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How would you cope with protesters or demonstrators at your event? The world is watching our events. Our conferences, exhibitions and dinners can be magnets for protesters and demonstrators. How to respond to a situation like this is something most event organisers have never even considered. But trust me, it can happen to you. In March environmental protesters occupied the National Museum of Scotland, the venue for the Annual Dinner for the Scottish Oil Club.
Amazon was an early pioneer. Now brands like Netflix, Stitch Fix, Spotify, Pandora, Coca-Cola, Starbucks and many others have embraced the idea to great success. Whether it’s quickly finding the right product in Amazon’s endless marketplace, discovering the next binge-worthy show or playlist, or sharing a custom Coke with a friend, of course, we’re talking about the trend of personalization.
Using compelling images on your event website is a simple, effective way to make a statement. When people consider whether or not to attend an event they are thinking about the experience. What will I learn? Who will I meet? How will I benefit? Give your audience a sneak peek at what you have in store—snaps of the venue, pics from last year's bash, photos of breakouts or workshops, and of course a glimpse of the keynote speakers.
Event planning never seems to go away — even on your days off. You might shut off your work email, but somehow you always get roped into planning in your free time. The school bake sale, your friend’s baby shower, or the community walk-a-thon — you name it, you’ve (begrudgingly) planned it. Which of these events […]. The post 5 Non-Work Events That Event Managers Get Stuck Planning appeared first on Eventbrite US Blog.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Want to sell more event tickets? Of course you do. Many of us can’t count on selling out at every event. We get that. We also understand how difficult it can be to stay abreast of best practices and new strategies. There are a lot of things involved. Here are just a few of the […]. The post 31 Best Ways to Sell Tickets for Your Event by EventMB Studio Team appeared first on [link].
Event design may be more important than you think. I’m going to argue that event design changes society. And I’ve got legendary communications theorist Marshall McLuhan and computer scientist Alan Kay on my side! Read the full article at Conferences That Work The post Event design changes society appeared first on Conferences That Work.
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Event design may be more important than you think. I’m going to argue that event design changes society. And I’ve got legendary communications theorist Marshall McLuhan and computer scientist Alan Kay on my side! Read the full article at Conferences That Work The post Event design changes society appeared first on Conferences That Work.
Introduction. Meeting and event planners manage significant amounts of data, from vendor and supplier information and budgets to registrant details and post-event surveys. It is of paramount importance that you are organized about how you collect, store and refer to the data you collect. With advancements in technology solutions, data-related tasks are infinitely easier to manage.
Over the course of this podcast, we’ve obviously focused immensely on technology and events. Everything from automation to facial recognition , and machine learning. You name it, we have done an episode on it. And we do this because we truly believe technology can no longer be ignored by the event industry. Because everywhere we look, and in everything we do in this life, technology plays a significant part.
Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions. . Key reasons to market your event venue. How should you market your event venue so that it unmistakably impacts and guarantees a positive response from your target audience?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Introduction. Data is an integral component of your event. As a planner, you collect information about everything, from venue specifics and budgets to registrant details and vendor contracts. You preside over all kinds of private, personal and sensitive data from attendees, including email addresses, phone numbers, credit card numbers, etc. Your organization relies on you to be vigilant and take the appropriate measures to provide a safe and secure environment for all stakeholders and you have a
PCMA EduCon took place in Los Angeles in June 2019 and I was lucky enough to be asked to mentor the attendees of PCMA’s Homeless Hackathon and to present a session on online events. . What a packed few days. PCMA continue to dedicate their efforts towards leading the event industry response to homelessness. Following the Social Justice panel session at Convening Leaders in January , PCMA decided to run a hackathon to look at, event industry based, solutions to the dire, global, homelessnes
The fastest way to earn money for charity is to organise a charity event. However, the professional organisation of a charity fundraising campaign is a long process that requires a lot of detailed preparation. Let’s find out more about charity fundraising events. A bout charity fundraising events. Charity fundraising event ideas include parties, auctions, balls, dinners, and more as a means of soliciting donations to support various funds: children, animals, the environment, human rights, people
Event organisers are looking to make food more inclusive at events, giving every delegate the chance to eat a good healthy and ethical meal, but without those with ‘specialist’ food requests feeling left out. That was one of the talking points at the recent Make Venues ‘Make Food’ focus group, which saw senior event professionals, from across the corporate and agency markets, convene to discuss the latest thinking around food at events.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
What’s it like to plan an event while blindfolded? Unthinkable, you’d say. True. But what if I told you that this is how you’ve been planning events all this time?
Planning an event is exciting and thinking about all your attendees is just as thrilling! But first you have to get them there. You generally want people from all ages to attend and one of the most elusive audiences can be young professionals (ages 23-29). This audience is growing in importance because they are your next industry leaders! But the question is… how do you get young professionals to WANT to attend your event?
Event bookers can now take over levels 68, 69 & 72 of The View from The Shard exclusively for breakfast meetings, morning networking events and briefings. . Having previously focussed on exclusive evening events the venue has now, in its new commercial partnership with The AOK Events Group, opened its doors to morning events in-line with the growing demand for shorter, content driven meetings in interesting spaces.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Your trade show is just a few months away and you're knee-deep in the stages of planning your biggest or smallest event of the year. To make sure your event is a success, you will need a great marketing and promotional strategy to increase attendance and boost ticket sales. In this blog post, we highlight promotional ideas that you can use when planning your next trade show.
Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers a higher ROI than other marketing activities. Account-based marketing is everywhere, seemingly in any marketing publication you see right now, and the reason is that ABM is a highly effective marketing strategy, especially for B2B businesses. But this strategy is only as strong as the data you put into it.
By Neil Coombes, senior account manager, UKSV. Video content is used across all live events nowadays and is a feature UKSV utilise in almost all of our ceremonies, conferences and events. We create video for a range of uses, but it is especially successful at influencing attendees and getting the message of a live event across to the audience. Before even starting to produce video for an event, you should consider who the attendees are, what the message of the event is, and the format of the eve
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
If there was an event planning complexity scale, trade shows would be on the top. With multilayered logistics and countless aspects to consider, this type of event can easily classify as one of most difficult to plan and run.
Greg Bogue speaks in early June at a PCMA Midwest Chapter event in Oakbrook, Illinois. At Educon, Bogue discussed how “journey mapping” helps event pros see their attendees’ complete experiences. Greg Bogue doesn’t believe anyone just “plans” meetings. At his PCMA Education Conference session, “Using Science to Confidently Design Experiences,” the chief experience architect at Maritz Global Events Inc. reminded the audience that they’re performing more significant work.
The UK’s leading alternative and emergency water supplier Water Direct, shares its unmatched experience of last-minute events support. It’s well known that event organisers are required to provide a suitable drinking water supply and are responsible for the quality of the water provided. It would be any event organisers worst nightmare come the day of an event, with people arriving, to suddenly find themselves facing a problem with the water supply….
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events. Anyone who has attended one of our many strategic events has seen the magic that Dan has conjured alongside his equally talented peer, Karen Watson, Sr. Director Strategic Events.
Where does networking happen? Before the event or during the networking sessions? Or maybe it occurs randomly while people are changing rooms to attend different seminars or listen to different speakers? Yes, yes, and yes.
With "authenticity" an event essential today, these two globe-trotting pros share how to incorporate culturally significant elements into your next event.
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