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Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximize the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].
With in-person interactions at physical events gradually becoming redundant, virtual events have ensured that attendees are able to continue networking just like pre-pandemic times. But what are the key strategies in which the next generation of virtual events can ensure attendees grow their network and forge thriving communities? The answer to this is available on the third episode of GEVME’s ‘ Next-Generation Virtual Events ’, which sheds the spotlight on two key principles of next-generation
This year is looking to be jam-packed with live events, all-new event technologies, and more ways to meet and connect than ever before. But all these changes can also create a whole host of problems keeping organizers up at night. We’re talking about anything from technology woes to keeping up with health and safety guidelines to maybe even not knowing which direction to go in for your event.
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands are serving up everything from wellness-based sound baths to content-driven sound art installations to make it happen.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Organising a networking event can be a great platform to promote both you and your business while helping others along the way. Find out how in 8 steps.
Nathan Decker. Decker joined Grand Wailea Maui, A Waldorf Astoria Resort in Maui, Hawaii as director of national accounts, dealing with West Coast group sales. Decker has spent more than 10 years in luxury hospitality sales. Most recently, Decker was area director of sales at Auberge Resorts Collection. He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St.
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Nathan Decker. Decker joined Grand Wailea Maui, A Waldorf Astoria Resort in Maui, Hawaii as director of national accounts, dealing with West Coast group sales. Decker has spent more than 10 years in luxury hospitality sales. Most recently, Decker was area director of sales at Auberge Resorts Collection. He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St.
Staffing shortages, supply chain issues, rising costs and, of course, the ongoing pandemic are creating a perfect storm of challenges for event managers. Out of the storm may come more efficient approaches to event planning and respect for hospitality employees. It’s no secret to event managers that the so-called Great Resignation has hit the hospitality […].
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins.
As the saying goes: When romance blooms, events boom. All right, maybe that’s not a saying (yet). But, in our event creators’ experience, it’s proven true. From Shuck-and-Sips to I Dig You terrarium therapy to self-love socials, February 14 brings out the goo-goo eyes, the good-good, and everything in between. Let’s face it: There have […].
American Hotel & Lodging Association (AHLA)’s 2022 State of the Hotel Industry Report sees the hotel industry moving toward recovery “but the path will be uneven and potentially volatile, and full recovery is still several years away.” The report says that hotel occupancy rates and room revenue are projected to approach 2019 levels this year. However, the outlook for F&B and other ancillary revenue is not as optimistic.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Mental health issues are not new to the events industry — these experiences have been present for some time. But with event profs currently facing exceptionally high-stress levels, more people are living with mental health challenges like burnout. Mental health can be somewhat of a taboo topic. People generally don't talk about their struggles and […].
As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends around in-car experiences, mobile, hybrid and the metaverse that are not only pandemic-proof, but also redefining what it means to activate an “event.”.
How do you attract quality candidates when competition for the best is fierce? Put together an engaging recruitment event that gives your company an advantage.
Weekly travel updates for the busy meeting professional. Covid-19 Updates. As Covid-19 rates decline in NYC, the CDC has added 15 countries to its Level 4 or high-risk category. Those countries are: Columbia, Costa Rica, Dominican Republic, Fiji, Guadeloupe, Jamaica, Kuwait, Mongolia, Niger, Peru, Romania, Saint Barthélemy, Saint Martin, Tunisia and the United Arab Emirates.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The recent Consumer Electronics Show had some of the most comprehensive health and safety measures ever provided by an event of its size. But CES' failure to report the number of Covid cases detected in Las Vegas is drawing criticism and raising an important question for planners about whether events have an obligation to report […]. The post Should Events Report Covid Case Numbers?
Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. ( Photo: National Restaurant Association ). What’s cooking at the best events this year? The National Restaurant Association has released its “ What’s Hot: 2022 Culinary Forecast ,” which reveals that the F&B industry is choosing to reset in 2022.
When the creative brief from your initial event strategy session calls for brand and reputational impact, how do you measure if you are successful? The events team around Google Lunar X Prize, a $20 million, 10-year competition for scientists and students to be the first team to land a rover on the moon worked with Academy Award-winning directors to shoot a documentary with the stories behind each team, screened it at SXSW and hosted an after-party.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Brightcove offers a premium video streaming service for virtual and hybrid events. The product can integrate into any virtual event platform or stack, enabling reliable, media-quality delivery of live and on-demand content to any device with scalability into the millions of concurrent users. Brightcove Virtual Event Streaming: What Is It? Brightcove Virtual Event Streaming […].
Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximise the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].
Access over 4,000 apps that event creators love — without ever leaving your event page New year, new events, new resolutions. Is being more efficient one of yours? Introducing Eventbrite’s improved integration with Zapier — allowing you to connect to over 4,000 apps, get dynamic suggestions for Eventbrite Zaps that other creators like you are […].
We might be over the biggest obstacles that COVID-19 has thrown at us (at least we can hope so), but in-person attendance is still nowhere as high as it was pre-2020. While we’ve talked a lot about how the pandemic affected planners and attendees, we haven’t focused on exhibitors’ experience all that much. We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The push for net-zero emissions is driving up the price of carbon offsets, with their market value more than tripling over the past six months. A new approach called carbon pricing may help the event industry respond. Here’s how it works. While increased demand for eco-conscious products can sometimes push down costs by allowing economies […].
No.11 Cavendish Square is leading the way in meeting the needs of hybrid working. Meeting technology, able to use any platform, has been integrated into the Marlborough Suite, Edwards and Maxwell rooms. There is no additional charge for using the new technology. In 2021 we embarked on a project to upgrade all rooms in 3 stages to include hybrid technology.
As an event creator, you know more than anyone that putting on events requires significant investment, both in time and in money. Venues aren’t typically free, and the same can be said for speakers, presenters, support staff, audio systems, video systems, and the list can go on. Sponsorship can lend a certain air of respectability […].
American Hotel & Lodging Association (AHLA)’s 2022 State of the Hotel Industry Report sees the hotel industry moving toward recovery “but the path will be uneven and potentially volatile, and full recovery is still several years away.” The report says that hotel occupancy rates and room revenue are projected to approach 2019 levels this year. However, the outlook for F&B and other ancillary revenue is not as optimistic.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event platforms are the new in-person venues. How you play host, design the experience, and most importantly, deliver content that’s worth watching determines whether you earn an encore or fall flat. To create authentic experiences that add value for audiences across the globe, an event needs to stand out. Generic virtual event spaces can bore […].
NewcastleGateshead Quays welcomes The Sage, a community-focused, international venue for world class business and entertainment Partnership will play a crucial role in delivering a pioneering community-focused, state of the art arena (Sage Arena), exhibition and conference centre (Sage ICC), showcasing the best of the region to a global audience £300m+ development will provide a £70m annual boost to the local economy and create 2,000 jobs Local SMEs and Sage customers to contribute to developmen
If you’re an event organizer, you’re probably thinking about how you’re going to grow your business, deploy a marketing strategy that helps you reach new people, send better emails — or, wait: Who are those new people? How are they going to help you grow your business? What superhero is going to swoop in and help […].
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