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Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and prevented gathering. But this year, in-person experiential holiday programs roared back to life in the shape of festive pop-ups, takeovers, charitable activities, installations and hospitality initiatives. While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just migh
How to work with others to change our lives. I belong to a couple of small groups that have been meeting regularly for decades. The men’s group meets biweekly, while the consultants’ group meets monthly. I have been exploring and writing about facilitating change since the earliest days of this blog. So in 2021, I developed and facilitated for each group a process for working together to explore what we want to change, and then change our lives.
The wedding bar. It’s pretty much the second thing that people look most forward to when attending a wedding (after seeing the bride and groom tie the knot, of course). It makes sense. Whether you’re single or coupled up, partaking in a cocktail can take the edge off and makes for a good ice breaker. However, when it comes to planning a wedding, there are a few things to consider when it comes to having alcohol at your wedding.
The New Year is upon us and as we look at 2022 for our meetings and group gatherings, we gaze into the future with bright eyes and positive grins and think, what the heck is going on? We’re moving into year three of what will most likely be a continuation of the dreaded ‘P’ word: pivoting. It’s not just Covid-19 (C19) and it’s much more than F&B , room blocks and hotel contracts.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We often hear about the importance of getting “liquid to lips” in the spirits industry, but for cannabis beverage brands that are consistently fighting an uphill battle against cannabis stigmas, it’s absolutely essential. Just ask California-based Cann, which offers a lineup of THC-infused social tonics that use all natural ingredients to create a refreshing “social buzz.
With growing uncertainty surrounding events, it helps to stay ahead of the game as you plan for the new year. Here, we explore a summary of the top 11 trends for the events industry in 2022. At the beginning of 2021, event planners and marketers across the globe felt hopeful for the year to come. […]. The post 11 Event Trends to Watch in 2022 by Miguel Neves appeared first on [link].
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With growing uncertainty surrounding events, it helps to stay ahead of the game as you plan for the new year. Here, we explore a summary of the top 11 trends for the events industry in 2022. At the beginning of 2021, event planners and marketers across the globe felt hopeful for the year to come. […]. The post 11 Event Trends to Watch in 2022 by Miguel Neves appeared first on [link].
At the outset of the COVID-19 pandemic, it appeared that live streaming music events may become the next wave of innovation for the music industry. However over the last two years, sentiment toward live streaming has fluctuated, moving from a bullish, all-in attitude to questioning its viability as a revenue stream once live events began […].
If you think popping into a succession of boring Zoom calls makes you an expert on virtual meetings , it’s time to think again. Two recent examples show that by leveraging complementary tech and meaningful interactions, you can still surprise and delight through a screen. Our wish for 2022 is that all virtual events incorporate a little more “wow.” These two creative programs could be a roadmap for doing just that.
Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18- to 24-year-old Gen Z consumers, the program is part of a larger strategy based on a “trickle-up” phenomenon the brand experienced as it
The increasing use of event tech has given event profs access to a vast array of data. But are we using data to its full potential? By exploring key insights, we can unlock the power of data to deliver personalized event experiences of real value. Event technology has advanced by leaps and bounds over the […]. The post How to Unlock the Value of Event Data in 2022 by SpotMe appeared first on [link].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
If you’re looking to host a large and alluring affair in the west end of the city, there are loads of Burlington wedding venues to check out. With a variety of options that suit just about any couple’s needs, budget, and desires, we’ve compiled a list of 12 of our favourite Burlington wedding venues below. Let’s dive right in!
The struggle is real at hotels where supply chain issues and the great resignation are negatively impacting operations, creating scarcity in everything from cleaning supplies to pillowcases and chicken tenders and generally increasing costs. A recent survey found that the problem is only getting worse, with no end in sight. Industry associations are advocating for legislative action to offset the costs.
The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020.
EventMB’s State of the Event Industry survey results revealed many interesting findings, but the most surprising might have been that comfort levels with event tech appear to be dropping. What do these results tell us about the industry and where it’s going in 2022? Among the many interesting findings from our State of the Event […]. The post Users Surprisingly Are Becoming Less Comfortable With Event Tech by Angela Tupper appeared first on [link].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. But our favorite way to find out what’s going on with events is looking at which Expo articles people are reading the most! This year in-person and hybrid topics took up the top spots, along with ways to make virtual more fun. This tells that people can’t wait to go back to hybrid and in-person and that everyone wants to make their Zoom more interesting.
Simpler, more flexible and discounted. Airlines are updating their business travel programs to be friendlier for groups struggling with last-minute changes, rising costs and reporting requirements. Here is what you need to know. Saving Time. United for Business , the Chicago-based airline’s international offering for groups of 10 or more accessible through its United Jetstream dashboard, offers travel waivers, self-serve rebooking, plus information about sanitation and Covid restrictions.
It’s almost 2022! By now, most of us have attended more virtual events than we can count and gotten used to the concept of remote work. While successfully joining a Zoom call used to be considered a success in itself, we are slowly, but surely, raising our standards around presenting ourselves on cameras. Brandt and Will have covered this topic in the past: they’ve talked extensively about setting up great backdrops and getting your audio in order.
The right tech integrations can be essential to effective event management, particularly when it comes to data. The first step, however, often begins with a supportive partnership between event organizers and IT. Here are five ways to make it happen. When we travel, we often find ourselves in a situation where we don’t fully understand […]. The post 5 Ways to Better Partner with IT by Socio appeared first on [link].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
An audience is more than just ticket sales. They are the very heart and soul of any event, in-person or virtual. Without an engaged audience, there would be no great concerts, no life-changing conferences, and no business-expanding seminars. But where do you find these engaged audience members? And how do you get them to attend your event? We’ve compiled a list of 35 different event promotion ideas to get the word out about your event without emptying your bank account: Online Event Promotion Id
While events were being further hybridized, event tech was getting better and smarter. Now approaching the end of a year of recovery across industries—and with no end to hybrid meetings and events in sight—we’re taking a look back to our favorite programs and platforms. This year, meeting professionals and event tech experts have determined and developed a variety of resources for building, organizing and managing effective and compelling online and in-person gatherings—and those that fall in be
Webinars are becoming an increasingly popular event format, but the game has changed over the last year. Learn the golden rules that will set your webinars apart from the competition in 2022. Webinars are an effective marketing tool typically used to share knowledge, engage with existing and future customers, and position your organization or brand […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host.
“Everyone has a dog now,” Jenn Glynn, managing partner with Meeting Encore , stated this week in a conversation with Philip Eidsvold, vice president of strategic alliances at One10 , about the changing demands of attracting attendees to in-person incentive trips. The timely strategy session titled “ 2022 Incentive Trends & Wish List ” covered some of the unexpected shifts impacting incentive programs, including a desire to stay home with new pets and hobbies, people moving away from densely
The new product allows verification of Covid-vaccination and -testing status at venue entry points, based on information stored on each attendee’s mobile device. Meetings and hospitality technology provider Cvent has rolled out a new offering in collaboration with ID.me, a secure digital-identity network, to bring Covid testing- and vaccination-status verification to U.S. meetings and events in a way that maintains attendee privacy.
Story Events Ltd, organiser of the annual London Summer Event Show have just announced, in light of the latest restrictions and ongoing uncertainty surrounding the new Omicron variant of COVID19, that they will be postponing the event for two months, from 18 – 19 January 2022 to the later date o f 15 – 16 March 2022. “As a business, we have given much consideration to the decision and believe that in the current climate moving the event back will be in the best interests of all our e
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Want to put together the ULTIMATE wedding next year? Then you’ve come to the right place, because today, we’re going to look at 12 hot wedding trends for 2022 that need to be on your radar! From trending wedding themes, to health-conscious alternatives, to budget-friendly wedding trends… Keep reading to get some serious inspiration!
“Everyone has a dog now,” Jenn Glynn, managing partner with Meeting Encore, stated this week in a conversation with Philip Eidsvold, vice president of strategic alliances at One10, about the changing demands of attracting attendees to in-person incentive trips. The timely strategy session titled “ 2022 Incentive Trends & Wish List ” covered some of the unexpected shifts impacting incentive programs, including a desire to stay home with new pets and hobbies, people moving away from densely po
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