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The events industry reeled as large-scale gatherings were shut down, and they will likely be among the last activities to reopen. Without the draw of physical locations, destinations will have to find a new role in the recovery of the industry. Most locations still have an outright ban on anything more than the smallest […]. The post The Role Destination Marketing Can Play in the Recovery of Events by Angela Tupper appeared first on [link].
If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. We’re on content overload and it’s only going to get noisier as the pandemic lingers. The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009.
Virtual events have been around for more than a decade now, but until the coronavirus pandemic of 2020, they were often more a novelty than a necessity for most event industry professionals. Now the global shutdowns triggered by COVID-19 outbreaks have forced many of us to reconsider our understanding and opinion of and need for live online events, mainly because they are the only viable option to reach attendees and continue connecting with our audiences.
If you’ve ventured outside anytime in the last few weeks, chances are that the desolate scene beyond your front door is a bit unsettling. But know this: Even though folks aren’t congregating in person (in accordance with stay-at-home orders the nation over) the online world is an entirely different subject. Across the web, a diverse […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
As many couples are being forced to postpone their weddings, vendors in the special event industry – composed almost entirely of artists, solopreneurs, and small business owners – have been hit especially hard by the COVID-19 pandemic. For most vendors, their main source of revenue is generated through the summer wedding season, meaning that many rely on just a few short months to support themselves and their families.
My mother used to tell us that “things are going to be different” as we drove home from our annual summer beach vacation. It was her way of getting the family focused on the upcoming routine and discipline of school and work. I remember feeling that her words were both a warning and a promise of adventures yet to come. That lesson is easily applied to the challenges that lie ahead for associations considering alternatives and augmentation of their future live events.
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My mother used to tell us that “things are going to be different” as we drove home from our annual summer beach vacation. It was her way of getting the family focused on the upcoming routine and discipline of school and work. I remember feeling that her words were both a warning and a promise of adventures yet to come. That lesson is easily applied to the challenges that lie ahead for associations considering alternatives and augmentation of their future live events.
The COVID-19 pandemic is profoundly disrupting the events industry, and virtual events appear to be the only immediate way forward. However, the terrain is still quite unfamiliar to many, and the format presents new challenges. New roles are emerging among event professionals to ensure the success of these events. The COVID-19 pandemic has wreaked […].
COVID-19 has ground the Live Experiences economy to a halt. However, our timeless need for human connection remains as strong as ever. Eventbrite has seen a significant shift in consumer behavior with a 9x increase in searches for “online events” on our platform as people are craving ways to connect. With a 1,000+% year-over-year rise […].
Last week I shared protocols for “ who goes next ?” at meetings. This week it’s time to cover a closely related topic: who goes first ? When everyone shares at a meeting, someone has to start! There are two scenarios to consider: facilitating a discussion for a single group, and providing directions for choosing who goes first when simultaneous small group discussions are needed or desired.
The Basics. Name: Brent Miller. Company: Brent Miller LIVE. Years in Business: 10. Let’s get down to Biz. So how’d you get into the biz? I truly didn’t mean to! I moved to Toronto years ago to be a rockstar and began performing at weddings on the weekend as a side job to pay for my rock star dreams. Little did I know that these weddings turned out to BE my rock star dreams!
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
As many countries announce the easing of lockdown measures, many event professionals wonder when we will meet again. Technology will make some events possible. Here is an overview of what to keep an eye on. The current outlook for the event industry is a complex one; the new normal of events looks challenging. Venues […]. The post The Technology That Can Make Events Possible in a Pandemic by Julius Solaris appeared first on [link].
Held before the museum's temporary closure due to COVID-19, the California Science's Center's annual Discovery Ball shook things up with two out-of-the-box themes and a new after-party layout.
To kick off a new week, we’re going to lay out the most common virtual event mistakes. Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. And that will, invariably, lead to a few mishaps. There are still plenty of misconceptions flying around in regards to virtual events. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual e
Sonia and Chris brought a glamorous garden flair to a classic style for their big day, and the results are stunning. Under the guidance from the brilliant planner Rainbow Chan Weddings and Events , their indoor and outdoor celebration at Madsen’s Banquet Hall is filled with romantic vibes, sophisticated touches and organic beauty throughout. Thankfully the talented lens of Will Reid Photography was on hand to capture each beautiful moment.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In the weeks since the coronavirus outbreak ravaged the events industry, event professionals around the globe are uniting to join the fight against Covid-19. Competitors become collaborators as lending a helping hand might be the lifeline they need to weather the storm. The events industry has been one of the hardest hit by the […]. The post Competing Event Industry Players Ditch Rivalries to Fight Covid-19 by Victoria Copans appeared first on [link].
By Graham Simon, managing director of Delegate Select. After years of lurking in the wings, virtual events have been thrust centre stage, courtesy of Covid 19. Because of their novelty, no-one can yet claim to be an authority. But based on 12 years of providing software solutions to the event industry, here’s my list of do’s and don’ts: 1. Make your event an event!
Without a clear purpose or business plan — among other issues — your digital event achieve the results you wanted. Don Neal. As a result of the coronavirus pandemic, by now, you have either canceled or rescheduled your 2020 live event, are keeping a close watch on it as the date nears, or decided to launch a new virtual or hybrid event. Regardless of which of these options you’re pursuing, you will need to have the capabilities to deliver a virtual event in the future, and most likely forevermor
If there’s something good to come out of COVID-19, it’s that it’s given many business owners the increasingly rare opportunity to pull themselves from the trenches of daily operations and instead, begin focusing on their business from a bigger picture, bird’s eye perspective. This is key. Any successful entrepreneur will tell you that! Among other things, part of this perspective means evaluating your online presence in preparation for when things return to normal.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Cambria Hotel Nashville Downtown, as viewed on 3D platform Matterport. Matterport Skift Take: Whether it's Zoom, FaceTime or VR, it's essential that hotels continue offering site visits to travel managers and meetings planners to plan for growth in the coming months. — Matthew Parsons Read the Complete Story On Skift.
While fashion's biggest night of the year has been postponed due to COVID-19, we're still celebrating with a look back at 10 of the event's most steal-worthy event design moments over the years.
Temperature checks, reduced occupancy and increased physical distancing in shared spaces—these were some of the protocols floated by hospitality partners and meetings professionals as they sketched out what a return to travel after COVID-19 shutdowns will require. Those steps, and others, will be necessary to both reduce risk and assure transient travelers and event groups that safety is everyone’s top priority, according to more than 300 participants in the first-ever virtual Financial & In
Planning a wedding is hard – planning a wedding when you are in a long distance relationship is even harder! Unfortunately, it is a reality that a lot of couples are facing right now as we head into week 589 of the COVID-19 quarantine! While it may seem like an exercise in futility to be planning a wedding during all this uncertainty, it may also help give you some sanity and feel closer to your fiancé if you find yourselves apart.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Preparations for your event might be in full swing, but there are still virtual event concerns you must address! Here at Endless, we’ve been on a quest. A quest to help you dive into the world of virtual events as seamlessly as possible. And during this journey, we’ve already covered some relevant topics. For instance, we gave you an overview of how to convert an in-person experience into a virtual one.
Standups — or short meetings — can be a great tool for teams who are having to shift skills in order to meet the needs of digital event planning. As we move into May, the immediate future of live events remains uncertain. Joe Colangelo, CEO and cofounder of Arlington, Virginia–based Bear Analytics , a consulting and tech firm for associations and events, said that associations realize that they must pivot faster.
It’s the question we have all been thinking. The event industry has been turned upside down, events that take months, even years to plan have been postponed or cancelled, and virtual platforms are all the rage, claiming they can be just as good as the real thing.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Remote work is the new normal. And not just for the events industry, but for many people around the world. The current state of things surrounding the global pandemic forced companies to take quick action. In many ways, remote work can be a blessing. It affords more freedom, a better balance between personal and professional life, and overall more productivity.
Just like in-person experiences, virtual events also need a powerful marketing campaign. While many principles remain unchanged and are to be applied just […]. The post How to market a Virtual Event appeared first on Oveit.com.
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