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Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult personalities, try to juggle juxtaposing requests, fix event planning mistakes, or balance dozens of last-minute event changes, event planners have plenty of reasons to feel stressed. It can be hard to avoid the busy work environment and crazy work schedules many planners find themselves facing but identifying and avoiding common planning faux pas can help av
So you’ve reached the next stage of planning your event and it’s time to start selling tickets! Managing finances and ticket sales can seem a bit scary but have no fear. The secret sauce is finding the balance between the value of your event and what your guests want. With the power of technology, you can get even more out of your event! Read on for our best tips on setting the right price to maximize attendance (and profit!).
G2 labels event apps as “ top drivers for event attendance and satisfaction ”. That means attendees who use an event app during in-person and virtual events have a better overall experience than those who don't. It comes as no surprise that event apps have become essential in today's landscape and upward-trending adoption metrics continue to confirm this.
The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming.
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From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming.
Anticipation was high leading up to Steam Whistle Brewery ‘s Event Venue Showcase! We know that when this iconic downtown venue throws a party, it’s going to be good! This century-old, loft-style event space has so much versatility, so I was excited to see what the design team at Artam Design Inc. had in store for us! Needless to say, guests were not disappointed!
April 20 th is known as the informal national cannabis celebration day, yet it is no longer a day only celebrated by fringe society. With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Smart Meetings sat down with cannabis travel consultant and advocate Brian Applegarth to discuss the integration of cannabis into the tourism industry and what meeting professionals should know.
Skift Take: As hoteliers and venue operators struggle to conduct quality post-pandemic site visits, planners are having to expend more time and effort to ensure successful site selection.
Communications experts share best networking practices fo r yourself—and your attendees Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition. Some are returning to large-scale in-person events for the first time in three years. Others are meeting new remote colleagues or visiting with prospective clients.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Giulianna and Michael’s wedding at La Primavera Event Space is a beautiful ode to their personalities and to who they are as a couple. From Giulianna being driven to her grandmothers house by her dad in his sports car to Michael and his friends riding to the ceremony on their motorcycles, they made sure they did things their own way! The bride and groom also put family front and centre for their big day, including when they danced their first dance along with their young son.
In what may be a ground-changing move for hotels and meeting planners doing business in Florida, Brightline, the only intercity, eco-friendly high-speed rail in the U.S. has unveiled its Brightline Orlando Station at Orlando International Airport (MCO). The rail will connect service to Central and South Florida. Brightline also announced that Orlando ticket sales will launch in May for future dates, with one-way fares starting at $79 for SMART and $149 for PREMIUM.
Skift Take: Turning event session recordings into engaging on-demand video content should not be an afterthought. The right strategy and sufficient resources must be in place long before the doors open.
“The cool thing about being able to make an experience with multiple different IPs is that it allows the fans themselves to make their own journey throughout The Lodge and to focus on things that they personally enjoy from a viewership and an IP perspective.” –James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. We have seen that DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.
Resorts and organizations partner to solve an ecological disaster The Great Atlantic Sargassum Belt, otherwise known as the massive seaweed blob, is currently heading for the coastline of South Florida, and the Yucatan Peninsula in Mexico and is guaranteed to be problematic every time it washes ashore. While the accumulation of seaweed in the open ocean is a common occurrence, the enormous biomass extending from West Africa to the Gulf of Mexico began accumulating much earlier than usual, accord
Skift Take: Ren Akinci is executive vice president, people and culture officer at Emerald. Her passion lies with making diversity, inclusion, and equity an intentional focus for companies.
Our curated list of not-so-tourist attractions for the inquisitive event marketer Looking to make the most of your bleisure time? Our “Experiential In” series brings you the scoop on popular event destinations and the unexpected sites of interest and inspiration that make them tick. From groundbreaking culinary adventures to eclectic art installations to, as you’ll see below, artistic bike rides, consider it a dose of professional development for the full-time experience builder.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Since 2004, social listening —the practice of monitoring and analyzing online conversations and social media mentions related to brands, products, services, events, or industries—has evolved significantly and grown in popularity. Popularity for the search term “social listening” over time, via Google Trends. Initially confined to sentiment analysis , social listening tools can now identify trends, analyze competitors, track influencers, identify crises and potential issues, and moni
Hawaii celebrates with green businesses Paradise has innumerable advocates within the hospitality industry, many of which are launching new initiatives to celebrate and preserve beautiful destinations such as the Hawaiian Islands. These initiatives are focused on sustainability with the goal of supporting the most eco-friendly practices possible including sustainable gardens located on hotel properties, partnerships to curb food waste, programs to help procure locally sourced produce and program
Food can be a major part of any event! Nail the catering and it can take your event from good to great. There are not many things that can please a guest quite like an amazing dining experience – which means cooking up the right kind of catering (pun intended). Makes it memorable! We’ve put together a few ideas for you to dazzle your attendees.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
After attending many large life science summits around the world many times, we believe that Veeva Commercial Summit is one of the best. Here’s what we wish we knew before attending. Veeva Commercial Summit 2023 is just around the corner: May 2–3 in Boston. Are you ready for what’s in store? If you’ve attended Veeva Commercial Summit before, you may have your own tactics of how to make the most of it.
Imbibe and have a great time at these Las Vegas bars As far as unique experiences go, Las Vegas has a surplus. After walking out of the hotel lobby, it doesn’t take long to run into something you’ll find interesting. Beyond the endless entertainment and insanely vast guest room selection along The Strip or even just outside of it, the options for bars are seemingly bottomless, with themes that cover a broad spectrum, from sports bar to speakeasy, dive to tiki and more.
Wyboston Lakes Resort has continued with its plans to be more sustainable by adding six electric vehicle (EV) charging points, bringing the total to 30. There are now 20 EON chargers available 24/7, generating 11kw of energy, at the resort’s Waterfront Hotel, two event venues, and Knowledge Centre. Also at the hotel, there are 10 Tesla Superchargers for Tesla car drivers, who can charge their cars for 172 miles in 15 minutes.
By: Steve Marley Applied behavioral insights (ABI) is the practice of developing insights and actions based on learnings from behavioral science. Behavioral science draws its content from a broad set of principles, including sociology, psychology, economics and more.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Doug Klein Klein is vice president of marketing and communications for Lark Hotels , which operates 50 properties in New England and California. Klein has been a marketing executive since 1999, most recently as a branding and marketing consultant for America’s SBDC in San Luis Obispo, California, where he worked with small and medium-sized businesses.
The Royal Institute of British Architects (RIBA) has appointed Thomas Morgan as Head of Venues and Events Delivery. In his new role, Thomas will lead and develop the venue and events teams across RIBA’s historic headquarters, 66 Portland Place in London. He will be responsible for increasing commercial contribution to the charity and activating new private hire event streams in order to hit the institution’s ambitious annual growth rates and targets.
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