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“We thought about the guest experience from a family perspective, so what are some things that, as a parent, you would need or like to have that would make the experience go really smoothly?” –Emma Quan, Director-Events, Disney Branded Television Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for s
It was an absolutely gorgeous afternoon for the much anticipated Open House at Fermanagh Farms. The sun was out, a slight breeze was blowing, and all the splendour of spring surrounded us – the perfect day to show off everything this rustic barn venue has to offer for couples in search of the idyllic wedding venue. Located a mere 30 minutes from Vaughan, Fermanagh Farms is the perfect setting for any couple looking to host up to 120 guests (or 200 guests in the tented area).
For Maritz Chief Operating Officer Steve O’Malley, winning the MPI Foundation Industry Leader Award in front of his friends and family in the flower-draped Mellwood Art Center during World Education Congress’ President’s Dinner in Louisville, Kentucky, was a time to reflect on how he accidently found the meetings industry—and whether those same accidents of chance are available for the next generation of meeting professionals.
Specialist full-service marketing agency for the events industry, Patch Marketing, has seen recent team growth, welcoming Alicia Earls into the newly created position of communications director. Alicia joins with over 20 year’s sector experience, having worked in marketing communications, business development and client relationship management roles for the Science Museum Group and White Light.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. NEW YORKERS ARE SCREAMING THEIR YASSOS OFF Tell us this stat isn’t relatable: According to a recent Yasso survey, 71 percent of Americans say sometimes they just want to let out a scream. In response, as tensions are predicted to run high this summer, the “Ridiculously Better” frozen snack brand teamed up with “ridiculously positive” produ
In the heart of Toronto’s vibrant cityscape, amidst the towering skyscrapers and breathtaking views, Negar and Sepehr’s wedding at The Globe and Mail Centre was a spectacular ode to modern elegance and enduring love. Months of meticulous planning led to this opulent extravaganza. Mango Studio’s lens captured the essence of their love as they posed hand in hand, eyes locked in a shared promise of forever.
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In the heart of Toronto’s vibrant cityscape, amidst the towering skyscrapers and breathtaking views, Negar and Sepehr’s wedding at The Globe and Mail Centre was a spectacular ode to modern elegance and enduring love. Months of meticulous planning led to this opulent extravaganza. Mango Studio’s lens captured the essence of their love as they posed hand in hand, eyes locked in a shared promise of forever.
Gary Spencer and Erika Kauffman Gary Spencer (left) and Erika Kauffman (right), Highgate Real estate and hospitality management company Highgate expands its Hawaii leadership team with two new appointments. Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s
The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions. She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The classic version of The Three Questions , described in detail in all my books , invites open responses.
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities.
Skift Take: The U.S. business events industry employs 2.6 million Americans and drives $399 billion in direct spending annually. This was the message that was brought to Capitol Hill on ECA Legislative Action Day.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Thoughtful design aesthetics in new and renovated hotels inspire meaningful meetings The aesthetic of a space does far more than we often realize to determine the mood of the people in the room, how they move through the space and how they interact with each other. Color psychology comes to mind, but even the height of the ceilings, the width of the hallways, the amount of light and so much more, give a space a certain atmosphere.
Events can be a great way to expand brand awareness, educate an audience on a given topic, or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. According to MeetGreen , the average conference produces 4.17 lbs of waste per attendee, per day (2.56 lbs of which will go to a landfill).
Tell us about your background experience and how you became a Liquid Chef? When I left school, I actually went to university to study Music Technology & Electronic Engineering, but I didn’t overly love it and also needed a part time job to fund my student lifestyle. As a result, I started working at a taproom and venue owned by London Fields Brewery, which centrally focused on really good craft beers.
Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
June is Gay Pride Month, and parades and other events will celebrate it in metropolitan areas around the world. For the first time, however, the U.S. State Department has issued a Worldwide Caution against the “increased potential for foreign terrorist organization-inspired violence against LGBTQI+ persons and events.” In light of this, how can you help keep all attendees safe, especially LGBTQI+ individuals, at a meeting or event overseas?
Events can be a great way to expand brand awareness, educate an audience on a given topic, or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. According to MeetGreen , the average conference produces 4.17 lbs of waste per attendee, per day (2.56 lbs of which will go to a landfill).
Lainston House, Exclusive Collection’s Winchester estate, recently hosted the leaders from Team GB’s elite performance teams ahead of the Paris 2024 Olympic Games. Team GB took exclusive use of the property for 2 days with the objective of bringing 18 different sports disciplines together and to finalise its 2024 medal campaign. The hotel was chosen for its deep rooted ESG values and uncompromising stance on sustainability, as well as its in-depth understanding of elite sports groups
Skift Take: With fewer association meetings overall, the latest ICCA report reveals which destinations are gaining or losing market share in this competitive landscape.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Aaron Wolowiec likes to live his life by the phrase, “No day but today.” In the Broadway musical “Rent” the phrase is repeated again and again to emphasize that we have no idea if we will see tomorrow—so take advantage of the opportunities that are available right here, right now. “Especially when it comes to events, there are a million reasons why we could put off the implementation of a new process or technology, or the rollout of a new attendee experience…but who’s to say the next event will
Written by Charlie McCloskey, Director of Events and Customer Experience at BWUH Ltd The 2017 Terrorist Attack at the Manchester Arena changed the lives of individuals, families, and communities forever, not least the live events community.
PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to bring their brands to life at the 2024 UEFA Champions League final in London. The UEFA Champions League final is one of the world’s biggest sporting events, bringing fans together for the crescendo of the European football season. With the eyes of the world on London, the UEFA Champions Festival will serve as an epicentre for fans, enabling them to participate in the excitement and energy of the game build-up themselve
Skift Take: Mandalay Bay’s $100 million convention center redesign, featuring cutting-edge technology and diverse new art installations, looks to set a new standard for modern meetings and events.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
In line with this year's exciting keynote announcements, we're thrilled to share that we've taken a big step towards delivering even better event management software!
The REACH (Race Ethnicity And Cultural Heritage) events scholarship initiative was launched in 2022 by Robert Kenward and Gabrielle Austen-Browne to provide a fund and help Black, Asian and unrepresented minority ethnic students to study on events management degree programmes and enter the industry. The initiative provides a £5,000 yearly scholarship to support with living expenses.
Skift Take: Bleisure travelers don’t want the same old travel experiences they see on social media; they want to be the first in their friend group to explore and adventure somewhere new. Here’s how meeting planners can organize professional gatherings that fulfill that dream.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Eligibility This giveaway is open to participants who: Reside in the United States or Canada (except Quebec). Are 18 years of age or older. Are a paid user of Planning Pod before claiming prize. Are not employees of Planning Pod or their affiliates, nor members of their immediate families or households. Entry To enter, participants must follow the instructions outlined in the contest posts on each social media platform.
Event Tech Live (ETL) London, the premier exhibition for the event technology industry, is thrilled to announce the opening of its Call for Papers. Se.
London’s hottest new rooftop destination to open late May 2024 Celebrates 160 years of John Lewis on Oxford Street The launch builds on our commitment of investing in stores to enhance customer experience Named in honour of the year that John Lewis opened its first store on Oxford Street, 1864 Rooftop Bar & Kitchen is a new and exciting destination on John Lewis and Partners’ flagship Oxford Street store.
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