequential financial impacts. But things are looking up.
With gatherings across the country canceled due to COVID-19, event venues and organizers have been some of the businesses hit hardest by this pandemic. We’ve seen theaters sit empty, sports teams pause mid-season, and events like the Olympics, music festivals, and TED conferences get postponed. As we miss out on our favorite annual events and […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. The U.S. hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism
How are eventprofs feeling during COVID-19? Over the past few weeks in the midst of the novel coronavirus pandemic, I’ve listened to hundreds of people share their feelings at online meetings I’ve led and joined. Though everyone’s response has been unique, three distinct sets of emotions stand out. Here they are, from the perspective of the many meeting professionals I’ve heard.
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How are eventprofs feeling during COVID-19? Over the past few weeks in the midst of the novel coronavirus pandemic, I’ve listened to hundreds of people share their feelings at online meetings I’ve led and joined. Though everyone’s response has been unique, three distinct sets of emotions stand out. Here they are, from the perspective of the many meeting professionals I’ve heard.
A month ago, we all would have jumped at the chance to sit on our butts for days on end while doing nothing but binging Netflix and eating pizza. Now? We are longing for to-do lists and tasks! Okay, maybe it hasn’t gotten that far – BUT if you are newly engaged or in the middle of planning a wedding you may be rip roaring and ready to get the ball rolling on plans.
By the time quarantine is over — whenever that may be — would you rather be able to brag about watching all five seasons of Outlander or finishing all 1,079 pages of David Foster Wallace’s notoriously lengthy and complex tome, Infinite Jest? The good news is that you’ll have time to do both. The other […].
When will the event industry recover from the coronavirus? When is it safe to schedule your event? Here is a forecast of when things will go back to normal. 2020 has quickly gone from a promising year for the events industry into one of the most damaging, and the estimated recovery period has already […]. The post Coronavirus and Events: Outlook and Recovery Timeline by Julius Solaris appeared first on [link].
With the disruption of the events' industry due to COVID-19, many event managers are now pivoting their in-person events into online meetings. While hosting a single-session webinar may be a breeze, hosting a multi-session online conference can seem like a daunting task for event professionals planning events in the online space for the first time. Knowing this is a big challenge even for experienced planners, we put together an implementation guide to help you manage your next multi-session onl
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
When it comes to contingency planning for their weddings, couples and their planners typically have a plan B in mind for everything. In the case of COVID-19, I’m gonna go out on a limb here and say that no one saw this curve ball coming! With the city and events currently in lock-down, would-be newlyweds have been left scrambling looking to book new dates for their entire wedding team!
Transparent communication is imperative during any time of uncertainty. Organizations with honest, consistent communication increase consumer loyalty, while those lacking clear information risk leaving their guests uncertain — and less likely to purchase tickets to future events. Silence fuels anxiety, but being proactive by keeping your attendees engaged and informed inspires more consumer confidence in […].
Mastering the art of virtual events is more important than ever, with COVID-19 throwing a wrench in live events and travel plans around the world. Sponsorships are a crucial part of monetizing virtual events — here's how to do it. Virtual events have been picking up in the last few weeks as eventprofs adapt […]. The post 18 Virtual Event Sponsorship Ideas by Victoria Copans appeared first on [link].
Want to know the secret to planning a successful event? It really boils down to four simple words, with the first three being focus , preparation and diligence. Yes, money and resources always help, as do connections and experience. But in our many years of planning events (and helping thousands of other event managers plan theirs through our event management software ), we have found that those three qualities – focus, preparation, diligence – are necessary traits in event organizer
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Shelby and Sean’s big day is the epitome of luxurious sophistication, and dare we say, a celebration fit for a king and a queen! Set at the breathtaking Hart House , the brilliant minds at Blue Lavender Events brought a moody elegance to the couple’s wedding that is simply stunning, and so very Pin-spiring! Captured by the talented lens of AGI Studio , you’ll definitely want to check out this gorgeous gallery!
Stop what you’re doing, close your eyes, and take a deep breath in for four counts. Pause. Exhale for another four counts. Try the entire cycle five more times. Congrats! You’ve just had a taste of the benefits of meditation. Relaxing, right? So much so that you may have forgotten you’ve been quarantined for nearly […].
I’ve always known that I’ve led a lucky life. Some people say that you ‘make your own luck’, and that’s true – to a degree. Certainly, your outlook on life does affect your outcomes, but when you’ve been born with a silver spoon in your mouth, you should at the very least be humble enough […]. The post Carina Bauer: Leading Through Crisis and Beyond by Carina Bauer appeared first on [link].
For most event professionals, working remotely and confined to our homes is a foreign concept (and understandably so). Most of us are hard-wired to be interacting with people constantly and, preferably, face-to-face. Meetings with clients, staff, contractors, suppliers and vendors are often in person. Greetings, meetings and deals are done with a handshake and, maybe just as frequently, a hug.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
As we head further into unchartered territory with COVID-19, many couples have had to make the tough decision to postpone their wedding plans. While they are understandably devastated – many couples have decided to still hold a small, virtual ceremony on what was meant to be their wedding date. With platforms such as Zoom and Google Meet, you can easily broadcast your ceremony to as many people as you want – reaching across the country and even the globe.
Email Templates: Email Template A: How to email cancellations to your ticket buyers Email Template B: How to email attendees to encourage donation and support of your organization and/or industry Email Template C: Communicate with attendees during the unknown EMAIL TEMPLATE A: How to email cancellations to your ticket buyers Subject line: An update on […].
As COVID-19 wanes and people begin meeting again, what should planners know about precautions venues must take to ensure clean, safe spaces? With many convention centers serving as temporary field hospitals, what disinfection standards should planners insist on? Kenneth Bickerton is vice president of industrial hygiene and safety for Phase Associates LLC , a New Jersey-based consultancy for environmental, occupational health and safety challenges.
Big names from the AEO, the World Wildlife Fund (WWF) and GPJ will be among the judges poring through entries to the inaugural Sustainable Event Awards (SEAs). The first judges to be announced include AEO chief exec Chris Skeith, who sat on the British Standards BS8901 committee before it became ISO20121 , the WWF’s Heather Cook and Lauren Wiseman, Rachel Russell from GPJ and Meegan Jones of SEAs partner the Sustainable Event Alliance.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Nowadays, there are millions of businesses in the world that focus on delivering different products and services for consumers. Keeping aside the variety […]. The post Loyalty Programs and Local Communities in Hospitality appeared first on Oveit.com.
Twitter & Instagram: TEMPLATE A: Cancellations to your ticket buyers In response to COVID-19 and the Shelter in Place extension, we have made the difficult decision to cancel [Event Name]. We are diligently working to reschedule canceled shows. For show updates click here [Link to website with full details] and follow this page. TEMPLATE B: […].
The world has been shaken to the very core by something no one was prepared for. And the events industry has been one of the most affected sectors. At this point, it’s safe to say things have changed dramatically. They have changed to the point where event profs everywhere are still trying to figure out what the best strategies are. How can they still offer people unforgettable experiences?
Like so many, you probably started planning (or thinking about) your event months ago. You had the venue, the dates, the international speakers and the audience. Now you have no choice but to go ‘virtual’ Being thrust into an environment you may have no experience of and little idea where to start can be daunting. Adding the fact, you’re now at home, in a crisis, trying to work (which it should be emphasised, is very different to working from home) creates extra complexity.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The coronavirus public health crisis has severely impacted event planners across the globe in many ways. Many people are now having to work remotely to mitigate the spread of the disease – yet, initial findings from a new Eventsforce research study show that many event planners are finding it increasingly difficult to motivate teams and work from home.
Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. But now that planners are trying to figure out how to turn in-person events into virtual ones , things get a little bit confusing. How can they replicate this? What are the best strategies? Overall, is it even possible to create such a thing as sponsorships for virtual events?
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