Sat.May 29, 2021 - Fri.Jun 04, 2021

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The liberation of ignoring sunk costs

Conferences that Work

Are you stuck in a career or life that you are reluctant to leave because it would involve ignoring sunk costs ? I frequently meet people who are, and I certainly understand the temptation. Here’s the story of how I liberated my life by ignoring sunk costs. Perhaps it will inspire you to do the same? The first twenty-five years of my life. My early education environment fed me a fire hose of information that my schools decided I should learn.

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Priya Parker on Rethinking How and Why We Gather

Picatic by Eventbrite

Eventbrite hosted the first-ever RECONVENE summit in May. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. Last year, when the coronavirus pandemic shattered […].

Events 370
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I Think We Cracked the Code on Digital Networking!

Velvet Chainsaw

If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator. We had a lot of ground to cover and didn’t get to all of the questions.

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Virtual Experience Makers – Ep 2 with Karni Tomer

GEVME

Yeoh Siew Hoon, Founder of WiT, an events and media platform, set the ball rolling at the start of the episode with the above quote when talking about virtual event experiences. . Virtual events are the new norm. GEVME stands at the forefront of virtual event providers yet once again, delivering incredible experiences online to event organizers around the world.

Tech 296
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Why Some Companies Are Doubling Down on VR for Events

EventMB

Virtual events have taken off during the pandemic, but did virtual reality (VR) miss out? Not necessarily — many companies are doubling down on their investments in VR and are betting on its continued growth in the future. VR technology has been around for a while now, and although it's become more accessible to consumers […]. The post Why Some Companies Are Doubling Down on VR for Events by Victoria Copans appeared first on [link].

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Ideas For Running a Successful Law Firm Event

Eventinterface

Running a law firm is all about cultivating the right relationships. More law firms are realizing that one of the most effective ways to develop new connections with those in the industry (as well as new clients) is through hosting events. That's because events allow you to engage with others on a much deeper level, meaning the trust that's so essential in the law sector is easier to form.

Education 185
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16 Event Email Templates to Drive Attendance & Increase Engagement in 2021

SpotMe Blog

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. Why email? For starters, there are 3.9 billion daily email users , and 73% of millennials prefer communication from businesses to come via email. If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI.

2021 130
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Zoom’s First Quarter Earnings Exceed Expectations Even as Growth Slows

EventMB

Video conferencing company Zoom has continued to surpass earnings expectations in its fiscal first quarter, even as growth slows and it looks to build a sustainable path forward post-pandemic. Zoom Video Communications experienced massive growth last year (its fiscal year 2021) throughout the pandemic, which decimated thousands of other businesses. The company released its fiscal […].

2021 185
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The Ultimate Restaurant Layout Guide

Social Tables

A layout can have a massive impact on the overall success of a restaurant. Everything from revenue to reputation to safety depends on it. But a restaurant layout that’s welcoming and comfortable to both guests and employees doesn’t just happen. That’s where this guide comes in. Creating a strategic restaurant layout on your own can be complex.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Q&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era

Event Marketer

On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear. The brand leveraged its Health Pass service to ensure a COVID-safe experience at New Jersey’s MetLife Stadium that encompassed photo activations, performances by Broadway stars, shared meals, installations, partner experiences delivered by Marriott Bonvoy and United Airlines—and count

Airlines 137
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Why Experiential Marketing Reigns Supreme in a Hybrid Event Driven World

SpotMe Blog

Hybrid events are the way to go, but they still bring a unique challenge to planners: How do we ensure both in-person and virtual guests get the same, amazing event experience they signed up for? That’s where experiential marketing comes in. The focus shifts from what you want to tell your audience, to crafting true experiences for attendees that interest, engage, and inspire them.

Marketing 130
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Informa Turns Ambitions to Growing Through Event Data

EventMB

Informa's latest trading update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. Informa, the world’s largest trade show organizer, released a trading update to […].

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Marketing Virtual Events With Kristin Horstman

Endless Events

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce! Together with the rest of the world, she had to make a quick pivot to virtual events last year.

Marketing 127
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Announcing our Biggest Move in Reimagining the Way People Meet and Connect

Bizzabo

Bizzabo is acquiring x.ai to tackle the industry’s greatest frustrations and help everyone get the most out of their event experiences. I’m thrilled to announce that Bizzabo is acquiring x.ai, a powerful technology company and a leader in AI scheduling & matchmaking, to help create personalized event experiences. People go to events for many reasons — the experience, the content, and most importantly, to make meaningful connections.

Meetings 123
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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

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Meghan and Fred’s Beautiful Micro-Wedding at Boehmer Restaurant

EventSource

If you’re looking for an elegant wedding, then look no further than Meghan and Fred’s stylish micro-wedding at Boehmer Restaurant. Together with All That Jaz Weddings , the couple was able to create their big day with delicate details and personal moments. Everything about this wedding is divine, including the bride’s stunning dress by Sash & Bustle.

Events 118
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VR: What Is It Good For?

SmartMeetings

How 3D technology could bring more people to the meeting room. If your mind, like mine, inevitably went to the 1970 Edwin Starr song, then the only natural response is, “Absolutely nothin’ (say it again!).” And for the most part, that’s exactly the attitude that the event industry has had when it comes to virtual reality ( VR ). Basically, it was relegated to the same category as golf simulators, oxygen bars and vodka luges: a fun activity stuck in the corner of a reception or afterparty, but ce

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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10 Steps for Creating a Great Event Marketing Plan 

Bizzabo

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. You've spent months sourcing your tech and your speakers, debating whether it's worth going back to in-person or staying virtual, and building out a packed conference agenda.

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Were Thousands of Vegas Memorial Weekend Visitors a Dry Run for Conventions?

Smart Meetings

Las Vegas felt almost pre-Covid over the long holiday weekend as pandemic restrictions eased in Nevada and the Centers for Disease Control and Prevention updated guidance on domestic travel to low risk for the fully vaccinated. AAA Travel named Vegas the top road trip destination over a Memorial Weekend the company predicted would rebound to more than 37 million traveling significant distances nationwide.

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Maggie and Sunil’s Sweet and Simple Wedding at Spencer’s at the Waterfront

EventSource

When it comes to minimal elegance, Maggie and Sunil’s wedding beautifully fits the bill! Planned by Le Petit House , the couple’s big day at Spencer's at the Waterfront was the picture of timelessness with stunning views and delicate details. The bride looked flawless in her gown by David's Bridal. Thankfully the talented lens of Olive Photography was on hand to snap each precious moment.

Events 117
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MeetingPlay Join Enables Large Group Collaboration at Virtual and Hybrid Events

Stova

A big reason people attend live events is to learn from their peers and create community through idea-sharing. While networking and small-group collaboration are accomplished virtually through AI matchmaking , 1-on-1 video chat, and collaboration rooms, the event community continues to scratch their heads on how to successfully solve face-to-face, large group collaboration in a virtual or hybrid setting.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The Event Lifecycle: Your Guide to Using the Right Tech at Every Step

Bizzabo

In this post we’ll take a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events. Your event strategy , like any marketing campaign, is cyclical. The event lifecycle is built on a straightforward premise: build, measure, learn and build again. This doesn't mean you just "do it all over again.

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Why Everyone is Enrolling in Wedding Planning Courses Right Now!

QC Event School

Want to start an exciting new career? Professional wedding planning courses will get you properly trained and certified, so YOU can begin your journey ASAP! Need more convincing? Luckily, you’ve come to the right place! Afton Romrell is the co-founder of Eventfully Sweet. She’s also a graduate of QC Event School ’s Event & Wedding Planning and Event Decor programs.

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An Experiment in Hybrid Engagement

PCMA Convene

Andrew Verducci (left), founder and CEO of Verducci Event Productions, and Rahnee Palma, chief sales officer at FACE2FACE Meetings, take part in the PCMA’s Northern California chapter’s LEAP hybrid conference. In March, when PCMA’s Northern California chapter hosted a webinar about hybrid events, the most-asked question, said programs committee member Velia Amarasingham, was, “How do we engage both virtual and in-person guests simultaneously?

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Why Attendee-Driven Communities Are the Future for Hybrid Events

Stova

One of the top reasons people attend conferences is to meet other people. According to an industry study conducted pre-pandemic, networking was a major driver in the decision to attend for more than 75 percent of individuals. We all know the in-person component has been removed from many events the past year. Yet as vaccination rates increase and onsite conferences resume, networking opportunities will continue to be a dominating decision factor for attendees to attend events.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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The Top 12 Event Planning Certifications

Bizzabo

Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for event planning? Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

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How to Start a Wedding Planning Business: 5 Things to Invest In!

QC Event School

If you’re reading this article, it’s because you want to know how to start a wedding planning business of your very own. Well, you’ve come to the right place! Today, QC Event School tutor and industry expert, Mwai Yeboah, will break down 5 critical things to invest in as you begin your new career! With over 15 years of industry experience, Mwai is the proud owner of Love, From Mwai.

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How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

PCMA Convene

The inaugural Plant Based World Conference & Expo took place at New York City’s Javits Center in 2019. On the surface, the branding of the Impossible Burger seems quite appropriate: How can something that looks exactly like a standard burger be made from plants? Dig deeper into the American dining scene, and what seemed truly impossible about the entire concept initially was that people would ever actually order it.

2019 105