Master the Event
DECEMBER 13, 2023
If you’ve been tasked with planning your next office corporate event, chances are it’s not your main job. If you’re lucky your office will have a committee where the various tasks involved with planning the event can be assigned. If you’re lucky. If you’re one of the unfortunate ones, the planning my fall entirely on your plate. Well, fear not, help is here!
Conferences that Work
DECEMBER 11, 2023
Long ago, I participated in and later staffed a series of workshops that profoundly affected my life. They led me to create a contract with myself that is still important to me. Creating a contract with oneself is a common way to motivate yourself toward achieving desired goals. There are plenty of resources available for writing such contracts. ( Here’s one that’s slanted toward event professionals. ) The workshop where I created my contract for myself took a deeper perspective.
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Event Marketer
DECEMBER 13, 2023
Recognizing the best use of design and technology in experiential marketing After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.
Smart Meetings
DECEMBER 12, 2023
Finding ways to elevate attendee well-being is the new gold standard Prioritizing wellness in meetings and conventions is rapidly evolving from a nice-to-have feature to an essential component of creating a productive and positive meeting. Today, meetings and convention planners have an opportunity to enrich their gatherings like never before to ensure attendees are well cared for from head to toe.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Prestige Events Magazine
DECEMBER 11, 2023
by Laura Cherrington, Director of Sales and Marketing at Billesley Manor Hotel and Spa As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability. Sustainability within the events industry is set to move from a trend to an imperative ethos guiding operational decisions.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
DECEMBER 15, 2023
As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend
Smart Meetings
DECEMBER 15, 2023
Connection and Lifelong Learning at CalSAE Seasonal Spectacular 2023 The SAFE Credit Union Convention Center The California Society of Association Executives annual event, CalSAE Seasonal Spectacular 2023, saw Sacramento’s SAFE Credit Union Convention Center transformed into a holiday wonderland, with attendees from across the Golden State, and even representatives from its neighbors to the north and the east, Oregon and Nevada.
Prestige Events Magazine
DECEMBER 15, 2023
Traditional showcase events are failing to meet the expectations of 81% of event buyers research by The Delegate Wranglers and CUSTARD has found. Although the survey of event buyers and venues identified that venue showcases are well-attended – 87% of buyers attend them with 78% deeming them ‘essential’ to review a venue’s facilities – only 19% of buyers said the showcases they attended were impressing them.
EventMB
DECEMBER 14, 2023
Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
DECEMBER 11, 2023
Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes the rules, creators reign supreme, a robust DEI&B strategy is non-negotiable and transparency is paramount.
Smart Meetings
DECEMBER 13, 2023
Grand Openings Across the US Mark Hospitality History Three new and renovated properties offer experiences that combine their own distinct blend of charm and luxury. Historic spaces, revitalized to illuminate their esteemed pasts, make for meeting destinations certain to stand out as the best of the best. Wellness Through the Ages Murrieta Hot Springs Resort One of Southern California’s most cherished off-the-beaten-path jewels is its mineral springs.
Eventmobi
DECEMBER 14, 2023
Why is an event lead capture app the key to driving ROI from your upcoming events? Because in order to get the most value possible from your event, your exhibitors need a quick, reliable, and easy-to-use lead capture tool! In this blog post, we’ll discuss the importance of lead capture for events, the different types of lead capture methods available, and the key features to look for in lead capture software.
EventMB
DECEMBER 13, 2023
Skift Take: According to Convene, spending on meetings and events has increased by 35%, while Knowland reports group revenue is at 103% of 2019 levels.
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Event Marketer
DECEMBER 11, 2023
When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift , but that’s another story). From the brands you’d expect to find on the field, like Bud Light and FanDuel, to the ones that might make you look twice, like e.l.f.
Attendease
DECEMBER 13, 2023
Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. However, producing successful healthcare events takes thoughtful planning and preparation.
Eventmobi
DECEMBER 14, 2023
Whether you’re organizing a large-scale conference or a smaller workshop, adding event gamification to the mix can elevate the participant experience and help organizers reach their goals. In this post, we’ll discuss the power of gamification for different event types and provide you with 19 gamification strategies and ideas to bring some fun to your next event!
EventMB
DECEMBER 13, 2023
Skift Take: Is the events industry ready to implement decarbonization and track its progress? Net Zero Carbon Events is providing a roadmap.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
DECEMBER 11, 2023
“We’re always looking for ways to connect this sense of ‘discover, decide, do’ in real life. So bringing the feeling of what it’s like to be on Pinterest into the real world to establish that strong brand connection is something we really care about. [It’s] bringing value to people’s lives and really being an additive experience.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IR
EventSource
DECEMBER 12, 2023
The journey of Kelly and Jeff began at a vibrant party among mutual friends, where a shared love for skiing kindled the flame of their romance. It’s no coincidence that the very Ski Club where Jeff proposed became the canvas for their unique multicultural wedding. This captivating tale intertwines traditions from different corners of the world, commencing with a traditional Ghanaian ceremony and then transitioning into a Western-style reception.
Prestige Events Magazine
DECEMBER 14, 2023
Julia Green, Sales and Commercial Manager at Center Parcs Conferences and Events With hybrid working here to stay for many, there has been less of an emphasis in recent years on the festive season, and that extends to hosting a traditional ‘Christmas work party’. It has become apparent to us that many companies are no longer waiting until the end of the year to celebrate their corporate achievements and reward staff for their hard work.
EventMB
DECEMBER 11, 2023
Skift Take: According to John Hense, if you peel back the curtains of all successful meetings and events, you'll find one key ingredient: grit.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
DECEMBER 14, 2023
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. 27-Dec. 1 in Las Vegas. Dubbed Intel Park, the exhibit was anchored by Intel’s Tree of Innovation, which presented customer stories on its leaves and hosted a “Music in the Park” experience under its color-changing canopy.
Smart Meetings
DECEMBER 11, 2023
Sustainable tourism is vital. We want destinations that will be beautiful and attractive today — and also in 100 years. That’s the principle that guided Tourisme Montréal’s proactive sustainability strategy, one that helped it maintain its first place in North America on the 2023 Global Destination Sustainability Index. It’s a strategy toward what we term a harmonious destination — a city where the coexistence of residents and tourists is gloriously, harmoniously integrated.
Prestige Events Magazine
DECEMBER 14, 2023
As we head into the final days of 2023, Venues of Excellence, reflects on its most successful year ever, welcoming 12 fantastic new independent venues into the UK’s leading sales and marketing consortium. Mandy Jennings, CEO who took ownership of Venues of Excellence in 2021, comments on the excellent growth in membership over the past 12 months: “We are absolutely delighted with the interest we have received during 2023 from independent venues wanting to be part of our community.
EventMB
DECEMBER 12, 2023
Skift Take: Las Vegas is well known as one of the most popular leisure destinations in the world, but it's also a major center of business events. Find out how Caesars Entertainment is investing in Harrah's Las Vegas to deliver the ultimate attendee experience.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
DECEMBER 12, 2023
Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what she says “nobody does” and moving into a sales role at a production agency.
Smart Meetings
DECEMBER 14, 2023
When Courtney Mesmer decided that she wasn’t going to become a doctor, her long-term career plan, she determined, “I needed to do something that would put letters behind my name! “Just kidding!” she says, but she did achieve that when she became Courtney Mesmer, CMP. “Like many others in my profession, I stumbled into meeting planning,” she says. But during an internship in Washington, D.C., “I fell in love with the day-to-day tasks…and the rest is history.
Prestige Events Magazine
DECEMBER 14, 2023
Academic Venue Solutions (AVS), the UK’s only consortium dedicated to academic venues, hosted its annual conference on the 7 th -8 th December at The Jubilee Hotel & Conferences, Nottingham Venues. This year’s theme being Influence and Collaboration and was centred around building truly collaborative workplace environments and how working together can help your teams thrive.
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