Conferences that Work

AUGUST 16, 2021

At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op. 132 at the 2021 Marlboro Music Festival. Such free rehearsals give the casual audience an opportunity to hear world-class musicians play and learn together.

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GEVME

AUGUST 19, 2021

Following the first wave of virtual events that emerged the past year, event organisers are starting to witness attendance fatigue, with many businesses struggling with monetization. To help combat this issue, we kicked off the first part of our original show Virtual Experience Makers series , bringing together artists from many different creative fields, to share their best practices on how to make virtual events stand out and bring creativity into this new era of business events.

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SmartMeetings

AUGUST 18, 2021

We’re not going back, we’re moving forward. It’s one of those things that happens without you really realizing it: “Back in the day…” becomes something that you use to describe things that happened to you in your life, rather than something that happened before you were around. More and more, you find yourself referring to things that happened in your own lifetime as “back in the day.

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Eventmobi

AUGUST 20, 2021

If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going, so that your attendees become part of a year-round community? There’s been a lot of buzz around the idea of an event community, but not a lot of practical advice on how it can be done.

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Events

EventMB

AUGUST 18, 2021

As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences? When the pandemic kiboshed large physical gatherings, event technology […].

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Event Tech Tech Event Technology Technology 249

SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. LAUSANNE, Switzerland, Aug. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person.

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Expo Pass

AUGUST 18, 2021

So you’re ready to get back to in-person events. You have a health and safety strategy that you know will work. Attendees are excited and you’re feeling good, but maybe you would feel even better with a virtual or hybrid backup plan in your back pocket, just in case. We hear you! There’s a lot of variables right now, and the best way to keep your events going is to have a plan to pivot to virtual at the push of a button, literally.

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EventMB

AUGUST 16, 2021

The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger. Planners and organizations gain a strategic partner who can maximize the use of technology […].

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Event Age by Swapcard

AUGUST 19, 2021

The opportunity to learn anytime & anywhere, network with peers and having fun wherever we are is now a standard in the events industry. That’s why, when it comes to selling an exceptional event experience, you have to ensure that it is engaging and authentic, regardless of the event format.

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Events 147

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Event Marketing

Event Marketer

AUGUST 16, 2021

Live cargo transportation stunts brought the White Spikes to life in California, Chile and Japan. The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” On the heels of several other successful film launches , the brand unleashed a global experiential campaign to promote the new flick and position itself as a home for blockbuster entertainment.

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Endless Events

AUGUST 19, 2021

On March 11th, 2020, the events industry changed forever. Yes, you read that right: the industry didn’t just change during the last year, and it won’t bounce back after we let some time pass. The impact is forever. We’re not just talking about the virtual revolution here – the COVID-19 epidemic re-defined what it means to plan a safe event.

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Oveit

AUGUST 19, 2021

A few days ago I saw some news that reminded me of just how important events are. Not just for those directly involved, […]. The post Is your work impacting the local community? appeared first on Oveit.

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Events 118

Skift

AUGUST 17, 2021

Under new Nevada guidelines, event planners in destinations like Las Vegas (pictured) can forgo mask mandates if they require proof of vaccinations. Ameer Basheer / Unsplash Skift Take: For the adamant mask opponents, this new edict from the Nevada governor may be the impetus to get vaccinated. That should be welcome news for event planners and large venues, especially in hard-hit Las Vegas. — Tom Lowry Read the Complete Story On Skift.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Marketer

AUGUST 16, 2021

Southwest Airlines’ birthday week festivities are always a big to-do for employees, but as the brand approached the big 5-0 this year, grander celebrations were in order. Rising to the occasion, the airline hosted a hybrid 50 th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom One. The anniversary program also included an employee afterparty, a VIP charter flight on the Freedom One and consumer-facing airport activations.

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Endless Events

AUGUST 19, 2021

When you are hosting an event, we know you want everything to go perfectly. However, events have a lot of variables and with Murphy’s law, you can bet something can always go wrong. This isn’t to say your event is going to fall to pieces and you should just avoid having an event altogether, though. If you plan well enough, you may not even have anything go wrong!

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Event Industry News

AUGUST 19, 2021

Audience snapshot by music and event industry charity Attitude is Everything indicates that a majority of Deaf, disabled and neurodivergent people want to return to live events – as long as accessible safety precautions are in place. However, a significant minority fear they will not be able to return to indoor events before 2022, a reality that industries need to respond to if progress towards inclusion is not to be lost.

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Smart Meetings

AUGUST 17, 2021

Editor’s Note: Meeting professionals are still pivoting on the regular and can learn a lot from the experiences of their peers. We asked Mandi Graziano, vice president of global accounts for HPN Global and published author, to share a behind-the-scenes look at a recent event she planned that make a quick change. Three and a half months prior to my client’s largest annual trade show, we were notified that the San Diego Convention Center would be unable to host the program due to it being us

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Events

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable.

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Special Events

AUGUST 19, 2021

If all the other boxes are checked but you’re still feeling burnt out and unmotivated, it’s a good sign that your systems and workflows need some love and attention.

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Event Industry News

AUGUST 18, 2021

The first UK Speaker and Entertainment Agency dedicated to booking and developing diverse speakers, who don’t just speak about diversity launches this month. Speaker Agencies are an established source of knowledge and a great time-saver for Event Managers but the question of inclusion hasn’t traditionally been front and centre for many such Agencies, unless the speaker is being brought in specifically to discuss Diversity and Inclusion.

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Smart Meetings

AUGUST 19, 2021

The pandemic has been a very rough time for the nation’s destination marketing organizations , as it has for the hospitality and meetings industry as a whole. On the West Coast, at least, their response has been unprecedented: working together. It’s a modern version reflecting what Benjamin Franklin is said to have advised his fellow signers of the Declaration of Independence: “We must hang together or surely we shall hang separately.”.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

EventSource

AUGUST 19, 2021

If you’re looking for a stunner of a modern wedding, look no further than Candice and Cory’s big day. Planned by the creative team at Fab Fête Event Planning Boutique , the couple’s wedding at the stunning The Globe and Mail Centre was filled with dainty details and glam accents, not to mention one epic view of Toronto. Thanks to the fabulous shots by talented photographer, Assaf Friedman , you’re going to love this gallery!

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SmartMeetings

AUGUST 18, 2021

The predicted consolidation phase of the big streaming platform explosion has taken a down-to-earth turn. Virtual meeting platforms are buying, acquiring, partnering and otherwise conjoining with in-person meeting producers to offer full-service, integrated hybrid capabilities. What will that mean for meeting professionals? First, let’s account for the M&As and partnerships.

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Event Industry News

AUGUST 17, 2021

Live Nation will require all artists, crew and attendees to show evidence of full vaccination against COVID-19, or a negative test, at their venues and events in the UK. A representative for the touring giant confirmed the policy when contacted by NME, days after the same plans were unveiled in the U.S. The firm is a shareholder in Academy Music Group, which currently operates the entire network of O2 Academy venues in the UK.

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Smart Meetings

AUGUST 16, 2021

One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees. However, the bar has been raised as audiences no longer settle for cheap solutions or second-rate platforms.

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Events

Eventsforce

AUGUST 18, 2021

The demand for in-person events is on the rise. Whether it is as a stand-alone event or part of a hybrid model, the desire to meet in-person is very much there. Yet it is a very challenging time for planners as COVID is still very with us. It hasn’t gone away. And in some countries, the infection rates continue to increase despite the successful roll out of global vaccination programs.

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Stova

AUGUST 19, 2021

As you walk through a live event, what do you see? There should be attendees, large exhibit halls, presentations and networking events. Essentially, there’s going to be a lot there to keep you busy and entertained. As a professional looking to network with other professionals, sifting through attendee profiles and sponsorship booths to find the right match can be exhausting.

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Hubilo Blog

AUGUST 17, 2021

Corporate events, much like all other types of events, have been confined to the laptop screens since the pandemic struck. There is no getting away from the office for a weekend retreat or the annual sales kickoff anymore. These events form a key part of internal and external marketing efforts for companies. But let’s admit it, they aren’t usually the most exciting. .

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