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Event promotion is key to driving awareness, interest, and registrations for your upcoming event. But with so many events competing for attention, it can be challenging to make your event stand out. That’s why thinking outside the box and trying new, innovative promotion tactics is so important. Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix.
“We took the particle theme of movement, moving forward. Each section of the experience tells a story of how Mastercard drives innovation, connects people to people, businesses to consumers, and how we partner together in the ecosystem to deliver actual real-world results.” –Amy Hills, VP-Product Marketing, Mastercard To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations.
In a captivating fusion of boho-chic style and rustic charm, Igor and Rachel’s wedding at the renowned Evergreen Brick Works was a true celebration of love and individuality. Guided by the meticulous planning of Mad Bash Group , every detail was thoughtfully curated to create an unforgettable experience. Through the lens of 515 Photo Co. , we invite you to join us on a journey into their world, where vibrant energy, personal touches, and natural beauty intertwine to create a wedding that i
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Technology within the events community has undoubtedly advanced. Tech like AI has become a game changer but has also sparked discussions in how it is being used. This year, we took the time to explore the pros and cons of AI, and the importance of making sure your technology is good and ready for your event. Helpful Technology for the Organized Traveler How can you use technology to travel better?
“Anchoring serious conversations in serious fun and enveloping our audience in a backdrop that facilitates ideas and plays on what’s in the cultural zeitgeist makes for moments that you have to see—or experience—to believe. And that’s what’s energizing for us to build and for our audience to experience at Money 20/20.” –Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” Sound-off virtua
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“Anchoring serious conversations in serious fun and enveloping our audience in a backdrop that facilitates ideas and plays on what’s in the cultural zeitgeist makes for moments that you have to see—or experience—to believe. And that’s what’s energizing for us to build and for our audience to experience at Money 20/20.” –Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” Sound-off virtua
When you’re picking a date for your wedding there are a few things to keep in mind. First of all, you want to pick a date that works with the majority of your family and friends so that you can share your day with your favourite people but you also don’t want to inconvenience your guests. Some couples opt to host their wedding on a long weekend, and this seems to be a divisive issue – is a holiday long weekend wedding a great idea?
I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. Having been on Twitter (yes, I know it’s been renamed “X”, sue me) since 2009, I’d describe Mastodon as the old Twitter. What do I mean by that? What Twitter is now Ever since Twitter’s creation in 2006, people have used it in different ways.
Over our 23 years in the professional event production industry, we’ve identified several key elements that often prevent our clients’ events from achieving outstanding success. Rather than being disheartened by these challenges, we’ve chosen to initiate a dialogue and educate our clients. Our goal is to help you excel in your event planning endeavors.
“Our goal with these types of pop-ups or experiential moments is to create a unique brand moment for our guests to enjoy Ashley products in a new or unexpected way, aside from the typical way they would in a brick-and-mortar store. From there, we wanted to leverage a partnership element that’s a bit different from what we’ve done in the past that could surprise and delight.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
One nightmare that many couples share is. an empty dance floor! You’ve spent all that time planning everything, including hiring an awesome DJ or wedding band so you’re expecting people to dance. But what if they don’t? Well, if you follow these dance floor engagement tips, you won’t have to worry about it! Photo Courtesy of Oliver & Bonacini Catering You May Also Be Interested In Dance Floor Engagement Tips: Keep Your Party Energized All Night How to plan your Chinese Wedding Tea Ceremony
Skift Take: In its 96-year history, Freeman has never been led by a woman, but that is about to change. On July 1, Janet Dell takes the helm and will oversee one of the largest event companies in the world.
Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. While all travelers may have their own criteria by which they assess the cities in the world with the best gastronomy, there are three main categories food and travel experts consider as they list the best culinary destinations – number of world-class restaurants, cultural
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound, and emotional convergence. It was pure delight. And the race hadn’t even started yet. The Formula 1 Heineken Silver Las Vegas Grand Prix that took place Nov. 15-18 on the Strip offered brands an opportunity to activate with impact and scale in a highly ch
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
AFTER CEMENTING ITS PLACE AS THE UK’S LEADING CULTURAL SPACE, BROADWICK LIVE RETURN TO DRUMSHEDS FOR MASSIVE SECOND SEASON WITH CHASE AND STATUS, DRUMCODE, ADAM BEYER, WORRIED ABOUT HENRY, WILKINSON, TS5 FESTIVAL WITH CRAIG DAVID, RADIO 1 DANCE, AMELIE LENS, THE HYDRA, BONOBO, FALSE IDOLS, OUR HOUSE WITH JAMES HYPE & MEDUZA ALL TO PLAY SPRING SUMMER 2024 PRE-SALE TICKETS GO ON SALE 6th DECEMBER AT 11AM GENERAL SALE FOLLOWS 7th DECEMBER 11AM FINAL LINE-UPS TO BE ANNOUNCED SHORTLY Big, bold an
Skift Take: Meeting planners have the option to settle for pre-packaged events to make their lives easier. Or they can collaborate with destinations on unique event themes that create unforgettable, lasting memories.
Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Previous to writing for our blog, I worked with hundreds of restaurant owners to stay on top of their budgets and reduce food costs while increasing restaurant profits on our Customer Success Team.
Is Your Event Tech Stack Optimized for Results? Questions you need to ask to build a strategic meeting operation [pull quote] “2024 is the year of doing more events that matter, more experience-driven events that drive more engagement and connections.” After meeting planners scrambled to add needed technology functionality over the last three years, and event tech companies developed, bought or merged their way to enhanced platforms, many meeting professionals may find themselves with redundant,
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024. If we want to attract world-class business meetings and events, it’s essential that we market the UK as an accredited destination.
Skift Take: Sustainability and building a lasting legacy are reshaping the selection process for future Winter Olympic and Paralympic Games host destinations.
As the countdown to the New Year begins, the pressure to plan a memorable celebration can be daunting, especially if you’re doing it last minute. But with some quick thinking, resourcefulness, and creativity, hosting a knock-out New Year’s party on short notice is absolutely possible. The good news is, event planners have noted a rising trend of last-minute ticket buying, meaning many people will likely wait until after Christmas to lock-in their New Year’s Eve plans.
Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. While all travelers may have their own criteria by which they assess the cities in the world with the best gastronomy, there are three main categories food and travel experts consider as they list the best culinary destinations – number of world-class restaurants, cultural
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Design Museum has revealed its full exhibition programme for 2024, with three major figures – Tim Burton, Barbie and Enzo Mari – giving planners the opportunity to get creative with their events. Guests will be able to step into the world of director and creative force Tim Burton in a major exhibition from October onwards, just in time for some spooky Halloween themed events.
Skift Take: Urban expansion presents a golden opportunity for smart city planning that benefits both events and the local community. Find out how Phoenix has become a shining example of urban renewal with its updated transportation infrastructure, new research hubs, high-tech manufacturing, and collaborative sustainability initiatives.
As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024.
5 exercises to keep you fit while traveling to events Physical and mental fitness are the foundation of a healthy events career. 2023 Smart Meetings Catalyst Award winner and Tree-Fan Events CEO Anca Platon Trifan, CMP, DES, PMED, started a new group called “ Fit Mindful Mavens : Where Boardroom Brilliance Meets Fit Resilience” to help event producers manage their personal needs while advancing their careers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EartH (Evolutionary Arts Hackney) is a renowned hub of music and culture in the heart of bustling East London. The venue presents a programme of diverse, global and emerging artists, and uses their commercial programme of events to power their artistic work and to fund initiatives to support future generations of musicians in their community. You might already know EartH as the unique restored space, inside the recovered Art Deco Savoy Theatre, for it’s global programme of world-class arti
Skift Take: While most U.S. venues have floor plans available online, new UK legislation will limit access to venue floor plans to thwart potential terrorist attacks.
Transform Your Events with streamGo’s Cutting-Edge Solutions In today’s fast-paced digital landscape, hosting an impactful event requires more than just a platform – it demands a comprehensive, user-friendly, and innovative solution. streamGo is at the forefront of this revolution, offering a suite of services that transform the way events are conceptualised, executed, and experienced.
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