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Let’s face it: holidays haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organizing can be just as exciting and romantic — even while social distancing. With creativity […].
There’s still a lot of mystery surrounding hybrid events. How much should be virtual? How much should be in person? Is it actually going to be more fun than planning, hosting, or watching a virtual event all from the couch? To answer these questions, we took some notes on all the fun and engaging things that planners, venues, and attendees are creating in the wide world of hybrid events.
This week’s conversation on Event Brew is particularly interesting. It all started with an article that informed readers of the NFL’s project to fill up a stadium with vaccinated healthcare workers. And while at first, this might sound like a topic that shouldn’t spring up too much heat, you might want to think again. Because this specific article propelled Dustin, Nick, Will, and Thuy to have one of the most candid and interesting conversations featured on the podcast yet surr
A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Let’s face it: holidays haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organizing can be just as exciting and romantic — even while social distancing. With creativity […].
I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings. Those expectations were largely met.
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I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings. Those expectations were largely met.
Although restrictions on gatherings will continue into 2021, that doesn’t mean love is cancelled or that love isn’t worth celebrating. In fact, it means that smaller, more intimate weddings will continue to trend upward as couples continue to finding creative ways to continue celebrating their love despite the restricted guest count. The bonus of having an intimate wedding is that you may free up some of your budget to be able to spend more on the visual items like décor and florals
Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. If you have a question you’d like me to answer, please write to me (don’t worry, I won’t publish anything without your permission).
I’ve been producing events for the last twenty years. I’ve also helped countless other event planner s host thousands of events around the world. Essentially, I’ve been bringing large groups of human beings together for my entire professional career. Last year, in the blink of an eye, that all stopped for us event planners. We all either lost our jobs or had to pivot and move our events online.
A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Claire and Anthony’s wedding had all the elegance of a fairytale wedding with hints of romantic and ethereal charm that made it truly something magical. The couple, who met through friends, joined with the creative minds at Party With Chloe to help make the wedding of their dreams a reality. Set at the stunning Richmond Hill Country Club and captured by the photographer One and Only Studio , this is one gallery you’ll definitely want to check out.
2020 has been crazy, even more for event organizers and attendees because it was painful to see their favourite events get cancelled one after the other. But technology has always helped us adapt to situations and figure out an alternative without losing much on the original. One such concept is Hybrid Events. In simple terms, a hybrid event is a combination of a virtual and live event, as in, there is a curated experience for the live audience and a virtual audience for the same event.
How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason. And when it comes to the exciting world of digital experiences, this particular saying still applies. Of course, crafting amazing content for virtual events comes with its own set of challenges.
Buoyed by its success in physical and virtual incarnations, Event Tech Live (ETL) will make its digital debut in the States and Canada late spring, ahead of a return to the Old Truman Brewery in November for the hybrid UK & Europe exhibition. A product of demand from Event Tech Live attendees and customers on both sides of the pond, ETL USA & Canada will replicate the content and new technology onus of the UK show with a steer towards the solutions helping organisers to keep hosting even
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
When you get engaged, the first question people will ask you is when you’re getting married. Deciding on a the length of your engagement relies entirely on who you are as a couple and what works best for your relationship. Do you want to wait two years to tie the knot, or are you keep to say I do ASAP so you can start being married right way? Either way, discuss the pros and cons with your partner and decide together how long your engagement will be.
2020 has been crazy, even more for event organizers and attendees because it was painful to see their favourite events get cancelled one after the other. But technology has always helped us adapt to situations and figure out an alternative without losing much on the original. One such concept is Hybrid Events. In simple terms, a hybrid event is a combination of a virtual and live event, as in, there is a curated experience for the live audience and a virtual audience for the same event.
One of the biggest trends event profs can expect for 2021 pertains to expectations. While attendees were a lot more forgiving last year, as we all learned the ropes of virtual events, the same can’t be expected today. Gone are the days where you could get away with tuning in from the living room to give a presentation. No, no, no: as we enter a new age of events, where virtual will invariably remain a crucial part of what we do, audience expectations will continuously increase.
By Niki McKay & Jason Fitzgerald at Blue Danube Productions. As of March 2020, the COVID-19 pandemic forced the event industry to all but shut down the traditional way in which it has done business. Venues are closed or dramatically scaled back in capacity, revenue streams have dried up and people are told to not gather in groups for the foreseeable future.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Want the lowdown on tech trends and virtual events? In your inbox, every week. Almost a year has passed since the Covid-19 pandemic turned the world of events upside down. Many events got cancelled. Many got postponed. And many more went online. The dramatic shift to virtual events created all sorts of new challenges for planners. From rethinking agenda design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged. eBook: V irtual Events
2020 has been crazy, even more for event organizers and attendees because it was painful to see their favourite events get cancelled one after the other. But technology has always helped us adapt to situations and figure out an alternative without losing much on the original. One such concept is Hybrid Events. In simple terms, a hybrid event is a combination of a virtual and live event, as in, there is a curated experience for the live audience and a virtual audience for the same event.
Do you wish you could sit down with the heads of hospitality companies and industry associations and ask them how they got where they are and what advice they might have for blazing a trail in hotels and travel? lessons from leaders. Michael J. Lyons, actor, author and Smart Meetings TV host, did just that for his Lessons from Leaders podcast series.
It goes without saying that 2020 was a very challenging year for so many people. But it hasn’t been bad news for everyone. Studio Giggle, an events, film and animation studio based in Bristol, ended the year on a high. . Studio Giggle predominantly creates immersive animated and filmed content for events. But in March 2020 when the lockdown was announced, like many in the event industry, Studio Giggle watched all the work that they had lined up for the year disappear overnight. “It was an
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Expo 2020, postponed because of coronavirus, is back on for October, say organizers. Rula Rouhana / Reuters Skift Take: Is this a proxy and show of confidence for the rest of the events industry? Or will it be a cautionary tale of pushing ahead too fast? — Tom Lowry Read the Complete Story On Skift.
Virtual living is now a reality. With a global pandemic in our midst, our way of living, of interacting, of communicating have all seen a change so unprecedented, that it could hamper everything we did. The Event Industry especially was hit the hardest but has sprung up to action with ideas as innovative as Virtual Conferences. . Being the norm of 2020, virtual conferences are now the staple form of delivering immediate content to one’s audience, while reaping immense benefits.
Meeting professionals know in their gut that people get more out of in-person, F2F meetings, but how do we prove it to the decision makers in our companies and in our attendee’s home offices? We asked a pair of brave entrepreneurs from new destination and event management company Ethos Event Collective for advice on how get back to building communities that deliver real-world results.
TRNSMT boss Geoff Ellis has vowed to bring the festival back this summer despite continued uncertainty around live events due to COVID-19. The Glasgow three-day event was cancelled in 2020 and is currently set to return in July with the Courteeners, Liam Gallagher and Lewis Capaldi topping the bill. Ellis has now cited the successful rollout of vaccines in the UK and rapid mass testing as the key to ensure TRNSMT’s return, while warning that “it’s crunch time for summer 2021” (via Daily Record )
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Laurent Duvarney-Tardif is filmed in the Oasis Immersion space at the Palais de congrès de Montréal. When “ OASIS immersion ” opened in December on the ground floor of the Palais des congrès de Montréal, it redefined the meaning of “flexible space” at a convention center. The 20,000-square-foot space, embedded with hundreds of surround-sound speakers, LED lights, and projectors can be used to create immersive audio and video experiences — serving as both as a walkable, experiential exhibition sp
Virtual living is now a reality. With a global pandemic in our midst, our way of living, of interacting, of communicating have all seen a change so unprecedented, that it could hamper everything we did. The Event Industry especially was hit the hardest but has sprung up to action with ideas as innovative as Virtual Conferences. . Being the norm of 2020, virtual conferences are now the staple form of delivering immediate content to one’s audience, while reaping immense benefits.
Potential clients see the professional photos and read the promising value propositions, but without a strong differentiator, marketing messages all start to blur together when things get repetitive
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