Conferences that Work
JULY 12, 2021
Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. …the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.
EventMB
JULY 13, 2021
Could successful vaccine rollouts in countries with strong domestic markets for trade shows and other events put a damper on resuming international events? While event executives are optimistic about a rebound in international travel, they also see factors favoring a greater shift toward local and regional events. How will successful vaccine rollouts in countries with […].
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Stova
JULY 16, 2021
Virtual event audiences have become more discerning than ever, thanks to the rise of virtual event platforms that closely mimic face-to-face event experiences. Attendee engagement has always been important for event planners. In a virtual environment, it’s even more critical.
Picatic by Eventbrite
JULY 14, 2021
As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing. There’s plenty of room to be creative with community event activity ideas, though you may need to be more vigilant when it comes to organizing events that bring communities […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Attendease
JULY 13, 2021
2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
JULY 16, 2021
When planning your wedding you stress about everything, from flowers, to food and everything in between. A common anxiety for brides is whether or not people will have fun at their wedding, or if they’ll be packing up at 9:00. The key to making sure your guests have fun is all in making the reception a night they’ll never forget. Here’s how: 1. Have a killer MC: One of the biggest mood killers at any party is awkward silences.
Picatic by Eventbrite
JULY 15, 2021
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub. Every day, Eventbrite’s analytics team runs more […].
Smart Meetings
JULY 15, 2021
By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. A total of 853 representatives of destination marketing organizations, their supporters and clients gathered at Hilton Baltimore Inner Harbor and Baltimore Convention Center for what was being billed as the “Embrace Disruption” conference.
Event Marketer
JULY 12, 2021
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
JULY 12, 2021
The truth is, no wedding goes completely as planned. Things happen and there’s really nothing you can do to prevent this fact. The good news? Most problems show up during the planning process and you can be prepared to handle them without losing your mind. Here are four common planning hurdles and how to avoid them before they become a problem. 1. Hiring a vendor based solely on Instagram: Instagram and Pinterest are wonderful places to find vendors and inspiration, but they shouldn’t be the onl
GEVME
JULY 12, 2021
Virtual event networking remains one of the main reasons why people attend events. Even without face-to-face interactions, virtual events provide new opportunities for attendees to connect. . In the third episode of ‘ Next-Generation Virtual Events ’ by GEVME, we show you how to enable virtual event networking and forge communities with your virtual events.
Smart Meetings
JULY 15, 2021
Smart Meetings brought in-person, boutique group hospitality meetings back to Encore Boston Harbor, a Wynn Resort , this week—with a focus on the power of a constructive mindset. The two-year-old luxury property on the water in Everett, Massachusetts, looks remarkably like its sister casino resort in Las Vegas , with 671 art-filled, oversized guest rooms, many featuring harbor and city views.
Event Marketer
JULY 12, 2021
The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. If the data has anything to say about it, experiential marketing is back on track in a big way. A variety of 2021 studies on the state of experiential show that the industry is moving right along on the road to recovery as brands revive postponed in
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EventSource
JULY 15, 2021
You’re definitely going to fall for the woodsy, boho, and sophisticated vibes in Cydney and Jay’s wedding. The couple made it official at a scenic cottage surrounded by gorgeous greenery that emanated a chic calmness to the day. Filled with personal details and romantic touches, the coupe’s celebration was unforgettable. The bride was the picture of effortless elegance with gorgeous hair by Bruna Mata and makeup by Ivona.
Prestige Events Magazine
JULY 14, 2021
Electric Space is a newly renovated 5 storey town house, nestled immediately between Soho and Fitzrovia in Rathbone place W1. It is a creative space with the vision to be one of the world’s renowned and iconic salon spaces and event venues. For many years the building was home to the iconic art gallery space – ‘Lazarides Gallery’ The Banksy’s brand was launched here in the late 90s and early 2000s and hosted some of London’s most celebrated exhibitions.
Smart Meetings
JULY 14, 2021
Pittsburgh International Airport (PHL) has become the first major airport in the world to be completely powered on its own. A microgrid—an independent, autonomous electricity source fueled by natural gas and solar energy—serves as the airport’s source of energy. The microgrid, which continues to maintain connection with the traditional power grid, consists of five natural gas-fueled generators and nearly 10,000 solar panels able to produce 20 megawatts, enough electric to power more than 13,000
EventMB
JULY 12, 2021
Event planners are swimming in data with the potential to boost return on investment and enhance event impact, but without industrywide data standards, that information is often lost or hard to analyze beyond a single event. Explori’s new VSef initiative aims to change that. More than ever before, event planners are swimming in data about […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
GEVME
JULY 16, 2021
Press Note: GEVME has announced the inaugural launch of a new Digital Event Management course, conducted in collaboration with Nanyang Polytechnic’s Center for Industry and Lifelong Learning. This course comes as part of NYP’s ongoing educational partnership with GlobalSign.in (GEVME’s parent company) to nurture Singapore’s MICE (Meetings, Incentives, Conventions & Exhibitions) industry capabilities and foster the next generation of event managers.
Endless Events
JULY 16, 2021
Timelines matter. Particularly in the world of events, it’s important to have a roadmap laid out before anything else. What are you going to do first? Which partners should be hired? Should you source the venue and then the speakers? And how many months out are you even beginning to think about your event? These considerations are basic for planners.
Special Events
JULY 13, 2021
Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life.
Event Marketer
JULY 13, 2021
The latest edition of Event Track 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering. … The post Event Track 2021 appeared first on Event Marketer.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
GEVME
JULY 12, 2021
Virtual event networking remains one of the main reasons why people attend events. Even without face-to-face interactions, virtual events provide new opportunities for attendees to connect. In the third episode of ‘ Next-Generation Virtual Events ’ by GEVME, we show you how to enable virtual event networking and forge communities with your virtual events.
Endless Events
JULY 15, 2021
For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer.
b2match
JULY 14, 2021
The Styrian Business Promotion Agency (SFG) represents the province of Styria in the south of Austria. They act as the regional contact point for the Enterprise Europe Network , the world’s largest network for small and medium sized enterprises who wish to innovate and grow internationally. They are also the regional contact point for the EU Framework Programme.
InitLive
JULY 12, 2021
Many nonprofits rely on a few big events throughout the year as an essential part of their fundraising efforts. Events that are planned and executed successfully can lead to more donations and deepened connections with volunteers, sponsors, and donors. Plus, hosting an event is fun! Think of an event such as a gala or an auction as an opportunity for you to create an engaging experience (and great memories!
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
GEVME
JULY 11, 2021
Years ago, people would have believed that running a virtual event was a one-person task. All you need is a laptop, a good WiFi connection, and one person behind the screen to run the entire event. We know that running a virtual event cannot be a one-person task. There has to be a collective effort of more members to brainstorm, get creative, and think about serving our audience to the highest capacity.
SmartMeetings
JULY 12, 2021
Meeting profs are learning to soar again exceptional. Editor’s Note: If setbacks are the springboard to success, meeting professionals are poised to win the gold. Annie Meehan, author of Be the Exception: Your 7 Steps to Transformation and a dynamic keynote speaker, has lived a challenging life and still found much to be grateful for. We asked her to share her secrets to recovery.
MeetingsNet
JULY 16, 2021
The Disability Equality Index and the Corporate Equality Index are two resources to help answer that question. Caesars Entertainment made the 2021 DEI list for the first time, joining a few other hotel companies and airlines. For organizations with diversity and inclusion standards or goals, the meetings department can support those efforts by working with suppliers that have similar initiatives.
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