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So you are planning an event and you need to build a website. Now what? Before you dive in, you need to plan for a website that will not only communicate about your event, but that will also captivate the attention of the users so they actually sign up for your event (why would you want a website that doesn’t convert, right?). But building an engaging event website is about more than just adding an image and writing a few paragraphs about the event.
Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky global pandemic we’ve been battling, it’s more critical than ever for brands to prove that they support causes that are bigger than business. And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. .
Hyatt Regency Indian Wells Resort & Spa , California. The outdoor Fireside Garden has been added to this property’s now 88,000 sq. ft. of meeting space; great for small events, the space can accommodate up to 40 people. Meeting professionals can also book a private chef and live entertainment for dinner. Around this event space are 530 guest rooms, including 43 villas and 35 suites.
Tired of meetings that don’t end on time? Who isn’t? Things were bad enough when we held our meetings in person. Now so many meetings are online, it’s easy to saddle remote workers with back-to-back meetings. When one overruns, you’re late to the next one. Hey presto, your tardiness snowballs! (And, no, you can’t be on two Zooms at once without going through tortuous hacks.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
So you are planning an event and you need to build a website. Now what? Before you dive in, you need to plan for a website that will not only communicate about your event, but that will also captivate the attention of the users so they actually sign up for your event (why would you want a website that doesn’t convert, right?). But building an engaging event website is about more than just adding an image and writing a few paragraphs about the event.
In many ways, 2021 felt like a series of false starts. After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential.
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In many ways, 2021 felt like a series of false starts. After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential.
Event planners are already preparing to bring the best to 2022. Smart Meetings, Destinations International , Professional Convention Management Association ( PCMA ) Foundation, International Association of Exhibitions and Events ( IAEE ) and more are hosting events around North America, where expert speakers and industry leaders are getting ready to talk pressing topics and create spaces for meeting and other industry professionals to make pivotal connections and hone their existing skills.
Let’s start off the new year with some positivity—here are 25 ways your special events colleagues are positioning 2022 for a healthy, prosperous, and fabulous fiscal year.
Photo credit: Gabrielle Henderson It’s almost 2022! Time to say goodbye to 2021 and say hello to 2022. As organizations and event organizers gear up for the new year, it’s time to pick up the pace on your events. Your organization might be lining up your events already. And while it’s great to start early, […].
The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. (Courtesy WPA). SuperZoo. Produced by?World Pet Association (WPA). Aug. 17–19, Las Vegas. As the Delta variant started becoming a concern in the weeks leading up to SuperZoo, a few exhibitors withdrew and rumors about the event’s status began to swirl.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
As of Monday, CES is planning to go forward in Las Vegas, Jan. 5-8, 2022. But with news of the Omicron variant changing day-to-day, conference organizers and sponsors are using the skills they’ve acquired in Covid times: flexibility and leveraging virtual options to replace some face-to-face experiences. The conference formerly known as the Consumer Electronics Show hosted by Consumer Technology Association (CTA) attracted 180,000 attendees as recently as 2019, and maxed out in 2015 with 3,600 e
Funny, sexy, controversial, sensational, that is normally the summary of our annual overview. In 2021 disbelief, sadness, but also hope, pride, togetherness dominate.
Long Beach’s Museum of Latin American Art displayed an exhibit of artwork made by migrant children living temporarily at a shelter in the Long Beach Convention & Entertainment Center. At the Long Beach Convention & Entertainment Center (LBCEC), it’s second nature for staff members to help out in whatever ways they can, said Steve Goodling, who has served as president and CEO of the Long Beach Area Convention & Visitors Bureau for two decades.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
“Post-pandemic” is proving a fickle term. The Omicron variant reaching San Francisco this week serves as a reminder of how crucial it is to take proper safety and health measures when on business travel. This year, we’ve written about not only some of the best tips for travelers in the aftermath of the pandemic and amid viral variant resurgences, but also on major steps the travel industry took to ensure the health and wellness of business travelers.
I’m not going to focus this message on 2021 but instead, get excited about 2022 – and talk about the future! As a technology company, people tend to ask what we think will be coming in 2022. However, technology does not play a part on its own – when we move forward with ideas, we ask ourselves two very important questions. One is, will our customers be able to use it?
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
What do you do to incentivize attendees to visit a city? Are there exceptional experiences? Is there a goal toward a common good? Are they just there for a good time? What if there were a way to check all the boxes on the same trip? In a recent Smart Meetings webinar, “ The Cure for the Boring Conference: How a Chicago Event Leveraged Local Resources to Engage Attendees and Raise Money for an Important Cause ,” learn how American Society of Clinical Oncology (ASCO) and Choose Chicago ’s partners
There are many lists online that engaged couples will read with “MUST HAVE” wedding day items. These are usually little things to help with minor problems like a loose thread or a wine spill. While these things are essential, as the wedding planner, you will have most of those things already covered with your wedding day emergency kit. What are the bigger items that can help protect your client’s significant investment and keep everyone’s stress level manageable?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Grab your popcorn! From IMEX highlights to a captivating television show for meeting planners, we’ve rounded up the best of our 2021 videos for you to binge this week. Enjoy. The Adventures of James Caspian. James Caspian is a world traveler. Heather Mason, CEO of Caspian Agency, and Carl Winston, founding director of Payne School of Hospitality of San Diego State University, follow the legendary meeting professional as he travels the world inventing the future of events-based science.
Launched at the threshold of the pandemic, March 2020, Vendoir is a platform for sole traders, freelancers, start-ups and existing suppliers to showcase their service to customers without paying for marketing. Vendoir also allows clients to book vendors based on their reputation, budget, location, event type etc., with just a few taps. In this episode, co-founders Oshoma Zekeri (CEO) and Yoma James Kukor (COO), discuss the personal and professional experiences that got them thinking.
An important part of being a wedding planner is learning how to effectively source your wedding vendor team. It’s a very important part of the wedding planning process and over the years I have learned a lot in this area. I’m excited to share my secrets to how I source my wedding vendors and how to do it effectively. Whether you are a new wedding planner, established wedding planner, or a couple looking to do this yourself, these tips will help you.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Nina Dela Fuente. Dela Fuente rejoined The Hollywood Roosevelt as director of sales and marketing. Between 2012 and 2015, Fuente moved from senior sales manager to director of entertainment group sales. She was most recently director of sales and marketing at Kimpton Everly Hotel in Hollywood. Dela Fuente has also held sales directorships and management positions at The Redbury Hotel in Hollywood, The Garden City Hotel in Long Beach and others.
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