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Events are great for building and connecting with an audience. Whether you want to promote your brand or engage with your community, running an event is the most straightforward way to achieve your goals.
In a world of diminishing social media returns, Instagram is a breath of fresh air for event marketers. Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business. That makes the platform a treasure trove […]. The post 7 Instagram Stories Ideas for Your Next Event appeared first on Eventbrite UK.
If data is the new oil, then there’s a category of data that we are simply wasting at business events. And that’s called Physical Data. In fact, when we talk about data at business events, we’re almost always talking about Digital Data. We can actually classify data into two categories: . Digital Data – referring to data that are captured from online (or digital) interactions .
Whether you’re trying to get sponsors for your event, or sponsoring yourself, there are some key questions to ask before confirming that activation. And yes, this goes way beyond just putting your logo on every surface of the designated booth space or interaction. Let’s break down what to do and what not to do when planning a sponsor activation. To Do: Start by asking yourself, “Is the sponsor a good match for the organization?”.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
From garden chic to modern minimalist, we have seen all sorts of trends come and go in the special events industry. Some are mere fads, lasting only a short while, and others are fashions that transform into multiple iterations throughout its time in the spotlight (think metallics). Each year, we welcome a host of new trends as we see others make their way out the back door.
You had an innovative event idea, and you went with it. Your gut was right. You sold out every ticket. So you did it again. And again. And again. Somewhere along the line, your flare for innovation flagged. And here we are: new year, same event. Maybe it doesn’t quite sell out every time anymore. […].
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You had an innovative event idea, and you went with it. Your gut was right. You sold out every ticket. So you did it again. And again. And again. Somewhere along the line, your flare for innovation flagged. And here we are: new year, same event. Maybe it doesn’t quite sell out every time anymore. […].
Waiting in lines. We all know that if the line is moving at a slow pace, it’s probably a painful experience for your attendees. Sometimes, lines are just inevitable and therefore, not a thrilling experience. What if we said you could help make it an enjoyable one?
Events have been going on for a very long time, so long in fact that they completely eclipsed the software that has been built for them. This is why so many event planners and marketing departments as a whole continue to use an array of different tools to manage their events data.
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group. Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future. As we know, attendee churn is your event’s failure to retain guests year over year. Not only is it important to understand what churn is, but you also need to evaluate your event to see why it’s happening.
There are two things most event planners have in common: They are stressed. Music helps them relax. Actually, the latter is true for most people. In particular, the more rhythmic the music, the more relaxing it is. There’s plenty of data to support this. In fact, Stanford’s Center for Computer Research in Music and Acoustics […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
After nearly 30 years leading the event development and execution at the Society for Human Resource Management, I took the leap earlier this year to join the remarkable VCC team and focus on helping associations and organizations improve their annual events. The work we do has reignited my deep appreciation for the role associations play in society and the importance people attribute to their affiliation with a profession or business vertical.
Why should you hire curious people? Because the future of work belongs to the neo-generalist. And neo-generalists are intensely curious. Here’s Harold Jarche, explaining the importance of generalists: Wicked problems need neo-generalists. Neo-generalists defy common understanding. They cross boundaries, and some break them. They see patterns before others do.
When it comes to grand elegance mixed with moody organic vibes, the gorgeous wedding of Vanessa and Matthew definitely fits the bill. Set at the stunning Chateau Le Parc , everything about their special day was timeless and stunning, from the lush florals to the earthy glam palette. This celebration is definitely filled with details that are sure to get you Pin-spired.
Word has spread about your event. People outside your community are beginning to ask if you could bring it to them — and you’re starting to think that maybe it’s not such a crazy idea. After all, you have a successful blueprint for coordinating local events. So why not expand? Taking the plunge from coordinating […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
Certain Platform provides automated capabilities for planners and marketers during all stages of the event planning process, including registration, room block management, check-in, and reporting. Here is our review. Certain Platform: What Is It? Certain Platform is a comprehensive event management and marketing platform that aims to automate and facilitate various tasks throughout the […].
If we had to describe Jessica and Christopher’s wedding it would be: elegant and dreamy. The couple, who were set up by the groom’s brother, hit it off after going out on a double date. Fast forward a few years, the wedding of their dreams was brought to life set against the natural beauty of the Eagles Nest Golf Club with the help of Champagne & Cedar.
A technology hackathon is a live event where technical programmers congregate over one or a few days to work on a project or solve a particular challenge. Typically teams complete to create a solution in the fastest and most efficient way, with the winners enjoying a prize and bragging rights. A corporate internal hackathon will […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Sustainability is a key trend at business events these days. We see venues, organisers and suppliers going at length to reduce the carbon footprint of events. . Venues are implementing adequate waste management policy and recycling different waste streams. Organisers are eliminating the use of PVC banners, using digital signatures and cutting down on printing of documents for administrative purposes. .
The UN Climate Conference took place in Madrid in Dec 2019. I decided to travel down from Barcelona to find out how sustainable was COP 25? . It is no surprise that yet again, we have another climate gathering that we can list as a missed opportunity. There never seems to be enough of an incentive for industries to wind down, or for companies to divest and reinvest in other products and services.
When you first start planning your wedding, you might think that you have to get married between the months of May and August – in fact, lots of people believe that the best month to get married is June. However, if you are not concerned with having an entirely outdoor wedding, you should consider getting married in the winter. Here are six reasons winter weddings are quickly becoming more popular and why you should consider having one: 1.
In the music industry, December is Year-End List Time. For some, it's a cherished ritual, and for others, an obnoxious burden they would rather avoid altogether. Where do you stand?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Veemal Gungadin, the co-founder and CEO of GEVME, shares his thoughts and insights on the state of business events. Read more on where we are at right now, what challenges we can expect in the upcoming year, and what will always remain true even for the years ahead. . Business events format has not changed much over the past decades. The way trade shows are run today is pretty much the same as what used to happen decades ago.
When you first start planning your wedding, you might think that you have to get married between the months of May and August – in fact, lots of people believe that the best month to get married is June. However, if you are not concerned with having an entirely outdoor wedding, you should consider getting married in the winter. Here are six reasons winter weddings are quickly becoming more popular and why you should consider having one: 1.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
If we look at trade shows (trade fairs or exhibitions, if you prefer) over the past decades, the reality is that not much has changed. Take a look at the following picture of a trade fair back in 1979: National Tire Dealers and Retreaders Association Conference & Trade Show 1979. And this is from 2019: Singapore FinTech Festival 2019. Sure, what people wear has changed.
It’s time to dive deep into the world of 2020 event marketing trends! Because it’s December, the next episodes of #EventIcons will focus on what’s to come. And, of course, what these trends mean for our industry. So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.
If we had to describe Jessica and Christopher’s wedding it would be: elegant and dreamy. The couple, who were set up by the groom’s brother, hit it off after going out on a double date. Fast forward a few years, the wedding of their dreams was brought to life set against the natural beauty of the Eagles Nest Golf Club with the help of Champagne & Cedar.
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