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In the events industry, floorplans are more than just simple diagrams – they are essential tools for event professionals of any kind. From improving team efficiency to landing new clients, these designs and documents play a crucial role in the success of any event business. In this article, we’ll give an overview of the different types of floorplans used in event businesses, the value of accurate and detailed floorplans, and how you can use them to land more leads, delight clients, and kee
Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic. Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the
Sustainable Hospitality: Understanding the Priorities of Today’s Event Attendees report provides insights into what attendees value most when choosing event accommodation bnetwork , a leading SaaS accommodation management company specialising in large-scale B2B events across EMEA and globally, has released a new report, Sustainable Hospitality: Understanding the Priorities of Today’s Event Attendees , based on insights from nearly 700 respondents (event attendees) across diverse industries, inc
Love has a way of finding us in the most unexpected places. For Marcella and Daniel, it was a chance meeting at a downtown nightclub that sparked an unforgettable journey. From that night, they became inseparable, and their story culminated in a breathtakingly luxurious wedding at The Arlington Estate. This magical day, expertly planned by Upon Occasion and beautifully preserved by Everlasting Moments , was a true celebration of their love and commitment.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s Stream House. PEPSI CONQUERS FAN ENGAGEMENT AT THE ‘ COLA SSEUM’ With Paramount Pictures’ “Gladiator II” debuting on Nov. 22, Pepsi invited fans to strap on their sandals and get pumped for the sequel on Nov. 19 at The Pepsi COLAsseum.
Tired of Group 5 airline travelers jumping the line and stealing your overhead space? American Airlines has gifted passengers an early holiday present this year in the form of new technology to shut down group-jumpers. Looking for a showstopping dining experience to feature at your next meeting? St. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Tired of Group 5 airline travelers jumping the line and stealing your overhead space? American Airlines has gifted passengers an early holiday present this year in the form of new technology to shut down group-jumpers. Looking for a showstopping dining experience to feature at your next meeting? St. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages.
This winter, give the gift of a memorable experience while supporting a vital cause, as industry charity Hospitality Action launches its much-loved 2024 Winter Online Auction, in association with payment solutions company, Square. From 18 November to 2 December, bidding will open for more than 49 fantastic lots that make perfect Christmas presents for loved ones—or a treat for yourself.
How meetings can beat the loneliness epidemic In my first full year as a member of the meetings and events industry, I’ve had the immense privilege of attending numerous events, conferences and trade shows. Throughout this experience, I’ve discovered great feelings of connection, excitement and inspiration; and, at times, I have also almost never felt lonelier.
A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in the race. Then, from Nov. 2-3, e.l.f. teamed up with Purdue University to up the ante on its “Lip Oil Change” activation with “In My STEM Era,” a free, maker-centric event held at
Back-to-back hurricanes? Are you serious? When you earn CEUs for mastering risk management and mitigation for events, they don’t teach this. Yet you know from harrowing news images that flickered across our screens in late September and early October—the doubled-over palm trees and vehicles and homes floating down rampaging floodwaters—that Hurricanes Helene and Milton did the double whammy on Florida (and elsewhere).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The meetings and events facilities at the Celtic Manor Resort have been renamed the Ian Edwards Conference Centre to celebrate the memory of the venue’s long-serving Chief Executive Officer, who sadly passed away last month. Ian was the conference centre manager when the Resort Hotel opened in 1999 and, after returning to Celtic Manor in 2008, he played a huge part in attracting and delivering a wide variety of successful events within the facilities that now bear his name.
Everyone knows Stuttgart as the birthplace of mobility and a powerhouse in the automotive industry. But there’s much more to this dynamic destination. Stuttgart is constantly evolving, offering a unique setting for hosting business events. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats. The post Full Coverage: The 2024 Experience Design Awards appeared first on Event Marketer.
Bring your attendees to a beautiful cabin for an unforgettable incentive So, you’re planning an incentive. Lucky for you, these new and renovated properties offer a beautiful cabin setting rich with fun recreation, decadent dining and gorgeous gathering spaces to give your event that complete once-in-a-lifetime feel. Read More: Company Retreat Planning 101: 8 Elements for a Great One For Gorgeous Gatherings in Georgia Barnsley Resort, guest room Adairsville, GA’s Barnsley Resort is a jewel of So
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world.
While there’s evidence supporting that strategy, there’s little appetite for abandoning national meetings, says one sustainability expert. There is, however, a simpler way to cut emissions for national meetings. As more than 50,000 people arrived in mid-November to Baku, Azerbaijan, for the United Nations climate conference known as COP29, the irony of the situation was too prominent to ignore.
Yes – it really is finally happening! We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. An event technology ecosystem: Introducing 3 new event management features for 2025 Guidebook will be extending our offering with three new capabilities, the first of which is already live.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
DRPG celebrated its career-focused educational event, Sparks Live on Thursday 14 November 2024, aimed at inspiring the next generation of creative talent. Held at DRPG’s Hartlebury studio headquarters, this second event of its kind welcomed over 120 young people from across UK colleges and universities, all eager to explore careers in the creative industries and gain insights from experienced professionals.
Skift Take: Independent planners are looking beyond their industry associations for the resources and connections they need to build their small businesses.
Corporate events have become essential moments for companies to connect, inspire, and grow. Far from being routine gatherings, these events are strategically crafted experiences that drive business goals, strengthen bonds with clients and partners, and reinforce company culture. When executed effectively, a corporate event leaves a lasting impression, turning attendees into advocates and deepening their loyalty to your brand.Corporate events come in various forms, each tailored to fulfill differ
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Mercure Manchester Piccadilly Hotel has opened its eagerly awaited ‘Garden View’ room, now available for meeting and event bookings. Designed with delegate well-being in mind, this new events space features an inspiring ‘garden wall’ and floor-to-ceiling glass windows, offering panoramic views of the historic Piccadilly Gardens in the centre of Manchester.
Analog Events tries to make sure set pieces, like this one at Olaplex’s Bond Shaper launch party at NYA Studios, are designed with reuse in mind. Jordan Kaye is the founder and CEO of Los Angeles–based Analog Events , an experiential marketing agency that has demonstrated its commitment to sustainability by going through the rigorous process of measuring its entire social and environmental impact to become a B Corp–certified company.
Skift Take: Independent planners are looking beyond their industry associations for the resources and connections they need to build their small businesses.
Events take a village. By working with Visit Bellevue, the planners for Lenovo Tech World 2024 show the transformative power of partnership. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. After the 2023 event in Austin, the planners from Event Strategy Group (ESG) looked towards the Pacific Northwest for the 2024 gathering, “Smarter AI for All.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CSE , a leading logistics and management firm for major sporting events, has extended its partnership with British Athletics , following a successful 25-year relationship with the sporting body. Headquartered in Birmingham, CSE was initially established by Managing Director, Simon Hainsworth, and has firmly cemented itself as leaders in delivering solutions for large-scale and mass participation sporting events, notably World Athletics Championships 2017, European Championships [multi-sport] 201
Lumiere London’s Underwood flagship is a beacon of sustainability, inclusivity, and community impact. Owned by the LGBTQIA+ community and proudly green-accredited, Underwood offers exclusive hire options across six versatile, light-filled spaces. Conveniently located with excellent transport links and full DDA compliance, it’s the perfect setting for events that inspire creativity and connection.
Skift Take: Panos Tzivanidis, director of corporate events and services for the International Olympic Committee shares lessons learned from the 2024 Paris Games.
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