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How can we design the optimum balance between control versus freedom at meetings? First, let’s get one misconception out of the way. As I wrote in 2010: The reality is that you never had control to begin with, just the myth of control. You’ve been kidding yourself all these years. Unless your constituency is bound to your event via a requirement to earn CEUs, members can withhold their attendance or avoid sessions at will. — The myth of control.
Every sales team had to innovate like crazy this year. It wasn’t easy, but teams all across the world dug deep, got creative, and came up with some amazing solutions to reach their sales goals. Now it’s time for everyone to get together, celebrate those successes, and talk about what’s next at the yearly sales kick off. The question is — with in-person events still on hold — How?
Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event. Although there are plenty of benefits to virtual sponsorship such as a wider reach, sponsors may only be used to the idea of crucial face time with a potential client. But marketing […].
Over the past ten months we have witnessed the complete digital transformation of live events. While no one can dispute the impact of face to face meetings, virtual events have opened new opportunities and in many ways have created a new medium for organizations to communicate with and engage their employees, customers and members. However, not all of these online events over the past year were successful.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
If 2020 taught us anything, it’s that no matter what life throws at us, love will always prevail. No where is this more true than for the 2020 couples, who, despite the challenges the year posed, decided that their deep-seeded love was enough for them to move forward with their wedding plans despite the decreased guest count and other related restrictions.
It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. . Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.
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It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. . Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.
You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].
Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.
As we navigate our way through this pandemic, many are turning to outdoor, tented events to host their special events. In fact, it’s a pretty safe bet that we’re going to continue seeing a whole lot more outdoor weddings and events taking place, particularly as the weather warms. There are a lot of options to consider when selecting a tent.
It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A new year brings a renewed sense of optimism, a fresh start, and maybe even new healthy habits. Although 2021 hasn’t exactly brought the fresh start many were hoping for, we must remember to take care of ourselves and those around us. The COVID-19 pandemic has been hard for everyone around the globe, especially children […].
Let’s face it: special occasions haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organising can be just as exciting and romantic – even while social distancing.
When you first get engaged there is a flurry of activity, from congratulations flooding in on social media, to family celebrations and of course, actually planning the wedding. But when all that fades, there you are… an engaged couple. You may be firmly planted in the camp of ‘so what? Nothing is going to change’ however, there are a few relationship changes that do happen when you upgrade your title to fiancé.
It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
SXSW is taking its 2021 event virtual and has chosen Swapcard , the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.
A couple of weeks ago, we began our mini-series on the best virtual speaker kits. And the first episode was all about sound. What are the best microphones speakers can use to deliver top-notch presentations? As usual, our hosts Brandt Krueger and Will Curran did a deep dive into the subject. But no educational content surrounding this topic would be complete without going into the specificities of lighting and video.
Morningstar used VR — an example of the phygital reality trend — to demonstrate a spirit of experimentation at its Morningstar Investment Conference (MIC). Euromonitor International, a London, U.K.–based market research firm, has just published its Top 10 Global Consumer Trends for 2021 , which provides insights for the business events industry. Because what are your attendees if not consumers?
The functioning of events has changed over the years. Events have always been of great significance with the primary aim of bringing together people and entertaining them. However, events have changed over time and are not the same as they were a decade back. The rate at which innovation is happening now is so fast that the technologies coming in would be something that one wouldn’t have imagined a decade ago.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Sounds impossible? Well it’s not, it seems that Showcase has achieved the impossible, that is creating virtual and hybrid events that people want to watch, be a part of and actually engage with. So how do they do this? Ben Collings, founder and MD of Showcase explains: “ We’ve always had the ethos of being ahead of the curve, so when live events were put on pause we had already developed the technology to produce virtual and hybrid.
We’ve been teasing it for a while, but the time has come to introduce our 2021 event trends guide! So, 2020 was…a year. Presented with more challenges than ever before, the events industry was forced to do a complete 180. But now that a brand new year has arrived, so have new questions. Will hybrid events become the norm? How will the expectations from attendees evolve?
Davos, Switzerland, pictured, is free this year of tourists and business leaders gathering for the World Economic Forum each winter. World Economic Forum / Visualhunt Skift Take: A big hit to the economy of this Swiss hamlet, but some locals confess to loving the quiet. — Tom Lowry Read the Complete Story On Skift.
The functioning of events has changed over the years. Events have always been of great significance with the primary aim of bringing together people and entertaining them. However, events have changed over time and are not the same as they were a decade back. The rate at which innovation is happening now is so fast that the technologies coming in would be something that one wouldn’t have imagined a decade ago.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Emma Cartmell commented: Like many other event organisers looking to run live events at the moment, this has been another agonising decision. But, as a business, we’re committed to live events and the return on investment they give to our exhibitors, as well as the value they give to our visitors. As a group, if we can’t promise this, alongside the basic safety of everyone involved in our events, we will continue to move our shows to a time when we can. .
If you’re a contracted event planner, whether it's for colleges, weddings, or a corporate setting, you know that marketing yourself is half the job. Your clients won’t just come to you; you have to put in marketing efforts to attract your ideal clients. Now.it’s time to ask yourself: are you utilizing all marketing outlets to ensure your success as an event planner?
Google Analytics is the most powerful platform for gaining insights regarding how well your website converts traffic into inquiries. It allows you to maximize your presence on all of your channels.
The functioning of events has changed over the years. Events have always been of great significance with the primary aim of bringing together people and entertaining them. However, events have changed over time and are not the same as they were a decade back. The rate at which innovation is happening now is so fast that the technologies coming in would be something that one wouldn’t have imagined a decade ago.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
PCMA is offering a CL On Demand registration for select sessions from Convening Leaders 2021. Repackaging your conference content is one way to offer value to your members, says Dave Lutz, CMP. Your annual conference always has offered the best, most advanced, and relevant learning sessions for your profession. If the pandemic has taught us anything, it’s that we should optimize the benefits of this content by thinking beyond the three-day in-person or virtual meeting experience.
From humidity levels to air circulation, what do you need to know to mitigate risk and provide a healthy environment for attendees? Key Takeaways: Avoid venues with a closed-circuit HVAC system that does not introduce outside air. Check that venues are using level 13 or higher MERV filters. Relative humidity levels should be between 50 percent and 55 percent.
We can be certain of two things. Firstly, the power of human connection will drive us together again; and secondly, that meetings will restart small and regional , and then grow in scale. Regional will be followed by national and finally global attendance. But what if we could kickstart that process? In June, IACC broke from the hype of hybrid , to focus on multi-location events and developed IACC MultiPOD.
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