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Gamification is a topic our clients often mention to our dedicated account managers. With q uestions ranging from “ how does it work ?” to “ what can we do better ?” , gamification has become an enticing factor a n d an answer to keep ing attendees engaged during multiple-day events and everyday team meetings. Since becoming a staple in virtual events , gamification is now a dri ving force to ensure a fun and diverse way to engage with attendees.
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Then came March 2020, and with it, huge changes. Event technology is no longer just one aspect of an event.
Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard ) are turning their attention to future hybrid and face-to-face (f2f) events. While everyone keeps saying that hybrid is here to stay, most association event pros have limited bandwidth and budget to plan and execute robust in-person and digital events simultaneously.
They say you only have a matter of seconds to make a good first impression. Well, the same goes for your event, and this is where event branding comes in. When it comes to attracting your desired attendees, event marketing and branding go hand in hand. You might be using a mix of marketing methods, but if […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
You just got the news that your friend is tying a knot for the second (or third) time. Nowadays, second marriages are becoming increasingly common, and even though it shouldn’t be a big deal… it can be a tricky situation to navigate. Here are six things to avoid saying to your friend before their second marriage: 1. Are you doing _ this time? Trust us, while preparing for their second, or even third wedding, your friend does not want to hear you ask about how this wedding will compare to the pre
5 trends that are transforming events in a pandemic world. We have now reached the one-year anniversary of the global COVID-19 pandemic: one year since the world and the events industry has turned upside down. During this time, we have seen the entire industry pivot from in-person to virtual events while event professionals scrambled to find footing on unstable grounds.
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5 trends that are transforming events in a pandemic world. We have now reached the one-year anniversary of the global COVID-19 pandemic: one year since the world and the events industry has turned upside down. During this time, we have seen the entire industry pivot from in-person to virtual events while event professionals scrambled to find footing on unstable grounds.
Recently, I’ve been appearing as a guest at college event planning and hospitality courses to talk about meeting design. (I love to do this. Teachers, please contact me , it’s free!) Rather than lecture for an hour, I’ve been using an Ask Me Anything (aka AMA ) meeting format. Here’s why I think Ask Me Anything is almost always a better session format than a lecture.
It’s been a year since the pandemic upended life as we knew it, creating a new normal that forced us to put space between one another. But even as lockdowns rippled across the globe and social distancing became a fact of life, people still felt a deeply human urge to congregate and connect. Eventbrite creators […].
Zim and Daniel’s winter wedding at Palais Royale is giving us all the wintery, glam, romantic vibes. From the bride and groom’s love-filled first look to the warmth and magic of their venue, the couple’s special day is definitely Pin-worthy. Consultant Cherry & Baker Event Specialists helped bring the couple’s wedding dreams to life and we’re sure you’ll fall in love with this winter wonderland of a celebration.
There is no argument about it: promoting events for your business on your website can be difficult. It is so easy to overdo promotional content, overwhelm your customers and site visitors, and oversell the event entirely. Here are some ways to use your website's design to promote your events without going over the top. First of all, you need to decide whether you should do your web design yourself or make the more expensive, but probably worthwhile, investment of engaging a professional web desi
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The church seating layout is used for houses of worship, but it’s also found in lecture halls, performing arts centers, and conference spaces. You may already recognize it from an event you’ve planned or attended at a university, seminar, or yes, church. But what is the church seating layout exactly, and why is it used for events outside of churches?
When you’re planning an event, you want to sell as many tickets as you can, but you also want to keep your attendees happy. A ticket transfer allows you to do both. Offering ticket transfers gives your attendees more flexibility and allows them to adjust their event participation as needed. Perhaps an event registrant has […].
The months between November and April often get overlooked as the perfect time to host a wedding or take outdoor engagement photos but there are actually endless reasons why this cold, snowy weather can actually be one of the best times to celebrate your love. We are so fortunate to live in a country with changing seasons, and there’s so much beauty to take advantage of in each one – winter being the most underrated of them all!
Table of Contents. First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event , E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage. Networking, engagement and audience satisfaction were through the roof during the event, a testament to the ideas in this article.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Outernet London, the immersive media, music and culture district opening in central London in Winter 2021 have appointed Joe Russell as events director. Joe will lead on activations across the various venues and spaces, with a particular focus in the coming months on launch client events. Outernet’s enormous main public atrium – The Now Building – will feature a 4-storey high, 360 degree, 16k interactive screen surface and will be fully rigged to accommodate high-impact staging and p
Activision's Blizzard unit has laid off 50 employees working in live events as the pandemic has caused the company to rethink the future of that business. Tarcil Tarcil / Flickr Skift Take: Perhaps a telling sign about the permanence of the pandemic's impact on live events. A year after Activision's Blizzard events screeched to a halt, executives announced it was laying off 50 workers assigned to esports events. — Tom Lowry Read the Complete Story On Skift.
As we prepare for another wedding season, however that may look, we’ve got just what you need to get into the wedding spirit. With so many iconic on-screen weddings out there, we thought it would be fun to round up a couple of our favourite TV weddings! Spoiler alert: most of these weddings don’t go exactly – or at all – as planned, creating some of the most special moments.
Table of Contents. First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event, E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage. Networking, engagement and audience satisfaction were through the roof during the event, a testament to the ideas in this article.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Major events with large crowds at football stadiums and smaller scale functions at live music venues in England are set to be piloted in the spring ahead of the planned widespread relaxation of coronavirus restrictions in June. The Department for Digital, Culture, Media and Sport (DCMS) said about a dozen events, including the world snooker championships and the FA Cup final at Wembley Stadium, were being lined up as “test events”.
We’ve all had to work together to get things done virtually. Zoom especially has been the ultimate tool for connecting and working with just about anyone you think could use your help, or vice-a-versa. Lately, we noticed that all this collaboration has led to some really unique brand partnerships, and some even more unique events. Here are a few examples of how businesses, brands, and organizers are joining forces to create better, more creative, and more connected events.
Weddings can prove to be one of the best times of your life… and also one of the most hectic! Especially if you are having a short engagement , you will find that the time between ‘YES!’ and ‘I do’ will fly by. This goes double if a sibling, or close relative gets engaged at the same time as you. . Unsurprisingly, this actually happens a lot. Since a lot of siblings are close in age, milestones tend to happen within a few years of each other – your first steps, losing your first tooth and of cou
In early February, NYU’s Jonathan M. Tisch Center of Hospitality launched a brand new Hospitality Innovation Hub. “The state-of-the-art facilities of the new HI Hub offer students, start-ups, established industry partners and investors opportunities to learn, discover, innovate and invest,” noted Associate Dean Nicholas Graf. The HI Hub houses the Experiential Learning Lab, serving as both a classroom and event space where students will put theoretical knowledge to the test, employ best practice
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
More than 165 attendees recently participated in the inaugural Women in Exhibitions Network (WIEN) North America chapter Zoom event March 8 in celebration of International Women’s Day. The virtual event featured three female leaders in the exhibitions industry: Nancy Walsh, President of North America, Informa Mary Larkin, President, Diversified Carrie Freeman Parsons, Chair, Freeman.
Accor joins Hilton and Marriott in the effort to lure back meetings and events in addition to leisure guests. Hospitality firm Accor, whose hotel brands include Fairmont, Sofitel, Orient Express, and Raffles, has announced a partnership with healthcare-technology provider x.labs to provide optional Covid-19 testing for guests at all properties in the U.S. and Canada.
In 2020, virtual events became a necessity. COVID-19 resulted in lockdowns, closures, and strict social distancing requirements, quickly halting all in-person events. Event creators had to adapt quickly to reimagine their events in a safe virtual space. Fortunately, virtual platforms have allowed events to continue despite lockdowns. In 2021, people who are growing weary of […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Award-winning UK event software provider, VenuIQ, has expanded into Europe following an increase in overseas demand for its virtual and hybrid event platform. As part of its expansion, the business has appointed a new representative, Frantzy Dorlean, to assist event organisers in France and neighbouring countries with the smooth running of their activations, both virtual and hybrid.
The Events Industry Council is gearing up for a global economic-impact study that will quantify losses from the pandemic. It’s been more than two years since the Events Industry Council released the Global Economic Significance of Business Events study, and the world has been through a lot since then. As a result, the umbrella organization for the meeting and convention industry has set its sights on a similar study, with a twist.
Philosophy Purpose Platform: Creative Strategies, Concepts and Activations for Audience Engagement took place on Thursday, 11th March and attracted a worldwide audience from the UK, North America, Texas, Canada, Spain and Switzerland.
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