Sat.Aug 21, 2021 - Fri.Aug 27, 2021

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Achieve success one small step at a time

Conferences that Work

I’ve written frequently about facilitating change. Despite attempting to practice what I preach, I still sometimes fail to create a desired change in my life. Here are two recent examples that led me to realize that I need to achieve success one small step at a time. 1) Meditation and gratitude practice. For 25 years, I’ve been a member of a small local consultants group that meets monthly.

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How to Promote Your Event on Social Media in 12 Steps

Picatic by Eventbrite

Wondering how to promote your event on social media most effectively? Use these 11 steps to build out a complete social media strategy for your event promotion.

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Creating an Event Contingency Plan: 6 Tips to Beat the Delta COVID Variant

Bizzabo

There’s a lot of uncertainty regarding COVID variants and in response, event organizers are creating event contingency plans to prepare for the future. Here’s our tips on what to consider. Though we may have weathered the pandemic for a while now , the question of what the future holds continues to be a sticking point. How can we continue to plan for the seemingly unplannable?

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St-Germain Choreographs Reconnections with a Pop-up Cocktail Flower Shop

Event Marketer

Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered inspirational talks with design and performing arts “vanguards” as well as signature sips.

Fashion 355
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Kam and Laurence’s Sweet Wedding at the Four Seasons Hotel

EventSource

If you’re looking for the picture of sweet elegance, then look no further than Kam and Laurence’s wedding! The couple, who met kayaking on the Rouge River, wanted to achieve something simple and classic for their big day, and they definitely pulled it off! Their celebration at the Four Seasons Hotel Toronto encapsulated a timelessness with pops of colour that will make you want to check out this gallery.

Hotels 296

More Trending

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Tips for Streamlining Vaccine Verification from Marriott’s The Exchange

Smart Meetings

The most recent tool being embraced by meeting professionals looking to safely bring groups back together while protecting sensitive data is third-party health verification. Companies such as InHouse Physicians and Clear Health Pass are offering pre-event vaccine verification and wellness tests along with on-site temperature monitoring and screening.

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HBO Max’s Week-Long House of Bachata Pop-up Strikes a Chord with Latinx Consumers

Event Marketer

A fully-functional on-site barbershop gave out free haircuts to kids while representing an important Dominican gathering place. If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the Dominican diaspora.

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Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event

EventMB

Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. Images on landing pages, widgets on event app home pages, banner ads in speaker listings, and the like have been around for 15 years, and they’re not going anywhere. But today, what has […]. The post Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event by EventMB Studio Team appeared first on [link].

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Community: Not Just A Buzzword, But A New World For Events.

Event Age by Swapcard

Community. You’ve probably been hearing about this trend everywhere. But what does it have to do with the events industry?

Events 148
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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WTTC Aims to Aid Travel Recovery with ‘Inclusive & Accessible Guidelines’

Smart Meetings

About 15 percent of the world’s people live with a form of disability. And who among us will not experience disability at some point in life? WTCC. “It is therefore imperative that we are inclusive ,” says Gloria Guevara, president and CEO of London-based World Travel & Tourism Council (WTTC). To that end, her organization has issued new “Inclusive & Accessible Guidelines.”.

Travel 264
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A Mural Activation Provides GoGo squeeZ a Colorful Backdrop for Sampling

Event Marketer

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo squeeZ x Crayola interactive mural installation that popped up on the 3rd Street Promenade in Santa Monica, CA, Aug. 14-15.

Education 312
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Cvent’s Revamped Event Marketing and Management Platform [Review]

EventMB

Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Here is our review. What Is It? Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform. A comprehensive suite of new features for navigation […]. The post Cvent’s Revamped Event Marketing and Management Platform [Review] by EventMB Studio Team appeared first on [link].

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Keeping people excited about events in changing times.

Expo Pass

Let’s be real, it’s easy to feel a bit bummed about things not being completely back to normal this Fall. We all feel it. Attendees, speakers, organizers, everyone. But with everything going on, we’ve also been inspired by all the ways organizers are keeping people excited about upcoming events. We’ve seen tons of creativity, and even more hard work to make sure events are still amazing for everyone, no matter what.

Speakers 148
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Need an Event Venue That Wows? These 6 Will Blow Your Group Away

Smart Meetings

When facing the cycles of life, “there’s nothing new under the sun” is something often said. While this may apply to much in life, there may be one place it does not: event venues. Event spaces have been hard at work to make sure there’s always something new for groups to see and experience while they network and make connections. Here are seven venues around the United States that are indeed creating new things under the sun.

Venues 264
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Building Events That Reflect Genuine Human Interactions With Steve Gottlieb

Endless Events

Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that. As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. How do we replicate genuine interpersonal dynamics in the virtual world?

Events 133
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NEW SERVICE FROM BUREAU VERITAS SUPPORTS A SAFE RETURN TO LIVE EVENTS

Prestige Events Magazine

As COVID restrictions are lifted and the major events industry finally re-opens, health and safety management expert Bureau Veritas has launched a new one-stop service to make it easier for organisers to improve safety and reduce risk. The comprehensive solution for event safety and compliance helps organisers establish health and safety requirements and follow documented processes, offering peace of mind against the risk of danger, litigation, or even financial penalty.

Financial 130
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Event Industry News to kick-off a packed London Christmas Party Show seminar programme

Event Industry News

Our very own Adam Parry will be the first on the stage at The London Christmas Party Show on September 9 th at the City’s new Pan Pacific Hotel – the first of six informative and inspirational seminars planned for the first full day of this long-awaited return to live Show. The day will conclude with a Keynote from “Dr Opera”, Alex Aldren, who will be sharing his experiences of returning to the NHS last year to join the fight against Covid. 9.15am – HI-TECH NOT BYE TECH.

2021 118
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Trying to Close the Diversity Gap? Quit Looking for the ‘Right Time’

Smart Meetings

What diversity, equity and inclusion ( DEI ) plans did you make for your next event? Perhaps you want to but don’t know where to start or what exactly you should be including. To this concern, Jil Dasher, managing director for Corsica Partners , responds with with laconic poise: “Just start.”. Dasher, in addition to Nathan Chin, senior product manager for Cvent ; and Phil Saims, vice president of sales for Federal Conference , led the latest Smart Meetings webinar, “Designing Your Event Program

Speakers 264
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The Brew Crew Reviews TSE + Catersource 2021

Endless Events

The Brew Crew is continuing its summer trend of reviewing the industry events! Today, they review The Special Event (TSE) that took place at the Miami Convention Center from July 19th to July 22nd. Thuy, Dustin, and Nick all got to see each other while there. Will transformed into an interviewer, asking the Brew Crew what they loved about the event and what they thought could’ve been better.

2021 116
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Find world class studios in the heart of London at the Royal College of Music

Prestige Events Magazine

The Royal College of Music (RCM) in South Kensington is home to a hidden gem: world class studio facilities, available for private hire right in the heart of London. Famed as a world-leading institution, the RCM provides a wide range of professional-quality services and facilities, including music recording, video production, web streaming, audio-visual research and development.

Education 130
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Tools of the Planning Trade

MeetingsNet

From double-sided carpet tape to door stoppers to adhesive dots, a new curated shopping site has launched with the necessities of on-site event execution. What’s on a meeting professionals Christmas list? Whether you’re looking for a laser measure, travel steamer, anti-slip tape, tally counter, power bank, glue gun, or some excellent insoles for a long day on the show floor, a new website called The Event Depot specializes in go-to products needed by those with the ultimate be-ready-for-anything

Banking 116
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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First Hybrid ASAE Annual Drew 3,200; More Focused Calendar Announced

Smart Meetings

The first-ever hybrid ASAE Annual Meeting last week reached 3,200 association professionals, consultants and industry partners—500 at 10 half-day Community Pop-Ups and the rest through a virtual portal—with education, engagement opportunities and powerful keynotes. “ASAE is proud to have debuted a meeting model for its 2021 Annual Meeting that was all about creating more choices for our members, partners and other stakeholders,” said ASAE President and CEO Susan Robertson , CAE.

2021 264
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Is Something Missing in Your Marketing Strategy? Using your analytics to find and fix marketing issues.

Special Events

Your social media vanity metrics aren't telling you all the story.

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Sam Morley & Astrid Saunders – Party Boutique UK

Prestige Events Magazine

Sam Morley and Astrid Saunders are the dynamic duo behind Southbourne’s new Party Boutique UK. The event decoration and planning business has recently celebrated its first birthday and has already made a big impact. Sustainability and community are at the heart of this boutique, giving it a unique and ethical feel that draws in customers from near and far.

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Exhibition Centre Liverpool welcomes 60,000 visitors since reopening

Event Industry News

Exhibition Centre Liverpool has welcomed over 60,000 visitors since reopening. The waterfront venue recently hosted the UK’s biggest Indoor Funfair across 12 days where families enjoyed 25 different fairground rides, inflatable attractions and games with visitors from all over the UK. John Lowery, director of Events and Attractions, which organises the Indoor Funfair, said: “After the challenges of the past 18 months, we were determined to go ahead with the event as soon as restrictions were lif

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Alaska Airlines Wins First in Wallethub’s Newest Ranking

Smart Meetings

Though price may be the first thing we notice to assess our flight options when booking a trip, that’s an unwieldy metric these days. Flight fares have spiked over the last few months as the effects of the pandemic continue to affect the availability of staff and workers that impact takeoff, from airline flight attendants to truck drivers delivering the fuel that gets you off the ground.

Airlines 246
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A Late Nite Chill in Miami

Special Events

The SEARCH Foundation's Annual Signature Event brought in $70,000 in charitable donations.

Events 105
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SEARCYS APPOINTED NEW CATERING PARTNER AT THE INSTITUTE OF DIRECTORS’ LONDON HQ – 116 PALL MALL

Prestige Events Magazine

British restauranteur and events caterer Searcys has been appointed the new catering partner for 116 Pall Mall, home to the Institute of Directors in London. Founded in 1903, the Institute of Directors is the UK’s longest-running membership organisation for professional business leaders. Its London headquarters are located at 116 Pall Mall; a Georgian Grade-I listed business and event venue, which offers flexible workspaces, meeting rooms and event spaces, set across five floors for members and

Retail 130