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Some events are all about energy in the room and face-to-face connection. Others need to reach people in different places or offer flexibility without losing impact. Thats where virtual and hybrid events come into play, opening up new ways to engage audiences and share stories far and wide. The truth is, theres no one-size-fits-all. Each format – in-person, virtual, or hybrid – offers something different, and the right one depends on what youre trying to achieve.
Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
Plus: Other GMID celebrations from around the U.S. This years Global Meetings Industry Day (GMID) was one to remember. Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) teamed up for a lively, eight-hour livestream packed with fresh insights, emerging trends and meaningful discussions around the future of meetings and events.
Leading provider dedicated to innovative responsible and sustainable event solutions, event:decision has partnered with a destination in a world-first to promote responsible event practices across the UK region. NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announce the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, inves
Brittany and Brandons wedding was a wonderful celebration of their love, set in the peaceful and pretty countryside of Fermanagh Farms. The venues natural beauty, with its wide fields and cozy charm, made it the perfect place for their special day. Their special day was brought to life with the heartfelt ceremony officiated by Enduring Promises , and every precious moment was beautifully captured by Thorne to be Wild Photography.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Just as season two of Severance reached fever pitch with a cliffhanger finale on March 21, the cast mysteriously popped up in London on March 26 for a blue balloon-themed (IYKYK) activation.
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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Just as season two of Severance reached fever pitch with a cliffhanger finale on March 21, the cast mysteriously popped up in London on March 26 for a blue balloon-themed (IYKYK) activation.
Think all-inclusives are old news? Wait until you see whats blooming on the Dominican Republics quiet coast. Is it possible to bet on basketball, sip craft beer and tee offall before dinner? In New Hampshire, its not just possible. Its bookable. How do you combine Japans cherry blossom season with heritage sites and hidden gems? A new boutique cruise by Heritage Expeditions might be just the trick.
Convene , a global lifestyle hospitality company that designs and manages premium meeting, event, and flexible workspaces, today announced the expansion of its UK in-house AV team to support locations across London. The company has added a Global Director of AV Sales, UK Head of AV Operations, two UK AV Sales Managers, and a Technology Manager and AV Operations Specialist per venue to support bringing the management of event AV services in-house at the following locations: Convene 133 Houndsditc
Nordic Wristbands, a leader in event identification and smart access technology, has reported a significant reduction in its carbon footprint, cutting production emissions by 44% in 2024 through sustainable manufacturing initiatives.
There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jifs latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with a furball-friendly, museum-themed launch event hosted March 28-29 in New Yorks Union Square.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Past Smart Start guests share insights for Global Meetings Industry Day 2025. Its Global Meetings Industry Day (GMID), once again! And what a special day it is. Amid rapidly developing technology, trends that youve seen start as buds growing into full blossoms and networks that never stop growing, today is a day to celebrate meeting professionals everywhere and their contributions that make the world go round.
The Wyboston Lakes Resort team has come back from Texas with the highly prestigious International Association of Conference Centres (IACC) Americas Innovation Award while chef Lena Cybulska was a very close runner-up in the Global Copper Skillet competition. The Resort beat strong international competition to win the award which recognises the successful implementation of new ideas and practices.
Introduction Cocktail hour is often seen as a warm-up to the main event, but when done right, it becomes a highlight all its own. Its where guests loosen up, clink glasses, and casually graze their way into an unforgettable experience. But heres the secret: a seamless cocktail hour isnt spontaneous. Its strategically plannedfrom the food pacing to the layout to how guests move and mingle.
Justin Breton, Head of Brand Marketing Innovation, Walmart Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmartnot just as a retailer, but also as a digital destination.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
How to pivot gracefully when something happens to an expert on the way to the stage Youve curated the perfect speaker panel, confirmed your thought leaders and prepared for a dynamic discussionthen one of your panelists cancels. Budget cuts, last-minute emergencies or visa issues have become more common. So what now? As event organizers, weve all faced this last-minute scramble.
GES EMEA has published its Roadmap to Net Zero , unveiling its clear pathway to achieving Net Zero by 2050. As well as looking forward, the report highlights the progress the business has made and the initiatives it has implemented, such as removing emissions-intensive materials from its portfolio and replacing them with sustainable alternatives. We are extremely proud of our Net Zero 2050 commitment and the immense amount of passion and dedication it has taken us to get to this point.
FFAIR, the award-winning exhibitor and sponsor management platform, has announced that The Barista, a leading events coffee supplier, has joined its Recommended Supplier programme.
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Whether on the world stage or within our own industry, negotiations are everywhereand their outcomes matter more than ever. In a time marked by geopolitical tension, fragile supply chains, and economic uncertainty, the ability to negotiate effectively isnt just a business skillits a survival tool. Within the meetings and events industry, where relationships are the foundation of success, negotiation has evolved far beyond rates and contracts.
Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The initiative is led by Catherine Shepherd, an experienced communications specialist and former Head of Copy at DRPG , who has spent her career shaping powerful messaging and coaching executives and politicians to command world stages.
Skift Take: While Sundance organizers cite logistics and venue capacity as key reasons for the move, the timing, coinciding with Utahs new flag restrictions, raises questions about whether politics played a role -Andrea Doyle Read the Complete Story On Skift Meetings
Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Matt Sincaglia,Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketing, sponsorship activations stand out as a powerful tool
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
From Asia-Pacific Economic Cooperation (APEC) 2023 to FIFA World Cup 2026, groups bring excitement, business and jobs to Seattle. Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of Events Events change behavior long-term, said moderator Devon Mongomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.
Elevate marked the launch of its 10th year with a packed event in Shoreditch A record-breaking 600 participants from 265 businesses joined Elevate this year Now in its tenth year, Elevate has more than doubled in size in the last two years Elevate, the UKs largest free mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme.
If youve planned and managed events already, youre probably familiar with at least some event planning problems and solutions. Unfortunately, not all are so clear-cut. Meanwhile, if youre organizing your first event, its even easier to underestimate the workload. Still, its not only the freshmen in the event industry who run the risk of making common event planning mistakes.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. With tightened budgets and heightened expectations, the ability to maximize Return on Investment (ROI) is a strategic imperative that can differentiate successful hotels from their competitors.
Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a significant milestone in the companys continued growth journey.
The Network of Women in Events (NOWIE) has launched a pioneering annual research report, which aims to better understand the challenges faced by women in the events industry.
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