Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand.
Eventmobi
JUNE 16, 2022
Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. However, as this HBR article points out, videos “elicit a broad range of motivations”, including sharing passion, starting conversations and seeking opinions. Sounds a lot like what we want our attendees to do at events, doesn’t it?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Special Events
JUNE 14, 2022
The summer lull is the perfect time to get ahead and prepare for everything that fall and winter will bring.
Conferences that Work
JUNE 13, 2022
What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known. (Kelly offers plenty of other great advice; check out the link!). The real job of leadership — create more leaders!
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Picatic by Eventbrite
JUNE 16, 2022
Prashant Kakad, AKA DJ Prashant, didn’t start out as a DJ. Born in Mumbai, he came to the US for a graduate degree in polymer science at Cornell University. After school, Kakad landed an engineering job with Intel, which brought him to Portland, Oregon. But something was missing. “I knew in my gut it wasn’t […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Farm
JUNE 14, 2022
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey , which received over 220 responses, and here’s what the results revealed… Events are back, and now we
Smart Meetings
JUNE 13, 2022
A new Marriott fund will benefit historically underrepresented communities who want to open a hotel, offering financial support and educational opportunities. The result could be a more diverse pool of venues to choose from at a time when meeting professionals are struggling to find open space at fully staffed hotels. The $50 million program, called “Marriott’s Bridging The Gap,” was revealed at NYU International Hospitality Investment Conference on June 6.
Picatic by Eventbrite
JUNE 14, 2022
Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. But then Kakad, a DJ and the founder of Jai Ho! Dance Party, realized it’s actually “other-centered.” He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […].
Event Marketer
JUNE 15, 2022
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What started as a series on ESPN+ has evolved into newsletters, podcasts, premium video, written editorial and daily news that brings in tens of thousands of subscribers and 2.3 million unique website views, 216 million impressions and eight million video views
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Attendease
JUNE 16, 2022
After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept. There is surely no lack of event management software in the market, but most of them are very complex and expensive for the needs of many event managers.
Smart Meetings
JUNE 17, 2022
A new collaborative program based in Memphis, Tennessee, could do more than bring executives together. The C-Suite Initiative from National Civil Rights Museum ( NCRM ) walks leaders through a curriculum designed to heighten awareness of racial inequities with the goal of increasing representation of Black executives at companies of all types. “It is important that executives experience the history told via the specially curated museum tour that heightens the potential for deeper discussions and
Picatic by Eventbrite
JUNE 13, 2022
A cultural event, professional conference, trade show, or home and garden show can attract both local attendees and visitors. For an event creator, it’s important to tap into current travel trends in the event industry, including what attendees want to see when they travel to an attraction. Attendees put plenty of thought into traveling to […].
Event Marketer
JUNE 13, 2022
Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon iconography, the brand is activating “Flight of Fini,” an Italian courtyard-inspired sampling environment and VR experience at select hot air balloon festivals across t
Advertisement
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
JUNE 14, 2022
AI-powered interpretation platform Wordly released a new report on corporate usage of multilingual interpretation for events. Over 200 U.S and UK-based corporate planners responded to the survey, all working for companies with over 500 staff in either marketing or sales roles. According to the report, six or more languages are spoken at 60 percent of corporate meetings and events with 11 or more languages spoken at nearly a quarter (23 percent) of company gatherings.
Smart Meetings
JUNE 17, 2022
Top meeting professionals gathered in the Nation’s Capital this week at Smart Meetings Mid-Atlantic Experience were treated to a crash course in finding personal and professional freedom while building a network that will serve their careers for years to come. The one-day event at Hamilton Hotel in the heart of Washington, D.C., kicked off with tips from Mel Abraham , founder of Thoughtpreneur Academy and Business Breakthrough Academy.
Attendease
JUNE 16, 2022
After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept. There is surely no lack of event management software in the market, but most of them are very complex and expensive for the needs of many event managers.
Event Marketer
JUNE 13, 2022
The booth experience offered a blend of digital elements, like QR codes, and sensory touches, like the sound of birds chirping. Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees.
Advertisement
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
JUNE 15, 2022
When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing. There are plenty of reasons to provide non-alcoholic (NA) alternatives at events. Some people are watching their weight and don’t want the extra calories; some don’t like the taste of booze; some are pregnant; some are taking medication
Smart Meetings
JUNE 16, 2022
The 50th anniversary celebration of Meeting Professionals International (MPI) will be celebrated at World Education Conference at Moscone Center in San Francisco next week with an estimated 2,000 meeting professionals from all over the world. Here is what you need to get the most out of your time whether you experience it in-person or by dipping into some of the keynotes online.
EventSource
JUNE 16, 2022
Lisa and Steven’s wedding is the perfect example of modern romance. With the help of the creative minds at Fern Cohen Events , they used a mix of pretty pink pastels along with chic and contemporary decor to create an intimate and city-chic vibe at Hotel X Toronto. Talented photographer Lori Waltenbury captured the stunning moments of the couple’s big day, which is great news because everything about this wedding is definitely Pin-worthy!
Endless Events
JUNE 13, 2022
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. Most of the trends have gotten their own standalone Event Tech Podcast episode already.
Advertisement
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
JUNE 16, 2022
No event planner would dream of running their event directly inside a war zone, but the question becomes more real the closer your destination is to areas of conflict. Neighbouring countries such as Poland have no say in the matter. They are already caught up in this challenging situation. Whether you participate in corporate event planning, association event planning or agency planning, you will have to consider how much risk you are willing or able to take.
Smart Meetings
JUNE 14, 2022
It’s easy to imagine the Jurassic Park franchise’s Dr. Ian Malcolm giving a TED talk on Chaos Theory or holding forth at a science symposium on the value of butterfly wings on chance and circumstance. “Life will…uh…find a way,” Malcolm famously said. He could have been talking about meeting planners’ determination during 2.5 years of Covid, jumping back in with the energy of a T-Rex and making meetings happen again.
Special Events
JUNE 13, 2022
Part 1 in enriching the experience of your target audience, from the moment the event is announced right up to the doors closing
Prestige Events Magazine
JUNE 17, 2022
The Science Museum has partnered with Preevue, an industry-leading provider of LiDAR laser scanning, visualisation, and digital twin production for performing arts projects, as it launches its events-based visualisation web application Event Preevue. Expanding into the events sector, Preevue’s web application enables clients to plan a complex event to their specifications in a photorealistic and architecturally accurate replica of a space, saving a huge amount of time and budget.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EventMB
JUNE 13, 2022
The circular economy has been called the new paradigm in sustainability. According to Alexandre Lemille, managing director of Anthesis Group , a sustainability services company, the term circular refers to products that do not produce future waste or pollution either directly or indirectly. Circular is not recycling, which minimizes the life cycle of an object.
Smart Meetings
JUNE 13, 2022
IHG plans to continue their trend of growth with 1,800 hotels in development, a reinvention of IHG One Rewards and a new series of partnerships. Perks for individual guests and meeting planners have been enhanced to celebrate the milestone. One of the biggest brands in hospitality announced on June 7 that it had surpassed the threshold of 6,000 hotels owned.
Event Marketer
JUNE 12, 2022
Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000 companies are focused on developing their own first-party databases, finding more effective ways to reach the consumer.
Expert insights. Personalized for you.
370 
Let's personalize your content