Conferences that Work
AUGUST 9, 2021
Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie. But the metaphor applies to just about any sort of creative project. We often err on the side of ‘special effects’.
Eventmobi
AUGUST 13, 2021
How can event organizers keep attendees coming back so they stay engaged year round? Some will say that the idea of an event community is a pipe dream. The answer, however, may just be a matter of finding the right tools and tactics. Combine the best event technology with a solid community management strategy, and you have the winning formula. For decades, attendee attrition has been an issue for B2B event organizers, and it’s a costly problem.
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ePly
AUGUST 11, 2021
We are halfway through 2021, and the event professional’s rollercoaster has yet to pull into the station. While I don’t have statistical evidence, I can share a growing number of events (even large tradeshows) have started to stage successfully in more significant numbers. At the same time, many organizations have remained entirely virtual due to timing, COVID, or other reasons.
Picatic by Eventbrite
AUGUST 13, 2021
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. In doing so, your organization’s following grows and donations increase. Building a donor base for NPOs means cultivating an authentic voice and digital presence. Having an event marketing plan doesn’t have to involve soulless ad copy. Whether you’re […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
AUGUST 9, 2021
The goal for promoting season two of the FX comedy “Dave” was to bring Dave directly to the fans. What the fans didn’t know, however, was that Dave would come to them standing atop a 50-foot drone or on a video screen that popped up from a furry anteater on wheels. The “Dave Drops” stunt was the culmination of a sweepstakes that offered fans the chance to receive a backpack full of merch tied to the show, a comedy based on the life of rapper and comedian Dave Burd.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
AUGUST 13, 2021
When you first get engaged everything feels like it’s happening so fast. From the moment you say ‘yes!’ there is a flurry of activity that doesn’t seem to stop until you both say ‘I do.’ Once engaged, there are a few things you should do right after that will ultimately set you up for success during the rest of the wedding planning! . Step 1– Tell the Important People: There is nothing worse than hearing about your best friend’s engagement through Facebook.
EventMB
AUGUST 11, 2021
With hybrid events on the horizon and trade shows in recovery, many corporate event planners have to determine the return on investment (ROI) of participating in physical exhibitions compared to doubling down on their own hybrid event strategy. What data should they look at and where can they find it? While everyone is eager to […]. The post 4 Questions Corporate Planners Need to Answer to Prove Hybrid Event ROI by Hubilo appeared first on [link].
Event Marketer
AUGUST 9, 2021
Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market. They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road.
Smart Meetings
AUGUST 12, 2021
Want to drive event attendance? Host a Disney meeting. After a year of Zoom and staying indoors, there is pent-up demand for travel, connection and meetings that goes beyond the boardroom—and there’s nowhere quite like Walt Disney World to hit all the marks with ease. We speak from experience. Smart Meetings joined the Disney Meetings and Events team in July on a three-day FAM trip at Walt Disney World Resort near Orlando, Florida, and witnessed firsthand the perks that bring incentive groups an
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
AUGUST 12, 2021
Nature lovers Linda and Jim’s wedding was definitely one stunner of an outdoorsy celebration. The couple’s big day was DIY in every way. They planned everything for themselves, and dedicated weekends for wedding decor shopping. The results? One dreamy day at the Kortright Eventspace for Conservation! The day was a beautiful blend of boho chic-ness with a mix of organic elegance.
EventMB
AUGUST 9, 2021
Eventbrite continues to operate at a net loss. However, its financial outlook has significantly improved. Despite the latest Covid-related cancelations the company is confident that its strong execution and improved operating model will enable it to progress toward profitability. Eventbrite, the global self-service ticketing and experience technology platform is one of the most prominent companies […].
Social Tables
AUGUST 13, 2021
Wondering how to throw events that college students will actually want to attend? It’s time to shift your perspective. Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Whether it seems like it or not, every college or university has students who are looking for active ways to participate in university life as well as the
Smart Meetings
AUGUST 12, 2021
Todd McAninch. McAninch is general manager for Hyatt Regency La Jolla at Aventine in California. He recently worked as general manager for Hyatt Centric Park City in Utah; before this, he worked as general manager for Hyatt Regency Long Beach in California. McAninch has also held leadership roles for Hyatt Regency Knoxville in Tennessee, plus Hyatt Regency Sacramento and Hyatt Regency Huntington Beach, both in California.
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Event Age by Swapcard
AUGUST 10, 2021
As an Account Manager for a portfolio of Swapcard clients in Europe and the UK (with a bit of LatAm), I bring with me 10 years of events industry experience. Having previously worked for a Global Industry Association, I was involved in international meetings & event coordination, online community management and membership engagement & development.
Best Corporate Events
AUGUST 12, 2021
The past 16 months have been both challenging and rewarding for our company. The pandemic posed a lot of new and unique challenges to businesses everywhere, and the events industry especially. So, Best Corporate Events had to come up with new and unique solutions to address those challenges, custom tailoring our efforts to the situation at hand. For many years we have been able to offer our experience in customizing and delivering great programs to our corporate clients and DMC partners.
Expo Pass
AUGUST 11, 2021
There’s tons of event tech to choose from between in-person platforms, virtual platforms, health apps, hybrid technology, and probably a new event app launching daily. But which tech do you really need? And how will it make your event better? In this article, we break down the essential event tech in 2021 and how it will make organizers and attendees happier before, during, and after the event.
Smart Meetings
AUGUST 12, 2021
You’ve been here before. Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. You think you’re ready for anything, and you look forward to a well-deserved rest when it’s over. Then boom! You’re hit with something that completely disrupts all you had planned, requiring you to make those dreaded eleventh-hour changes.
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Event Age by Swapcard
AUGUST 12, 2021
“Risk will never go away.”.
Endless Events
AUGUST 12, 2021
The Event Brew crew is on a roll of covering events this summer. Will attended a 15,000-person event and Thuy recently raved about her experience as a virtual attendee at PCMA EduCon 2021. Today is Nick’s turn to share his story. In June, he flew to Las Vegas to go to Meeting Professionals International’s World Education Congress – or MPI WEC 2021 in short.
Prestige Events Magazine
AUGUST 11, 2021
Nicolson Square Edinburgh, Central Hall Venues’ newest space, took the spotlight at the city’s iconic Fringe Festival when it was used by ITV’s Good Morning Britain to mark the opening of the event on Friday 6 th August. The venue provided the backdrop for Food Tank’s WeCameToDance event which featured on the programme. GMB’s Juliet Dunlop was seen in NSE’s Great Hall interviewing Edinburgh Fringe Festival’s Chief Executive, Shona McCarthy, as dancers from Food Tank performed in the background.
Smart Meetings
AUGUST 11, 2021
The most recent stop on the Great Meetings Restart tour was Smart Meetings National West, which hit the beach at Hotel del Coronado this week for three days of business, connecting and community. The gathering of meeting professionals was a testament to the resiliency of the industry. The meeting was originally scheduled for May of 2020 and the date moved five times before we were able to stick the landing after the State of California reopened for events.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
PCMA Convene
AUGUST 11, 2021
PCMA EduCon 2021 Main Stage speaker Janet Stovall, taking part virtually, answers questions from host Ameerah Saine, on stage at the JW Marriott Desert Ridge. Organizers need to ask how they can more seamlessly connect the online and in-person aspects of hybrid meetings for future events, Warren Berger says. Convene asked individuals from inside and outside the business events industry to talk about behaviors and other changes brought on by the pandemic that are lasting, and in particular, to sh
Endless Events
AUGUST 10, 2021
Event platforms took the events industry by the storm. So much so that they can be considered as the new venues ! There’s more of them each year and some of them are even attracting huge investments. We’ve had countless enthusiastic guests talk about them on #EventIcons before, but today’s guest is a little bit different. He says: down with third-party event platforms!
Prestige Events Magazine
AUGUST 10, 2021
London based, sustainable venue, BMA House have introduced a (w) symbol for Wellbeing across their hospitality menu’s, to sit alongside the commonly used (vg) for Vegan and (v) for Vegetarian. Dishes marked with a (w) may be low in saturated fat or have reduced sugar or calories and are more environmentally friendly by being primarily plant based and providing an alternative protein to meat.
Smart Meetings
AUGUST 12, 2021
We’ve changed. That’s not news. But how? That was the very question a new study undertaken by Oracle Hospitality in conjunction with Skift Research tried to answer: How have travelers’ attitudes about a hotel stay changed in the past 18 months? More than 500 hospitality executives and just under 5,000 consumers were polled worldwide. As hotels resume hosting events, meeting professionals might consider these study findings.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Bizzabo
AUGUST 12, 2021
A human-centered approach to creating events that are more memorable and successful. Whether you’re planning an event that’s virtual, in-person, or hybrid, you should be leading with an experience-first design. This creative, human-centered approach ensures that your attendees get the most out of your event, and that they remember it long after it’s over.
Special Events
AUGUST 12, 2021
Some clients have it in their heads that they’re always right, but that simply isn’t the case. You are the expert! It doesn’t matter that they’re paying you; they do not have the right to disrespect you and your team.
Prestige Events Magazine
AUGUST 9, 2021
Searcys has been appointed the new catering partner for IET London: Savoy Place, providing expert catering and service across the venue for internal and external events in a five-year agreement with the Institution of Engineering and Technology (IET). Located by the River Thames, Savoy Place, home to the IET, a world-leading professional organisation for engineers, offers state-of-the-art AV facilities and unrivalled 180° views of the iconic London skyline.
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