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“We’re seeing people say they got a sample at the pop-up and are now coming back and buying it. It doesn’t necessarily have to be an immediate transaction if it’s about the education and the experience.” —Joanne Sulit, CMO, The Outset Co-founder Scarlett Johansson appeared in the pop-up through videos played on screens at each station. E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the hig
Cathy and Jerry’s unforgettable celebration took place intertwining the timeless beauty of Graydon Hall Manor , a venue steeped in old-world charm and surrounded by picturesque landscapes. The Manor’s enchanting architecture, adorned with classic details and nestled within lush gardens, set the stage for a wedding filled with romance and sophistication.
After a career spent in the luxury hotel business in sales and operations leadership, including stints with Westin, Fairmont and Park Lane Hotels , business coach, speaker and founder of Training for Winners Gary Hernbroth is putting his keen leadership insights into a knowledge capsule with the publication of his book, “ Twist the Familiar: Your Playbook for Success One Story at a Time ”.
I love my clients, but some have a special place in my heart — those who generously give me feedback. All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event. And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Even the New York Stock Exchange wasn’t exempt from HBO’s takeover. Team Green banners hanging from the Eiffel Tower ? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama.
Harriet and Mark’s love story, destined for eternity, reached its crescendo in a picturesque setting at The Granite Club. The stately charm and enchanting aura of the prestigious venue set the stage for a celebration that echoed the depth of their love—a celebration perfectly crafted by their dedicated planner and beautifully captured in all its glory by the lens of Samantha Ong Photography.
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Harriet and Mark’s love story, destined for eternity, reached its crescendo in a picturesque setting at The Granite Club. The stately charm and enchanting aura of the prestigious venue set the stage for a celebration that echoed the depth of their love—a celebration perfectly crafted by their dedicated planner and beautifully captured in all its glory by the lens of Samantha Ong Photography.
The Fourth of July offers reminders for why people gather Who’s getting excited for the Fourth of July? You can almost already smell the barbeque firing up. Whatever you do to celebrate our nation’s founding it’s more often than not the same every year, with certain must-haves: a barbeque, fireworks, handheld American flags, good people and sunshine.
Thousands of digital content creators and fans attended VidCon 2024 in Anaheim, CA. (Credit: VidCon) While content creators and their fans live in a digital space, VidCon brings them offline and into an IRL location for four days of in-person engagement and connection. The digital content community descended upon Anaheim, CA, June 26-29, for the 13 th annual VidCon, a celebration of all things online video.
Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 trillion by 2029 from a value of $936.14 billion in 2023. These figures aren’t surprising thanks to increased demand for in-person events in recent months as well as a rise in hybrid setups that incorporate both physical and virtual spaces.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Boutique incentives in your pick of New England port towns Up and down the coastline of New England, you’ll find historic port towns, where visitors go to enjoy the fresh sea breeze coupled with small town charm and rich history. Take three new and renovated hotels, three of these charismatic towns, and find yourself putting together the perfect New England boutique incentive experience you and your lucky attendees have longed for.
Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all).
Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 trillion by 2029 from a value of $936.14 billion in 2023. These figures aren’t surprising thanks to increased demand for in-person events in recent months as well as a rise in hybrid setups that incorporate both physical and virtual spaces.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
When it comes to managing a conference , there are so many tasks on your plate. From securing sponsors to engaging attendees, the process can quickly become overwhelming. Amidst all the conference chaos, however, remember that data is the key to unlocking important insights about your audience and improving future events. To ensure your conference data is useful and error-free, follow data hygiene best practices and build these strategies into your conference management plan from the beginning.
You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way, the brand has implemented small tweaks derived from attendee feedback and social listening data to ensure the experience is, as th
Sales kick-off meetings (SKOs) are vital for driving success in your company’s sales team. These events bring together your company’s entire sales team from across the country to celebrate wins, reinforce company values, and equip attendees with knowledge and tools for the upcoming sales cycle. When done well, sales kick-off meetings foster unity, inspire confidence, and reignite the passion that fuels top performers.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Confidence in the future growth and sustainability of the business meetings and events sector is returning, according to the Meetings Industry Association ’s (MIA) latest mia Insights. Surveying 185 organisations, the quarterly benchmarking report reveals 73% are confident in the sector which is seeing average booking lead times extend from 11 weeks in February 2024 to 16 weeks and the average enquiry being £27,853.
Skift Take: Dive into the world of event planning with Melinda Burdette, the senior director of events for MPI. Discover how this "head chef of chefs" manages the chaos, surprises attendees, and navigates the evolving trends in the industry with a calm and collected demeanor.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. HIGH NOON SAILS THE HIGH SEAS WITH THE BOSTON VODKA ICED TEA PARTY Forget those Revolutionary War reenactments, and give us more of High Noon’s latest history-themed stunt. To launch its new iced tea canned cocktail, the brand set sail around Boston Harbor on an 18 th Century ship last week and hosted the “Boston Vodka Iced
Sales kick-off meetings (SKOs) are vital for driving success in your company’s sales team. These events bring together your company’s entire sales team from across the country to celebrate wins, reinforce company values, and equip attendees with knowledge and tools for the upcoming sales cycle. When done well, sales kick-off meetings foster unity, inspire confidence, and reignite the passion that fuels top performers.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The ‘Three Counties B Corp’ group brought together over 50 local businesses from Worcestershire, Herefordshire and Gloucestershire for a transformative summit to explore the benefits and process of the B Corp certification. The event was designed for business leaders who are interested in or already in the process of working towards their B Corp certification.
Attendee engagement is critical for building meaningful relationships, boosting brand visibility, and driving business results at your trade show, exhibition, or conference. High engagement levels translate to more leads for your exhibitors, increased ROI, and a memorable event experience for all participants.
CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 million square feet of meeting space. Our top destinations include Las Vegas, Atlantic City, Reno, Tahoe, and New Orleans.
St. Gallen, located in the heart of Eastern Switzerland, is rapidly emerging as a leader of innovation and entrepreneurship. Well-known for its strategic location with direct transportation links to Germany, Austria, and Liechtenstein, the city blends its rich historical background with its emerging status as a leading destination for business events on a global scale.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
With the general election taking place this Thursday, Warren Campbell, the general manager of London’s leading sustainable events venue, 15Hatfields, is calling for bold long-term policies from whichever party secures the national vote. No matter who is elected on the 4 July, it’s essential that the government takes a long-term approach to help increase the business meetings and events sector’s sustainability efforts.
Planning an event can be both exciting and daunting. From managing logistics to ensuring attendee satisfaction, there are numerous challenges that event planners face.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. From the best event tech, to the coolest venues, to the most exciting host cities, to sustainability partners, measurement partners and even best places to work—the event industry is vast and changing quickly.
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