Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them
Maritz Global Events
MAY 2, 2019
Post authored by Donna Kastner, Founder of Retirepreneur. There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. “This is a watershed moment for podcasting – a true milestone,” noted Tom Webster, Senior Vice President at Edison Research. “With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into mainstream.”.
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