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Hybrid Events are here to stay. In the early days of 2020, many event organizers had to make a quick pivot to offer virtual-only conferences. This of course presented some major challenges. Event planners had to learn on the fly how to connect and engage their attendees through virtual conferences—not to mention the enormous technical learning curve that comes with hosting an online-only event.
Drastic changes in the recruitment process have been accelerated due to innovative technology available in recent years. A career fair is no more limited to university halls filled with employers showcasing their companies looking to hire graduate students. The traditional means of recruiting has been taken over by a highly-effective way of meeting global talents through virtual career fairs.
Regardless of how big an event will be, event planning and event management is always a rigorous process, for new event planners and professional event planners alike. You need to deal with a handful of people and logistics. Juggling with all these tasks might be overwhelming. We created this event guide to help you in […].
The importance of a great product launch cannot be overstated. Momentum is everything! Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . On the other hand, an underwhelming launch can have negative effects, increasing the likelihood that your product fizzles out and fades away faster than you can say “Microsoft Zune” or “Google Glass”. .
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had consumers mimicking missions the show’s lead character, former military sniper “Jack Reacher,” carries out. Dubbed the “Reacher Challenge,” the two-city program took place Jan. 30 at Omni Hotel Battery in Atlanta and Feb. 5 at the New York-New York Hotel and Casino in Las Vegas.
The old meeting industry normal is long over, and many event professionals are still hoping and waiting for a new normal. In October 2020 I wrote two posts [1 , 2 ] about what a meeting industry new normal might look like. As I write, two years have passed since the COVID-19 pandemic devastated the world and the event industry. It’s time to take another look.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
The old meeting industry normal is long over, and many event professionals are still hoping and waiting for a new normal. In October 2020 I wrote two posts [1 , 2 ] about what a meeting industry new normal might look like. As I write, two years have passed since the COVID-19 pandemic devastated the world and the event industry. It’s time to take another look.
The number of couples who have had to put their wedding plans on hold throughout 2020 and 2021 is staggering. Cue The Pop-Up Chapel Co. – Toronto’s answer to upscale, turnkey, simplified, environmentally sustainable, intimate weddings – all with a charitable twist ! Hosted at Evergreen Brick Works , the venue was apparently working double-time utilizing both The BMO Atrium and Koerner Gardens in order to marry no less than 39 eager couples.
Connecting with your attendees on an individual basis is usually difficult at large-scale events. This is a key reason why most event planners fail to create tailored experiences for their attendees – and in some cases, miss out on important leads. It gets even more complicated when hosting events online. Finding a scope to provide maximum value to your attendees, understanding what they are looking for and personalising their experience can be difficult when you are hosting a virtual event for
Mark Zuckerberg, CEO of Meta (formerly Facebook), recently spoke to AI researcher and podcaster Lex Fridman about all things Meta, Facebook, Instagram and the metaverse. As it’s still in its infancy, there isn’t much known about the metaverse, although large corporations, such as Nike, Adidas, Disney and Walmart have expressed plans to be a part of the metaverse; JP Morgan and Goldman Sachs believe the metaverse will become a market opportunity valued well into the trillions.
Here’s a rare opportunity to ask me anything about meeting design and facilitation at a unique, free, online workshop. Join me next Thursday, March 10th, 2022 at 12:00 pm EST for Ask Adrian Anything ( AAA ): an online participant-driven workshop on the future of events. Though the central core is the AAA session, this is an active learning workshop.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
If you’re looking for a glam wedding that pulls out all the stops, then you’ll love Yasmeen and Mohammed’s big day at DoubleTree by Hilton Toronto Downtown. With both traditionally elegant and modern luxe elements, their celebration in love is truly like something out of a dream. Yasmeen’s beautiful look was created by hairstylist Hair by Francesca , make-up artists MinaBeauty Makeup Artist , and nails by Blanca Beauty Bar with a jaw-dropping gown from Blushing Bridal Bo
In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry. Our guests are Georgia Suttie, Venue Find Operations Manager at Agiito and Sophie Conlon, Events and Communications Manager at the University of Essex, both currently mentees of the Fast Forward 15 mentoring program. We […]. The post Empowering Women Through Mentoring by EventMB Studio Team appeared first on [link].
Planning an event in multiple languages can be a challenge for meeting planners. Innovative virtual language interpretation software is making attendee accessibility a reality for everyone involved in creating inclusive meetings. The PCMA Convening Leaders conference this January offered something no other annual mega-gathering of the association has: virtual interpreters.
Greater Public (GP), an association whose members are public media fundraisers from more than 240 stations across the U.S., plans the Public Media Development and Marketing Conference (PMDMC) each year, hosting NPR, PBS, and community media stations. After the death of George Floyd in late spring 2020, GP embraced the goal of improving its diversity, equity, and inclusion efforts.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
If you’re wondering how to promote your business in the community, consider planning a community event that focuses on local small businesses. The relationship between a small business and its community can and should be a symbiotic one — meaning everyone benefits. Shopping at local small businesses supports the people who own them and their employees, but […].
Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry. Mobile World Congress (MWC) 2022 wrapped up on Thursday, with a reported 60,000 attendees joining the in-person […].
A lot has changed in two years since the actors Tom Hanks and Rita Wilson announced they had contracted what was then known as novel coronavirus on a film set in Australia. What hasn’t varied is the desire around the world to visit California for business, pleasure or both. At Outlook Forum, Visit California’s recent conference for travel industry professionals, research showed that the Golden State continues to appeal to attendees.
The importance of a great product launch cannot be overstated. Momentum is everything! Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. On the other hand, an underwhelming launch can have negative effects, increasing the likelihood that your product fizzles out and fades away faster than you can say “Microsoft Zune” or “Google Glass”.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The great thing about technology is that it can help your audience find you in so many different places at once. Whether it’s an event listing on Eventbrite, postings on social media accounts, or your own blog or website, ticket buyers can find your event information as long as you keep your accounts current. Technology, […].
Cvent’s earnings call on Thursday confirmed that they’ve had a good year, and they forecast strong growth ahead. As the company moves to invest in expanding its SaaS offerings, will betting on hybrid events pay off? On Thursday, Cvent held its first earnings call since going public. The event management giant pointed to fourth-quarter figures […].
Editor’s Note : This opinion piece is a version of an article first posted on LinkedIn. Several years ago, the Freeman leadership team established a vision for where we wanted to be in 2025, a strategic road map with very specific imperatives attached to each objective. Bob Priest-Heck, Freeman CEO. We embraced a design-thinking approach and, as part of that process, we immersed ourselves in a comprehensive global trends study upon which we’d based not only our expectations, but our business pla
Virtual meetings make it incredibly easy to meet and connect with your co-workers, clients, business partners, and anyone we work with, day-to-day. . But why do we feel that things still get lost in translation? Or that meetings aren’t always productive? We’ll give you a hint – it’s our meeting habits. Some habits are new, some are old, but almost all of them could use a refresh to make our offices more productive.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
As the music industry looks toward recovery in 2022, no-shows continue to be one of the most pressing issues music business owners are contending with as they rebuild their businesses. While this is not a new problem for the industry, the issue of no-shows has become much more severe since the pandemic began. Pre-pandemic, no-show […].
Zoom has been one of the biggest winners of the pandemic-era shift to virtual, but current numbers show that its growth is slowing. A new business model hopes to turn that around. Zoom’s stock valuation took a bit of a dive after hours Monday afternoon as the financial world reacted to their projection that 2022 […]. The post Zoom Moves to Meet Slowing Growth With New Products for Enterprise Clients by Eileen Wennekers appeared first on [link].
An unfortunate result of the disruption over the last two years is an increase in depression, anxiety and tension in relationships both familial and romantic. An effect of this is more people seeking care, as reported by nine out of 10 therapists in a New York Times piece. Kimpton Hotels & Restaurants is tackling the issue head-on. In partnership with online behavioral healthcare company Talkspace, the company will provide mental health services to its guests and more than 4,000 employees in
A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? As the 365 community model continues growing in popularity, more event profs will come to realize that social media is, in the Brew Crew’s opinion, boring and predictable.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Be In Your Element Events, launched its workplace wellness offerings in style at its launch event in London last week. With 15 years’ experience running small to festival size events for companies like Aston Martin, HPE and Red Bull, Be in Your Element Events are on a mission to help organisations, big and small, shine a light on their workplace wellbeing through tailored holistic experiences, workshops & breakout sessions for live, virtual, or hybrid events.
IMEX is the first major event industry show to exclude Russian participation. In a statement shared on Tuesday across IMEX's social media channels, the IMEX Group has "taken the decision to suspend Russian state enterprises from participating at IMEX in Frankfurt 2022, as a direct result of the current political situation." "We do this with […].
Meeting professionals understand that travel brings people together. But how can you measure the power of those connections? Destinations International , the association for Destination Marketing Organizations, is teaming up with research firms iolite group , Brand USA and Miles Partnership to determine the impact of cultural exchange on destination planning and travel.
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