Conferences that Work
AUGUST 9, 2021
Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie. But the metaphor applies to just about any sort of creative project. We often err on the side of ‘special effects’.
Eventmobi
AUGUST 13, 2021
How can event organizers keep attendees coming back so they stay engaged year round? Some will say that the idea of an event community is a pipe dream. The answer, however, may just be a matter of finding the right tools and tactics. Combine the best event technology with a solid community management strategy, and you have the winning formula. For decades, attendee attrition has been an issue for B2B event organizers, and it’s a costly problem.
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ePly
AUGUST 11, 2021
We are halfway through 2021, and the event professional’s rollercoaster has yet to pull into the station. While I don’t have statistical evidence, I can share a growing number of events (even large tradeshows) have started to stage successfully in more significant numbers. At the same time, many organizations have remained entirely virtual due to timing, COVID, or other reasons.
Picatic by Eventbrite
AUGUST 13, 2021
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. In doing so, your organization’s following grows and donations increase. Building a donor base for NPOs means cultivating an authentic voice and digital presence. Having an event marketing plan doesn’t have to involve soulless ad copy. Whether you’re […].
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
AUGUST 11, 2021
With hybrid events on the horizon and trade shows in recovery, many corporate event planners have to determine the return on investment (ROI) of participating in physical exhibitions compared to doubling down on their own hybrid event strategy. What data should they look at and where can they find it? While everyone is eager to […]. The post 4 Questions Corporate Planners Need to Answer to Prove Hybrid Event ROI by Hubilo appeared first on [link].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Best Corporate Events
AUGUST 12, 2021
The past 16 months have been both challenging and rewarding for our company. The pandemic posed a lot of new and unique challenges to businesses everywhere, and the events industry especially. So, Best Corporate Events had to come up with new and unique solutions to address those challenges, custom tailoring our efforts to the situation at hand. For many years we have been able to offer our experience in customizing and delivering great programs to our corporate clients and DMC partners.
Expo Pass
AUGUST 11, 2021
There’s tons of event tech to choose from between in-person platforms, virtual platforms, health apps, hybrid technology, and probably a new event app launching daily. But which tech do you really need? And how will it make your event better? In this article, we break down the essential event tech in 2021 and how it will make organizers and attendees happier before, during, and after the event.
EventMB
AUGUST 9, 2021
Eventbrite continues to operate at a net loss. However, its financial outlook has significantly improved. Despite the latest Covid-related cancelations the company is confident that its strong execution and improved operating model will enable it to progress toward profitability. Eventbrite, the global self-service ticketing and experience technology platform is one of the most prominent companies […].
Endless Events
AUGUST 12, 2021
The Event Brew crew is on a roll of covering events this summer. Will attended a 15,000-person event and Thuy recently raved about her experience as a virtual attendee at PCMA EduCon 2021. Today is Nick’s turn to share his story. In June, he flew to Las Vegas to go to Meeting Professionals International’s World Education Congress – or MPI WEC 2021 in short.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
AUGUST 9, 2021
The goal for promoting season two of the FX comedy “Dave” was to bring Dave directly to the fans. What the fans didn’t know, however, was that Dave would come to them standing atop a 50-foot drone or on a video screen that popped up from a furry anteater on wheels. The “Dave Drops” stunt was the culmination of a sweepstakes that offered fans the chance to receive a backpack full of merch tied to the show, a comedy based on the life of rapper and comedian Dave Burd.
Bizzabo
AUGUST 12, 2021
A human-centered approach to creating events that are more memorable and successful. Whether you’re planning an event that’s virtual, in-person, or hybrid, you should be leading with an experience-first design. This creative, human-centered approach ensures that your attendees get the most out of your event, and that they remember it long after it’s over.
EventSource
AUGUST 13, 2021
When you first get engaged everything feels like it’s happening so fast. From the moment you say ‘yes!’ there is a flurry of activity that doesn’t seem to stop until you both say ‘I do.’ Once engaged, there are a few things you should do right after that will ultimately set you up for success during the rest of the wedding planning! . Step 1– Tell the Important People: There is nothing worse than hearing about your best friend’s engagement through Facebook.
Endless Events
AUGUST 10, 2021
Event platforms took the events industry by the storm. So much so that they can be considered as the new venues ! There’s more of them each year and some of them are even attracting huge investments. We’ve had countless enthusiastic guests talk about them on #EventIcons before, but today’s guest is a little bit different. He says: down with third-party event platforms!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
PCMA Convene
AUGUST 11, 2021
PCMA EduCon 2021 Main Stage speaker Janet Stovall, taking part virtually, answers questions from host Ameerah Saine, on stage at the JW Marriott Desert Ridge. Organizers need to ask how they can more seamlessly connect the online and in-person aspects of hybrid meetings for future events, Warren Berger says. Convene asked individuals from inside and outside the business events industry to talk about behaviors and other changes brought on by the pandemic that are lasting, and in particular, to sh
Event Marketer
AUGUST 9, 2021
Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market. They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road.
Smart Meetings
AUGUST 9, 2021
Destinations International (DI) and Temple University’s School of Sport, Tourism and Hospitality Management (STHM) have partnered to help DI members further their educations and careers. DI members, consisting of approximately 600 organizations and nearly 6,000 meeting professionals, admitted into Temple’s Master of Science in Travel and Tourism program will be guaranteed a $4,000 scholarship toward their tuition.
Special Events
AUGUST 12, 2021
Some clients have it in their heads that they’re always right, but that simply isn’t the case. You are the expert! It doesn’t matter that they’re paying you; they do not have the right to disrespect you and your team.
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EventSource
AUGUST 12, 2021
Nature lovers Linda and Jim’s wedding was definitely one stunner of an outdoorsy celebration. The couple’s big day was DIY in every way. They planned everything for themselves, and dedicated weekends for wedding decor shopping. The results? One dreamy day at the Kortright Eventspace for Conservation! The day was a beautiful blend of boho chic-ness with a mix of organic elegance.
PCMA Convene
AUGUST 13, 2021
Over the next year or so, conference organizers will need to define their responsibilities for duty of care when it comes to their events. Just when we thought there was light at the end of the tunnel, we’re beginning to hear about short-term cancellations of conventions once again as the Delta variant causes COVID cases to rise. Several conventions that occurred in June and July resulted in a number of positive COVID tests, including breakthrough cases among fully vaccinated participants.
QC Event School
AUGUST 11, 2021
Is QC Event School accredited? What is the learning environment like at our institution? Moreover, will we truly prepare you for a long-term, successful career as an event/wedding planner? Today, our wonderful Student Ambassador, Afton Romrell, is here with all the details! Join Afton as she answers 16 frequently asked questions we get from new and/or prospective students!
Smart Meetings
AUGUST 12, 2021
Todd McAninch. McAninch is general manager for Hyatt Regency La Jolla at Aventine in California. He recently worked as general manager for Hyatt Centric Park City in Utah; before this, he worked as general manager for Hyatt Regency Long Beach in California. McAninch has also held leadership roles for Hyatt Regency Knoxville in Tennessee, plus Hyatt Regency Sacramento and Hyatt Regency Huntington Beach, both in California.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Stova
AUGUST 12, 2021
Having a plan amid chaos helps soothe yourself, your attendees, your sponsors, and your stakeholders. From natural disasters to global pandemics, event professionals have learned that being fluid does not just mean having a contingency plan for a speaker cancellation. Meeting planners have long since been revered for their quick thinking and problem-solving skills, but sometimes even the experts need a little help!
PCMA Convene
AUGUST 13, 2021
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. What is insightful about the results, said Evolio Marketing President Joe Federbush, is that they demonstrate that “many organizers and associations realize they must advance their attendee acquisition and marketing skills to be more impactful, efficient, and eff
Decibel Management
AUGUST 13, 2021
With 180 commentators covering over 7000 hrs of footage, NBC’s coverage of the Tokyo Olympics was the largest of any media organization. While relying somewhat on the Olympic Broadcasting Service , NBC also provided a lot of its own infrastructure and team, including over 3000 employees across the world, and dozens of broadcast booths both in Tokyo and their American base in Stamford, Connecticut. .
Smart Meetings
AUGUST 12, 2021
You’ve been here before. Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. You think you’re ready for anything, and you look forward to a well-deserved rest when it’s over. Then boom! You’re hit with something that completely disrupts all you had planned, requiring you to make those dreaded eleventh-hour changes.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
The Castle Group
AUGUST 10, 2021
Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary ? When we ( Sandy , the account director, and Wendy , the marketing director with the always tardy boss) met, we were at inflection points in our careers.
PCMA Convene
AUGUST 11, 2021
The new business model for trade shows is producing highly valuable, branded, multi-media content. Convene asked individuals from inside and outside the business events industry to talk about behaviors and other changes brought on by the pandemic that are lasting, and in particular, to share which ones they think are likely to transform events. We offer their insights and opinions on this page and in the rest of our July-August CMP Series, What Will Stick?
Decibel Management
AUGUST 11, 2021
While much can be said about the technology and logistics behind NBC’s coverage of the delayed 2020 Olympics, more could be said about the incredible work performed by the set designers, those geniuses at HD Studio, Planar, and Blackwalnut. The people behind the sets of Fox Sports, The Late Show with Stephen Colbert, and the last few Olympics came back again to produce a set full of natural beauty.
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