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It’s time to meet your new best friend—event sponsorship. This is one of the best methods for saving money, securing must-have supplies, and forging a lasting relationship with impactful partners. It isn’t just about getting what you need, though. When you do it right, event sponsorship benefits both parties. This is a delicate relationship, but with the right road map, it’ll go as smoothly as a text thread with your bestie!
Skift Take: At a time when event organizers have to work harder than ever to prove they're really delivering value to everyone from attendees to stakeholders, it's essential to choose a host city where the right connections are easy to make. Discover five ways that a connected destination can make your most ambitious event goals a reality.
If you polled a group of event planners, most would agree that event technology can significantly impact the success of an event. There are many reasons for this, including the fact that event management system software provides organizations with a central hub to handle all aspects of their event.
#Eventprofs – get your Instagram stories ready, because you’re about to see some seriously share-worthy content! Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Business of Events, the not-for-profit independent Think Tank for the events industry, has extended the deadline of its sector-wide Consultation. It will now close on 30th April. The aim of the Consultation is to gather sentiment among those owning, running, managing, and working in the events industry, which will lay the foundation for a comprehensive Policy Agenda for the sector.
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry. While most event professionals (86%) say they’re not actively using the technology at present, 75% say they believe AI will change the course of events. (Look out for our next survey in April.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry. While most event professionals (86%) say they’re not actively using the technology at present, 75% say they believe AI will change the course of events. (Look out for our next survey in April.
This year’s tax deadline is Tuesday, April 18 but for those late filers or for those self-employed meeting planners just waiting to sign and send, a last-minute check is always a good idea. Some things have changed and some have remained the same. We spoke to Bonnie Lee, an Enrolled IRS Agent whose California-based firm, Taxpertise, specializes in the self-employed.
Skift Take: An estimated $2.6 billion in losses resulted from sophisticated business impersonation scams in 2022, and the events industry is fighting back.
Are you including your event speakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. But you can’t expect your event speakers to do all the work themselves.
Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—o
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
5 Observation decks coast-to-coast offer sky-high meeting possibilities A well-designed networking event brings people together, elevates the conversation and leaves everyone with a perspective they didn’t have before. We scoped out five sky-high new and classic venues in the round with Instagram-worthy credentials to delight attendees. Whether you are going up for the opening reception or closing party, these backdrops serve as icebreakers with views inside and outside.
Skift Take: Meeting and event bookings in Canada are 55 percent of pre-pandemic, and the critical five-year booking window for larger gatherings is 47 percent causing major concern for cities and event venues nationwide.
Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. This guide provides everything you need to consider when creating an effective email marketing strategy for your event.
From the benefits of early adoption to opportunities for growth, consider this your pickleball primer Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 million active “picklers” in the U.S., according to the Sports & Fitness Industry Association
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
On this episode of What One Thing? Marin Bright speaks to Jade Simmons on what led her to find her purpose in public speaking, playing piano, and a look into her new book Purpose The Remix: A Mind-Blowing Reunderstanding of Purpose and How It Works. The post What One Thing? with Jade Simmons appeared first on Smart Meetings.
Skift Take: Lisa Messina, the very first chief sales officer at the Las Vegas Convention and Visitors Authority, discusses building back the convention market, women leadership, potential headwinds, and the new attractions groups have to look forward to.
72% of the global workforce reported feeling lonely at least once a month 83% of workers see corporate travel as a benefit to their job. 63% of corporate travel managers are excited to host regular company off-site meetings and retreats again. As we move into warmer days, many of our corporate clients have started their company retreat planning process, as part of their company culture and employee engagement strategies.
Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard. There’s no doubt that we’ve come a long way since Title IX.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
An incentive destination for the new generation Any time a hit television show features a distinct destination, meeting professionals get interested and the tourism industry of that location gets a real boost. It has recently been reported that season three of the wildly popular dark-comedy series White Lotus will be taking place in Thailand. According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Th
Skift Take: The meetings industry is evolving, including in its approach to event technology implementation. Having an internal IT team is crucial. Leaving it all to be handled by partners is no longer an option.
DEI, women empowerment, event series, brand activations… we couldn’t be happier for all the amazing events we did in March. Feels great when you can help celebrate all these amazing women in our community and also help our clients reunite, reengage and build connections across the Americas. What a busy and invigorating month! We love our clients and we love what we do.
“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy Wigler, VP-Multiplatform Content and Marketing, PBS Stylists were on hand to glam up attendees with “Marie Antoinette”-inspired hair and makeup looks.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Refresh your events with purposeful design and messaging Two of the buzziest industry events showcasing forward-thinking ideas today are CES and SXSW. As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect.
Contingency plan, A, B & C: iStock Credit: Andrii Dodonov Last fall, two of our consulting clients were scheduled to have their annual conferences in Orlando. In late September, Hurricane Ian pummeled central Florida, triggering a significant number of flight cancellations. Group No. 1 had no choice but to cancel its in-person event. Fortunately, this association had already planned a digital version of the conference to be held four weeks after the in-person event.
At edACCESS 2008 I gave a 90-minute presentation entitled “Learning from the biggest consulting mistake I’ve made — and that you probably have too” OK, the formal title was “The Systematic Development of Informed Consent “, which sounds much fancier but requires explanation. 15 years have passed, yet I think the blunders I made while working with a client during one of my past careers —IT consulting—are still relevant and instructive.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Smart Meetings chatted with four Gen Z meeting planners and explored aspects of the meeting industry that they deem vital to their success and the tools that they still need to make it in the field.
Skift Take: Vibrant online event communities may be difficult to build, but many can help create successful in-person events. They can help drive content, tap into new audiences, and keep conversations real.
“The Leaders’ Roundtable was a real eye-opener. I heard from hotel groups that are making Instant Book work very effectively. It made me want to get more involved and help our sector to embrace this new way of booking.” That was the impact that the recent Instant Book Industry Leaders Roundtable made on Kerrin MacPhie, CEO of the Meetings Industry Association before adding “this is needed now.
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