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We have to admit it – it’s been a while since we put out a nice, comprehensive content offer. But alas, we took some time only because we wanted to present you with the very best guide to hybrid events out there! We can all agree that it’s been a wild ride. From a global pandemic sweeping the world and threatening the livelihoods of our entire industry to a virtual revolution and now mass vaccination taking place, we’ve scarcely had time to pause and breathe.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, a hybrid approach to events, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. Corey William Schneider started the […].
[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When you get engaged, one of the first things you’ll want to do is pick your bridal party. It’s an exciting time and you want to share it with your closest friends, and let’s be honest, there’s a lot of work to do! When your friends say yes to be your ‘bride tribe’ they understand that they are agreeing to several duties, like planning the bachelorette party, stuffing invitations, and being your emotional support on your way down the aisle.
Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next chapter.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next chapter.
When it comes to virtual events like conferences and webinars, looks matter. That’s why cultivating a consistent, appealing aesthetic for your event graphics is key to virtual event success. The good news is, you’re in complete control of how your event is presented, from the platform it’s hosted on to the graphics you use to […].
“I am happy to report we have turned the corner. It’s now time to bring in the sound and lighting.” -Spencer E. Geissinger. In my nearly three decades of producing and executing events worldwide, the last sixteen months has been, well, let’s just say trying. Like many in the events world, we all know companies that have shut down or had to lay off dozens if not hundreds of employees.
When you receive a wedding invitation, one of the first things you think about is what you are going to wear. Before choosing what to wear, keep in mind the time of year that the wedding will be held; the venue, and whether the wedding will be indoors or outside. Many couples include some direction on their invites so that you know how fancy you need to get, or if there are any special instructions to follow.
The tour offers consumers the opportunity to design their own custom sandals using exclusive webbings, buckles and threads. What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story brands could only dream of at the height of th
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A roundtable group discussion can be a meaningful highlight of your conference or corporate event. Attendees love roundtable meetings because everyone has the chance to participate in the conversation. Unfortunately, these discussions can also be a disaster — because everyone has the chance to participate in the conversation! Without a strong plan, roundtable discussions can feel a […].
In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. In-person events are on the road to recovery, but it’s one laden with potholes and detours. Rising costs on everything from venue rentals to […]. The post Rising Production Costs and Labor Shortages Are Holding Back Live Events Recovery by Maria Lenhart appeared first on [link].
Virginia and Robert’s big day was nothing short of a show stopper. The couple’s wedding dreams came true thanks to the brilliant team at Destiny Weddings who helped create a stunning celebration at Hotel X Toronto that was a beautiful blend of modern and glam elements. Everything about the bride’s look was flawless, including her makeup by Pink4me Makeup Studio.
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning target. Enter: ComplexLand, a free, first-of-its-kind virtual event held last December that sat at the intersection of gaming, commerce and entertainment.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, building a global audience, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub. Brandon Collins’ last in-person event […].
Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. That's another major move by the company that just celebrated its second anniversary this past June. No financial details were disclosed. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].
With warm weather and major traffic spikes, it seems like just about everyone is itching to get outside and socialize. Whether it’s a long weekend, a birthday, or just cuz, we’re all for outdoor gatherings – now that it’s safe to do so! It’s been a long haul, to put it mildly, so when you’re ready to do so, we’ve got 7 tips to help you host the ultimate backyard party.
There’s never been a better time to experiment with new meeting elements or to say goodbye to some time-worn ones, Dave Lutz, managing director of Velvet Chainsaw Consulting, said in this recent VCC post. Dave will talk about his forecasts for future trends for association events at a virtual education session on July 15 at 10 a.m. EDT for the Reston Herndon Meeting Planners, “Ready or Not, Here They Come: 5 Post-Pandemic Conference Design Changes.”.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ).
Apparently, we should all put a placeholder on July 7. As every tech platform and their grandmother races to amp up their content game, a number are also planning virtual events… on July 7. Whether this was an oversight or a strategic move, there’s bound to be a ton of great content! Zoom fatigue already […]. The post 8 Virtual Events, 1 Day: Get Ready for Some Sweet Content on July 7 by EventMB Studio Team appeared first on [link].
Sports and entertainment events are happening, in-person, every day — and it almost feels like things are getting back to normal. Vaccines have obviously played a big part in this shift. But we still have to wonder how sports arenas, concert halls, and film festivals have been able to fill all their seats seemingly at the drop of a hat. We suspect there’s some good old-fashioned event planning to learn from here.
Skift Take: Yet another business risk that wasn’t really present before the pandemic: the challenge of bridging the gap between so many different nationalities. — Matthew Parsons Read the Complete Story On Skift.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
H2 Hotel Budapest, Trademark Collection by Wyndham, opens in Central Budapest. Wyndham Hotels & Resorts , the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the opening of H2 Hotel Budapest, Trademark Collection by Wyndham , the latest addition in Wyndham’s strong portfolio of Trademark properties across Europe and its first property under the Trademark Collection brand in Hungary.
In April, Discover The Palm Beaches partnered with the Incentive Research Foundation (IRF) to host an in-person event to discuss what factors are driving buyer decisions for incentive travel. The event simultaneously demonstrated how effective safety protocols could be implemented from start to finish without sacrificing on experience. The roundtable discussions that followed the event gave participants the opportunity to share their insights on factors affecting their clients’ decisions to r
What’s up, Event Tech Podcast listeners? Today’s episode is perfect for Westworld and Blade Runner fans. Will and Brandt will talk about facial recognition at Disney Parks and events in general. Why Disney? They have always pushed the envelope in terms of what’s possible in technology. First, they did the MagicBand and now, they’re moving towards facial recognition.
A survey of thousands of former hospitality service workers finds the majority don’t want to return to the field. Meanwhile, hotel companies are actively planning for a new service environment. Two pieces of news this week underscored the emerging labor crisis for hospitality suppliers, which could become a significant issue for the meetings and events that rely on those suppliers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
@TheLondoner. The hottest hotel launch in London this year is confirmed to open its doors to guests in September 2021. The much-anticipated debut of The Londoner marks the beginning of a rebirth for Leicester Square and the introduction of the world’s first super boutique hotel. From one of the UK’s largest family-owned hotel group Edwardian Hotels London, The Londoner is set to amaze both Londoners and the city’s international guests with a staggering 350 rooms, 16 storeys, six concept eateries
Melissa Green. Green is general manager for Hyatt Regency Boston/Cambridge in Cambridge, Massachusetts. Most recently, she worked as dual general manager for Hyatt House/Hyatt Place in Colorado. Green has also worked in a handful of roles with Denver Marriott Westminster, including general manager and director of event management. She received multiple Mustang Awards from White Lodging and Marriott International.
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