Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand.
Eventmobi
JUNE 16, 2022
Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. However, as this HBR article points out, videos “elicit a broad range of motivations”, including sharing passion, starting conversations and seeking opinions. Sounds a lot like what we want our attendees to do at events, doesn’t it?
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Special Events
JUNE 14, 2022
The summer lull is the perfect time to get ahead and prepare for everything that fall and winter will bring.
Conferences that Work
JUNE 13, 2022
What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known. (Kelly offers plenty of other great advice; check out the link!). The real job of leadership — create more leaders!
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Picatic by Eventbrite
JUNE 16, 2022
Prashant Kakad, AKA DJ Prashant, didn’t start out as a DJ. Born in Mumbai, he came to the US for a graduate degree in polymer science at Cornell University. After school, Kakad landed an engineering job with Intel, which brought him to Portland, Oregon. But something was missing. “I knew in my gut it wasn’t […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
JUNE 16, 2022
After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept. There is surely no lack of event management software in the market, but most of them are very complex and expensive for the needs of many event managers.
EventMB
JUNE 15, 2022
When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing. There are plenty of reasons to provide non-alcoholic (NA) alternatives at events. Some people are watching their weight and don’t want the extra calories; some don’t like the taste of booze; some are pregnant; some are taking medication
Picatic by Eventbrite
JUNE 14, 2022
Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. But then Kakad, a DJ and the founder of Jai Ho! Dance Party, realized it’s actually “other-centered.” He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […].
Endless Events
JUNE 13, 2022
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. Most of the trends have gotten their own standalone Event Tech Podcast episode already.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
JUNE 16, 2022
After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept. There is surely no lack of event management software in the market, but most of them are very complex and expensive for the needs of many event managers.
EventMB
JUNE 14, 2022
AI-powered interpretation platform Wordly released a new report on corporate usage of multilingual interpretation for events. Over 200 U.S and UK-based corporate planners responded to the survey, all working for companies with over 500 staff in either marketing or sales roles. According to the report, six or more languages are spoken at 60 percent of corporate meetings and events with 11 or more languages spoken at nearly a quarter (23 percent) of company gatherings.
Picatic by Eventbrite
JUNE 13, 2022
A cultural event, professional conference, trade show, or home and garden show can attract both local attendees and visitors. For an event creator, it’s important to tap into current travel trends in the event industry, including what attendees want to see when they travel to an attraction. Attendees put plenty of thought into traveling to […].
Event Marketer
JUNE 13, 2022
Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered. But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Endless Events
JUNE 13, 2022
In-person events are back and they’re smaller and more local than ever. In 2022, they will keep moving out of impersonal hotel ballrooms to more unique venues. One of the biggest event trends in 2022 is sourcing venues with character. Local event venues can make a lasting impression on your attendees and gives them a chance to get to know the destination better.
EventMB
JUNE 13, 2022
The circular economy has been called the new paradigm in sustainability. According to Alexandre Lemille, managing director of Anthesis Group , a sustainability services company, the term circular refers to products that do not produce future waste or pollution either directly or indirectly. Circular is not recycling, which minimizes the life cycle of an object.
SmartMeetings
JUNE 16, 2022
Intention guides tools for effective hybrid engagement. It’s an extremely rare occasion when you can throw technology at a problem and immediately solve it. After all, what is “technology”? By most definitions, it’s the practical application of scientific knowledge, but in most cases, it presents itself in the form of a tool. The Internet started as a tool for exchanging information and ideas and has evolved into much, much more.
Event Farm
JUNE 14, 2022
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey , which received over 220 responses, and here’s what the results revealed… Events are back, and now we
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
JUNE 14, 2022
Good quality video content has become an undisputable standard in every industry. Combining visual and auditory elements is a great way to convey information and create a connection with the viewer. In the case of the event industry, setting up a livestream means overcoming physical boundaries and reaching a larger audience. Setting up a livestream and video production can be time-consuming, technical, and costly.
EventMB
JUNE 16, 2022
No event planner would dream of running their event directly inside a war zone, but the question becomes more real the closer your destination is to areas of conflict. Neighbouring countries such as Poland have no say in the matter. They are already caught up in this challenging situation. Whether you participate in corporate event planning, association event planning or agency planning, you will have to consider how much risk you are willing or able to take.
Endless Events
JUNE 15, 2022
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. And experience is in high demand. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products.
Event Marketer
JUNE 15, 2022
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What started as a series on ESPN+ has evolved into newsletters, podcasts, premium video, written editorial and daily news that brings in tens of thousands of subscribers and 2.3 million unique website views, 216 million impressions and eight million video views
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Industry News
JUNE 16, 2022
Jelmer van Ast, founder and CEO at Conference Compass, a company – based in the Hague – which is behind customisable event engagement platforms, comes back to the podcast some 12 months after last time. In this episode, Jelmer talks event adaptability with host James Dickson, the science of technology and increasing engagement. He goes on to discuss investing in product development and, crucially, why organisers have to build in an ongoing level of malleability post-pandemic.
EventMB
JUNE 17, 2022
This episode of the Event Manager Podcast, by Skift Meetings, features Rick Taylor , CEO of the B usiness Tourism Company. Titled Africa Rising, we delve into the rise of the destinations within the continent for business events. Subscribe. Apple Podcasts | Spotify | Overcast | Pocket Casts | Google Podcasts | Amazon | RSS. Rick began his career within advertising, a career which spanned 20 years, before moving into the tourism industry, which too has spanned a 20 year period.
Special Events
JUNE 13, 2022
Part 1 in enriching the experience of your target audience, from the moment the event is announced right up to the doors closing
Event Marketer
JUNE 13, 2022
Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon iconography, the brand is activating “Flight of Fini,” an Italian courtyard-inspired sampling environment and VR experience at select hot air balloon festivals across t
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
MeetingsNet
JUNE 17, 2022
The inquiries that bureaus are receiving from planners reveal changes to meetings in the post-pandemic environment. A recent article on Forbes.com picks the brains of interesting players in the meetings and events world: talent agencies and speaker bureaus. As they field inquiries from planners for speakers, presenters, moderators, and hosts for upcoming events, the agencies and bureaus are finding planners’ needs and desires to be different than what they were asking for in early 2020, when the
QC Event School
JUNE 13, 2022
If you’re thinking of becoming an event planner, or you are a current event planner looking to improve your skills, then you’ve come to the right place. In this article, we will break down and discuss the 10 must-have skills every event planner needs in order to succeed in the industry. So, whether you’re just starting out or you’re looking for ways to take your business to the next level, read on for essential skills that will help you become a successful event planner!
Event Industry News
JUNE 16, 2022
Sustainability in events is an extremely complex and multi-faceted subject which, faced as a whole, can seem daunting and expensive. At 2Heads , we don’t focus on one particular product solution or a specific list of line-item services. Tricky problems need creative solutions. Especially the conundrum of sustainable event-design which ideally should be considered from day one of the brief and evolved alongside all other main factors like brand experience, content creation and budget management.
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