Conferences that Work
JANUARY 10, 2022
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years.
EventMB
JANUARY 13, 2022
Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs. The past two years have been a roller coaster ride […]. The post Top Event Tech Priorities and Pain Points for Planners in 2022 by Maria Lenhart appeared first on [link].
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Picatic by Eventbrite
JANUARY 10, 2022
Low ceilings. You wouldn’t necessarily think of them as an asset, but at Egg LDN, a nightclub in a Victorian warehouse in the Kings Cross neighborhood of London, those ceilings heighten the fans’ experience. Not to mention, of course, the music and the fans’ proximity to it. “You can be really close and up close,” […].
Social Tables
JANUARY 14, 2022
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
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Expo Pass
JANUARY 11, 2022
Virtual events got the job done and pushed us to completely rethink how we work, meet, and connect in every way. But there have also been big developments in the event world recently. Vaccines and testing are making it possible to meet in person again, big events are back on the books, and tons of new hybrid event options are popping up daily. It has been a long road to get here, but it looks like 2022 will be all about saying goodbye to virtual and hello to an in-person and hybrid future.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Endless Events
JANUARY 10, 2022
Can you believe it? It’s 2022! And what better way to kick off a new year than with an event tech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. From evaluating what Starlink might mean for the events industry to brainstorming about facial recognition technology , they never shy away from having a heated discussion about the future.
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a focus on celebrating consumers’ individuality becomes ever more critical.
Event Planning BluePrint
JANUARY 12, 2022
Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to level up as much as possible. In other words, how do you continually improve your systems and your bottom line? Regardless of what type of events you plan or how many clients you have, finding the best platform to organize events is really important to you, your business, and
EventMB
JANUARY 14, 2022
Taiwan’s low case numbers mean that it has in some ways been an oasis of normalcy during the pandemic, but those low rates are in part thanks to travel restrictions that have limited intervention business visitors. How is the local event industry faring? How has Taiwan experienced and adapted to the pandemic from an event […]. The post Global Events Snapshot: Taiwan Tackles Consequences From Strict Covid Controls by Shawn Cheng appeared first on [link].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Endless Events
JANUARY 14, 2022
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
Event Marketer
JANUARY 12, 2022
Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. So we built a supersized recognition issue featuring our top two awards programs—the Ex Awards and the Experience Design & Technology Awards—to spotlight the ingenuity, agility and resilience demonstrated by category giants and underdogs
Smart Meetings
JANUARY 11, 2022
Just as virtual meetings can’t replace in-person events, the Metaverse won’t replicate real life. But they are improving on in-the-flesh experiences in some key ways. Both digital solutions bring advances that can teach real-world lessons to meeting professionals looking to improve their experiences. Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging.
EventMB
JANUARY 10, 2022
Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022. While the event industry got a whiff of normality in 2021, with many parts of […]. The post 2021 Event Tech Investments and Acquisitions Review by Miguel Neves appeared first on [link].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
PCMA Convene
JANUARY 13, 2022
in a recent newsletter, Priya Parker described how she connected online event participants via the platform chat box. Priya Parker, author of The Art of Gathering: How We Meet and Why It Matters , is a conflict-resolution facilitator who, over the last two years, has brought thousands of people online, both for events she herself has convened and as a facilitator for other organizations.
Event Marketer
JANUARY 12, 2022
How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns. Visible launched its brand in 2018 by making good on a billboard typo that promised consumers unlimited m a ssages rather than messages. Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit.
Smart Meetings
JANUARY 10, 2022
Hint : Not anytime soon. metaverse. Since Facebook changed its name to Meta, you can’t escape media coverage on the metaverse. It’s the Next Big Thing in tech. In case you don’t already know, the metaverse is a digital construct that mirrors the real world. Using a VR headset , you can enter a digital room that looks like a real room, where your avatar will interact with other avatars representing other real people.
EventMB
JANUARY 11, 2022
Over a 10-year period from to 2020, LinkedIn took its annual revenue from $243 million to $8 billion — and it now boasts close to 800 million users. Now that it’s launching its own event platform. Will it quickly dominate the space? LinkedIn is one of the world’s biggest online social platforms, and it practically […]. The post LinkedIn’s New Event Platform Could Spell Trouble for Event Tech Giants by Angela Tupper appeared first on [link].
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Event Industry News
JANUARY 12, 2022
A new research report released by Splash , an event marketing technology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022. Based on a survey of 253 event professionals and 3,133 event attendees in the U.S., the 2022 Outlook Report — a continuation of Splash’s 2021 Outlook Report — explores evolving trends in event strategi
Special Events
JANUARY 10, 2022
Let’s start off the new year with some positivity—here are 25 ways your special events colleagues are positioning 2022 for a healthy, prosperous, and fabulous fiscal year.
Eventbrite UK
JANUARY 10, 2022
Most people would agree that organising events during recent times has been… interesting. Social distancing protocols and mandates have made getting people together for a good time challenging. But a few bumps in the road shouldn’t stop you from spreading the love and putting on an incredible event. One way to celebrate love is with […].
Smart Meetings
JANUARY 14, 2022
Beth Shaffer, CMP and Danna Lilly. Tourism bureau Experience Columbia SC hired both Shaffer and Lilly as sales managers. Shaffer has spent over two decades in tourism and hospitality sales. Most recently, she was sales director at Resort Lifestyle Communities in South Carolina, a hospitality company that provides resort-style living options for its retired residents.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Industry News
JANUARY 10, 2022
The United Arab Emirates marked 50 years as a nation with 50 days of celebrations, culminating in a spectacular live show from Dubai’s Hatta Water Dam in the Hajar Mountains featuring a floating stage and drone-launched fireworks, produced by live event specialists, LarMac PROJECTS. LarMac PROJECTS brought its considerable experience in high-profile corporate live production to the UAE’s 50th National Day Celebration – a spectacle that charted the country’s history in the lead-up to its in
Special Events
JANUARY 11, 2022
When you recognize that Pinterest is not an “alternative” to any social media site but rather a one-of-a-kind marketing entity, you can adjust your strategy to take advantage of the 40+ million people planning their wedding on Pinterest (The Knot, 2016).
PCMA Convene
JANUARY 14, 2022
Liminal spaces — the transitional spaces such as corridors, hallways, elevators, and escalators — can be as important to the event attendee’s experience as the big rooms where sessions take place. (Jacob Slaton Photography). “I miss the serendipity of in-person events.” I must have heard this statement a million times during the pandemic. It’s true — I’ve missed that, too.
Smart Meetings
JANUARY 14, 2022
Smart Meetings and Destinations International are partnering up to better serve you this year —with your help! We need your feedback about the biggest challenges you are facing as a meeting professional right now and how we can collectively help you going forward. It takes just a few minutes and to thank you for the gift of your time, you will be entered to win a $50 Amazon gift card.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
The Castle Group
JANUARY 13, 2022
As we begin 2022, we reflect on the challenges, and more importantly the successes of the past year – both within our industry and for our Castle events division. This reflection helps us to celebrate our efforts, learn from our blind spots and make positive strides in the new year. A Year in Review. Last year continued the rollercoaster ride for the events industry.
Stova
JANUARY 12, 2022
Virtual conferences' prevalence and popularity have skyrocketed in recent years. They allow for meetings, conferences and other events to take place anywhere and at any time, so long as those involved have a compatible device and a steady internet connection.
Evvnt
JANUARY 11, 2022
PRESS RELEASE – New York — (January 11, 2022) – Evvnt Inc, the industry leader in event ticketing, marketing and discovery, today announced experienced media and tech executive Peter Newton has joined the company as US CEO. Newton brings over 30 years experience in the tech and media industries, having been COO and Chief Revenue […].
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