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The program kicked off with a VIP screening event for media and influencers. HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside the luxe and complicated world of privileged New York City teens and their families. Ahead of the premiere of part two of the show, the brand invited consumers to “Gossip Girl Friendsgiving: A Pop-Up to Give and Receive,” an experience held Nov. 19-21 at a five-story townhouse in the heart of SoHo.
In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. However, what is the chance that we will transition permanently to the online medium? When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .
Carly Skinner. Skinner joined Makeready hospitality company’s Emeline hotel in Charleston, South Carolina as general manager. She brings 14 years of hotel management experience to the position, most recently working at Proper Hotels and Residences’ The Hotel June as general manager in Los Angeles. Skinner has been hotel manager at Chateau Marmont in West Hollywood and Dream Hotel Group’s Dream Hollywood location.
Established event players MeetingPlay and Aventri will merge, helped by an undisclosed investment from two private equity firms, the companies announced Thursday. The deal marks the latest in a wave of consolidation driven by the demand for hybrid and virtual event capabilities. The financial currents swirling around the event tech industry for the last year […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
As vaccination rates rise and COVID cases fall , live business events and meetings are coming back in a big way. The recent IMEX gathering in Las Vegas drew more than 3,300 meeting professionals for in-person education and networking, and Smart Meetings is reporting that urban venues are seeing the return of group business. Concerts are back. And according to AdWeek , while virtual and hybrid events are here to stay, “Few believe the limitless audience of a virtual event is worth the in-pe
TLDR: Useful if Tesla Powerwall frequency shifting during outages is affecting appliances like clocks, furnaces, uninterruptible power sources (UPS), etc. Want to skip right to fixing the Tesla Powerwall frequency problem? Click here. In February 2018, we installed a Tesla Powerwall 2.0 on our Vermont home. We get around thirty outages a year, and for the last 4 years this device has provided us with a reliable automatic backup electricity source capable of running our home through outages of up
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TLDR: Useful if Tesla Powerwall frequency shifting during outages is affecting appliances like clocks, furnaces, uninterruptible power sources (UPS), etc. Want to skip right to fixing the Tesla Powerwall frequency problem? Click here. In February 2018, we installed a Tesla Powerwall 2.0 on our Vermont home. We get around thirty outages a year, and for the last 4 years this device has provided us with a reliable automatic backup electricity source capable of running our home through outages of up
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. The deal, backed by a growth equity investment from Sunstone Partners and Camden Partners, is positioned as a blend of technology and service to close gaps in the planning process and deliver a full-service solution for meetings ranging from 100 people to more than 200,000.
CES is being held in person for the first time in two years, but the move is proving divisive. Critics have called for its cancelation while major exhibitors have pulled out — yet 40,000 to 60,000 visitors and over 2,200 exhibitors are voting yes with their feet. CES touts itself as “The Most Influential Tech […]. The post CES Opens In-Person Despite Calls to Cancel by Angela Tupper appeared first on [link].
Lime Venue Portfolio is pioneering for greener marketing within the meetings and events industry with the announcement of a new ‘clean and green’ website for 2022. The brand was recently recognised for its sustainable education campaign ‘Beyond Food’, by The Drum, and is now looking to ensure its digital marketing supports the brands sustainability credentials.
The Event Brew is back after a well-deserved holiday break! Inspired by their time off, the Brew Crew will talk about taking a break as an event professional. Will, Dustin, and Thuy know all about staying productive all year round and have all experienced event-industry-related burnout in the past. But as they matured, they learned their ways to work around it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
That dependable shelter on the road, Courtyard by Marriott, may look a little different when your Uber arrives for your next business trip. More than 375 Courtyards that were part of the brand’s initial footprint in the 1980s and ‘90s are modernizing their exteriors with a streamlined, fresher look. Smart Meetings sat down with Diane Mayer, vice president and global brand leader with Marriott’s Classic Select Brands to talk about what the change means for meeting professionals.
The metaverse opens up a world of possibilities and opportunities for event professionals. But what are the downsides of the metaverse, and how can we protect ourselves and our attendees? The last couple of years have seen event professionals adapting to many new event technologies, with current trends indicating that this process will not be […].
International Convention Centre Wales (ICC Wales) has announced the appointment of Amy Phillips – the second Sales Manager to be recruited at the conference venue in the past two months. Building on the strong sales momentum since reopening, Amy’s role will be to develop sales with the corporate market, agencies and international associations, for the South Wales venue.
The IMEX Group has today confirmed that it has secured new dates for IMEX in Frankfurt 2022. The change allows the team to stage the 20th anniversary of its market-leading trade show from Tuesday 31 May – Thursday 02 June, giving the global meetings, incentive travel and events industry an additional five weeks to prepare. The increase in Omicron cases across Europe and around the world together with current regulatory uncertainty caused Chairman, Ray Bloom and CEO, Carina Bauer to review their
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
IMEX Frankfurt , the European sister of IMEX America announced today that they will move the 20th anniversary show from April 26-28 to May 31-June 2, 2022. “The recent rise in Omicron cases combined with our desire to give our business community certainty has led us to push IMEX in Frankfurt back by five weeks,” said IMEX CEO Carina Bauer. She said the announcement was being made now to allow clients, customers, supplies and partners the time to prepare.
Twenty event professionals share their New Year’s resolutions. Seven common themes paint a clear picture of what event professionals want to be and see in 2022. They also offer a good recipe for how to tackle the year ahead. RECALIBRATE It’s no surprise that event professionals are keen to have 2021 behind them. The […]. The post Event Professionals Share New Year’s Resolutions by Miguel Neves appeared first on [link].
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line.
After the success of last year’s virtual AFO Conference and with Covid 19 still raging through the country, AFO will present the annual Conference “virtually” on Saturday 5 February from 10am to 6pm. With this Conference to kick start our season, AFO members and others in the industry will get back to our best. Panels, speakers, showcase artists are being assembled to include discussions on artists, contracts, crowd control, insurance, accessibility, diversity, the ‘don’t do it’ list, festival s
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
It really doesn’t get easier than candlelit slow yoga with your group. Unless, of course, you could book it in a few clicks through your hotel’s website. Noble House Hotels & Resorts , the luxury boutique hotel brand based in Seattle, has partnered with a new and growing Austin tech company, Way , that serves destinations and their communities. Way’s program puts local artists, small businesses and the regional experiences they provide on the property’s website, so hotel guests can book dire
With demand for its in-person experience holding strong despite a new wave of Covid infections, Professional Convention Management Association gathers in Las Vegas early next week using several logistical changes. Over the past 60 days, the meetings and events industry has been whipsawed by the Covid pandemic. First, early November saw the IMEX America show in Las Vegas become the first event in the U.S. to welcome back international visitors, and the absence of health-security issues during the
Engaging members has always been a key priority for association executives. 50% of them report that members are most likely not to renew because of lack of engagement. Year-round member engagement is a challenging task. More so in an increasingly virtual and distracting world. But it’s critical to achieving your future membership goals. Here are three best practices to follow while building a robust, member-centric engagement plan. .
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Feature photo by Courtney Cantor at Hamilton Exhibits. The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Their national meeting development and brand communication expertise, along with a substantial existing vendor network, allowed the team to smoothly shift to helping Indiana vaccinate its community.
Verbose, in the best Los Angeles tradition, Marley Majcher is CEO of The Party Goddess, an A-list full-service event planning and catering company in LA, and author of acclaimed business guide for entrepreneurs, But Are You Making Any Money? In this episode, Marley details her background, from cooking school in Paris and egotistical chefs right through to standing out in the event planner crowd.
As I sit here in London witnessing another raft of postponed or cancelled events in the European region, whilst also hearing of US events resting on the all too familiar ‘should we/shouldn’t we?’ knife edge, I am feeling confused that this is happening.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Plan with Confidence. Melbourne is the place where creativity and innovation come together to deliver great events, exciting places to explore and cutting-edge advancements that are globally acclaimed. It’s vibrant. It’s sophisticated. It’s distinguished. It’s progressive and so very unexpected. This welcoming city offers a multitude of ever-changing and exclusive experiences to accommodate every business event and delegate. .
Blockchain technology continues to revolutionize the events management and hospitality industry. . Organizers remain curious about blockchain as a tool to mitigate fraudulent ticket sales, to help organize attendees, and to assist with facilitating new payment options (like cryptocurrency) for various events. Many hope blockchain-based management platforms can play a large part in helping event managers prepare for situations where in-person events are again possible, all while maintaining high
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