Conferences that Work
FEBRUARY 14, 2022
I’m a longtime proponent of more engaging activities , participation , and connection around relevant content at events. Sometimes, I feel like I’m whistling in the wind. So I felt happy when I saw the following in a global poll by PCMA of 4,500 members of Generation Z. If you could change something about the business event(s) you’ve been to in the past, what would it be?
GEVME
FEBRUARY 18, 2022
The idea of organising events virtually was always the second choice in pre-pandemic times. However, virtual events took the industry by storm during the pandemic. Now even with lockdown restrictions gradually easing, it continues to remain a popular option – given the multiple benefits it offers to event organisers as well as attendees. That’s why knowing the virtual event benefits is useful.
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Expo Pass
FEBRUARY 16, 2022
A full year of in-person events is right around the corner, including major gatherings such as SXSW and Coachella. . But what’s really going behind the scenes to keep everyone safe and healthy at events right now? Also, how much has event safety changed since just last year? Spoiler alert: A lot! Every day new event tech and safety strategies are popping up and catching our eye.
Velvet Chainsaw
FEBRUARY 16, 2022
The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Picatic by Eventbrite
FEBRUARY 17, 2022
Nothing feels better than expressing gratitude. And no one deserves our appreciation more than teachers. Whether you’re a parent or a member of the community, you’re bound to be searching for the best way to thank a teacher. Planning an event that celebrates teachers does just that. In this guide, we give you seven creative […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
GEVME
FEBRUARY 16, 2022
Each episode of Event Exchange will feature an expert discussing the latest innovations and trends set to shape the future of events. Owing to the constant innovation driving tremendous changes in the event industry, we are launching a new on-demand series under GEVME Studios called Event Exchange. . This is the fourth show in a row after the launch of our three flagship shows – Next-Generation Virtual Events , Virtual Experience Makers and Digital Event Series.
Smart Meetings
FEBRUARY 17, 2022
Covid Restrictions Lift With Air Sales. Switzerland and Austria have announced the end to most remaining Covid restrictions, and Germany has said it will be moving toward the same goal, as U.S. cities do the same. Countries are reopening, and meeting planners are doing the same. Philadelphia announced this week that it was in “level two” of their Covid system, meaning that restaurants could lift a vaccine mandate for diners, although indoor mask mandates remain for now.
Picatic by Eventbrite
FEBRUARY 15, 2022
There are a lot of people who keep your community thriving, but first responders in particular risk their lives to keep people safe. It’s important to honor local paramedics, police officers, and firefighters for the difficult work they do. If you’re not sure how to thank first responders for the work they do all year long, consider […].
Event Marketer
FEBRUARY 17, 2022
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
FEBRUARY 17, 2022
The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event professionals joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022. Spring is just around the corner, and with it comes the hope that we […]. The post 11 Trends for Event Professionals to Watch in 2022 by Eileen Wennekers appeared first on [link].
Smart Meetings
FEBRUARY 15, 2022
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”.
Picatic by Eventbrite
FEBRUARY 17, 2022
If Willy Wonka’s factory dressed up for the holidays, it might resemble LuminoCity Festival. With dazzling sculptures, an array of rainbow lights, and plenty of festive friends, LuminoCity Festival is a celebration of joy for the child in all of us. China-based LuminoCity Festival has been bringing its luminous lightworks to the US for the […].
Event Marketer
FEBRUARY 14, 2022
Brand ambassadors at each location passed out chocolate samples and Godiva coupons from gold baskets. Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
FEBRUARY 16, 2022
Inclusivity and diversity have become a focal point for events and professionals in the industry. We explore the why and how of creating inclusive spaces for so-called neurodivergent people. Conversations around diversity and inclusion often refer to people of different genders, races, religious beliefs, and sexual preferences. However, the unique needs of neurodivergent people — […].
Smart Meetings
FEBRUARY 14, 2022
J.W. Marriott Jr. has announced that he will retire as executive chairman of Marriott International ’s board of directors, effective in May, following the company’s annual meeting. J.W. Marriott has held leading roles with the company for more than 60 years. His hospitality career began in his high school years. After college, in 1956, he became a full-time associate for Marriott, and shortly thereafter, he was managing his first Marriott property.
Social Tables
FEBRUARY 17, 2022
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.
Event Marketer
FEBRUARY 14, 2022
After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual. With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, supp
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
FEBRUARY 17, 2022
Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders. With attendees now accustomed to the convenience of […]. The post 5 Ways Event Data Can Give You a Competitive Advantage by Hopin appeared first on [link].
Prestige Events Magazine
FEBRUARY 18, 2022
Over the last year, the events industry has slowly rebuilt itself by adapting to change, with in-person events making a tentative return alongside virtual alternatives. COP26, which took place from 31 st October to 12 th November 2021, was the largest international event of its kind ever hosted in the UK. [1] As a demonstration that in-person events can take place safely at this stage in the pandemic, COP26 was a success.
Smart Meetings
FEBRUARY 16, 2022
Gretchen Hall, CDME. Destinations International named Hall COO of the organization, beginning in April. Hall is currently president and CEO of Little Rock Convention & Visitors Bureau, where she’s worked since 2001, when she joined the travel bureau as assistant director of event operations and event coordinator. Hall was board chair at Destinations International for the 2021-2022 term but has since stepped down from the position to fill her new role.
Event Marketer
FEBRUARY 14, 2022
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official sponsors and those riding the hype train, alike.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
FEBRUARY 15, 2022
In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round. Photo by Doug Coombe In the interest of providing a platform for Black event […]. The post How Can Black History Month Lead to Inclusive Events All Year?
Prestige Events Magazine
FEBRUARY 18, 2022
Leading the way, award-winning event and conference venue, 30 Euston Square has invested in its tech infrastructure to create ‘True Hybrid Solutions’ – a world-class new hybrid meeting and events package. This affordable solution provides significant cost savings whilst offering clients truly seamless interaction and engagement between both remote and physical attendees and speakers, wherever they are in the world.
Smart Meetings
FEBRUARY 16, 2022
Gretchen Hall, CDME. Destinations International named Hall COO of the organization, beginning in April. Hall is currently president and CEO of Little Rock Convention & Visitors Bureau, where she’s worked since 2001, when she joined the travel bureau as assistant director of event operations and event coordinator. Hall was board chair at Destinations International for the 2021-2022 term but has since stepped down from the position to fill her new role.
Endless Events
FEBRUARY 17, 2022
Event professionals are so other-focused that they often forget about themselves. They try to make sure that everybody, from attendees to sponsors, is taken care of. But what about them? How do they take care of themselves and their teams? Those who do not take time to tune in with their event teams are at a far greater risk for event planner burnout.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EventMB
FEBRUARY 13, 2022
In response to the country’s recent Omicron wave, New Zealand recently moved to its "Red Traffic light" setting — halting large-scale gatherings and impacting the local events industry. The decision has received some pushback; we explore why. In January, New Zealand's Prime Minister, Jacinda Ardern, announced that the entire country would move into the "red" […].
Prestige Events Magazine
FEBRUARY 17, 2022
ON BEHALF OF VARIOUS CLIENTS. Following on from a number of successful online auction sales of audio-visual equipment over the past 18 months, the most recent being on behalf of Fiend Productions in November 2021, Wignall Brownlow LLP is conducting another sale of audio-visual equipment on behalf of a number of different clients from premises in Greater London & Merseyside.
Best Corporate Events
FEBRUARY 16, 2022
Leadership training isn’t just for leaders. If your organization is thinking about leadership training too narrowly, you could be missing out on big opportunities to improve communication, collaboration, and productivity across your enterprise. Companies often view leadership training as something that’s helpful for new managers, as well as junior managers looking to advance within the organization.
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