Conferences that Work
MAY 17, 2021
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read on to learn why. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. No related posts.
Eventmobi
MAY 19, 2021
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget.
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Endless Events
MAY 20, 2021
Networking at in-person events is seamless. It can happen serendipitously: when people bump into each other in the hallway or when they are in the middle of grabbing a cup of coffee. But no such thing is possible when it comes to virtual networking, which is why this is one of the biggest virtual event concerns that event planners deal with. In today’s episode, Nick, Will, Dustin, and Chantel reminisce about the olden days when they could strike up a conversation about the weather to get t
Velvet Chainsaw
MAY 20, 2021
“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever.
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Picatic by Eventbrite
MAY 20, 2021
Planning a charity event or fundraiser is a high-pressure project. Here are 10 steps to getting there quicker and with less stress.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Age by Swapcard
MAY 20, 2021
It’s been a tough year for everyone in the events industry. How can we find hope and resilience to keep going when things have been so tough? While many have felt unmotivated or uncertain, others have managed to keep a positive mindset and inspire those around them.
GEVME
MAY 19, 2021
GEVME yet again managed to successfully pull together another episode as part of the Next Generation Virtual Events series. From the very beginning of this journey that started with the Digital Event Series, event after event, GEVME has constantly been raising the bar time and again. “Stop being a webinar creator and start thinking like a TV Broadcast producer.”.
Picatic by Eventbrite
MAY 20, 2021
As vaccination numbers rise and in-person events become more common again, many event creators are thinking about how they can best protect the health and safety of their communities. Some are also wondering how they can help promote the vaccination effort — because the more people who get vaccinated, the safer events will be. Lately, […].
EventMB
MAY 17, 2021
Thanks to vaccine rollouts, in-person events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel? Not all events are created equally — a reality that has been […].
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Expo Pass
MAY 20, 2021
In-person events are back. Finally! The only problem is that there are quite a bit more safety regulations these days. Not only that, these guidelines can change from state to state and city to city — almost on a daily basis. Oh, and if that’s not enough to think about, future in-person attendees will be expecting a fun and exciting experience that makes them remember how amazing fun in-person events are.
Event Marketer
MAY 17, 2021
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event Contracts in the Post-COVID Era.
Picatic by Eventbrite
MAY 21, 2021
What if you could strategize your event marketing? If you had an event marketing plan based on data from your event history (i.e., when people browse your event page vs. when people actually register for tickets), you could tailor your event marketing to your attendees’ activity. You could time your event promotion with their buying […].
EventMB
MAY 19, 2021
The biggest convention center in Cannes recently announced that it is introducing a medical concierge service as an added measure of protection against Covid-19. Will destinations continue to focus on Covid safety with vaccine rollouts in full swing? As vaccine rollouts continue to make progress in most developed parts of the world, people are bracing […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
SpotMe Blog
MAY 17, 2021
In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs. Here is what we are going to cover: What is an RFP?
Social Tables
MAY 21, 2021
Not only does the layout of a hotel lobby create a first impression, but it also determines how the rest of the hotel’s design will look and feel to guests. A hotel lobby should serve as a place where everyone can feel welcome and secure while also providing an immediate sense of your brand. Being so, we put together this hotel lobby layout guide, which will help you discover new ways to strategically maximize the impact of your lobby.
EventSource
MAY 18, 2021
Featuring a blend of neutrals and bold colours, plus an elegant setting, Cheryl and Chris’ wedding was as priceless as their love. The couple, who met playing on the same rec softball team, added traditional chic to modern industrial at the stylish Archeo , and the results were simply stunning. Thankfully the talented Lindsie Grey was on hand to capture each beautiful moment.
Smart Meetings
MAY 17, 2021
Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. Like other industries, though, competition for attendance and participation is fierce, so event planners must take a page out of the corporate playbook and focus on attendee experience as a key differentiator.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
b2match
MAY 20, 2021
There are complexities to translating events into virtual or hybrid experiences. There is a list of criteria that needs to be met to ensure that not just event participants are happy, but exhibitors as well. An event organizer needs to find the right event management platform to do this.
Best Corporate Events
MAY 21, 2021
We developed over 50 Virtual Programs for the virtual world in 2020 and now Live events are back! We are so excited to be delivering in-person programs again as companies start getting their teammates together again face-to-face. Even when COVID made it impossible to deliver live events, we were hard at work evaluating, improving, and adding to our successful live events lineup.
EventSource
MAY 20, 2021
Amanda and Adam’s wedding at the Four Seasons Hotel Toronto was a luxe romantic affair that can only be described as magical. Planner Melissa Baum Events helped bring the couple’s vision to life with everything from gorgeous décor to beautiful floral designs. Photographer Purple Tree Photography perfectly captured the sophistication of this wedding as well as all the sweet moments.
Smart Meetings
MAY 17, 2021
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
MAY 17, 2021
Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. And in the entertainment space in particular, marketers have tapped influencers to build buzz around series and films by mailing elaborate kits for them to unbox and shared across social media.
Special Events
MAY 21, 2021
Event branding is a personalization layer that goes beyond putting a guest’s name on a printed card.
EventSource
MAY 17, 2021
After you and your spouse-to-be come down from the ‘OMG WE JUST GOT ENGAGED’ wave, it’s time to start thinking about your bridal party. While it’s all well and good to simply ask your friends to be a part of your wedding, it’s way more fun to give them something exciting while you do it! . If you are planning to gift your bridesmaids’ boxes when you ask, or even the night before the wedding, there are a few key things you should include: .
PCMA Convene
MAY 19, 2021
Armies of cleaners have been deployed to disinfect surfaces at venues, yet the risk of surface transmission of COVID-19 is low. (Seventyfour/Adobe Stock). At the start of the pandemic, fears around the spread of COVID-19 spawned a cleaning frenzy among consumers and venues. Bleach and disinfectants disappeared from store shelves, and every public space, from hotels to restaurants, fired up electrostatic sprayers.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Age by Swapcard
MAY 18, 2021
When it comes to free event registration software, the amount of options can be overwhelming.
Special Events
MAY 16, 2021
Your network is filled with people who are ready to tout your good name—and they don’t even need to be in the special events industry.
QC Event School
MAY 20, 2021
What will the event planning industry look like once the COVID-19 pandemic is finally over? QC Event School Student Ambassador, Neena McConnell, is here to give her predictions! Neena QC graduate and professional wedding/event planner. As the proud owner of Wallflower Events & Designs , she specializes in event decor, floral design, and so much more!
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