Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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Creative Ways Meetings Properties Are Addressing Staffing Issues

EventMB

Mohegan Sun Back of House features employees as they plan and execute challenging events including the Miss America pageant. Skift Take: From an original TV series showcasing their workplace culture to covering commuting costs for new hires, hotels are using innovative strategies to position themselves as employers of choice in the midst of a historically tight labor market.

Meetings 214
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The Ultimate Guide to Copywriting for Events

Picatic by Eventbrite

Words are powerful. As an event organiser, you’re constantly crafting copy to persuade readers to buy tickets or register for your event. With the right words, you can also inspire your readers to go above and beyond that — motivating them to sign up for your free guest list, share content with their friends, or […].

Events 370
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Conference Planning: A Step-by-Step Checklist for Success (Backup - Aug 2022)

InitLive

Conferences are an important part of professional development and business networking for all industries. Bringing people together from all around the world in the same industry to learn and share is essential for innovation. A successful conference can come in all shapes and sizes, from 200 people over a weekend to 15,000 for a week. InitLive has had the privilege of working with many conferences, some of which are the largest in their industry.

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1.3 Billion Impressions: How BravoCon Returned with a Bang

Event Marketer

Bravo increased attendance from 10,000 attendees in 2019 to 30,000 this year. There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into a full-fledged fan con that drew 30,000 “Bravoholics” to the Javits C

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Accessibility is the language at Event Tech Live 22

Event Industry News

Event Tech Live (ETL) 2022 has partnered with professional interpretation service Interprefy and will deliver captions for every session with translation options available on a dropdown menu via the Interprefy app. The ETL/Interprefy relationship will also feature a live interpretation to the Main Stage with a Spanish feed available on the Silent Seminars’ headphones provided, a product of ETL’s partnership with Barcelona-based media company Grupo Eventoplus.

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Could Wearables Solve In-person Data Dilemma?

Smart Meetings

The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As in-person events gain momentum, attendee expectations are higher than ever.

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How FX Networks’ AHS:NYC Shop Blurred the Lines Between Horror and Art

Event Marketer

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year when consumers are inundated with horror content.

Marketing 246
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Business Events Impact Soars in Las Vegas

EventMB

Skift Take: Three recent major industry gatherings showcase how Las Vegas perpetuates long-haul return on investment for itself and meetings groups alike — and why partnering with the airport is a must. — Andrea Doyle Read the Complete Story On Skift Meetings.

Meetings 234
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O&B Industry Event at the Toronto Board of Trade

EventSource

After a multi-year hiatus, it feels great to have live industry events officially back in all of their swanky downtown grandeur! Celebrating the grand opening of the newly-relocated Toronto Region Board of Trade , hundreds of guests and VIPs were invited down to view this stunning new addition to the Toronto waterfront venue scene. As someone very familiar with TBOT’s previous location, this new iteration felt immediately impressive as guests entered via its modern foyer with striking high

Fashion 295
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Where to Meet in Wallet Hub’s 2022 Best Winter Holiday Destinations

Smart Meetings

The holiday season lends itself to sourcing cozy winter destinations. Wallet Hub has released a list of the best warmest and coldest locations during the winter, based on several key indicators including cost and travel time. We researched the top meeting venues in each of these destinations. City of Lights and Over 22,000 Conventions. Many travelers head to Las Vegas for the unending nightlife, but the City of Lights has much more to offer.

2022 246
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Event Ideas for Your Lunar New Year Celebration

Picatic by Eventbrite

While all Lunar New Year celebrations are planned around the Chinese lunar calendar, the festivities vary widely in China, Korea, Taiwan, Singapore, and Vietnam. While the various celebrations are all based on the traditional lunisolar calendar of China, each has aspects unique to its own culture. Embracing Lunar New Year by planning a local event […].

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Zoom Unveils New Tools for Business Events

EventMB

Skift Take: Now that business events have come roaring back has Zoom — the lifeline for many companies whose employees couldn’t or wouldn’t meet in person — become less relevant? Absolutely not. — Julie Moline Read the Complete Story On Skift Meetings.

Events 225
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Mital and Mithun’s Lush Indian Wedding at Fairmont Royal York

EventSource

If you’ve been looking for modern Indian wedding inspiration, then you’ll love Mital and Mithun’s gorgeous day celebrated at the Fairmont Royal York. The couple met synchronistically on a South Asian online app called Dil Mil. Mital had her filter settings open to Canada and the US, while Mithun had his only open to U.S. However, somehow Mital showed up in his feed.

Events 293
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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The Spirit of Adventure Thrives in Greater Zion

Smart Meetings

Several hundred million years ago, tectonic plates smashed and cracked into each other and what emerged from that collision formed the stunning landscape of what’s known as Greater Zion. The Southwest region of Utah’s Washington County offers a unique blend of exceptional meeting spaces and thrilling activities—all immersed in natural surroundings that are nothing short of mind-blowing.

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Get Discovered and Grow Your Events Business With Eventbrite?

Picatic by Eventbrite

People are clamoring for live experiences. Searches on Eventbrite are up 60% from last year. In the first half of 2022, Eventbrite processed $1.5 billion in gross ticket sales. In the UK and Australia, ticket sales are now 15-20% higher than pre-pandemic. Consumer demand for events is rising, with no signs of slowing. This is […].

2022 195
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Is It Time for a Meetings Industry Reboot?  

EventMB

Skift Take: The business of meetings and events isn't easy to define, and planners are still struggling to get a seat at the board table. Is that about to change? — Paul Cook Read the Complete Story On Skift Meetings.

Meetings 218
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Celebrating Lunar New Year: Traditions, Fireworks, Culinary Delights, and Why It’s Good For Business

IMG

Lunar New Year is a 15-day colorful and vibrant celebration also called the “Spring Festival” The Lunar New Year date changes each year. The color red is considered a lucky and “happy” color red is a symbol of luck, joy, good energy, and passion Lion dances, acrobats, and culinary delights are part of the entertainment. Each year has a zodiac animal assigned to it. 2023 is the Year of the rabbit.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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New and Renovated: Rooms With A View

Smart Meetings

Tech-tonic. Garden Overlook at Emory Conference Center Hotel. The Emory Conference Center Hotel, Atlanta’s first LEED-certified conference center has completed a multimillion-dollar renovation and re-imagination with a focus on new technology throughout the property. The refresh includes redesigned conference space with updated tech now in AD, amphitheaters, lobby, communal space, bar and hotel guest rooms.

Wireless 246
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How Hayes Law Firm Uses Eventbrite Ads to Increase Attendees and Gain Exposure?

Picatic by Eventbrite

Navigating estate planning requires legal experts who can help people understand a complicated — and sensitive — subject. That’s why Hayes Law Firm holds digital events to demystify this critical process. “Webinars and seminars are a great way for us to educate people about the complexities of estate planning,” says Bryan Fiorito, Director of Business […].

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The Community-Led Venue Leading the Race to Net Zero

EventMB

Read the Complete Story On Skift Meetings.

Venues 216
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Event Industry Takeaways 2022

Event Age by Swapcard

Event season is in full swing! Here at Swapcard, we’ve had the opportunity to not only support organizers as they deliver unforgettable in-person experiences, but also participate as attendees and exhibitors in support of the events industry.

2022 158
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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750 posts

Conferences that Work

My WordPress dashboard tells me I’ve written 750 posts since I began this blog exactly thirteen years ago. At least one new post every week since 2009. I have a few thoughts. Read the full article at Conferences That Work. No related posts.

2009 31
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Tips for Creating Events with Short Turnaround

Event Marketer

Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when event plans are moving targets. What they discovered is that, despite the challenges of the past two and a half years, there are some upsides to running a post-pandemic event organization.

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ICCA Reunites in Poland With New Leadership

EventMB

Read the Complete Story On Skift Meetings

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The Ultimate Guide to Copywriting for Events

Eventbrite UK

Words are powerful. As an event organiser, you’re constantly crafting copy to persuade readers to buy tickets or register for your event.

Events 147
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Event Management Versus Event Production: What’s the Difference?

Endless Events

You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. You need a little help, and that’s a smart move. Pulling off your biggest event of the year takes a lot of work, so there’s no shame in asking for some help. . A Google search opens up countless event companies.

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How to Serve Attendees Like a Pro Surfer

Smart Meetings

After the waves of changes that have washed over the meetings industry this year, where better to gather than in the sand, set our collective sights on the horizon and plan to ride the next killer events wave than at Smart Meetings 3-Day National Experience at Zachari Dunes on Mandalay Beach, a completely transformed Curio Collection by Hilton property in Oxnard, California?

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Zoomtopia Unveils New Tools for Business Events

EventMB

Skift Take: Now that business events have come roaring back has Zoom — the lifeline for many companies whose employees couldn’t or wouldn’t meet in person — become less relevant? Absolutely not. — Julie Moline Read the Complete Story On Skift Meetings.

Events 172