Sat.May 29, 2021 - Fri.Jun 04, 2021

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The liberation of ignoring sunk costs

Conferences that Work

Are you stuck in a career or life that you are reluctant to leave because it would involve ignoring sunk costs ? I frequently meet people who are, and I certainly understand the temptation. Here’s the story of how I liberated my life by ignoring sunk costs. Perhaps it will inspire you to do the same? The first twenty-five years of my life. My early education environment fed me a fire hose of information that my schools decided I should learn.

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Priya Parker on Rethinking How and Why We Gather

Picatic by Eventbrite

Eventbrite hosted the first-ever RECONVENE summit in May. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. Last year, when the coronavirus pandemic shattered […].

Events 370
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I Think We Cracked the Code on Digital Networking!

Velvet Chainsaw

If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator. We had a lot of ground to cover and didn’t get to all of the questions.

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Q&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era

Event Marketer

On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear. The brand leveraged its Health Pass service to ensure a COVID-safe experience at New Jersey’s MetLife Stadium that encompassed photo activations, performances by Broadway stars, shared meals, installations, partner experiences delivered by Marriott Bonvoy and United Airlines—and count

Airlines 354
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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5 Steps to Picking your Wedding Colours

EventSource

When you first start planning your wedding, it’s easy to get pulled into all things trendy as your peruse Pinterest. However, you don’t want to fall into the trap of having too much going on, leading your wedding to feel disjointed. Colour is a great way to add continuity to your wedding and plays into the overall ‘theme’ of your big day. So, how do you choose the perfect wedding colours?

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Virtual Experience Makers – Ep 2 with Karni Tomer

GEVME

Yeoh Siew Hoon, Founder of WiT, an events and media platform, set the ball rolling at the start of the episode with the above quote when talking about virtual event experiences. . Virtual events are the new norm. GEVME stands at the forefront of virtual event providers yet once again, delivering incredible experiences online to event organizers around the world.

Tech 296
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Were Thousands of Vegas Memorial Weekend Visitors a Dry Run for Conventions?

Smart Meetings

Las Vegas felt almost pre-Covid over the long holiday weekend as pandemic restrictions eased in Nevada and the Centers for Disease Control and Prevention updated guidance on domestic travel to low risk for the fully vaccinated. AAA Travel named Vegas the top road trip destination over a Memorial Weekend the company predicted would rebound to more than 37 million traveling significant distances nationwide.

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A Comprehensive Guide to Rehearsal Dinner Outfits

EventSource

Choosing what to wear to a rehearsal dinner is an important task that shouldn’t be forgotten. This event serves as the formal kick-off to the wedding festivities, where loved ones gather, and are possibly meeting for the first time. It will also be heavily photographed so it’s important to look good! Before selecting your outfit, be aware of what type of event the rehearsal dinner is.

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Zoom’s First Quarter Earnings Exceed Expectations Even as Growth Slows

EventMB

Video conferencing company Zoom has continued to surpass earnings expectations in its fiscal first quarter, even as growth slows and it looks to build a sustainable path forward post-pandemic. Zoom Video Communications experienced massive growth last year (its fiscal year 2021) throughout the pandemic, which decimated thousands of other businesses. The company released its fiscal […].

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Ideas For Running a Successful Law Firm Event

Eventinterface

Running a law firm is all about cultivating the right relationships. More law firms are realizing that one of the most effective ways to develop new connections with those in the industry (as well as new clients) is through hosting events. That's because events allow you to engage with others on a much deeper level, meaning the trust that's so essential in the law sector is easier to form.

Education 185
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The Event Vax Debate Uncovers Legal, Health and Moral Questions

Smart Meetings

Meeting professionals leading the way back to the convention center are increasingly finding themselves between a pandemic and a hard decision. Whether ‘tis better to brave the slings and arrows of medical data privacy and ask people if they have been vaccinated or welcome everyone and suffer the possibility of infecting someone with a possibly deadly disease (to borrow a framework from Shakespeare)?

Contracts 264
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Meghan and Fred’s Beautiful Micro-Wedding at Boehmer Restaurant

EventSource

If you’re looking for an elegant wedding, then look no further than Meghan and Fred’s stylish micro-wedding at Boehmer Restaurant. Together with All That Jaz Weddings , the couple was able to create their big day with delicate details and personal moments. Everything about this wedding is divine, including the bride’s stunning dress by Sash & Bustle.

Events 296
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Informa Turns Ambitions to Growing Through Event Data

EventMB

Informa's latest trading update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. Informa, the world’s largest trade show organizer, released a trading update to […].

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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The Ultimate Restaurant Layout Guide

Social Tables

A layout can have a massive impact on the overall success of a restaurant. Everything from revenue to reputation to safety depends on it. But a restaurant layout that’s welcoming and comfortable to both guests and employees doesn’t just happen. That’s where this guide comes in. Creating a strategic restaurant layout on your own can be complex.

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Smart Moves in Orlando, Austin and More

Smart Meetings

Robert Contreras. Contreras is director of rooms for Caribe Royale Orlando. Most recently, Contreras worked with Orlando World Center Marriott Resort and Convention Center as director of room operations. He has also worked as concierge, guest services manager and assistant front office manager for New York Marriott Marquis and director of restaurants for Bridgewater Marriott in New Jersey.

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Maggie and Sunil’s Sweet and Simple Wedding at Spencer’s at the Waterfront

EventSource

When it comes to minimal elegance, Maggie and Sunil’s wedding beautifully fits the bill! Planned by Le Petit House , the couple’s big day at Spencer's at the Waterfront was the picture of timelessness with stunning views and delicate details. The bride looked flawless in her gown by David's Bridal. Thankfully the talented lens of Olive Photography was on hand to snap each precious moment.

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Why Some Companies Are Doubling Down on VR for Events

EventMB

Virtual events have taken off during the pandemic, but did virtual reality (VR) miss out? Not necessarily — many companies are doubling down on their investments in VR and are betting on its continued growth in the future. VR technology has been around for a while now, and although it's become more accessible to consumers […]. The post Why Some Companies Are Doubling Down on VR for Events by Victoria Copans appeared first on [link].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Celebrating Pride Month with LGBTQ+ Voices from the Events Industry

Event Age by Swapcard

June is Pride month and Swapcard is celebrating LGBTQ+ voices.

Events 148
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ASAE Appoints Michelle Mason as President and CEO

Smart Meetings

Current president and CEO of Chicago-based Association Forum , Michelle Mason, FASAE, CAE, has been selected as ASAE’s new president and CEO, effective Sept. 1. “Throughout her career, Michelle has demonstrated a commitment to the association community and ASAE, and a proven ability to drive alignment and results in a complex, multi-stakeholder environment,” said Stephen J.

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Story Gives Back Show winners announced

Prestige Events Magazine

Story Events have just announced the free stand winners for their September London Christmas Party Show at Pan Pacific London, following the online vote by previous visitors for the two new and boutique suppliers they would most like to meet at the Show: Shadow Road Productions. Shadow Road Productions is a small independent theatre company specialising in bringing exciting pieces of theatre for all ages and occasions in unusual venues and spaces in creative new ways.

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Why Experiential Marketing Reigns Supreme in a Hybrid Event Driven World

SpotMe Blog

Hybrid events are the way to go, but they still bring a unique challenge to planners: How do we ensure both in-person and virtual guests get the same, amazing event experience they signed up for? That’s where experiential marketing comes in. The focus shifts from what you want to tell your audience, to crafting true experiences for attendees that interest, engage, and inspire them.

Marketing 130
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Marketing Virtual Events With Kristin Horstman

Endless Events

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce! Together with the rest of the world, she had to make a quick pivot to virtual events last year.

Marketing 127
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Announcing our Biggest Move in Reimagining the Way People Meet and Connect

Bizzabo

Bizzabo is acquiring x.ai to tackle the industry’s greatest frustrations and help everyone get the most out of their event experiences. I’m thrilled to announce that Bizzabo is acquiring x.ai, a powerful technology company and a leader in AI scheduling & matchmaking, to help create personalized event experiences. People go to events for many reasons — the experience, the content, and most importantly, to make meaningful connections.

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Platinum Award recognises Wyboston Lakes Resort’s sustainability efforts

Prestige Events Magazine

Wyboston Lakes Resort has gained official recognition for its continuing extensive efforts to operate sustainably by achieving the EcoSmart Platinum Venue Award, after reaching the Gold level last year. The award has been granted by Greengage Travel & Event Solutions which helps organisations in taking the right decisions to create and implement sustainable business travel and meetings.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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VR: What Is It Good For?

SmartMeetings

How 3D technology could bring more people to the meeting room. If your mind, like mine, inevitably went to the 1970 Edwin Starr song, then the only natural response is, “Absolutely nothin’ (say it again!).” And for the most part, that’s exactly the attitude that the event industry has had when it comes to virtual reality ( VR ). Basically, it was relegated to the same category as golf simulators, oxygen bars and vodka luges: a fun activity stuck in the corner of a reception or afterparty, but ce

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Tips and Tricks for Selling via Social Media

Special Events

As you grow a following on popular social media sites, you have the opportunity to secure more sales and, most importantly, more profit.

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Conference Care gains ECOsmart certification in drive towards more sustainable meetings and events

Prestige Events Magazine

Conference Care has announced a further step in their goal to be the number one choice for organisations looking for a greener approach to venue finding and event management. Following a rigorous audit process Conference Care were awarded Greengage’s ECOsmart certification, recognising a comprehensive approach to environmental sustainability within their business and promoting a green approach to their clients.