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How do you feel about making speeches or presentations? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Do you remember the crowd or were there only a few listeners interested in the lecture topic? Maybe they were bored? Never mind the obligation or joy it was for you, never mind whether the audience was enthusiastic about your speech…you can always make your next presentation more impressive and unforgettable!
6 minute read. Written by: Jax Kott , Digital Media Marketing Assistant, a2z, Inc. . To give you a little background about me. I played Division I softball for Rutgers University (that’s in New Jersey) so it’s safe to say that the sport plays a huge role in my life. So much so that I consistently find myself relating almost everything and anything back to softball.
Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? , first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you. While it’s easy to measure the financial impact, event planners don’t always manage to analyse the experiences. The main point of using surveys is to capture the details of how specific event experiences worked, should have worked, or haven’t worked for your audience.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
A well-designed event flyer is critical to your event’s success. Even the best event out there requires marketing components that will get people excited about it. We’ve put together this comprehensive guide covering everything you need to know about event flyer design for event professionals. You’ll learn about how color affects mood and perception, how […].
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A well-designed event flyer is critical to your event’s success. Even the best event out there requires marketing components that will get people excited about it. We’ve put together this comprehensive guide covering everything you need to know about event flyer design for event professionals. You’ll learn about how color affects mood and perception, how […].
When speaking with many of our clients about their event goals and objectives, a common theme that often comes up (especially for incentive trips, retreats and client or partner recognition events) is how to create a high-touch, personalized attendee experience. This often includes organized transportation, customized excursions, and room-drops, just to name a few examples.
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
Imagine trudging into a convention center with expectations of seeing the usual white fluorescent lights and long, drawn-out presentations. As you walk through the doors, you are immediately surprised to hear sweet sounds of crickets and frogs. You feel a slight breeze and the warmth of the sunshine on your skin. As you look around, you are surprised to be surrounded by the invigorating feel of life-like flowers, shrubs and a colorful forest.
This is a case study from IMEX Group. More information about Event Manager Blog’s sponsored case studies. Can events transform a city? This is the story of how the power of events elevated Hull, a working-class city in the UK, into a celebrated cultural hotspot and changed perceptions to make it a destination to be […]. The post How Events Turned A City Around: The Legacy of Hull (Case Study) by EventMB Team appeared first on [link].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The events industry is a fascinating thing. From spectacular awards shows to high-tech conferences, sponsors have a large choice of events that they can invest in, so setting your sponsorship proposal apart from the others is a key to success. Just as in any sphere of life, deal-making isn’t primarily about what you have on offer but rather about how you communicate this offer.
[link] Everyone’s going green! From car manufacturers like Honda to clothing chains like H&M, more and more companies are committing themselves to eco-friendly practices in their business operations. It is important to note that the motivations for adopting these practices are not merely environmental but also corporate. In today’s age of the “ conscious consumer ,” if a company wants to stay relevant and successful in its market, then it must fulfill its social responsibilities, one of whic
Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed. This video is brought to you by Eventmobi, event management technology that makes the entire event lifecycle easier for professionals like you. […]. The post Event Marketing: 5 Tactics to Sell Out [Video] by Julius Solaris appeared first on [link].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
It has been a known fact that events are never a one-time transaction. The efforts put into the event reap your results in many different ways. With the modern age, events are no longer a one-day transaction as well. No, I don’t mean a 2 or 3-day transaction either. Advancement of high-tech documentation equipment like digital cameras has made sure that all events become virtually immortal in the online realm.
Instagram travel blogger Tara Whiteman, who shares the beauty of travel with her million Instagram followers as Tara Milk Tea , takes a planner’s approach to exploring the world. The 23-year-old Australian model and designer curates colorful photos of exotic locations to show off the beauty found all over the world. She takes a strategic approach to preparing photo shoots and travel.
It doesn't matter the industry you're in, you are bound to encounter difficult clients. The hospitality industry is known for its high level of hard clientele. Since it's a service-based industry, it’s easy to see why. The catering sector is no exception to this. A successful catering operation is always juggling between the different types. The post How To Handle Difficult Catering Clients appeared first on Caterease.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Download this episode (right click and save). In this week’s Event Industry News podcast, host James Dickson talks to Lauren Lytle from Event Genius about the future of RFID. The subject has featured previously on the podcast, but having established itself as a valuable tool for event organisers, Lauren discusses the ways in which it could be further deployed.
Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations. Indeed, proving the value of their meetings has, in turn, proven the value of their roles as experience designers, strategists and internal consultants.
Reading Time: 16 minutes Red Bull is a master of building relationships with customers. And they have mastered the art of events. The influence of these events on contemporary society is difficult to overestimate. These meetups may strongly contribute to building and maintaining client relationships. The following article presents some examples of event campaigns that stuck so deeply into the memory of the target group that they have the potential to become icons of pop culture.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event tech hire specialist Blue Hire provided and managed a groundbreaking 325 Samsung VR2 headsets and S7 phones for a large accountancy firm’s interactive management training programme in East London recently. The Blue Hire team tested the client’s content in the headsets prior to the event and delivered the hardware to site, making sure all the units worked in situ.
‘Safe Spaces for Youth’ is the theme of this year’s International Youth Day (IYD). The aim is to promote places where young people can come together and engage – so what better way to celebrate the day than by attending a live event? There are a wide variety of events and activities taking place across […]. The post 10 Events to Celebrate International Youth Day 2018 appeared first on Eventbrite UK Blog.
To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? We’re here to help. You can start with building a booth that will excite people via its experience as well as its design.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Natural Green Creative Spaces are delighted to have been the official supplier at the 2018 Farnborough International Airshow for planting and floral. We valued our close working relationship with the organisers of the Air Show that enabled us to seamlessly supply their requirements for this year’s show. Furthermore, we worked directly with exhibitors and agencies to deliver all their diverse planting and floral needs including living walls, giant trees, screening troughs, wayfinding and informat
Have you ever noticed that when you’re working against a tough deadline, planning a big event, or tackling a challenging assignment, your brain sometimes shuts down out of sheer overwhelm? It’s not your imagination—it’s fear rearing its risk-averse head. Here’s what you need to know to turn off the fear and get back to work. A team of neuroscientists at Emory University conducted a brain study where they placed subjects in an MRI scanner and hooked them up to electrodes that gave them a shock—no
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