EventMB
DECEMBER 7, 2020
Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events. Somewhat ironically, the biggest reason to include alcohol is also the […]. The post Is It Time to Reconsider Serving Alcohol at Events?
Conferences that Work
DECEMBER 7, 2020
Do you know what to draw? Perhaps — if someone has told you to draw it. Do you know what you’re going to draw? That’s a different question. It implies that you have some agency to draw what and how you like. Beginning creation. Picasso answered the second question like this: “To know what you’re going to draw, you have to begin drawing.” —Pablo Picasso, Conversations with Picasso by Brassaï.
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Picatic by Eventbrite
DECEMBER 8, 2020
If you want to elevate your organic SEO (Search Engine Optimization) or paid SEM (Search Engine Monetization) capability, we’ve got two surefire ways to do it. Choosing the right keywords is critical to the success of your paid search campaigns, and there are excellent tools to help you achieve the desired balance of relevance versus […].
EventSource
DECEMBER 11, 2020
Sometimes we think that ‘bridesmaid dress’ is synonymous with drowning in yards and yards of hot pink taffeta. Fortunately, this is no longer the case! As bridesmaid style evolved, so too did the expectation that all your maids had to wear the same dress. There are many reasons to consider mismatched bridesmaid dresses – from different body types, to having a co-ed bridal party and everything in between.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Eventmobi
DECEMBER 9, 2020
With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. The goal was to make change tangible, to trade key learnings from the past months, to bundle forces and take away fears. With this one-day event, which took place on August 27, 2020 in Berlin and online, the organizers proved that courage pays off.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Picatic by Eventbrite
DECEMBER 8, 2020
You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].
EventSource
DECEMBER 10, 2020
Alana and Brendon’s cozy-yet-luxurious wedding at the The King Edward Hotel is as big city glam as it gets! The couple tied the knot and danced the night away at the gorgeous historic venue surrounded by friends, family, lush florals, and luxe decor. Planned by the talented Shealyn Angus Weddings & Events , the couple’s big day isn’t something to be missed.
EventMB
DECEMBER 10, 2020
The economic impact of pandemic is exposing weaknesses within the hospitality industry’s meetings and events lines of business, but independent hoteliers have an opportunity to position themselves to thrive as events return. When it comes to generating new meetings and events business, hotels traditionally spend too much on third-party channels and neglect their own direct […].
Expo Pass
DECEMBER 9, 2020
(3 Minute Read). Virital events started out as just a way to keep things going, see other people, get work done, and keep everyone on the right track… All important stuff. But lately, we’ve noticed that the virtual world is also connecting us in new and original ways — and creating plenty of lasting relationships and emotions along the way.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Picatic by Eventbrite
DECEMBER 8, 2020
You’re a social media maven, are adept with all the popular platforms and frequently dream in hashtag. But there’s always something new to learn. Social is a crucial tool for building community and acquiring new attendees. A good social strategy should do both. Here’s what else you need to know to master social media marketing. […].
EventSource
DECEMBER 8, 2020
Alyssa and Michael tied the knot in their backyard and turned it into the brightest and chicest micro wedding ever. After overcoming years of a long-distance romantic relationship, there was no way that this couple was going to let the COVID-19 pandemic stop them from having a lovely wedding to celebrate. Instead, they invited their nearest and dearest for an intimate backyard celebration that was filled with love and their unique personal style.
EventMB
DECEMBER 8, 2020
News of vaccines on the horizon is starting to cut through the shroud of uncertainty surrounding the future of the industry. Nevertheless, 2020 has changed events for good. Event professionals are starting to wise up to some of the benefits of virtual engagement: access, inclusivity, online community building, and reach — just to name a […]. The post 10 Event Trends 2021 [Free Report] by EventMB Studio Team appeared first on [link].
Event Industry News
DECEMBER 9, 2020
The All Party Parliamentary Group for Events (APPG) held its first meeting today following its re-establishment as an official APPG in Parliament, to elect its Officers and outline its objectives for the year ahead. Members of Parliament from all of the major political parties attended the online Parliamentary meeting, which was chaired by The Rt Hon Theresa Villiers MP, Member of Parliament for Chipping Barnet, the recently appointed Chair of the APPG (pictured).
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DECEMBER 8, 2020
If you want to fully understand your return on investment from your SEO efforts, you’ll want to become super proficient at reviewing Google Analytics, using tracking pixels, and employing Eventbrite tracking links and UTM tags. Increase your understanding by delving into the SEO detail information below. Start with Google Analytics Google Analytics tracks demographic information […].
Endless Events
DECEMBER 11, 2020
It’s everyone’s favorite time of the year! Because let’s face it – who among us doesn’t look forward to the annual holiday company party? Everyone can let loose and have fun with their coworkers, celebrate the company wins, and leave the year behind on a positive note. Granted, 2020 has been filled with challenges. And hosting a typical get-together with your employees won’t be possible this year.
PCMA Convene
DECEMBER 11, 2020
Organizers of digital events have to step up their virtual game to battle distractions that are keeping attendees away. Your next virtual event must overcome three major obstacles: Audiences are tiring of virtual events. First, we’ve all experienced Zoom fatigue, which is not just the result of a continual reliance on the platform to conduct business, but that, as founding director of Stanford University’s Virtual Human Interaction Lab Jeremy Bailenson described in a Wall Street Journal article,
Event Industry News
DECEMBER 9, 2020
The events industry’s successful transition to hybrid experiences will rest on improvements to the way organisers deliver content and attract new digital talent, according to Neil MacDougall, Chair of the British Private Equity & Venture Capital Association (BVCA). COVID-19 has resulted in many organisers pivoting from in-person to online events as a way of retaining some of their activity in 2020.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Picatic by Eventbrite
DECEMBER 7, 2020
So you’re hosting a livestreaming event. Maybe it’s your first, or maybe you’ve tackled a couple video streams already. You understand the basics of streaming. But now it’s time to add a new twist: You’ve nailed down a few special guests. Exciting stuff! Even in a pre-COVID-19 world, adding new faces to your event adds […].
MeetingsNet
DECEMBER 9, 2020
With mask-wearing mandated at in-person events, planners should be ready for conversations with people who are opposed to the rule. If your organization plans to hold face-to-face meetings with employees or clients, face masks will be the norm for the foreseeable future—perhaps for all of 2021. Anecdotally, this doesn’t seem to be a pressing problem for planners.
ePly
DECEMBER 9, 2020
At this point in 2020, you’re likely thinking about what your 2021 events are going to look like — more specifically, whether they will take place online, in person, or some combination of the two. Events will undoubtedly be tricky to navigate for the foreseeable future. While planners have certainly honed their skill of being ready to pivot on a dime this year (and sponsors and attendees have been just as flexible!
Event Industry News
DECEMBER 8, 2020
A massive new Leeds venue with social distancing in mind has opened in the city. The Wunderkind Group, behind Sheaf St, Duke Studios, Duke Makes and In Good Company, has launched the appropriately-named Testbed, a new 10,000sq ft events space for Leeds. It is aimed to reinvent mass gatherings in a post-pandemic world with changes to the norm expected for some time.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Picatic by Eventbrite
DECEMBER 10, 2020
At this point in 2020, online events are bread and butter. Concerts, standup shows, family holidays — pick your streaming service and buy your tickets. After nine months of puzzling through how to host a safe event, many creators and producers are building virtual venues that take the online game to the next level, helping […].
PCMA Convene
DECEMBER 10, 2020
Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, speaks at the American Academy of Pediatrics Virtual Conference 2020. When moving their events online, many organizers focus much of their time on choosing the right platform. That’s important, said Cindy Airhart, CAE, senior director, meetings and travel, American Academy of Pediatrics (AAP), but equally important is setting a high bar for the event’s production values.
Special Events
DECEMBER 10, 2020
An arsenal of great digital tools isn't just helpful for your time management (and sanity), it also provides a more engaging client experience for a market that is increasingly tech-dependent
Event Industry News
DECEMBER 11, 2020
Covid SMART testing was introduced for the first time among delegates attending a business event. Liverpool City Council teamed up with Downtown in Business and ACC Liverpool to use rapid testing technology to increase covid safety measures at the Livercool Conference 2020. The initiative was part of the city’s drive to use SMART (Systematic Meaningful Asymptomatic Repeated Testing) community testing as part of everyday life and open up the business economy.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Picatic by Eventbrite
DECEMBER 8, 2020
Whether you’re promoting livestreams or virtual wine tastings, the paid social marketing for your events plays a crucial role in how many tickets you sell. Filling those seats takes time, energy, and dollars — all precious commodities. Want this to be the year you start selling more tickets without breaking a sweat? Yep, we want […].
PCMA Convene
DECEMBER 7, 2020
The difference between concentrating only on what’s easily quantified while equally attending to the more fluid, nonmaterial return on experi- ence is the difference between a jar that you’ve filled with lightning bugs and a jar in which you’ve managed to catch lightning. (Illustration by Cordell Ross, Fruition Co.). Back in January — what seems like a lifetime ago — an accomplished and diverse group of business event strategists, brand experience managers, designers, and association and marketi
Eventsforce
DECEMBER 9, 2020
Good event content has always been invaluable for attendees. And it seems with virtual events, even more so – a new poll by Eventsforce shows that 70% of organisers are spending more time and money producing high quality sessions and presentations so that they can engage more effectively with people online. And it makes sense – the serendipity of networking at in-person events can’t be replicated in a virtual environment so attendees will naturally focus more on the learning aspect of the
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