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Planning a multi-session event agenda can seem like putting a puzzle together – except that there is not only one single way to make it right. With sessions, breakouts, panels, discussions, networking, and more – it can be challenging to squeeze it all in, especially when you are managing a complex event, with multiple venues, simultaneous sessions, or even speakers who are joining multiple sessions.
Even before the COVID-19 pandemic shattered our routines and opportunities to gather, the US was experiencing a loneliness crisis. More than 60% of people were struggling with loneliness — a greater percentage than those living with diabetes. Now, as normalcy resumes, it’s crucial to find meaningful ways to remedy social isolation. During Eventbrite’s RECONVENE summit, […].
Biodegradable badges, eco-friendly venues, sustainability-minded vendors – these are just a few of the ways events can directly help the environment! Sustainability can be a bit of a buzzword. Of course, you want your event to be sustainable. But what does that really mean? How can your event actually make the world a little greener? The answer is easy, you just want to do what you can to create less waste and use less power.
Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail conference with a robust set of experiential ingredients that ultimately yielded plenty of buzz. The spirits giant and an army of 15 brands from its portfolio took over the renowned industry show with events and activations built to drive engagement, education and advocacy, particularly among influential bartenders ( SoHo Experiential handled).
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
As layoffs continue to make headlines across industries, the events industry is also bracing itself for an economic downturn. More and more companies in the events industry announce layoffs, downsizing, and consolidations each week. According to Brandt, the industry should have taken preventative action before reaching this point. Join Will and Brandt as they discuss how we got here and how to navigate layoffs and consolidation in the events industry.
Sponsors don’t just help bankroll your New Year’s Eve event. They help you promote and throw a better party. Here are six steps to creating a value proposition to attract New Year’s sponsors.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Sponsors don’t just help bankroll your New Year’s Eve event. They help you promote and throw a better party. Here are six steps to creating a value proposition to attract New Year’s sponsors.
Every inch of Jimmy and Cara’s wedding elevated the idea of a classic city wedding with a modern twist. Co-orchestrated with the team at All That Jaz Weddings , the couple’s big day at Malaparte - Oliver & Bonacini was simple, modern and elegant all at once. From the sleek minimalism decor to the bride’s gorgeous dress and look by Lily Ho Beauty , it was an unforgettable night with so many wonderful moments snapped by Jessilynn Wong.
There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year).
Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University. Global DMC Partners (GDP), the network of independently owned destination management companies, launched GDP University.
Community is at the heart of everything Jocelyn Ramirez and Mike Pak do. Ramirez is the founder of Todo Verde, which provides healthy and delicious plant-based, culturally relevant dishes, and Pak is the co-founder of Koreatown Run Club, a thriving running group in Los Angeles. Both creators have scaled up: Ramirez has published a cookbook, […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smyle Group acquires video production house IAMBOB and rebrands to create content studio Dreamlike State. Smyle Group expands its moving image expertise, establishing a new groundbreaking studio producing on-screen content for major global brands. Smyle Group has acquired IAMBOB, the Manchester-based moving image production studio, for an undisclosed sum and has worked with the IAMBOB team to rebrand and create Dreamlike State – a creative content studio dedicated to creativity without lim
The booth exterior featured a wall with dramatic cutout letters that led to a tunnel moment. Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thous
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior.
Creator family, writing to you as Eventbrite’s Head of Content Marketing. I know how valuable it is to learn from fellow events industry experts who are out there on the ground hosting experiences and serving communities and audiences. So I’m excited, honored, and minor (read: major) fangirling to share this Q&A with you. Below, you’ll […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Pedro Góes, CEO at InEvent, joins this episode of the Event Manager Podcast to discuss event tech innovation. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
A bright red cowboy boot and the allure of roping demos lured in passersby on the street. Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family drama, FOX Entertainment’s “Monarch” heralds in a new country music dynasty. To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big re
In recent weeks, Oak View Group (OVG), a venue development and investment company for the sports and live entertainment industry, has been making moves throughout the industry, including several new hires and partnerships with technology companies and venues across the United States. Founded in 2015, OVG already oversees operations in places like Climate Pledge Arena at Seattle Center and UBS Arena in Belmont Park, New York.
Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. He started by defining things. Marketing isn’t hype or hustle, he said; […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
National Hispanic Heritage Month is an opportunity for meeting professionals to recognize how the diverse backgrounds of hospitality workers has added a richness in the breadth and level of service that can be offered at events. We asked Paola Bowman, CMP, CMM, director of client services and events with Arlington Convention & Visitors Bureau, president of Event Service Professionals Association (ESPA) and a 2018 Smart Women in Meetings Award winner, to share her perspective as a native Mexi
One of the best ways to stand out from the crowd is to define your brand. Event creators Elyse Fox and Duy Nguyen both credit doing so with helping them become successful founders: Fox is the CEO of Sad Girls Club, a safe space for women of color to diminish the stigma around mental health. […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Sustainability in the meetings and events industry is not often linked to a cultural and social focus. However, Destination Canada Business Events is changing that. — Andrea Doyle Read the Complete Story On Skift Meetings.
Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “ Experiential Commerce ” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch points within a brand’s “orbit.”.
Everyone loves a good comeback story. The Rocky series isn’t heavily revered for nothing. The battle between in-person meetings and the now-waning Covid pandemic is the source of many comeback stories around the globe. And meeting in person— while having been substituted for the better part of two years by Zoom meetings, Hubilo gatherings, Meta get-togethers and conversations of all sorts on ever more video conferencing platforms—just can’t stop winning.
Freq Group does things differently. At their biannual festival, Freqs Out East, thousands of drum-and-bass fans flock to an expansive suburban home (fun fact: the former estate of a washing machine tycoon) east of Auckland for nine hours of dance music. And it gets wilder. Just in time for Halloween, the next Freqs Out East […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Planning pros are starved for time, and any tool that can help with project management is welcomed. But not all are the same. Here we look at some options and the strengths and weaknesses of each. — Brandt Krueger Read the Complete Story On Skift Meetings.
Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events.
It’s time to unleash the ghouls and goblins out of the shadows and put them into the spotlight. That’s right, it’s time for some event horror stories, so grab your flashlights and get ready to catch a glimpse of your worst fears. We’ve all heard the stories, your venue double booked your room, a speaker didn’t show up on time, the wifi broke. But how did you deal with it?
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