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Skift Take: Event planning has always been stressful, but add the challenges of a pandemic, and a mental health crisis has erupted. Where can you turn for help? — Andrea Doyle Read the Complete Story On Skift Meetings.
Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? The hybrid model has already taken over major aspects of our lives, with 90% of organizations combining remote and on-site work. Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.
Immersive virtual event experiences keep your attendees engaged during your online event in new, innovative ways. Attendee drop-off and virtual fatigue are problems event planners need solutions for, and immersive event experiences for your virtual audience are one viable, and exciting, solution.
“Find the pain point, and create the aspirin.” It was at an entrepreneurial conference that Al Goldberg — a longtime Washington, D.C. catering pro trying to branch out on his own — heard these words. He’d spent two full years trying to find a commercial kitchen, and had come up short. Oddly, it seemed like […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Paramount+ partnered with Coolhaus to create limited-edition Wrath of P’Khan treats that celebrate a ‘Star Trek’ milestone. Revenge is a dish best served cold, so to celebrate the 40 th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content.
The warm and sunny weather’s here which can only mean one thing – patio season is officially in full effect! Outdoor gatherings and special events are always a welcome option when it comes to event planning , but something tells us that we’ll be seeing a whole lot more of it this year! From beautiful lakefront views, to tucked away, private spaces, Toronto’s huge selection of patios means we’re spoiled for choice.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
The warm and sunny weather’s here which can only mean one thing – patio season is officially in full effect! Outdoor gatherings and special events are always a welcome option when it comes to event planning , but something tells us that we’ll be seeing a whole lot more of it this year! From beautiful lakefront views, to tucked away, private spaces, Toronto’s huge selection of patios means we’re spoiled for choice.
It can be frustrating to try to keep up with all the latest Covid safety measures for the workplace. Many medical experts are warning now about another potential Covid surge , and restrictions that were recently lifted are being reconsidered. At the same time, many people are tired of dealing with the disruption and would rather believe no further precautionary measures are necessary.
While beer, wine, and spirits will never go out of style, some creative bar drink menu ideas can help your bottom line and spark conversations amongst your fans. Expanding your venue’s offerings can be a great way to reinvigorate your revenue streams and increase foot traffic. New and unusual food and drink products are a […].
The year’s best experiential marketing campaigns. The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with its roots intact.
Yasmin and Omar’s vibrant wedding is one you don’t want to miss! Their wedding planner, Weddings with Nia , incorporated their Ethiopian culture along with a dreamy, pink and gold colour scheme, creating a magical wedding at Chateau Le Jardin Event Venue. Their nuptials were a fantastic multi-day wedding celebration: starting off with a traditional Harari Ethiopian event with about 150 guests which involved lots of dancing, then a smaller more intimate celebration the next day.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Amid a heat wave sweeping through Europe and the US, everyone is looking to cool-off in a swimming pool. Meeting attendees, who are often traveling to warm and humid climates, should make the most of the amenities a hotel has to offer. Hotel pools provide refreshing temperatures and poolside service while creating amazing photo ops. Whether sitting on a lounge chair with a fruity drink in hand or swimming while surrounded by palm trees or mountains, posting a pool photo to your feed will make an
When workers feel valued and appreciated, they tend to perform better. That’s why, with the new school year about to ramp up, school administrators and support staff might be searching for some back-to-school ideas for teachers that express exactly how much the teachers’ work is valued. With many educators spending their free time drawing up […].
Skift Take: In this episode of the Event Manager Podcast we’re joined by Eric Holmen, CEO of Splash. We discuss the true value of smaller events, in particular event marketing and the importance of small scale meetings for business. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
There’s no place like home, an adage that has rung particularly true over the last two and a half years. But savvy event marketers have been enticing consumers back into the world of live events by offering comforting environments and activities that evoke that same sense of relaxation and security. The post Experience Design: How Brands are Building Event Footprints That Feel Like Home appeared first on Event Marketer.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. For some companies such as Bizzabo and Hopin, that has resulted in substantial layoffs—30% of staff in the case of U.S. and Israel-based Bizzabo and almost the same percentage in two rounds for the more tha
Pri-Med Canada. Pri-Med Canada is the flagship conference and trade show of Diversified Communications ULC; the Canadian division of global media company, Diversified Communications. The Person Behind the Magic. Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app.
Skift Take: When union labor is a necessary part of your event, there is added complexity and cost. But there are basic ways to manage. In some cases, union labor can actually enhance the attendee experience. — Julie Moline Read the Complete Story On Skift Meetings.
Now that live music events are back on the agenda across the country, eager music fans are excited to get back out in support of artists and venues. Now is the ideal time to start using word-of-mouth marketing tactics as part of your overall event promotion strategy and leverage your audience’s excitement and their networks. […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. ft. of indoor and outdoor event space between one ballroom, four boardrooms and a fourth-floor restaurant.
The words we use for meetings matter. Unfortunately, familiar terms often perpetuate conventional meeting thinking. By changing the words we use we can change how we think about events. Here are three examples of better words to use when talking about meetings. Read the full article at Conferences That Work The post The words we use for meetings matter appeared first on Conferences That Work.
Skift Take: Pirates can be lurking around the edges of your events poaching time and, in the worst-case scenario, business, from your attendees. There are ways to prevent these dubious characters from stealing your business. — Andrea Doyle Read the Complete Story On Skift Meetings.
It’s a busy time for event planners. Demand is high to get events back on the books and it almost feels like 2 years of get-togethers happening all at once. This is good news! . But with all this work ahead, what steps can organizers take to avoid burnout? Also, can self-care really ease our stress while planning events? Answer – it all comes down to a routine that you can stick to when you start to feel overwhelmed.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
There’s nothing better than coming home from work and your dog greeting you at the front door. But as life returns to normal, and travel begins to pick up again, so many people are having to leave their four-legged friends at home as they venture back into the outside world. According to the American Society for the Prevention of Cruelty to Animals , one in five U.S. households adopted a new cat or dog over the pandemic, and now, 22% of those owners worry about how their pets will impact their a
Like the software industry, the event management industry has tech stacks. An e vent tech stack consists of all the technology that helps an event run efficiently. Event planners often forget to consider whether their tools are suitable for the job and their budget leading to overspending and inefficient processes. Re-evaluating your tech stack can help ensure your events improve and run optimally year after year. .
Skift Take: The rate of recovery for meetings and events has sped up fueled by smaller meetings and events of 200 attendees or less. — Andrea Doyle Read the Complete Story On Skift Meetings.
The award-winning Science Museum in South Kensington has unveiled an exciting new exhibition which is available for event hire from 6 October 2022 until 4 May 2023. Science Fiction: Voyage to the Edge of Imagination is an immersive, genre-defying exhibition that invites visitors to embark on an immersive adventure through the imaginative worlds envisioned in science fiction and discover how they have inspired incredible scientific innovations today.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Today’s business traveler is looking to get the most out of every trip. Company excursions, teambuilding activities and luxurious incentives have all built on the growing trend of bleisure travel. Meeting planners that are bringing their groups to Europe—especially for PCMA’s Convening EMEA conference in Vienna this September—have a new set of exclusive group cruise experiences to consider in Greece-based Celestyal Cruises’ “Authentic Encounters.”.
To execute a successful event is an incredibly complex process. We know that. Creating a programme, booking a venue, securing exhibitors – the list goes on. Yet, the success of an event is determined almost exclusively by your attendees: who they are, how engaged they are, and will they be there for the next event you are planning? Building attendance is more than just securing a certain number of people to participate in an event.
Skift Take: Thorben Grosser, Vice President of Product Marketing at EventMobi, joins this episode to discuss event tech, event design and how to run a successful event tech business in Europe. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
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