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True story: In the midst of my career as an event planner, I needed an event management solution that would satisfy the fanatical data security requirements of my employer at the time. But the tool also needed to be intuitive enough for non tech-focused types (i.e., me) to use. After a multi-month search, we signed with a software company that promised its application would check all the boxes.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
So, what are we doing tonight? If you’ve ever traveled somewhere new or even attempted to plan an evening that. The post How To Promote Your Event To Increase Attendees appeared first on Caterease.
Good news: Some of your attendees are willing to spend more than you charge for your event. Especially if you offer them an enhanced experience in return. VIP and tiered ticket programs let you offer attendees the exact experience they’re looking for — at the exact price they’re willing to pay. This means event upgrades, […]. The post 25 VIP Event Ideas That Will Really Impress Attendees appeared first on Eventbrite US Blog.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Here are what I think are the two best free easy ways to create graphics for blog posts and presentations if you’re not a graphics wonk. (Note: I am not a graphics wonk.) I’ve written over five hundred posts on this blog over the last ten years. As they tell you in SEO School, every post has at least one image. I often find an appropriate image on the web, but sometimes I feel inspired to create a graphic that fits better.
Conference bags must breed in the dark: everyone seems to have at least a dozen stuffed in the back of their closet. A conference event swag bag should be more than a hole with handles. Conference gifts and corporate goodie bags account for more than $20 billion worth of business worldwide. A functional, stylish […]. The post 30 Ideas for Conference Bags People Won’t Throw Away by EventMB Studio Team appeared first on [link].
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Conference bags must breed in the dark: everyone seems to have at least a dozen stuffed in the back of their closet. A conference event swag bag should be more than a hole with handles. Conference gifts and corporate goodie bags account for more than $20 billion worth of business worldwide. A functional, stylish […]. The post 30 Ideas for Conference Bags People Won’t Throw Away by EventMB Studio Team appeared first on [link].
I want to share with you my personal story. I faced this event email subject lines prob lem 4 years ago when I just started my career in marketing. Luchia, my marketing manager, gave me a task to create, don`t really remember, I think, 15 different event invitation letters, that we were going to send over by email. “Well, not a problem at all”, I said.
As Sally Fields famously said in her Oscar acceptance speech, “You like me, you really like me!” That sentiment is at the heart of all awards ceremonies: Receiving recognition for your hard work and contributions in a room full of your peers is not only emotional, but truly gratifying. But not all award ceremonies […]. The post 20 Ideas for Hosting a More Memorable Award Ceremony appeared first on Eventbrite US Blog.
Whatever the occasion, some of the best in the business share their expertise on how to successfully throw an epic party. The post 12 Expert Tips on How to Throw an Epic Party appeared first on Eventbrite UK Blog.
Designing a great event experience starts with finding a venue that serves your event goals in a city that appeals to your attendees. For event planners, it’s a delicate balance between finding a functional space and finding a place that will excite their audience. Personalization and experience design are leading trends in event planning, […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Wall platforms could help put your mind at ease. Have your different social media feeds appear on various displays via one platform to save you time and effort.
In their everyday lives, attendees have a new normal for getting places. They push a few buttons on their smartphone, and — voila! — a car arrives. The rise of ridesharing has made a profound impact on our collective car-driving habits. An astounding 58% of people who recently discarded a vehicle did so because they can […]. The post Lyft on What the Rise of Ridesharing Means for Your Events appeared first on Eventbrite US Blog.
Knock knock – it’s facial recognition for events! You already know that the Event Tech Podcast is all about the latest and greatest technologies. And of course, the ones you can use to make your event go from good to outstanding! For the last few weeks, we’ve explored everything from interactive VR experiences to machine learning and events.
When the UK’s restaurant industry experienced its #MeToo moment earlier this year, friends Mex Ibrahim and Janie Ash responded by launching an initiative aimed at supporting and celebrating women in food. As allegations of sexual misconduct surfaced against a number of male chefs and restaurateurs, Mex and Janie felt it had never been more important for […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The correct timing of events can play a vital role through the whole event organisation process. Without a properly considered timetable, you risk missing significant due dates that are critical to your event’s success. So, when you get down to the arrangement of events, consider using an event planning timeline template and tips to ensure that it all runs effortlessly.
When a curious event-goer lands on your website, you’ve only got 10 seconds to capture their attention. Will your event website grab someone’s attention in such a short amount of time? If it’s not, that might be because event websites are very different from every other website. And if you don’t understand why your site […]. The post What Attendees Look for On Your Event Website appeared first on Eventbrite US Blog.
[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. When done strategically, event sponsors offer significant opportunities for both the sponsor and the organization itself, presenting crucial marketing tactics and support for the event. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Wall platforms could help put your mind at ease. Have your different social media feeds appear on various displays via one platform to save you time and effort.
The best events don’t always start with a business plan. Often, they start with a spark. Someone has a passion they want to share, and a great idea about how to share it. They’re moved to bring people together around a vision, so they make it happen — even with no event planning experience. And […]. The post How Ariel Waldman’s Science Hack Day Grew to 7 Continents appeared first on Eventbrite US Blog.
Dreaming of a bigger budget? You’re not alone. The 2019 Eventbrite Pulse Report found that the second key concern for event organisers is insufficient budgets. Just under 45% of respondents said it was a challenge for them in 2018 and, although it looks like budgetary pressure is expected to improve this year, 37% of organisers […]. The post 4 of Your Most Costly Event Expenses (and How to Reduce Them) appeared first on Eventbrite UK Blog.
Welcome to the second edition of the AV Audi today we are back at it and breaking down AV quotest! As you know, analyzing AV quotes can be a pretty stressful job. So here at Endless, we want to help you make this task as seamless as possible. We are breaking down AV quotes live and walking you through each step, so you can be better educated on how everything works.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The first modern public exhibition took place in London during 1756, when the recently established Royal Society for the Encouragement of Arts, Manufactures and Commerce held the first in a series of fine art exhibitions. Since then the question has always been, “how successful was the exhibition, was there value generated and any sign of a return on investment?
The thought has probably crossed your mind a few times.“Does my event really need its own website, separate from my organization’s??”. The short answer is yes, absolutely! We get it, though: With everything else you’re managing, adding a website to that list can feel overwhelming. But the benefits are so worth it. “Benefits, you say?” Of course!
Mistakes happen — even to the most organised event planners. It’s hard to be perfect when you’re juggling endless details and deadlines, corresponding with dozens of caterers, and trying to woo sponsors, all at the same time! After all, you’re only human. Take a look at some of these common event planner mistakes to see […]. The post 4 Mistakes Every Event Planner Makes At Least Once appeared first on Eventbrite UK Blog.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Time is one of the most important assets for those who plan events. But it’s not nearly as important as energy and mental stamina. Even if you have plenty of work hours ahead to finish the planning or logistic assignments, if you’re too tired, you won’t do much.
The final piece in our first series of Unpopular Opinion articles looks at the subject of fake news, and how industry ‘experts’ who speak at events may need to rethink how they create their content. I have the great privilege of speaking and hosting at many events all over the world, but there is one thing that drives me nuts: The pervasive problem of people standing on stages, sitting on platforms and claiming unverified facts and sprouting false claims in a time where there is no excuse to not
Today we’re tackling luxury experiences and events all the way from…a luxury location! This week’s #EventIcons looks even better than usual, coming directly from The Resort at Pelican Hill. This wonderful place is the epitome of the word lavish. Surrounded by the most beautiful views, imposing villas, and quite a bit to teach when it comes to luxury experiences and events.
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