Conferences that Work
MAY 17, 2021
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read on to learn why. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. No related posts.
Eventmobi
MAY 19, 2021
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget.
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Endless Events
MAY 20, 2021
Networking at in-person events is seamless. It can happen serendipitously: when people bump into each other in the hallway or when they are in the middle of grabbing a cup of coffee. But no such thing is possible when it comes to virtual networking, which is why this is one of the biggest virtual event concerns that event planners deal with. In today’s episode, Nick, Will, Dustin, and Chantel reminisce about the olden days when they could strike up a conversation about the weather to get t
Velvet Chainsaw
MAY 20, 2021
“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Picatic by Eventbrite
MAY 20, 2021
Planning a charity event or fundraiser is a high-pressure project. Here are 10 steps to getting there quicker and with less stress.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
MAY 18, 2021
Featuring a blend of neutrals and bold colours, plus an elegant setting, Cheryl and Chris’ wedding was as priceless as their love. The couple, who met playing on the same rec softball team, added traditional chic to modern industrial at the stylish Archeo , and the results were simply stunning. Thankfully the talented Lindsie Grey was on hand to capture each beautiful moment.
Smart Meetings
MAY 17, 2021
Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. Like other industries, though, competition for attendance and participation is fierce, so event planners must take a page out of the corporate playbook and focus on attendee experience as a key differentiator.
Picatic by Eventbrite
MAY 20, 2021
As vaccination numbers rise and in-person events become more common again, many event creators are thinking about how they can best protect the health and safety of their communities. Some are also wondering how they can help promote the vaccination effort — because the more people who get vaccinated, the safer events will be. Lately, […].
Event Marketer
MAY 17, 2021
Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. And in the entertainment space in particular, marketers have tapped influencers to build buzz around series and films by mailing elaborate kits for them to unbox and shared across social media.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
MAY 17, 2021
After you and your spouse-to-be come down from the ‘OMG WE JUST GOT ENGAGED’ wave, it’s time to start thinking about your bridal party. While it’s all well and good to simply ask your friends to be a part of your wedding, it’s way more fun to give them something exciting while you do it! . If you are planning to gift your bridesmaids’ boxes when you ask, or even the night before the wedding, there are a few key things you should include: .
Smart Meetings
MAY 17, 2021
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.
Picatic by Eventbrite
MAY 21, 2021
What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity. You could time your event promotion with their buying […].
Event Marketer
MAY 17, 2021
In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Indeed, after living under COVID-19 restrictions for nearly a year and a half, consumers’ expectations for branded swag—and the experiences that come with it—have risen, while the capacity for marketers to surprise and delight the right audiences has g
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EventSource
MAY 20, 2021
Amanda and Adam’s wedding at the Four Seasons Hotel Toronto was a luxe romantic affair that can only be described as magical. Planner Melissa Baum Events helped bring the couple’s vision to life with everything from gorgeous décor to beautiful floral designs. Photographer Purple Tree Photography perfectly captured the sophistication of this wedding as well as all the sweet moments.
Smart Meetings
MAY 20, 2021
You know that feeling of sparked intrigue? When you can’t help but look, marvel and try to understand. When a hotel property is so different from the norm, it’s hard not to. Virgin Hotels Las Vegas does just this—it demands your attention—and looks good doing it. Divided into three separate towers—Canyon, Ruby and Opal—the 1,500-room (“chamber,” in Virgin speak) property’s versatility in its meetings space is something to admire.
Prestige Events Magazine
MAY 21, 2021
Venues of Excellence, the leading UK consortium for conferences, training, meetings and events, have taken a strategic decision to sell the business to Mandy Jennings, Director of Paje Consultancy Ltd. Jennings has been involved with Conference Centres of Excellence since 2015, leading the consortium and members through a major rebrand in 2016 to Venues of Excellence, growing the consortium membership and taking it from strength to strength, becoming a credible leading voice to the hospitality i
EventMB
MAY 20, 2021
Zoom just announced that it will be launching a new event platform, Zoom Events, over the summer in an already saturated event tech market. Will it be worth the wait? Here's our take. Zoom quickly became the go-to video conferencing platform during Covid-imposed quarantines and work from home orders last year, but event professionals just […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventSource
MAY 21, 2021
Rehearsal dinners are great for a couple of reasons. First, they allow you to run through the ceremony and work out any kinks before the actual wedding day. Secondly, it is a chance for your friends and family to get to know each other in a light-hearted and casual setting. Rather than have a formal (and often expensive) sit down rehearsal dinner, why not opt for something a little more… fun?
Smart Meetings
MAY 19, 2021
The trail back to meeting F2F has to start somewhere. And for the 75 meeting professionals who attended Smart Meetings Mid-America Experience this week, the ideal place to get back in the saddle turned out to be the brand-new Hotel Drover in Fort Worth, Texas. Smart Meetings founder and CEO Marin Bright. The in-person event— Smart Meetings ‘ second in three weeks —was filled with innovative tools (color-coded buttons to signal comfort level and sanctuary seating to make distancing not awkward) t
Event Age by Swapcard
MAY 20, 2021
It’s been a tough year for everyone in the events industry. How can we find hope and resilience to keep going when things have been so tough? While many have felt unmotivated or uncertain, others have managed to keep a positive mindset and inspire those around them.
EventMB
MAY 17, 2021
Thanks to vaccine rollouts, in-person events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel? Not all events are created equally — a reality that has been […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
GEVME
MAY 19, 2021
GEVME yet again managed to successfully pull together another episode as part of the Next Generation Virtual Events series. From the very beginning of this journey that started with the Digital Event Series, event after event, GEVME has constantly been raising the bar time and again. “Stop being a webinar creator and start thinking like a TV Broadcast producer.”.
Smart Meetings
MAY 17, 2021
They say you don’t know what you have until it’s gone. But meeting professionals are different: They know what they have, know that it’s liable to change and when (not if!) it does, this resilient pack gets to work. If further proof was needed, the latest Smart Meetings webinar, “ Event Tech Survival Guide ,” should be next on your to-do list. In a virtual roundtable, Shameka Jennings , CMP, director of meetings and partnership development for National Council of State Tourism Directors ; Lindsa
Expo Pass
MAY 20, 2021
In-person events are back. Finally! The only problem is that there are quite a bit more safety regulations these days. Not only that, these guidelines can change from state to state and city to city — almost on a daily basis. Oh, and if that’s not enough to think about, future in-person attendees will be expecting a fun and exciting experience that makes them remember how amazing fun in-person events are.
EventMB
MAY 19, 2021
The biggest convention center in Cannes recently announced that it is introducing a medical concierge service as an added measure of protection against Covid-19. Will destinations continue to focus on Covid safety with vaccine rollouts in full swing? As vaccine rollouts continue to make progress in most developed parts of the world, people are bracing […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
MAY 21, 2021
DRPG was able to dust off the flight cases and deliver one of the first live physical events of 2021. The event was the end of season awards for football club Wolverhampton Wanderers. In pre-COVID times this event is attended by a mixture of players, sponsors and fans. Due to the pandemic and following guidelines, this had to be limited to the club sponsors only.
Smart Meetings
MAY 19, 2021
European Union officials have agreed to reopen to nonessential travel for fully vaccinated visitors. According to the Associated Press , ambassadors of the 27-nation bloc have given a preliminary green light to letting tourists from outside the EU enter their territories. The European Commission says entry will be granted to those vaccinated with shots authorized by the European Medicines Agency, which includes those created by Pfizer, Moderna, AstraZeneca and Johnson & Johnson.
SpotMe Blog
MAY 17, 2021
In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs. Here is what we are going to cover: What is an RFP?
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