Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing.
GEVME
APRIL 13, 2022
Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen. Now, as technology keeps disrupting the event industry, there’s more one can experience than simply looking at a 2D screen.
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EventMB
APRIL 14, 2022
In wake of the Covid pandemic, the event industry is being challenged by higher costs, supply chain disruptions and labor shortages. A recession may also be up ahead. Is a recession on the way? Analysts from Deutsche Bank, J.P. Morgan and RBC have been sounding the alarm since early April, noting the economic indicators that […]. The post Is a Recession Looming?
Picatic by Eventbrite
APRIL 15, 2022
Needle felting an adorable wool alpaca takes teeth. Special needles, with tiny barbs on the end, agitate the wool and create a dense, solid mass perfect for sculpting. And at The Salty Owl Studio in Kalamazoo, Michigan, owner Mackenzie Hatfield helps veteran felters and newbs alike have a blast being sweet and spiky. Or salty. […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
APRIL 15, 2022
Have you returned to planning live events? You might not want to throw out the tools we used to get through the last two years virtually so fast. Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Just because we can meet in person, doesn’t mean that is the only solution.
Picatic by Eventbrite
APRIL 12, 2022
When you work for a company whose motto is “Love Beer. Love Life.” and whose ethos is all about brewing quality beverages that bring people together, a pandemic that keeps the world apart is rough on everyone involved. It proved especially hard on Megan Wilson, Director of Digital Strategy at Harpoon Brewery, and the woman […].
Conferences that Work
APRIL 11, 2022
Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference.
Event Marketer
APRIL 11, 2022
Attendees could work one-on-one with adult toy business Crave at a build-a-vibe station. HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in L.A.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
APRIL 12, 2022
Marib and Mahnoor’s wedding was exquisitely intimate and eclectic, reflecting both their love for each other and their Indian heritage. Set at the stunning Château Bordeleau , their beautiful big day was filled with lots of tradition and culture, along with amazing food, beautiful bright colours, and incredible music. And, of course, the bride was dazzling in every way, including her fantastic makeup by The Beauty Concept by Shirley Wu.
Smart Meetings
APRIL 15, 2022
When is a user conference more than an outsized demo? When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. That is exactly what happened when Cvent CEO and founder Reggie Aggarwal took the stage at CAESARS FORUM on Tuesday.
Prestige Events Magazine
APRIL 12, 2022
De Vere Cotswold Water Park , part of the De Vere collection of historic mansion house estates and distinctive contemporary hotels and event destinations, has unveiled the results of a £700,000 refurbishment to its Kingfisher and Drake event suites. The suites have been refreshed to include modern amenities and the latest technologies to bring them in line with the company’s innovative Smart Space meetings concept.
EventMB
APRIL 12, 2022
VSef, a not-for-profit developer of a universal data format for hybrid and virtual events, recently announced the release of version 2.0 of its data standards and introduced Stephen Knowles as the new CEO. It is hoping the update will go a long way to helping standardize data for events, which saw the rise of much […]. The post Event Tech Plug and Play Is No Longer a Mirage by Miguel Neves appeared first on [link].
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Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Smart Meetings
APRIL 15, 2022
In today’s events climate, safety is a top-of-the-list issue for planners, especially those who regularly organize international gatherings. Berkshire Hathaway Travel Protection , the North American-based travel insurance company, released its annual “ Safest Places to Travel 2022 ” list just before the start of this year, detailed in a report by market researcher Kit Kiefer.
Picatic by Eventbrite
APRIL 13, 2022
Living in a world that’s rich in culture is a cause for celebration. Embracing your community and celebrating culture together also makes great business sense. Whether you’re a new creator or you’re looking for new retail event ideas, cultural events like live performances or educational experiences can help you attract new customers, build relationships with […].
EventMB
APRIL 15, 2022
Over the past two years, many event professionals have reskilled themselves to meet market needs. As a result, industry training has had to adapt by implementing new educational offerings. The Covid pandemic served as a major disruptor of the events industry, prompting widespread restrictions on in-person gatherings across the globe. As a result, event professionals […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
APRIL 14, 2022
Wyboston Lakes Resort is now accredited as a Real Living Wage Employer. The Resort’s Living Wage commitment will confirm that everyone working there receives a minimum hourly wage of £9.90 in the UK, significantly higher than the government minimum for over 23s, which currently stands at £9.50 per hour. Wyboston Lakes Resort is one of only 11 employers in its local area and also one of fewer than 450 employers in the hospitality industry nationwide which has made this commitment.
Smart Meetings
APRIL 13, 2022
Speculations circled overhead at the pandemic’s genesis that the business travel industry ought to fear an irreparable nosedive. In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s white paper, “ Why Business Travel Is the Center of the New Company Culture.” The white paper, released in mid-May, highlighted the piv
MeetingsNet
APRIL 15, 2022
The latest MeetingsNet research finds that 42.3 percent of respondents have considered leaving the planning profession entirely since 2020. If stress has been a constant weight on your shoulders through two years of pandemic, you’ve got lots of company. New MeetingsNet research, which will be released in full on May 3, found that nearly 46 percent of planners said that their job has become much more stressful since the Covid pandemic began in March 2020, with another 43 percent saying their job
EventMB
APRIL 11, 2022
The event industry was celebrated across the globe through events that focused on connection and collaboration. Advocacy, research and a new relief funding legislation were top of the agenda. Orange County Convention Center bathed in blue, MMBC’s signature color, in celebration of the power of face-to-face meetings and events.? On Friday, the international meetings and […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
APRIL 14, 2022
The market-leading entertainment concept has announced details of Swingers NoMad (NYC) launch, plus its forthcoming West End London expansion and outlined their pipeline up to end of 2025. Swingers – the high-end crazy golf competitive socialising experience founded in London in 2014 by Jeremy Simmonds and Matt Grech-Smith – announced that its newest venue, Swingers NoMad, will officially open its doors to the public on Friday 17 June.
Smart Meetings
APRIL 14, 2022
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. CDC Extends Transportation Mask Mandate to May. In a move that was widely anticipated, the CDC has announced an extension of the nationwide transportation mask order while they assess “the potential impact of the rise of cases on severe disease, including hospitalizations and deaths, and healthcare system capacity.”.
Endless Events
APRIL 14, 2022
The Academy Awards have been the talk of the town recently. While the strictly in-person Oscars 2021 felt too exclusive, the Oscars 2022 served us some truly out-of-place drama. And where there is controversy brewing, the Brew Crew comes to discuss. But it’s not just the slap that they’ll touch upon. They’ll also go over stage design, the production team, and give credit where credit is due.
EventMB
APRIL 11, 2022
With corporate giants, financial regulators, and scientists all focusing on the carbon emitted from every sector, now is the time for the event industry to get ahead of the curve. From July, Microsoft, the third largest company in the world, will raise the internal price of carbon by 600 percent. What may seem like just […]. The post Event Industry Faces These Challenges Getting to Net Zero by William Thomson appeared first on [link].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
APRIL 13, 2022
Almost three in four guests believe there is not enough attention being brought to accessibility in the UK hospitality industry according to a new consumer survey. The ‘Accessibility in Hospitality’ survey, unveiled to the public this week by Robin Sheppard, founder of the Blue Badge Access Awards and president of Bespoke Hotels , in collaboration with guest experience management experts, HGEM , found that 71 per cent of customers want more to be done to address the lack of accessibility in the
Smart Meetings
APRIL 14, 2022
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free. “Virtual events have added layers of data, which have been rarely capitalized on in the past,” says Marco Giberti, founder and CEO of Vesuvio Ventures and co-author of R
Endless Events
APRIL 13, 2022
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. And as we know, loyalty is one of the most important qualities; not only in our attendees, but also in our employees, partners, friends, and family members. .
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