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This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. Just a few years ago, event experiences were the cure-all solution that event planners were looking for. The oft-given advice was to offer an experience because we all remember how experiences made us feel. But then they […]. The post The Future of Experience Design: What Event Planners Need to Know by Maritz Global Events appeared first on [link].
“Do you guess or know what are the customer needs?” it’s a question very often asked in sales departments. The aim is to verify whether the seller understands the needs of his client. We would like to ask a similar question in the context of internal corporate event evaluation. Do you guess or know that your event was valuable for employees and the whole company?
Attendees arrive at the Fyre Festival only to discover that it has been canceled in this scene from the Netflix documentary “FYRE: The Greatest Party that Never Happened.” (Netflix). Two documentaries that chronicle the Fyre Festival currently are streaming online, resonating with the planner community: Fyre Fraud on Hulu and FYRE: The Greatest Party that Never Happened on Netflix.
Back in 2015, I introduced five trends I expected would have a major impact on making events stand out. But since four years is practically a generation in the world of technology, I wanted to revisit the initial predictions I made, as well as introduce the new trends I’m looking forward to as event management technology has continued to evolve. Did mobile event apps, iBeacons, event analytics, interactivity, or gamification have the impact I’d predicted they would?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Not everyone is an artist. But almost everyone enjoys pretending they’re an artist for a night — especially if friends and wine are involved. Enter paint parties. These nights out for friends put a spin on traditional art classes, with teachers guiding students through their masterpieces as they chat with friends and destress. For artists […].
One person isn’t responsible for coming up with the look of a house, ordering the wood, laying the foundation and selling the home. That wouldn’t be practical. Experts in each of those areas play a role and then pass the job off to the next person. For the last 25 years, a former drama teacher from The Netherlands has been advocating for taking a similar approach to event planning.
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One person isn’t responsible for coming up with the look of a house, ordering the wood, laying the foundation and selling the home. That wouldn’t be practical. Experts in each of those areas play a role and then pass the job off to the next person. For the last 25 years, a former drama teacher from The Netherlands has been advocating for taking a similar approach to event planning.
I bet you’ve heard this before: “An object at rest, tends to stay at rest.”. Oh, yeah, it’s Newton’s first law of motion : any object will stay at rest or in motion unless acted on by an external force. It’s also referred to the law of inertia. Yes, an object at rest, tends to stay at rest. However, a conference at rest, tends to die. The enemy of most conferences is the way it’s always been.
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […].
Getting people outside and on their feet is what gets you up in the morning. But you know that’s not how everyone feels about some good old-fashioned exercise. So how do you get people to join you and sign up for your running or walking event? You need to appeal to people who aren’t seasoned […]. The post 5 Tips for Selling Out Your First (or Hundredth) Run or Walk Event appeared first on Eventbrite US Blog.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
I recently came across some principles for “ making large scale change happen “ I think they’re worth sharing. Here’s the text version: Read the full article at Conferences That Work The post Making large scale change happen appeared first on Conferences That Work. Related posts: Face The Fear—Then Change Your Conference Design!
2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. What to choose in the mass of promising industry gatherings? Let’s check what Europe has to offer in the TOP 25 list. The marketing industry changes at a very fast pace. Development of martech, changes in customers’ preferences and other factors contribute to the constant creation of new marketing trends, new directions to go and many interesting undiscovered approaches.
What do you do when your family’s LEGO hobby leads to you creating an event for 24,000 people? If you’re Chad Collins, Learn With Bricks founder and Brick Fest Live creator, you build a business off of it. In 2014, Collins put on his very first LEGO event, which was designed to inspire, educate, and […]. The post How a LEGO Hobby Transformed Into a Record-Breaking Events Business appeared first on Eventbrite US Blog.
Editor’s Note: Smart Meetings invited a group that come together at MPI’s Thought Leadership Summit on Diversity to tackle the issue of how planners could be part of the solution for creating a more inclusive world. How are you making strides toward a diverse world that makes everyone feel welcome? Antwone Stigall’s thought for the day: “Diversity is the one true thing we all have in common.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
People call Ruby a beautiful, artful language and, with such high praise, it's easy to see why its enthusiasts love to meet in person to discuss its applications. Ruby 2.6.1 was released this week, so it seems there's no time like the present to talk about some events for Ruby programmers this year. We picked six taking place in 2019 to give you a wealth of options (get it?
By Kristina McCoobery, Chief Operating Officer, INVNT. The desire to continuously improve is ingrained in many people, and in my experience, this is especially the case when it comes to event industry professionals. We’re a driven, motivated group. We’re incredibly passionate about what we do, and we strive to produce the very best for our clients day in, day out.
Facebook is a free way to advertise events, and with millions of users actively engaging with Facebook Events each month, it’s an opportunity you shouldn’t miss. But yours isn’t the only event showing up in users’ feeds — you have competition. If you’re already listing your free event on Facebook but your events aren’t attracting the […].
The hospitality industry is booming, and retailers are taking notice. Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. As consumer’s expectations for quality products and service continue to heighten, so is their demand for an engaging experience.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
[link] Hosting events these days isn't just a physical task, it's become a digital one as well. Your attendees are online every single day, and it's because of this fact of digital modern life, that you should be leveraging an event website builder that can help get your website it's very own automated events portal. You'll be able to let your users keep track of upcoming events, register, and get informed all within your website, but without all the hassle of developing new pages on your own an
Brydie Colquhoun and Rodney Bell perform “HariHari,” by Movement of the Human, at the festival. (Courtesy True Colours Festival). BestCities Global Alliance , a global network of 12 convention bureaus and destinations, which recently launched a new brand platform for its 20th anniversary, has published new research on accessibility in meetings.
The best events don’t always start with a business plan. Often, they start with spark. Someone has a passion they want to share, and a great idea about how to share it. They’re moved to bring people together around a vision, so they make it happen — even with no event planning experience. Here’s an […]. The post The Secret to Hosting 1,500 Performances a Year: Passion (and Some Whiskey) appeared first on Eventbrite US Blog.
As an event professional, there is always something to learn. Leveraging new restaurants, cities and up-and-coming technology can lead to record numbers of happy, engaged attendees. From inspirational panel discussions to delicious food picks at your favorite destination, we’ve compiled a list of five video series you will want to stream today. Related: Smart Meetings’ Top 5 Videos of 2018.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Comba Telecom Systems Holdings Limited (“Comba Telecom” or “the Group”, SEHK stock code: 2342), a global leading solutions and services provider of wireless and information communications systems, announced it will be deploying the ScanViS ID facial recognition (FR) solution to enhance attendee experience and expedite venue access at MWC19 in Barcelona, Spain, the largest mobile event in the world, organised by the GSMA which represents the interests of the mobile industry worldwide. .
Delayed attendees and modified logistics were the primary headaches for planners, but the show went on. Well, here's something you can't say often: For a few days this week, Chicago and Minneapolis were colder than the North Pole. The "polar vortex" weather system brought Arctic air into the Midwest that registered between -10 degrees and -25 degrees Fahrenheit, with wind chills of -40 degrees—conditions deemed "once in a generation"—and caused extra effort for planners and suppliers working on
Whether you’re a promoter, a talent buyer, or the owner of a venue, you know the score: The real measure of a show’s success is measured in bar sales. The post 5 Creative Concessions That Will Drive Your Music Venue’s Bar Sales appeared first on Eventbrite US Blog.
Rome wasn’t built in a day, but Caesars Forum in Las Vegas is making exciting progress. The casino-hospitality giant Caesars Entertainment announced a construction milestone today for the $375 million, 550,000-square-foot conference facility opening in 2020—the setting of the first steel truss, which takes the Forum past the groundbreaking stage, above ground and into the public eye.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Event Industry News Podcast once again goes trans-Atlantic for this week’s episode, as host James Dickson links up with CEO of INVNT, Scott Cullather. Scott launched INVNT in 2008 with a clearly defined ambition to create a global agency that would deliver innovative and dynamic events for the world’s leading brands. Ten years on – and having just opened the company’s Singapore office – Scott talks about that way he and his colleagues went about pitching to potential clients as a new agency.
Owner Nancy Scornavacco’s creative vision has made Sweet Things Frozen Yogurt in San Diego a happy, vibrant place. (Sweet Things). Frozen yogurt joints come a dime a dozen, but there’s something undeniably irresistible about Sweet Things Frozen Yogurt in San Diego. The shop’s cake batter frozen yogurt is topped with rainbow sprinkles. (Sweet Things).
(3 Minute Read). Why More Marketing Agencies are Finding Value in Events. More and more marketing agencies are seeing the benefit of managing events for their clients. In the past partnering with event planning organizations was part of the equation, but with advances in technology, marketing firms are finding they can host more meetings without the use of a third party.
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