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Image via Instapage. Monetizing your virtual or hybrid event is easier than you think – there are many ways you can help your sponsors, partners, and exhibitors extend their reach and create valuable connections with your attendees in an online event format. We’ve put together this handy guide to help you understand how you can easily offer great value to your partners and monetize your next virtual or hybrid event.
Virtual events have been taking off during the coronavirus pandemic, bringing with them a mix of relief and trepidation. If there’s one silver lining, it’s that attendance rates for virtual events have been multiples higher than their live counterparts. Here's what you need to know to capitalize on the increased reach. The vast majority […]. The post Virtual Events: How to Take Advantage of Higher Attendance Rates by Victoria Copans appeared first on [link].
Eventbrite Kicks Off Pride Month with NYC Pride, SF Pride and other Global Icons The modern LGBTQIA+ rights movement, from Pride celebrations to the very narrative of coming out, is built on leaving isolation behind to find community and togetherness. But in this era of social distancing, Pride festivals around the world have been forced […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
I am getting a little overwhelmed by the many predictions that so-called experts are sharing about the future of face-to-face meetings. The range of opinions–from wild optimism to frightening pessimism–is exhausting to wade through. The news cycle of 24/7 pandemic coverage, conversation and debate has obscured the fact that travel and meeting attendance are not always decisions made by companies but by people.
The Basics. Name: Christina McKenzie. Company: the cocoa cakery. Years in Business: almost TEN!! June 2010-2020. Let’s get down to Biz. So how’d you get into the biz? I (so stereotypically) got watching Cake Boss, and thought, “I can do that!” and tried my hand at a few cakes to practice before my oldest daughters first birthday. That was February of 2010, and by June I was selling cakes to friends and family and had started working on a website.
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The Basics. Name: Christina McKenzie. Company: the cocoa cakery. Years in Business: almost TEN!! June 2010-2020. Let’s get down to Biz. So how’d you get into the biz? I (so stereotypically) got watching Cake Boss, and thought, “I can do that!” and tried my hand at a few cakes to practice before my oldest daughters first birthday. That was February of 2010, and by June I was selling cakes to friends and family and had started working on a website.
We spoke to Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, to prepare event professionals for the challenges of the next few months. The future looks daunting, but there are safe ways to go back to business. The event industry is buzzing with a heated debate about […]. The post Epidemiologist Says the Future of Events Will Be Small and Local by Julius Solaris appeared first on [link].
Part 1 of this series of posts gave an overview of what’s involved in implementing participant-driven breakouts in Zoom. Part 2 explains how to prepare for The Three Questions using Zoom breakout rooms. Read them before diving into this post! In this post (Part 3) I’ll cover how to run The Three Questions using Zoom breakout rooms. Preparing staff to run The Three Questions in Zoom.
“The first Pride was a riot” is heard so often that it’s become a cliche. More than half a century after the 1969 Stonewall Uprising in Manhattan, the phrase stalks every corporate-branded Pride commemoration — a reminder that before this era of widespread social acceptance, LGBTQIA+ people had to break society down before building it […].
2020 will definitely be a year to remember. The COVID-19 pandemic has brought a unique set of circumstances for everyone, especially those planning their weddings. If the pandemic has forced you to rethink your plans and postpone your wedding, you’re not alone – and once you have dealt with the emotions of postponing your wedding, you need to let your guests know what is going on.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Whereas household names such as Eventbrite and Cvent took significant hits in the past few months, virtual event technology companies are thriving. Many report that they can't keep up with demand and others are securing massive rounds of investment. While some event tech giants are buckling under the economic strain of the events industry […].
Festicket surveyed over 110,000 festival-goers to find out how comfortable they feel about returning to live events once the lockdown has been lifted. With over a third of the world currently in some form of lockdown due to the coronavirus outbreak, the live events industry has taken a huge hit. But what about when the lockdown is lifted? Festicket surveyed over 110,000 festival-goers from countries such as the UK, France, Germany and the Netherlands to find out how comfortable they feel about r
Velvet Chainsaw Consulting’s Sarah Michel, upper left, talked with Colleen Creighton, executive director of the American Academy of Suicidology (AAS), and bottom, Jonathan Singer, the AAS board president about the association’s successful digital meeting. Back in March, as the annual meeting of the American Association of Suicidology (AAS20) — scheduled for April 23-25 in Portland, Oregon — approached, the outlook, from board and conference program chair Jonathan Singer’s point of vi
Caroline and JP’s big day at the stunning Hotel X Toronto is a perfect blend of city glam and classic elegance. The couple, who met in March 2015, were set up by their grandmothers – can you say Grandmas know best? After meeting at a Toronto Starbucks for a coffee over one March Break, the two immediately connected but there was one issue – Caroline was living and working in Vancouver at the time.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
What should ballrooms look like when we are all back to meeting again? Meeting planners no longer have to worry about figuring that out. A new event-tech tool could smooth the return to meeting by making it easy to plan room layouts that take each region’s safety rules and recommendations into account. Event-planning platform Allseated announced its new Physical Distancing Tool today.
This week’s #EventIcons is all about Remote Design Week. Because now that everyone is jumping into the virtual event bandwagon, this is something we had to talk about. Remote Design Week managed to do exactly what planners everywhere want to do. It was a massive virtual event with over 50 speakers and a whopping 3,000 attendees! And with such a successful event being planned in six weeks, we wanted to know more.
Jenny and David’s wedding is a love letter to not only their own love story, but also to Shanghai, the bride’s hometown where she spent her childhood with her parents and grandparents. Since Jenny was not able to go back to her hometown after her grandparents passed away, the couple decided to pay homage to her grandparents by choosing “Old Shanghai” as the theme of their big day.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
How are you handling the shift to virtual events? While the meeting landscape is different, it’s also the same. McNeel Keena, vice president of product management at Cvent, talked about the implications for planners of this and much more in the latest Smart Meetings Accelerator, “ Best Practices to Accelerate Your Pivot to Virtual Events.”. For instance, he also shared insight into how to keep your attendees engaged in the virtual world.
Birmingham 2022 has released the names of local businesses it will be working with over the next two years, providing a timely boost for the region’s marketing and creative services sector. Despite the difficult climate caused by the Covid-19 pandemic, Birmingham 2022 is continuing to appoint new suppliers and is focusing, where possible, on awarding contracts to businesses based in Birmingham and the West Midlands.
Is it ever okay to uninvite someone from your wedding? Let’s be honest, this is a cringe-worthy question and you may be sweating even thinking about having that conversation with one of your guests. But here’s the thing: relationships can change and you my end up have a falling out with friends or family. It’s rare, but every once in a while a couple might feel the urge to uninvite someone they’ve already asked to the wedding.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
You know the feeling.you're in the thick of planning an upcoming event and are trying to figure out what new engagement formats to use to excite your guests. But a wrench has been thrown into the mix: this event is virtual. Now, you have to think about what event formats are available, will they be engaging enough, will attendees participate in them?
Want the lowdown on all things event tech? In your inbox, every week. . China has been one of the first countries to bring back live events since the pandemic took hold of the global economy – and many are watching closely to see what kind of new preventative measures future events will need to put in place to protect attendees and keep them safe. One such measure is the use of body temperature scanners – which is one of the many interesting news stories we cover in our technology round-up thi
So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals. That is, of course, up until the moment the industry saw itself facing an unprecedented challenge.
Editor’s note : The lawyers quoted in this article are not providing legal advice. If you are seeking legal advice, consult with a professional. When you begin planning in-person meetings again, the last thing you want is for an attendee to suddenly become ill and blame you for it. In the post-COVID-19 world, you must protect yourself not only physically, but also legally.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. For years now, event professionals have figured how and what to demand sponsoring any physical event, but due to the current crisis posed by the pandemic events are now pivoting to virtual. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.
Frankfurt/London, 28 May 2020. The Strategic Alliance of the National Convention Bureaux of Europe has released the results of a study on “The Impact of Coronavirus on Europe’s Convention Sector”. The analysis, prepared by Tourism Economics, aims at providing a constructive narrative of the meetings and conference sector’s pathway through the crisis, towards recovery, and has developed three scenarios to reflect the possible range of outcomes from this crisis.
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