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In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Savvy pros know that doing so requires a strategic recipe: They’ll need to tightly target their audience, sharply hone their content plan, and seamlessly sync efforts between their organization’s events and digital marketing teams.
Today’s episode of Event Brew will tackle the impact of the coronavirus on the events industry. As we’re all aware, the outbreak has been making headlines for a while now. And it seems only pertinent that we zoom into how this potentially affects our industry. Because as event profs, there are a million things we need to mindful of. This includes, of course, health-related issues, what our role demands in such situations, and what responsibilities we must keep in mind.
As an event marketer, the impact of using video around your events can be significant. It can be a great way to generate enthusiasm amongst your attendees and equally present a good case for those who haven’t yet registered. So if you’re doing it already and doing it well, then you’re on the right track. And if you’re using YouTube, then even more so.
Marriott has a reputation of creating the best possible experience for their guests. One big reason: they're always on the cutting edge of tech. At MeetingPlay, we love partnering with Marriott because they bring forward new trends — and they do so with a clear purpose.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We asked 14 brilliant event professionals about the biggest industry trend for 2020, and discovered.there isn't one. That is, there is no single "big trend.".
This is a step-by-step guide to understanding and organizing any enterprise event, conference or an exhibition. And the use of event management software and other tech tools. Managing events has always been a tough job to do. Near the end of the last decade, Forbes listed event coordination to be one of the most stressful jobs with a stress score of 51.15 units.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
This is a step-by-step guide to understanding and organizing any enterprise event, conference or an exhibition. And the use of event management software and other tech tools. Managing events has always been a tough job to do. Near the end of the last decade, Forbes listed event coordination to be one of the most stressful jobs with a stress score of 51.15 units.
Establishing a genuine connection with attendees and creating a safe space where people can pursue their passions has never been more important to event organisers, as our Event Trends Report 2020 reveals. Here’s why building a community is crucial. Catering to niche interests, championing inclusivity and diversity, and promoting a local focus – with these […].
When it comes to Rome event venues, it doesn't get better than the 20 unique spaces we list in this article. Keep reading to discover the absolute best event venues that the Eternal City has to offer. Ah, Rome… What can we say about this incredible city that hasn't already been said? The capital of Italy has a history that spans more than 28 centuries and includes such notable landmarks as the Colosseum, the Trevi Fountain, and the Roman Forum.
"LinkedIn is some sort of an online CV. I don't see how I could promote my event there." This is the common misconception people have about LinkedIn, and they would be right if we were still in 2015. However, things have changed.
It’s rare that all of your event details will be complete by the time you start promoting it. Because of this, there’s usually some overlap of time when you are both marketing your event and finalizing the schedule, structure, and breakout sessions for your function. Of course, having a solid event schedule is critical to […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services.
Back by popular demand, we’ve pulled together a list of THE prettiest, most romantic weddings from last season. Chosen by some of the top wedding planners in the GTA, these weddings range from modern to traditional, funky to romantic, full of colour to white-on-white and all things in between. All these weddings just go to show that every wedding can be unique and fabulous – with the right vision and the right vendors, your dream can be brought to life!
The coronavirus is a growing global public health threat that will have ramifications throughout the events industry. Here's how it could impact upcoming events and what planners can do to mitigate risks. You can trash all the meetings and events forecasts talking about a serene outlook for the industry as we now know for […]. The post 5 Scenarios of the Coronavirus Impact on Events by Julius Solaris appeared first on [link].
From racial diversity to gender equality and gay and trans rights, the collective continues to move toward progress and inclusion — and its proven to lead to bottom line impact. In fact, 81% of creators agree that promoting events to a more diverse audience is a smart way to sell more tickets. Inviting more people […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
One area we know loads of event professionals are struggling with is getting good digital content for their online events. So we have created the ultimate virtual event speaker brief. If you are an organiser who has never organised an online event before and you are worried about briefing your speakers then this article is for you! If you have organised virtual events but you are still not receiving the quality of content you hope for then this article is for you.
The Mississauga Convention Centre once again opened their doors to hundreds of newly engaged couples over the weekend for their winter 2020 wedding fair open house to imagine their wedding day within the walls of the venue’s six luxurious ballrooms. With limousines parked out front and champagne flutes and hors d’oeuvres readily on hand, attendees were invited to feel like guests at their own wedding.
While the events industry has made some progress in terms of diversity and inclusion for the LGBTQ+ community, many events lack initiative and many areas are not as progressive. Are events really inclusive? Let's find out. Over the last few decades, we’ve made great strides when it comes to diversity and inclusion (D&I), and […]. The post Are Events Really including LGBTQ+ Attendees?
Wondering how you can spice up your next event? Having a perfect lounge for your attendees in your next event will not only light up your event, but it will have your guests networking, socializing, and posing for pictures while they share them on social media. Doesn’t that sound wonderful? You bet it does! Imagine your event being the talk of the night and also trending in the social network.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
“How old are you?” All of us have wondered about the age of someone we’ve met, but asking this question can be awkward, even during a one-to-one conversation. Making public the ages of hundreds of people in a meeting room — well, that’s even more awkward! Body voting (aka human spectrograms) can uncover this information in a few minutes , but because age can be a sensitive subject, I’ve always demurred requests to have participants line up by age at a meeting.
If you’re looking for a wedding that effortlessly combines organic elements with full-on glam, then look no further than Winnie and Kevin’s big day. Set at the stunning Hazelton Manor , the couple’s nuptials are an eclectic mix of luxe textures, dainty details, and an elegant colour palette that highlighted and enhanced the breathtaking venue.
As we enter a new decade, the range of technology available to event organisers just gets bigger and better. Streamline your project management processes and give your event a competitive edge with the latest Event Tech Trends for 2020. From event software like ticketing systems and webinar tools to innovations such as artificial intelligence and […].
If you read our last piece on why collaborative learning is the future of event-networking , you are already familiar with e180 as the creator of Braindate , an online platform and an in-person experience that helps participants at events meet for topic-driven, knowledge-sharing conversations called braindates. Since our founding, we have created collaborative learning experiences at iconic events around the world.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
BRAND NEW and brimming with the latest solutions, technologies and advice to create your most sustainable event, The Sustainable Event Buyer’s Guide is our latest online resource dedicated to the event industry. In this edition, we have compiled content from thought leaders and industry experts to fuel the conversation on sustainability in events. As well as showcasing the best services and technologies designed with sustainability in mind, this guide offers advice, suggestions and solutions to
One of the oldest standing wedding traditions is for the groom not to see the bride’s dress before the ceremony. In recent years, this tradition has started to fade as more and more couples are opting for a ‘first look’, just between them (and their photographer). With that being said, there are still numerous couples who want to uphold this tradition, in a modern way.
A close-up view of coronavirus. (Photo Credit Adobe Stock). The Events Industry Council (EIC) held a webinar on Feb. 7, “Industry Discussion on Novel Coronavirus (2019-nCoV): Identifying Reliable Sources and Factors for Informed Decision-Making.” Here are some takeaways. Facilitated by Mark Cooper, CEO of IACC (International Association of Conference Centres), EIC’s webinar featured the perspectives of Aloysius Arlando, president of SACEOS (Singapore Association of Convention and Exhibition Orga
The post you’re about to read is all about AV quotes essentials. Our hope is that one day, AV quotes will not need to be clarified and you will have a flawless AV experience every time. But until then, we want to share some small details that can make a BIG difference, especially from a cost and headache perspective. Plus those things that seem obvious but are actually a bit more complex than you might think.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Chilling tales from the front and how meeting profs saved the day. Do you ever feel like an icy snowball the size of a ballroom has fallen on your perfectly planned event, forcing you to scramble to protect everyone while making everything look perfectly natural? Sometimes, the projectile comes in the form of a volcano, hurricane, rogue audio visual technician, speaker or guest.
One of the most exciting parts of wedding planning is shopping for your dress. While every bride’s journey is unique, there are few things that every bride must keep in mind when shopping for their dress. You Might Hate Your Dream Dress. That dream Vera Wang you saw Kate Hudson wear in Bride Wars, might actually be a nightmare once you try it on. Just as similarly, a silhouette that you previously thought would never fit you might end up being the best thing for your shape!
Westminster Venue Collection, featuring 33 venues in the iconic borough of Westminster, has appointed three new board members to its panel of industry experts. As the venue consortium grows, three new roles of responsibility have been introduced, drawing upon senior venue professionals with expertise in events and member management to bring new ideas and organisation to the collection.
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