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This article was written by Jake Fabbri, VP of Marketing at Fonteva. You’ve planned the perfect event and now you’re ready to start inviting guests. The best events are those that generate a considerable amount of interest, ensuring that plenty of people register. However, you don’t want to invite more attendees than you have resources or space to provide for.
Events are stories; live, and in real time. What’s more, events have no delete button. As an event planner, you are certainly in the limelight, when things go right and when things go wrong. It’s no wonder that Forbes has ranked event planning as among the most stressful jobs out there. Whether it’s a corporate function, a global festival, a product launch campaign or a private wedding, the delicate balancing act of a meticulous logistics operation, clear content strategy, as well as cosmic alig
Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? E vent sponsorship is a critical source of funding for all event types, where companies, nonprofits, and small businesses provide a certain amount of cash or incentives in exchange for brand awareness and visibility at an event.
I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Online forums have tackled this issue in recent weeks and it is clear that not all organizations support their on-site operations effectively or consistent
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is a guest post by Irene Malatesta of Fundbox. Are you thinking about hosting a fundraising event to raise money for your business? If your business is just starting up, you’re heavily involved in a local community, or you run a nonprofit organization, you may be able to raise good money by hosting an […]. The post Should You Use Events to Raise Money for Your Business?
I am the second sort of escapologist. “I read once that the first time they put an escapologist in a tank of water, he or she will have one of two reactions, and which one determines the course of their life. The first sort of escapologist is an ordinary person who has come to the trade organically, by whatever curious sequence of opportunity and happenstance—and that sort will panic.
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I am the second sort of escapologist. “I read once that the first time they put an escapologist in a tank of water, he or she will have one of two reactions, and which one determines the course of their life. The first sort of escapologist is an ordinary person who has come to the trade organically, by whatever curious sequence of opportunity and happenstance—and that sort will panic.
As long as teamwork remains essential to corporate success, team-building activities are here to stay. Corporate team-building events are a tricky business because they have to strike the right balance between professional development and recreational ice-breaking. For a team to function optimally, it is not just about matching each employee to their ideal role, but […].
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately.
In 2018, 281 billion emails were sent and received. That causes a problem for event creators trying to compete for attention in event-goers’ cluttered inboxes. There are many email marketing strategies you can use to stand out in event-goers’ inboxes, but the most important is your email copy. Here’s what you need to know to […]. The post How to Write The Perfect Event Invitation Email appeared first on Eventbrite US Blog.
Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. While there are benefits, the return on investment (ROI) is difficult to quantify, and they do not easily provide measurable engagement, feedback, or data.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Ticket Tailor is an online ticketing platform that focuses on delivering “low fees and no fuss.” It’s designed for event planners who are disenchanted with paying high ticket fees and for those who simply want more control over their events. Here is our review: Ticket Tailor: What Is It? Ticket Tailor seeks to provide […]. The post Ticket Tailor: More Control Over Event Ticketing [Review] by EventMB Studio Team appeared first on [link].
Forget the traditional photo booth setup that you have seen time and again. Photoboxx creates user-generated content, boosts engagement on social media channels, drives on-site engagement at the event, and creates branded content to be used for future.
Every generation had its signature mode of transportation. In the ’70s, hitchhiking symbolized freedom. The ’80s heralded conspicuous status in the form of Porsches and Beamers. And in the early aughts, the first wave of hybrid vehicles arrived, as the focus shifted to environmental awareness. Today, transportation has gotten even more efficient. Millennials, officially the […].
The events industry is built around feeding and housing people. We always make sure their bellies are full and when we host our events we have bedrooms and all manor of accommodation sorted for our attendees. So is there a more apt campaign for the events industry to adopt than to end global homelessness? Up until recently I would have never even DARED to ask the question above, but now as we head through 2019 I can but dream.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Conference-goers are a discerning lot. Sure, they’re looking for great content to further their career development—but at a good price. And like 88 percent of savvy consumers today , the first place they’re going to look for more information about your event is online: your event website. But just because a potential attendee finds your conference website doesn’t mean you’re in the clear.
It’s time for a surprise – and one that tackles inclusion at events! If you’ve been paying attention, you know we already covered IMEX Frankfurt. Both on Event Tech Podcast and #EventIcons , we shared a lot of good stuff from this fantastic conference. However, that simply didn’t cut it for the team of Endless Events! And because we want to share as much useful content with as possible and had so many great interviews, we have a little extra something for you.
As a busy event planner, it can be tough to stay up-to-date on event planning best practices and trends. But if you feel like you’re missing out on resources, are trying to solve a specific business challenge, or simply feeling burnt out, you’ve come to the right place. The websites on this list are for […]. The post 55 Event Planning Resources From Event Experts appeared first on Eventbrite US Blog.
A new research study has found that engaging attendees is the top reason 81% of organisations are using event apps but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study also found that despite a 50-75% attendee adoption rate for most event apps, 67% of organisers don’t see any value in using apps once the event is over.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Planning a menu for an event can be a hassle, especially in our gluten-free, keto and vegan world. Whether an attendee has a food allergy, is health conscious or stands firmly by their personal or religious beliefs on how food should be prepared, creating a menu that accommodates everyone can be a headache. Luckily, most venues are pretty accommodating to dietary restrictions.
Turn your mics on, it’s time to explore meeting automation for events! We live in the golden age of automation. There’s a lot of discussion going on about this issue. Mainly due to what this means in terms of jobs and employment, but we’re here to talk about the positive side of automation. Particularly what it means to the world of events.
Last year, Eventbrite helped 795,000 creators host nearly 4 million events across the globe—meaningful and shared experiences that enriched relationships and cultivated a sense of community. Our team is passionate about supporting the creators that produce and host these events, whether it’s offering their time to volunteer at events like those hosted by CUESA, a nonprofit […].
The Rugby League World Cup (RLWC2021) 2021 has appointed WeTrack, a London-based event planning and project management platform, to assist in the project-planning and risk-management of the event. Though this will be the first time WeTrack has worked with the sport, the event company brings with it a wealth of experience from supplying the likes of the Cricket World Cup, Wimbledon, and Ascot.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Is your daily routine leaving you tired and burnt out? Do you find it hard to build up the energy to get even the smallest tasks done? Well, you’re not alone. The job of event professional is consistently rated one of the most stressful after emergency responder and surgeon—a condition that can lead to stagnation. But even the most junior meeting manager knows that nothing gets the blood flowing like crossing things off a checklist.
Between venue visits, sponsorship outreach, and catering tastings, there never seems to be enough hours in a day for event planners. But the longest day of the year — the summer solstice — is almost upon us. There’s something about extra daylight that can make event planners feel more productive. Here are some ways that […]. The post 8 Reasons the Summer Solstice Is Event Planners’ Favorite Holiday appeared first on Eventbrite US Blog.
To record this week’s podcast, the Event Industry News team was invited down to the home of Origin, by Crucial FX, in London to talk to the founder of EIGHT PR, Alistair Turner, and the commercial director at GL events UK, David Tunnicliffe. Here, they chatted to us about their brainchild – The Good Event Guide. Giving us a little overview of what this guide is, David described it as a document put together to offer advice and knowledge to others in the events industry on making sustainable deci
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Culture Day trainees, Residence Inn by Marriott Sunny Isles Beach. Lessons from Marriott International’s immersive cultural training program. According to Seema Jain, director of multicultural affairs for Marriott International, “cultural competence—the ability to view a situation from your perspective and the perspective of others—is a business imperative that allows professionals to solve problems, navigate situations and develop more creative solutions.”.
Members of PCMA’s Capital Chapter create dog toys from 146 T-shirts that members donated for the Humane Rescue Alliance. (Courtesy Capital Chapter). As a Washington, D.C., native, Jennifer Bond, CMM, CMP, has always been involved with her community. But when she became chair of the PCMA Capital Chapter’s Community Service Committee for the 2017-2018 term, she was able to take her passion for community service to a new level — which resulted in Bond becoming a national finalist in the Commu
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