Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.
Event Farm
APRIL 6, 2022
Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.
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GEVME
APRIL 6, 2022
Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events. As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual.
Picatic by Eventbrite
APRIL 7, 2022
If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members. You can also set up […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
APRIL 4, 2022
The market offered a range of shareable moments, including a 360-degree video activation. It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
APRIL 6, 2022
Global Meetings Industry Day (GMID), a celebration of everything wonderful about the meetings industry, is kicking off its seventh year with the theme “Meet Safe,” a redux of GMID 2021’s theme. While most events across the globe took place virtually last year, more events are now meeting in person. Take a look at how our meetings industry friends are celebrating.
Picatic by Eventbrite
APRIL 5, 2022
“Stop rushing.” If Dan Smalls, founder of DSP Shows, could tell his younger self one thing, it’d be that. “We’re in a culture of instant gratification and rushing all the time,” Dan says, “but it’s 100% about relationships, and you can’t force them.” Dan knows what he’s talking about when it comes to relationship-building. The […].
Event Marketer
APRIL 4, 2022
Among touchpoints in the Tito’s Stillhouse Lounge is a Golden Tee Golf retro arcade game. Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season.
EventSource
APRIL 7, 2022
Reshma and Daniel’s big day was as dreamy and colourful as can be. Thanks to a fusion of wedding traditions with lush florals and a bright colour palette, the couple’s wedding ceremony was like a fairytale come true. Planner and coordinator Chic Events by Sonia helped the couple create a ceremony that was a beautiful blend of traditional with modern chic details.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
APRIL 8, 2022
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. The war in Ukraine broke out just as global travel and meetings were seeing advances in reopening, adding a new layer of complexity to international planning. Issues like closed flight paths (over Russia) and heightened fuel costs have dampened the prospects of a smooth spring and summer travel recovery.
Picatic by Eventbrite
APRIL 8, 2022
Upstate New York-based drummer and educator Kaci Smith knew first-hand that the music scene needed more opportunities for girls, women, and LGBTQ+ folks. That’s why she launched Girls Rock! Rochester in 2011, hoping to provide a welcoming and supportive environment for budding musicians. Amanda Ashley Rodriguez, who’s now the program director of GR!
Event Marketer
APRIL 4, 2022
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and television shows throughout the pandemic.
EventMB
APRIL 7, 2022
Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified. Business Travel May Never Recover to 2019 Levels “We stand to lose 20 to 25 […]. The post 9 Travel Trends Impacting Events Right Now by Miguel Neves appeared first on [link].
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Smart Meetings
APRIL 6, 2022
This week, Visit Seattle announced that Tammy Blount-Canavan, FCDME, will be the organization’s first female president and CEO, replacing longtime leader Tom Norwalk, who retired earlier this spring. “This is like a big dream come true,” said Blount-Canavan, explaining why Seattle is the only destination she would have considered coming back to lead.
Picatic by Eventbrite
APRIL 6, 2022
It’s 2017, and the sun is shining down on the bustling Third Street Promenade in downtown Santa Monica. We see a man in a yellow bowling shirt, sleeves rolled up, back embroidered in purple: Monterey Park Lions. The beat kicks in, and he snaps and taps as we zoom in on his feet: white Converse […].
Event Marketer
APRIL 5, 2022
For b-to-b event marketers in 2022, work is a complex balancing act. They are charged with creating a fresh experience for in-person attendees while delivering in virtual. The post Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events appeared first on Event Marketer.
EventMB
APRIL 8, 2022
Eighty-four percent of business travelers plan to take at least one trip to attend conferences, conventions or trade shows in the next six months, according to a new survey by the U.S. Travel Association (USTA). “The return of in-person meetings and events — and business travel in general — is a welcome sign after more […]. The post Confidence to Travel to In-Person Events Returns: New Survey by Andrea Doyle appeared first on [link].
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Smart Meetings
APRIL 5, 2022
After a quiet two years on the events, hospitality and tourism fronts, an experience-driven, diversity, equity and inclusion-devoted (DEI) next generation of talent is pouring through open doors, looking for opportunities to break into the industry. Events, hotels, business travel and tourism are back in action, and industry leaders are creating ways to invest in fresh faces searching for their place in the professional world of hospitality and global tourism.
Conferences that Work
APRIL 4, 2022
Dear marketer, sending web form spam is a waste of your time! Here’s why. Want to join my mailing list so you never miss another of my must-read blog posts? There’s a web form for that. Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? There’s a form for that too.
Event Marketer
APRIL 4, 2022
The world has changed. Humans have changed. And event strategies have changed right along with them. Experiences today…. The post Forget the Next Normal, Bring on the New Now: Brand Experience Marketing Has Changed appeared first on Event Marketer.
EventMB
APRIL 7, 2022
Virtual and hybrid event platforms, and the entire tech stack they support, continue to evolve at a rapid rate. However, a recent survey suggests that although event tech is advancing in its products, integrations, and innovations, the level of comfort event professionals feel around it is not. This pain point speaks to the need for […]. The post 4 Types of Assistance Your Event Tech Partner Should Provide by Hubilo appeared first on [link].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Expo Pass
APRIL 4, 2022
People are back in event mode this summer and it’s highly likely we’ll all find ourselves planning back-to-back events for a while. Hurray! But also kinda stressful, right? So how do we keep everything organized and on track when planning a full event schedule? And what can event technology do to streamline the whole process? We’ll give you a hint – it’s all about thinking ahead and finding ways to save time down the road.
Endless Events
APRIL 4, 2022
The Event Tech Podcast hosts believe that event technology is an amazing foundation for events. Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Today, they discuss yet another amazing event technology solution: data-based matchmaking services. Not only do matchmaking services change the way we can network at virtual events, but they also have immense potential to improve remote company culture and make the most of ou
Smart Meetings
APRIL 8, 2022
Lynn Osmond. Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Osmond most recently worked for Chicago Architecture Center, where she served as its president and CEO for almost 26 years. Osmond is also a former member of the Choose Chicago Board of Directors. Miju Kim.
EventMB
APRIL 6, 2022
A supply chain bottleneck is impacting all aspects of the event industry. From an increase in food prices and transportation costs to the shortage of microchips affecting hybrid and virtual meetings, event planners are finding open lines of communication and advance deadlines are helping. Initially fueled by the Covid pandemic, today’s “Great Supply Chain Disruption” […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Expo Pass
APRIL 6, 2022
It’s looking like a full summer of events, and believe it or not, we are excited to do some public speaking in front of large crowds again. OK, maybe a little nervous, too. But after Zoom and WFH, what message do speakers need to bring to inspire attendees right now? Also, how can they set themselves up for success before they hit the stage? Short answer – it all comes down to making a real connection with the audience.
Gallus Events
APRIL 8, 2022
The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). The size of the industry ensures that the issue of sustainability is essential for the global economy, the members of society who support and attend events, and the companies, organisations, and individuals that organise events.
Prestige Events Magazine
APRIL 8, 2022
The Events Industry Council (EIC), the global voice of the business events industry, has launched the data collection phase of its landmark Economic Significance Study , in collaboration with Oxford Economics. The Global Economic Significance of Business Events survey is open from 7 April to 25 June and aims to quantify the significant contribution made by the business events sector to the global economy.
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