Conferences that Work
JANUARY 10, 2022
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years.
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a focus on celebrating consumers’ individuality becomes ever more critical.
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Smart Meetings
JANUARY 11, 2022
Just as virtual meetings can’t replace in-person events, the Metaverse won’t replicate real life. But they are improving on in-the-flesh experiences in some key ways. Both digital solutions bring advances that can teach real-world lessons to meeting professionals looking to improve their experiences. Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging.
EventMB
JANUARY 13, 2022
Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs. The past two years have been a roller coaster ride […]. The post Top Event Tech Priorities and Pain Points for Planners in 2022 by Maria Lenhart appeared first on [link].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Picatic by Eventbrite
JANUARY 10, 2022
Most people would agree that organizing events during recent times has been… interesting. Social distancing protocols and mandates have made getting people together for a good time challenging. But a few bumps in the road shouldn’t stop you from spreading the love and putting on an incredible event. One way to celebrate love is with […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
JANUARY 10, 2022
Hint : Not anytime soon. metaverse. Since Facebook changed its name to Meta, you can’t escape media coverage on the metaverse. It’s the Next Big Thing in tech. In case you don’t already know, the metaverse is a digital construct that mirrors the real world. Using a VR headset , you can enter a digital room that looks like a real room, where your avatar will interact with other avatars representing other real people.
EventMB
JANUARY 12, 2022
In parts of North America, there is a growing practice of acknowledging the land rights of indigenous tribes during opening speeches at events. Is it time to introduce a similar policy of acknowledging the current climate emergency at gatherings worldwide? The event industry has been discussing climate change for a long time. "The biggest issue […].
Social Tables
JANUARY 14, 2022
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
Event Marketer
JANUARY 12, 2022
How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns. Visible launched its brand in 2018 by making good on a billboard typo that promised consumers unlimited m a ssages rather than messages. Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
JANUARY 14, 2022
Beth Shaffer, CMP and Danna Lilly. Tourism bureau Experience Columbia SC hired both Shaffer and Lilly as sales managers. Shaffer has spent over two decades in tourism and hospitality sales. Most recently, she was sales director at Resort Lifestyle Communities in South Carolina, a hospitality company that provides resort-style living options for its retired residents.
EventMB
JANUARY 14, 2022
Taiwan’s low case numbers mean that it has in some ways been an oasis of normalcy during the pandemic, but those low rates are in part thanks to travel restrictions that have limited intervention business visitors. How is the local event industry faring? How has Taiwan experienced and adapted to the pandemic from an event […]. The post Global Events Snapshot: Taiwan Tackles Consequences From Strict Covid Controls by Shawn Cheng appeared first on [link].
Picatic by Eventbrite
JANUARY 10, 2022
Low ceilings. You wouldn’t necessarily think of them as an asset, but at Egg LDN, a nightclub in a Victorian warehouse in the Kings Cross neighborhood of London, those ceilings heighten the fans’ experience. Not to mention, of course, the music and the fans’ proximity to it. “You can be really close and up close,” […].
Expo Pass
JANUARY 11, 2022
Virtual events got the job done and pushed us to completely rethink how we work, meet, and connect in every way. But there have also been big developments in the event world recently. Vaccines and testing are making it possible to meet in person again, big events are back on the books, and tons of new hybrid event options are popping up daily. It has been a long road to get here, but it looks like 2022 will be all about saying goodbye to virtual and hello to an in-person and hybrid future.
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Smart Meetings
JANUARY 14, 2022
Smart Meetings and Destinations International are partnering up to better serve you this year —with your help! We need your feedback about the biggest challenges you are facing as a meeting professional right now and how we can collectively help you going forward. It takes just a few minutes and to thank you for the gift of your time, you will be entered to win a $50 Amazon gift card.
EventMB
JANUARY 10, 2022
Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022. While the event industry got a whiff of normality in 2021, with many parts of […]. The post 2021 Event Tech Investments and Acquisitions Review by Miguel Neves appeared first on [link].
Prestige Events Magazine
JANUARY 14, 2022
Effective security planning is integral in the current climate. We are living in a world where large popular events and crowded locations are increasingly becoming targets for terrorism and other life threatening behaviour, therefore being prepared for the unthinkable is a necessity. In November five people were killed and 40 injured when an SUV ploughed through a street full of dance troupes, marching bands and onlookers at a Christmas parade in Waukesha, Wisconsin.
Endless Events
JANUARY 10, 2022
Can you believe it? It’s 2022! And what better way to kick off a new year than with an event tech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. From evaluating what Starlink might mean for the events industry to brainstorming about facial recognition technology , they never shy away from having a heated discussion about the future.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
JANUARY 13, 2022
Professional Convention Management Association (PCMA) returned in-person in Las Vegas this week despite an increase in Covid-19 cases globally due to the more contagious, but less severe Omicron variant by stressing safety, inclusion and transparency. An estimated 2,500 people registered to be in-person at CAESARS FORUM Sunday through Wednesday and 600 virtually.
EventMB
JANUARY 11, 2022
Over a 10-year period from to 2020, LinkedIn took its annual revenue from $243 million to $8 billion — and it now boasts close to 800 million users. Now that it’s launching its own event platform. Will it quickly dominate the space? LinkedIn is one of the world’s biggest online social platforms, and it practically […]. The post LinkedIn’s New Event Platform Could Spell Trouble for Event Tech Giants by Angela Tupper appeared first on [link].
Prestige Events Magazine
JANUARY 13, 2022
The cats out of the bag! Davide Bisceglia and Lowell Cabual have joined the team at Funky Furniture Hire and City Furniture Hire which are both part of, COF Solutions. The boys will be responsible for spearheading the business development side for the business and increasing the brand recognition with the events industry. Between them, they have a combined experience of over 20 years in the furniture hire trade so it’s fair to say they’re well versed in their field.
Endless Events
JANUARY 14, 2022
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
JANUARY 14, 2022
“Covid surges will be short-lived,” predicted Michael Dominguez, president and CEO of Associated Luxury Hotels International (ALHI) during this week’s webinar on what the hospitality industry can expect from the new year. Dominguez joined Smart Meetings for a conversation about the future of the industry from PCMA Convening Leaders event at Caesars Forum in Las Vegas.
Event Planning BluePrint
JANUARY 12, 2022
Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to level up as much as possible. In other words, how do you continually improve your systems and your bottom line? Regardless of what type of events you plan or how many clients you have, finding the best platform to organize events is really important to you, your business, and
Prestige Events Magazine
JANUARY 12, 2022
Central Hall Westminster, part of Central Hall Venues group, is currently hosting a series of iconic Candlelight Concerts produced by international experience and events platform, Fever. The latest Candlelight events to be staged in the central London venue’s historic Great Hall are ballet performances to Tchaikovsky’s Nutcracker and More Featuring Ballet, taking place on 15 th January and Hans Zimmer’s Best Works on 29 th January.
Special Events
JANUARY 10, 2022
State of the Industry 2022
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Smart Meetings
JANUARY 12, 2022
One New Year’s promise planners can count on is that hybridized events have become the driving force in the industry. The Omicron variant poses its own unique threat to in-person events. But the past two years of digital innovation in event tech and event services, along with new partners from outside the industry have prepared us for Covid combat. As meetings and events become more and more hybridized, resources are getting smarter, building software for stronger virtual and in-person connectio
PCMA Convene
JANUARY 13, 2022
in a recent newsletter, Priya Parker described how she connected online event participants via the platform chat box. Priya Parker, author of The Art of Gathering: How We Meet and Why It Matters , is a conflict-resolution facilitator who, over the last two years, has brought thousands of people online, both for events she herself has convened and as a facilitator for other organizations.
Prestige Events Magazine
JANUARY 11, 2022
The QHotels Collection launch a new initiative today which will see carers the length and breadth of the country rewarded for their contribution and commitment to their local people and areas. Partnering with Carefree , they are working to provide short breaks for these vital carers who are sometimes forgotten by the wider community. These are unpaid carers who selflessly give their time, their love, and their energy to look after families and groups who don’t fall into the normal NHS care suppo
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