Bizzabo
FEBRUARY 4, 2021
Event KPIs (key performance indicators) are the best way to track and measure your event's success. How do you decide which are the most impactful KPIs to measure? We will walk you through 22 event KPIs and how you can apply them to your event below. When determining KPIs, your event goals and desired event outcomes are the best places to start. Goals will guide what you should measure to determine event success.
Eventmobi
FEBRUARY 3, 2021
After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. What best practices will be essential in this new landscape? While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Before the pandemic hit, most hybrid events treated the virtual audience as an afterthought.
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Event Industry News
FEBRUARY 4, 2021
Working with the Music Venue Trust (MVT) and approved for trial by the DCMS, start-up company You Check will test its new health passport with live audiences as a means to safely reopen UK music venues. Pencilled in for the 100 Club in London and Bristol’s 250 capacity Exchange, the first test events can’t come soon enough. According to MVT research more than 400 grassroots music venues are at imminent risk of being closed permanently.
Conferences that Work
FEBRUARY 1, 2021
Gamification “makes about as much sense as chocolate-dipped broccoli” Education professor Amy Bruckman , coined this analogy in a 1999 paper on game software design: “Most attempts at making software both educational and fun end up being neither. Fun is often treated like a sugar coating to be added to an educational core. Which makes about as much sense as chocolate-dipped broccoli.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventSource
FEBRUARY 3, 2021
We can certainly all benefit from a little extra love these days! Valentine’s Day is coming up fast and with everything closed down, couples are on the hunt for unique, tasty, and romantic meal ideas to help spice things up! We got you covered – many of Toronto’s top caterers are offering up some at-home Valentine’s Day delivery ideas that are sure to please the palate.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventbrite UK
FEBRUARY 4, 2021
You’ve put a lot of time, resources, and money into planning your event – now you have to make sure it’s well attended so that all of your hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […]. The post The Best Free Ways to Market Your Event appeared first on Eventbrite UK.
GEVME
FEBRUARY 1, 2021
Hybrid events aren’t a new concept; however, these events have existed for a while now and have come to be known worldwide recently during the ongoing pandemic. Most companies didn’t sort to have virtual meetings or work from home. Still, we noticed that a significant number of people began to like virtual meetings and virtual events mainly because it gave them the flexibility of location.
EventSource
FEBRUARY 1, 2021
There’s a reason that summer weddings are so popular – the weather! Warmer temperatures and longer days mean that having your wedding outside is not only possible it’s almost preferable! So, if you are planning to have an outdoor wedding, here are some things that you don’t want to leave off your list! Shelter Regardless of the weather, having some sort of shelter should be priority number one on your list!
Endless Events
FEBRUARY 5, 2021
On this week’s episode of #EventIcons, we’re happy to introduce one of our amazing partners. Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events. One of the many trends we identified for the upcoming months was the implementation of mixed reality in digital experiences.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
FEBRUARY 3, 2021
The NHS Confederation has celebrated the successful conclusion of its latest virtual event for the leadership of the NHS, created by award-winning events software provider VenuIQ, to meet necessary COVID-19 restrictions. . The annual PNC Network Conference took place on 11th November 2020 and welcomed 1000 delegates nationwide to discuss the innovation and issues in primary care.
GEVME
FEBRUARY 1, 2021
Hybrid events aren’t a new concept; however, these events have existed for a while now and have come to be known worldwide recently during the ongoing pandemic. Most companies didn’t sort to have virtual meetings or work from home. Still, we noticed that a significant number of people began to like virtual meetings and virtual events mainly because it gave them the flexibility of location.
EventSource
FEBRUARY 4, 2021
Stephanie and Teddy’s city chic wedding at the Four Seasons Hotel Toronto is definitely a sight to see! Perfectly curated by the creative team at Helen Q Events , the couple’s big day is a perfect blend of delicate and refined details with a dash of modern flair. Shot by the brilliant lens of AGI Studio , you’re going to want to check out this gallery!
ePly
FEBRUARY 3, 2021
Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. (And we all know, time is money.) Tack on travel fees for a national (or international) in-person event and, well, it can be a bit of an uphill climb asking attendees to spend hundreds, even thousands to attend your event.
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Event Industry News
FEBRUARY 4, 2021
While the future of music festivals in Oxfordshire is still uncertain due to Covid-19, some organisers are doing everything they can to ensure they can go ahead in 2021. This includes the organisers of Truck Festival in Steventon and Cornbury Festival at Great Tew. Truck is scheduled to take place from July 23-25, while Cornbury is scheduled to take place July 9-11.
Expo Pass
FEBRUARY 2, 2021
Ever wanted to turn that big virtual presentation into an animated short? Or maybe add some illustrations, graphics, or engagement tools? Or maybe you just want to turn yourself into a potato on Zoom! It’s all possible in the virtual world these days — even the potato. In this article, we take a look at all the best apps and add-ons that can help take your next virtual presentation, or Zoom meeting, to the next level!
EventSource
FEBRUARY 2, 2021
Susan and Mike’s micro wedding is a lesson in how to blend the traditional and the personal, on a micro scale! Due to COVID-19, the couple had to cut their original guest list, resulting in 100 guests outdoor and 50 guests for the indoor reception. But the couple, along with the brilliant team at Destiny Weddings , made it work and then some (including a rainy wedding day)!
PCMA Convene
FEBRUARY 2, 2021
Hybrid events, like the recent Convening Leaders 2021 which help a live event at the Marina Bay Sands in Singapore (above), are the next iteration of events during the pandemic. (Syafiq AB photo). The pandemic forced massive innovation for the business events industry after an initial swirl of false starts and stops, event postponements, meeting cancellations, massive layoffs, and upended traditional business models.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Industry News
FEBRUARY 4, 2021
Harlan Davis is vice president of Product and Innovation at US-based GDS Group. In business for nearly 30 years, GDS started as a publisher, producing B2B journals for select markets including retail and healthcare, before moving across to events in 2005. Running between 50 and 100 executive summits every year pre-pandemic, for clients as illustrious as IBM and Dell, the GDS model already incorporated the virtual world so was a few steps ahead come the travel restrictions and lockdowns.
Bizzabo
FEBRUARY 5, 2021
Event engagement is a critical component of a successful event. Keeping attendees participating has always been a challenge, but this gets even more complex in a virtual setting. In this article, we will show you the best ways to maximize event engagement at your next event. Let's dive in! More than half (67.7%) of event marketers find it more difficult to keep attendees engaged during sessions at virtual events.
Eventsforce
FEBRUARY 3, 2021
Want the lowdown on tech trends and virtual events? In your inbox, every week. Right now, virtual events will likely stay the dominant player in the events space for at least the next six months of the year. However, as we start to see the impact of Covid-19 vaccination programmes and lockdown restrictions slowly start to ease, in-person events will return – albeit in a modest size.
PCMA Convene
FEBRUARY 3, 2021
Respondents to the January Dashboard survey shared their thoughts on the cost of hybrid events like Convening Leaders 2021 (above). (Syafiq AB photo). When we wrapped up the December Recovery Dashboard survey results, we noticed that both planners and suppliers reported feeling significantly more hopeful than in November. We attributed that to the timing of the survey, which went out the same week that the first wave of vaccines was being given to health-care workers.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Industry News
FEBRUARY 3, 2021
Yesterday, (2 nd February,) the future of the UK’s world-leading music festivals and the live events supply chain were left in the hands of MPs during a critical parliamentary committee inquiry this morning. The committee, led by leaders in the industry, discussed the impact of COVID-19, the support needed for events to safely return, and urged for a government-backed insurance scheme.
Special Events
FEBRUARY 4, 2021
Chat marketing is easy to automate so it offers a streamlined sales funnel and an immersive client experience, all for minimal effort.
SmartMeetings
FEBRUARY 2, 2021
We’ve all been to virtual events before—conferences, webinars, online summits, or fairs. Some were great, others—not so much. When a virtual event is effective, it can help with sales, building a reputation and expanding a professional network. When it’s bad, the viewers are disengaged or even upset that they’re wasting their time. The script is what drives the flow of a virtual event.
Event Leadership Institute
FEBRUARY 4, 2021
Grainger Show is an annual event that brings together Grainger customers, vendors, and team members to share great ideas, new products, and strategies for working smarter and more safely. This live event draws around 6,000 customers, 4,000 team members, and 3,000 exhibitors from 550 companies during an average year. But 2020 was not an average year.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Industry News
FEBRUARY 1, 2021
The Coachella Valley Music and Arts Festival will not go ahead in April 2021. Dr. Cameron Kaiser, the public health officer in charge of Riverside County, where Coachella is held, made the announcement today (January 29). Dr. Kaiser signed a public health order cancelling the festival, citing the ongoing coronavirus pandemic. Due to the pandemic, Public Health Officer Dr.
Special Events
FEBRUARY 4, 2021
You need to pull out all of the stops when giving property tours.
SmartMeetings
FEBRUARY 1, 2021
When members of the Smartie community reach out with an idea, we listen. So, when Megan Finnell, director of meetings and conferences with MGMA, pinged me with an invitation to join Clubhouse , I jumped on it. For those who haven’t had a chance to sit in on some of these high-energy conversations on what is billed as a drop-in audio chat social media platform, the iPhone-only, invitation-only feed seems to be popping up everywhere, including an exclusive announcement from Elon Musk about Dogecoi
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