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Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions. Historically, event sponsorship has been transaction-based, where events like yours would identify generic forms of exposure — like tickets, trade show booths, and logo placements — for brands to sponsor, then sell […].
It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Formerly a concept mostly restricted to the world of gaming and science-fiction literature, the metaverse has now paved its way through the events industry as an exciting approach to enhancing the event experience.
Earlier this month, the folks at Gatherly kindly invited me to host an event of my choosing for their clients and potential users. I decided to facilitate an online workshop in Gatherly that took full advantage of the platform. This coming June will mark my 30th year of designing and facilitating participant-driven and participation-rich meetings. So I designed the workshop as an “ Ask Adrian Anything ” about meeting design and facilitation.
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Every single detail came together like a dream at Lauren and Shaheen’s rustic elegant wedding at Langdon Hall. The couple, who met while working at the same company (and still do!), have built their relationship around humour and affection for each other. Proving that opposites attract — Lauren is more an explorer and Shaheen is more of the home body — their complementary nature is evident throughout their beautiful big day with vintage flair blending with modern elegance.
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Every single detail came together like a dream at Lauren and Shaheen’s rustic elegant wedding at Langdon Hall. The couple, who met while working at the same company (and still do!), have built their relationship around humour and affection for each other. Proving that opposites attract — Lauren is more an explorer and Shaheen is more of the home body — their complementary nature is evident throughout their beautiful big day with vintage flair blending with modern elegance.
“Take a step back, take a minute and realize that you didn’t just survive through the pandemic; you actually thrived, and awareness of your value and the value of what we all do is at an all-time high,” spoke Emily Scheiderer, director of education, sales and services at Destinations International, during last week’s Smart Chat Live! webinar, “The RFP of the Future.”.
How experience-based ‘good will’ is driving affinity for the network’s hit drama series. Registered attendees could shop wares and snacks, and receive entrepreneurial advice. As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los Angeles-based real estate business, the brand built a po
Mother’s Day is on May 8th, and after the past couple of pandemic years, we could all use an excuse to make a fuss over Mom. For a while, having everyone in the same venue was but a distant memory. But this isn’t the case anymore, with in-person events making a comeback in 2022. As […].
In episode #39 of the Event Manager Podcast, we talk with Cathy Breden, executive vice president, and chief operating officer at the International Association of Exhibitions and Events (IAEE), and CEO of the Center for Exhibition Industry Research Foundation (CEIR). We discuss the recent findings from CEIR’s research and cover some eye-opening topics including: Real-world […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In the world of destination events, we often conduct whirlwind site inspections to scope out a new city or country, inspect our top hotel candidates, and experience every possible component of our future event there. Sites are typically fly-in, fly-out and, if we are lucky, we squeeze two or three nights in to accomplish oh-so-much. On the opposite side of the spectrum, there is the “slow travel” movement where it’s all about meaningful immersion and taking our time to authentically learn about
In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over frill. To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suite
The UK is moving forward with its Protect Duty legislation, a new set of rules requiring venues to assess and address the risk of terrorist attacks. What will these changes mean for the UK’s event industry? In 2017, Figen Murray’s son, Martyn Hett, was killed in the Manchester (UK) Arena Terrorist attack. Tragically, 22 people […]. The post Years-Long Campaign to Protect UK Events from Terrorism Leads to New Laws by Paul Cook appeared first on [link].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Brands are the mark that organizations leave on their audiences, and when it comes to producing a compelling and impactful event, effective brand management is key. Successfully keeping brand identity as the nucleus from which things like keynote speakers, color schemes, and even food and beverages flow, is about more than monogramming napkins, or strategically placing the company’s logo on PowerPoint slides.
Fans on-site and at home could vote on Klarna brand ambassador and Chicago Bulls player Zach LaVine’s pre-tunnel game look. It wasn’t too long ago that shopping and payments service provider Klarna burst onto the gaming scene on a mission to leverage customized experiences to engage consumers around a major passion point. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.
Exhibitors everywhere are excited to get face to face again with old friends and potential clients and pretty much just mix it up like old times. But with all the new event technologies out there, what’s really the best way to connect with new leads? How can exhibitors market themselves so they have the most impact at the event? We’ll give you a hint – it all starts with just getting in front of attendees as much as possible – in-person, virtually, however you can.
When designing experiential elements for micro-events, looks matter. By choosing a visually distinct venue, planners can enhance their micro-event content, theme, and overall experience. Most event professionals have heard of micro-events, and some have even hosted a few. Because of their smaller size, with between 10 to 100 participants, these events emphasize hyper-focused experience […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Marriott International is moving into wild new territory. In partnership with Baraka Lodges LTD., the international hospitality brand will open JW Marriott Masai Mara Lodge in the National Reserve of Narok, Kenya, an African wildlife conservation and wilderness regions. The retreat is slated to open in 2023. “As a brand rooted in mindfulness, we cannot think of a more perfect retreat for the mind, body, and soul than the Masai Mara National Reserve in Kenya,” said Bruce Rohr, JW Marr
The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report. Indeed, from NFTs to holograms to everyone’s favorite buzzword, the metaverse, new technologies are coming in hot, and event marketers across the board are scrambling to fi
Now and then, the Event Tech Podcast reviews a certain product or service. This week, Brandt and Endless Events’ Kyle Kocinski do a case study on Remo , one of the top 22 event platforms to use in 2022. The competition among event platforms is stiff these days, so event planners must understand what makes a certain platform stand out from the rest.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Wyboston Lakes Resort has promoted Simon McMahon to the position of Director of Operations. He will oversee all the assets at the 400-bedroom Resort, including the recently refurbished Waterfront Hotel, Y Spa, 18-hole golf course and 60,000 sq ft of serviced offices. This is in addition to the Resort’s two residential business venues –The Woodlands Event Centre and The Willows Training Centre – that he has managed for many years.
Just about every major American company has relied on video conferencing platforms to maintain business functions during the pandemic. In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. In addition to bypassing business meeting restrictions , companies are now realizing the many cost-effective benefits of hosting video conferences and virtual events.
Vibrant living sculptures and UV lights illuminate Jylle Navarro’s unconventional life drawing classes. We attend a Neon Naked workshop to find out why this format is best enjoyed in real life. “Has anyone done life drawing before?” More than 40 people are gathered around two raised platforms – each clutching a pot of highlighter pens […]. The post Creator Spotlight: Neon Naked appeared first on Eventbrite UK.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
VENUES across Newcastle and Gateshead have united in a major campaign to bounce back from Covid and recapture the £150m a year business events and meetings market. A total of 35 venues ranging from major hotel chains to historic buildings have joined forces to help build back event organisers’ confidence in staging everything from international conferences to team building sessions in Newcastle and Gateshead.
In this issue: Cali Here We Come, the 2022 Gala Award nominees; Q&A with Catersource + The Special Event keynote Christina Matteucci; Soirees in the Sand; and the 17th Annual DMC Spotlight.
Revolutionary technologies are pushing boundaries and taking us to places we couldn’t have imagined. Even though Near-Field Communication (NFC) has been with us for a while, this unique technology was given the needed boost in recent years, thanks to our daily usage of the internet and smartphone devices. With NFC, you can easily transfer data between two devices, which accelerated the trend for mobile payments.
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