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At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op. 132 at the 2021 Marlboro Music Festival. Such free rehearsals give the casual audience an opportunity to hear world-class musicians play and learn together.
Following the first wave of virtual events that emerged the past year, event organisers are starting to witness attendance fatigue, with many businesses struggling with monetization. To help combat this issue, we kicked off the first part of our original show Virtual Experience Makers series , bringing together artists from many different creative fields, to share their best practices on how to make virtual events stand out and bring creativity into this new era of business events.
We’re not going back, we’re moving forward. It’s one of those things that happens without you really realizing it: “Back in the day…” becomes something that you use to describe things that happened to you in your life, rather than something that happened before you were around. More and more, you find yourself referring to things that happened in your own lifetime as “back in the day.
Live cargo transportation stunts brought the White Spikes to life in California, Chile and Japan. The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” On the heels of several other successful film launches , the brand unleashed a global experiential campaign to promote the new flick and position itself as a home for blockbuster entertainment.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going, so that your attendees become part of a year-round community? There’s been a lot of buzz around the idea of an event community, but not a lot of practical advice on how it can be done.
If you’re looking for a stunner of a modern wedding, look no further than Candice and Cory’s big day. Planned by the creative team at Fab Fête Event Planning Boutique , the couple’s wedding at the stunning The Globe and Mail Centre was filled with dainty details and glam accents, not to mention one epic view of Toronto. Thanks to the fabulous shots by talented photographer, Assaf Friedman , you’re going to love this gallery!
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If you’re looking for a stunner of a modern wedding, look no further than Candice and Cory’s big day. Planned by the creative team at Fab Fête Event Planning Boutique , the couple’s wedding at the stunning The Globe and Mail Centre was filled with dainty details and glam accents, not to mention one epic view of Toronto. Thanks to the fabulous shots by talented photographer, Assaf Friedman , you’re going to love this gallery!
Editor’s Note: Meeting professionals are still pivoting on the regular and can learn a lot from the experiences of their peers. We asked Mandi Graziano, vice president of global accounts for HPN Global and published author, to share a behind-the-scenes look at a recent event she planned that make a quick change. Three and a half months prior to my client’s largest annual trade show, we were notified that the San Diego Convention Center would be unable to host the program due to it being us
Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable.
As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences? When the pandemic kiboshed large physical gatherings, event technology […].
Leading learning firm Tagoras has launched another round of its virtual conferences survey , the results of which will be compared to its last round, conducted near the beginning of the pandemic. The use of online events, by all types of organizations, has grown by leaps and bounds. This current survey’s results “will give us a good sense of just how much impact COVID had,” says Jeff Cobb, managing director of Tagoras.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The pandemic has been a very rough time for the nation’s destination marketing organizations , as it has for the hospitality and meetings industry as a whole. On the West Coast, at least, their response has been unprecedented: working together. It’s a modern version reflecting what Benjamin Franklin is said to have advised his fellow signers of the Declaration of Independence: “We must hang together or surely we shall hang separately.”.
Southwest Airlines’ birthday week festivities are always a big to-do for employees, but as the brand approached the big 5-0 this year, grander celebrations were in order. Rising to the occasion, the airline hosted a hybrid 50 th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom One. The anniversary program also included an employee afterparty, a VIP charter flight on the Freedom One and consumer-facing airport activations.
The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger. Planners and organizations gain a strategic partner who can maximize the use of technology […].
So you’re ready to get back to in-person events. You have a health and safety strategy that you know will work. Attendees are excited and you’re feeling good, but maybe you would feel even better with a virtual or hybrid backup plan in your back pocket, just in case. We hear you! There’s a lot of variables right now, and the best way to keep your events going is to have a plan to pivot to virtual at the push of a button, literally.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees. However, the bar has been raised as audiences no longer settle for cheap solutions or second-rate platforms.
The opportunity to learn anytime & anywhere, network with peers and having fun wherever we are is now a standard in the events industry. That’s why, when it comes to selling an exceptional event experience, you have to ensure that it is engaging and authentic, regardless of the event format.
SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. LAUSANNE, Switzerland, Aug. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person.
SATURDAY 11 TH SEPTEMBER 2021. 11AM – 4PM. Wembley Park and the Royal Philharmonic Orchestra (RPO) have commissioned and co-produced four site-specific performance pieces, marking the cultural institution’s first large-scale performance in Wembley Park since it announced its move to the neighborhood These world premieres, created by five Brent-connected arts organisations: BitterSuite, Brent Youth Theatre, FUBUNATION, Mahogany Carnival Arts and Word Up in collaboration with RPO musicians, will b
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
In a world where experience costs and attendee expectations are rising, smart meeting planners will consider how to make the most of their content investment. Enter “Reflection Activities,” often described as “the connection between theory and action.” Catalyze your Content. Prior to Covid, learning content was increasingly recognized as a driver of the perception of value for meeting attendees.
On March 11th, 2020, the events industry changed forever. Yes, you read that right: the industry didn’t just change during the last year, and it won’t bounce back after we let some time pass. The impact is forever. We’re not just talking about the virtual revolution here – the COVID-19 epidemic re-defined what it means to plan a safe event.
Under new Nevada guidelines, event planners in destinations like Las Vegas (pictured) can forgo mask mandates if they require proof of vaccinations. Ameer Basheer / Unsplash Skift Take: For the adamant mask opponents, this new edict from the Nevada governor may be the impetus to get vaccinated. That should be welcome news for event planners and large venues, especially in hard-hit Las Vegas. — Tom Lowry Read the Complete Story On Skift.
The Business Visits & Events Partnership (BVEP), the umbrella body and advocacy group representing the UK events sector, is to launch its Shape of Events Report. The report, which is sponsored by brand communications agency davies tanner, will be published in early September and has been produced to support both BVEP partner organisations and the wider event industry in the UK.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
When Maritz Global Events decided it was finally time to get back to face-to-face, the experience-design company brought 500 people who represented the entire meetings ecosystem to Seattle—clients, employees, team members and partners—and focused on talking openly and solving shared challenges. Next at Hyatt Regency Seattle this week was envisioned as the evolution of a February virtual event (that lasted a month with new content dropped daily) and a subsequent Next& community that kept the
A few days ago I saw some news that reminded me of just how important events are. Not just for those directly involved, […]. The post Is your work impacting the local community? appeared first on Oveit.
When you are hosting an event, we know you want everything to go perfectly. However, events have a lot of variables and with Murphy’s law, you can bet something can always go wrong. This isn’t to say your event is going to fall to pieces and you should just avoid having an event altogether, though. If you plan well enough, you may not even have anything go wrong!
The Belfry Hotel & Resort , located in Royal Sutton Coldfield, North Warwickshire, has launched an outdoor bar area and team building facilities, both available for exclusive use for meetings, events, and conferences. The resort’s new facilities include “The 19 th Green” an outdoor bar situated on the old 18 th hole of The Belfry’s iconic PGA National course.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Fully vaccinated groups from the United States were allowed into Canada again last week, so how it that going? More precisely, it is discretionary travel that is permissible again for the first time since the pandemic. Travelers need to upload proof of vaccination and travel details at least 72 hours prior to arrival using the Canadian government’s ArriveCAN app , whether coming by air or land.
If all the other boxes are checked but you’re still feeling burnt out and unmotivated, it’s a good sign that your systems and workflows need some love and attention.
Audience snapshot by music and event industry charity Attitude is Everything indicates that a majority of Deaf, disabled and neurodivergent people want to return to live events – as long as accessible safety precautions are in place. However, a significant minority fear they will not be able to return to indoor events before 2022, a reality that industries need to respond to if progress towards inclusion is not to be lost.
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