Sat.Apr 24, 2021 - Fri.Apr 30, 2021

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22 Hybrid Event Ideas For Engagement, Monetization and Marketing

Event Age by Swapcard

What you need is a step-by-step checklist that you can refer to throughout the process of planning your hybrid event. We've made that checklist for you, to ensure you have everything in one place. It'll help you answer questions like, "Did I remember to define the attendee touchpoints on the platform?" or "What are the essentials I need to consider when choosing my platform?".

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Venue ventilation for COVID-19

Conferences that Work

Attention, meeting planners! Safe meeting venue ventilation for COVID-19 is critical. As we start thinking about returning to in-person events, it’s crucial to check that venues are upgrading their HVAC systems to handle potentially virus-infused air. There has been little public discussion on this important topic. In this post, I’ll explain why questions about venues’ HVAC safety should be at the top of your site visit checklist.

Venues 390
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3 Foundational Hybrid Event Models for 2021

Bizzabo

From the network model to the single site, discover three hybrid event models for bringing your hybrid event programs to life. Since COVID-19 changed the way we plan (as well as everything else in life), the concept of the hybrid event has been floated more seriously as we consider how in-person events might function in the future. But what is a hybrid event, and what are some of the advantages it provides for you, your attendees, and your sponsors?

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Hybrid Event Technology to Put You a Step Ahead

Picatic by Eventbrite

As restrictions on in-person events are being lifted in certain communities, live events are becoming a possibility again — but not everyone will be ready to return to in-person gatherings just yet. Accommodating both the eager-to-socialize and the more cautious attendees can be key to leveling up your event creation game. Hybrid events, which can […].

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Producing In-person Events Post-COVID: Nine Resources for Event Marketers

Event Marketer

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are resources to help marketers implement effective, safe and productive in-person events going forward. 1) CDC Readiness and Planning Tool.

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Employee Drought Threatens Hospitality Reopening

Smart Meetings

It turns out hiring back thousands of hotel employees, from chefs and bartenders to housekeepers and salespeople, is even harder than doing mass layoffs. Popular tourist destinations like Las Vegas are finding workforces already stretched thin by the absence of overseas seasonal workers stranded in their home countries due to pandemic restrictions. Now, convention hotels are competing with newly launched properties, Amazon fulfillment centers, alternate careers and full-time parenting duties.

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Drive-In To The Future Of Cinema

Prestige Events Magazine

In the challenging landscape of tough online brand competition and social distancing behaviours, we’re seeing the most creative responses of companies who go the extra mile to thrive in any scenario. Not only do they need to reach through the noise of branding, price cuts, flip flopping regulations and quickly changing consumer tastes, they need to connect with their customers in a world with limited real connection.

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Three Experts Weigh in on Designing Events for Social Distancing

Event Marketer

Five insights on COVID-proofing your indoor events. Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines.

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Yuliya and Gary’s Lush Wedding at Graydon Hall

EventSource

If you’re looking for a stunner of a wedding, then look no further than Yuliya and Gary’s luxe celebration. Together with the help of planner Karina Lemke , the couple created a day that combined garden glam vibes with elegant sophistication. Set at the stunning Graydon Hall Manor , this wedding has it all when it comes to florals, colours, and textures.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Hybrid How-To: A Guide to Hosting Successful Hybrids

Smart Meetings

Going hybrid is an experiential process. You try, try and try again until you find the formula for that perfect in-person-virtual concoction. In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups.

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Sun’s Out, Fun’s Out: 6 Ideas for Great Summer Events for Kids During COVID-19

Picatic by Eventbrite

The last bell has rung and kids are out of school until fall, which means parents are looking for fun things to do in the summer to keep everyone engaged and active — and maybe get a little alone time, too. Kids who’ve been learning virtually for over a year are eager for things to […].

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How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste

Event Marketer

An LG WashTower unit serves as the donation vessel where attendees can drop their goods while getting a feel for the appliance’s capabilities. There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour.

Apparel 264
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Francesca and Dave’s Warm Gladstone Hotel Wedding

EventSource

Francesca and Dave’s wedding is giving us all the dreamy city chic vibes. The talented team at XO Events & Weddings was able to bring the couple’s vision to life blending industrial chic with boho glam at the stunning Gladstone Hotel. Think moody lighting, clean lines, and tons of greenery. Thankfully the creative lens of photographer Lori Waltenbury was on hand to capture each stunning moment.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better. We asked each of the individuals recognized, “What Covid lesson will help you succeed going forward?

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What Role Will Event Apps Play in Keeping Events Safe?

EventMB

Mobile technology is sure to play a critical role in our much-desired return to in-person events, yet event apps are currently not top of mind. Will they be used to help ensure a covid-safe environment? If so, can planners force all attendees to use them? If we can prove that forced adoption can help keep […]. The post What Role Will Event Apps Play in Keeping Events Safe?

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Photo Tour: Inside Amazon Prime Video’s ‘Coming 2 America’ Global Marketing Campaign

Event Marketer

There are highly-anticipated movie sequels… and then there’s “Coming 2 America,” a follow-up film that arrived 33 years after the original. Adding to the fever pitch of fandom: consumers never thought a sequel to the 1988 hit comedy—starring Eddie Murphy and featuring a host of characters, scenes and quotes that have pervaded Black culture since its release—would ever come to fruition.

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Toronto Caterers Offering Mother’s Day Special Menus

EventSource

When it comes to celebrating Mother’s Day, it’s gonna take a whole lot more than a pandemic to rain on that parade! Gatherings are tough still, so the city’s top caterers have you covered, curating some of the finest and tastiest gourmet menus for moms this Mother’s Day. To help save you a whack of time, we’ve sifted through and compiled a list of caterers with delicious Mother’s Day menus including breakfast in bed, brunch, lunch, and dinner – your call

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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New CDC Guidelines: Still No Large Gatherings, But No Masks Outdoor If Vaxed

Smart Meetings

Some restrictions have been lifted for those who have been vaccinated, according to new guidance announced today by the Centers for Disease Control and Prevention. Per CDC, fully vaccinated people are no longer required to wear a mask outdoors and can travel within the United States without getting a Covid-19 test or having to quarantine, although the agency still recommends vaccinated travelers continue to wear a mask in crowds, maintain six feet of distancing and wash their hands frequently.

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Event Tech Company Bevy Prioritizes Diversity, Equity, and Inclusion in Latest Funding Round

EventMB

A 2018 study showed that only 3 percent of venture partners are Black, but event tech company Bevy’s latest funding round sparked change with a 70 percent Black investor pool. This initiative leads the way for organizational success and inclusive solutions. It has been over a year since our industry was unexpectedly hit with a […]. The post Event Tech Company Bevy Prioritizes Diversity, Equity, and Inclusion in Latest Funding Round by Keneisha Williams appeared first on [link].

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The Future of Work at Eventbrite is Bright

Picatic by Eventbrite

At Eventbrite, the wellbeing of our global employees is top priority. We want every single Briteling to feel empowered to show up and do their best work every day, so we reimagined our workplace philosophy to let them choose the model that works best for them. Reimagining work at Eventbrite The first thing we did […].

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What Will Your Wedding Day Look Like? Here’s Your Typical Reception Timeline

EventSource

Nothing kills your wedding vibe more than dead space at the reception. It is crucial to keep things moving so your guests are having a good time from start to finish. The key to hosting a fabulous wedding celebration is knowing what’s supposed to happen when. To help you with your wedding planning , we have put together a handy timeline based on a traditional 5 hour reception.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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4 Shortcuts to Keep Your Audience from Zoning Out

Smart Meetings

Here’s a harsh truth. People aren’t paying attention to your presentation. I know, I know — we’ve been talking about engagement numbers dropping through the floor over the course of our pandemic-mandated virtual meetingverse. But the truth is, audiences were tuning out long before we ever started upgrading our work from home setups. I have witnessed this firsthand, creating presentations for the better part of 25 years.

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The Complete Guide to Event Planner Logos: Ideas, Tips, Examples

Social Tables

Want to make your event planning company stand out? Event planner logos are a great way to do exactly that. Whether you’re part of a team or flying solo, just getting started or an industry veteran, great marketing begins with a proper logo. But it goes well beyond simply hiring someone to design an eye-catching logo for you. That’s where this guide comes in.

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Virtual Experience Makers: Helping You Find Creative Ideas For Your Events

GEVME

Due to COVID-19, event organisers have been pushed to look beyond the traditional and find ways to make virtual experiences engaging. To help them navigate this new normal, GEVME came up with a new series called Virtual Experience Makers , featuring creative personalities and organisers that are experimenting with unique ideas to create virtual experiences that are engaging, entertaining and stand out.

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The pandemic has changed events. And it’s not all bad.

Eventbrite UK

By Joel Crouch, Eventbrite VP of Global Revenue At last, it seems that the return of live events is gaining momentum. The end of the COVID-19 crisis seems in sight. Is it too early to look at the bright side of a pandemic that has hit the events industry in the chest so hard it’s […]. The post The pandemic has changed events. And it’s not all bad. appeared first on Eventbrite UK.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Caesars Unveils $400 Million Revamp in Atlantic City

Smart Meetings

Caesars Entertainment , parent company of Caesars Atlantic City, Harrah’s Resort and Tropicana Atlantic City, has announced it will embark on a major upgrade of its Atlantic City casino resorts. To the tune of $400 million. The first phase will be unveiled this summer, with $170 million in guest room renovations, beginning with Harrah’s Atrium Tower and Caesars Centurion and Ocean Towers.

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How to Build a Top-Performing Remote Team

Best Corporate Events

What if you could recruit a high-performing team of professionals to improve your business and boost your daily operations? Even better, what if you could do so without having to increase your rent costs, hiring a recruiter, or investing in benefits packages and other incentives? The fact is, you can hire an expert remote team to ensure business success, and it’s simpler than you might expect.

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Why You Shouldn’t Care About Platforms Getting Investments

Endless Events

Event app platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. Hopin , the 2019 London-based start-up, is considered a unicorn among event apps. In such a short span of time, it has managed to attract enormous investments. But should we care? Time and time again, Will and Brandt have proven to the Event Tech Podcast listeners that they are experts in all things tech.